内容正文:
2023-2024学年高一上学期第一次月考试题
英语
第一部分阅读 (共两节,满分50分)
第一节(共15小题,每小题2.5分,满分37.5)
阅读下列短文,从每题所给的A、B、C、D四个选项中选出最佳选项。
A
The Origins of Famous Brands
Every day in our live we use lots of trademarked products with brand names. Although many brand names are simple acronyms(首字母缩略词)or come from their founders, some of the companies we are in favour of actually have fascinating and surprising back stories.
Starbucks
It seems fitting that the most famous coffee brand in the world would take its name from one of the world’s greatest works of literature. The inspiration for the name of the coffeehouse came from Herman Melville’s Moby Dick. The founders’ original idea was to name the company after the Captain Ahab’s ship—Pequot, but they eventually decided that Pequot wasn’t a great name for coffee, so they chose Ahab’s first mate, Starbucks, as the name instead.
Google
Google was originally called BackRub, for it searched for links in every corner of the Web. In 1997, when the founders of the company were searching for a new name showing a huge amount of data for their rapidly improving search technology, a friend suggested the word “googol”. When a friend tried to register the new domain(域)name, he misspelled “googol” as “google”.
Nike
Originally founded as a distributor for Japanese running shoes, the company was originally named BRS, or Blue Ribbon Sports. In 1971, BRS introduced its own soccer shoe, a model called Nike, which is also the name for the Greek goddess of victory. In 1978, the company officially renamed itself as Nike, Inc.
The right name is essential to a company’s success, and a great origin story is just as significant as a great product. An attractive origin story is one more thing that keeps customers guessing, wondering, and buying its products.
1.Which book inspired the name of the coffeehouse?
A.Herman Melville B.Starbucks.
C.Herman Melville’s Moby Dick D.Pequot.
2.Why did the founders of the Google want to change its name?
A.The company’s search technology