内容正文:
选择性必修二 Unit 1 同步检测Extended reading (5)
一 派生词整理(Extended Reading)
1 (v) 广告________________(adj/na) 广告业________________(n)广告________________
2 (v) 劝说,说服______________(n) 说服_______________(adj) 劝说的____________
3 (v) 记忆___________________(n) 记忆________________(adj) 值得纪念的_________
4 (v) 理解,吸收____________(短语) 全神贯注于______________
5 (v) 消遣,逗笑__________(adj) (感到)好笑的__________
(adj) 有趣的_________(n)_______
二 短语整理
1 refer to__________________________
2 be linked with____________________
3 persuade sb to do/into doing _________
4 in addition to ____________________
5 make sb aware of _________________
6 (be) based on ____________________
7 appeal to ________________________
8 connect ...with ___________________
9 get across _______________________
10 link...to..._______________________
11 have a(n) positive effect on_________
12 be likely to do ___________________
三 课文原句单句语法填空
1 The history of advertising has always been _________(close) linked with _____ of the mass media.
2 From the ancient simple advertisements ______(paint) on outdoor signs ____ the colourful, interactive ones in smart-phone apps, advertising and the mass media have developed hand ___hand.
3 In addition to ________(make) people aware of a product or service, a successful advertisement will also create a desire _______(buy), thus _________(boost) business.
4 ________(base) on the psychology behind creating a desire to buy, advertisers have developed ways of _______(persuade) people into _______(purchase) their products or services.
5 Slogans use simple but __________(impress)language to make us remember the product or service _______________(advertise).
6 The more we like the brand ambassador, the _______(many) we will be attracted to buy the product.
7 Some films are now sponsored by leading brands, so that only their products appear in the films, like the watches __________(wear) by the title character in the James Bond film.
8 We absorb these marketing messages without _________(think) about