Unit 6 Lesson 3 The advertising game 课件-2023-2024学年高中英语北师大版（2019）选择性必修第二册

新北师大版高中英语选择性必修二Unit6 The Media Lesson3 The Advertising Game Have you ever bought anything as a result of seeing, hearing or reading advertisements? the product name the name of a company words of experts Warming-up Warming-up Talk about why these advertisements attract you. It’s attractive because the product name “佳洁士” has the meaning of “clean”. Warming-up It’s attractive because the name of the company makes me want to buy the best goods in “Bestbuy”. Warming-up The advertisement is attractive because it is very humorous. Warming-up This advertisement of cars is attractive, because it uses the concept of “freedom”. the design the concept of freedom the unusual idea humorous language pictures or images the design Pre-reading Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive? While-reading a Different types of advertisements b The development of advertisements c Different attitudes towards advertisements Skim through the passage. What is it mainly about? This is an explanatory text (说明文).It introduces the development of advertisement in the order of time, and it contains lots of time explanations and examples. Learn the Skill Builder and identify the text type of this passage. While-reading Para. 1: ________________________________________________ ________________________________________________ ________________________________________________ Para. 2: ________________________________________________ ________________________________________________ Write down the main idea of each paragraph. Then compare with a partner. The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. Classic advertisements used to give information about finding certain products. While-reading Para. 3: _______________________________________________ _____________________________