内容正文:
第1讲 选择性必修二Unit1 Welcome&Reading
目标任务
课程标准
学习目标
围绕人与社会的主题语境,依托语篇,通过一系列英语学习活动,发展英语学科核心素养。
1.通过文字、图示等形式多样的语篇激发学生的学习兴趣,帮助学生初步了解单元主题,为单元学习做好热身准备。
2.阅读关于大众传媒话题的语篇,感受真实、地道、优美的英语,了解中外优秀文化。
3.通过一系列多维度、分层次的阅读活动,深入探究主题意义,提升英语能力。
02
预习导学
(1) 课前阅读:
本单元主题:The mass media
我们先来看这句关于mass media的名言谚语:
All of us who professionally use the mass media are the shapers of society. —William Bernbach
我们所有专业使用大众传媒的人都是社会的创造者。 —威廉·伯恩巴克
上图人物为 William Bernbach(威廉·伯恩巴克),1911年生于纽约,与David Ogilvy(大卫·奥格威)和Leo Bernard(李奥·贝纳)被誉为20世纪60年代美国广告“创意革命”的三大旗手之一,是广告文学派的代表,倡导广告创意的先锋,DDB广告公司的创始人。1949年,伯恩巴克和道尔(N. Doyle)及戴恩(M. Dane)在麦迪逊大道上共同创办了DDB广告公司(Doyle Dane Bernbach)。
In this Unit, you are going to:
①read two news reports and an article on reading news critically
②write an article about online news media
③read a magazine article about advertising
④ report on a recent event
问题1:What else do you know about the types of mass media mentioned above?
radio television newspapers magazine Internet
问题2:What types of mass media do you usually rely on for information and entertainment?
outdoor media print media broadcast media digital media
Be a critical news reader!
Most of us learn about news through the mass media, but can we just believe news as it is presented? The two news reports and the article below encourage you to be a critical news reader. Before you read the news reports and the article, think about the following questions:
• Do you believe everything you read in a news report? Why or why not?
Answer: No. Because of the fierce competition between news companies, they are modifying news to attract more customers.
• What do you think makes a critical news reader?
Answer: It’s better to use our own judgement than rely entirely on a single source of news.
Firefighters put out tower block fire
Firefighters quickly put out the Henderson Tower fire last night. The fire, which is thought to have started from the 8th floor, spread quickly through the tower