Unit 6 Period Ⅲ LESSON 3（课件）-【优化探究】2022-2023学年新教材高中英语选择性必修第二册同步导学案（北师大版2019）

Period Ⅲ　LESSON 3 返回导航 下页 上页 北师英语 选择性必修第二册 必备知识 自主学习 关键能力 合作探究 课堂检测 素养达标 课时作业 巩固提升 返回导航 下页 上页 北师英语 选择性必修第二册 Part 1　课文预读 [原文呈现] THE ADVERTISING GAME The advertising industry started with the fundamental① purpose of promoting② and selling goods to people who might need them. Advertising agencies③ would create a basic type of advertisement known as a commercial④ advertisement. Such advertisements have gone through⑤ a process⑥ of change over the years along with social, economic and technological⑦ developments. 返回导航 下页 上页 北师英语 选择性必修第二册 who might need them是关系代词who引导的定语从句，修饰先行词people。 过去分词短语known as...在句中作后置定语，修饰a basic type of advertisement。 返回导航 下页 上页 北师英语 选择性必修第二册 Classic⑧ advertisements used to give information about finding certain⑨ products. It was likely to be the name of a company, part of which might include the name of the place from which the product originated⑩. For example, it could be “Shanghai Sewing⑪ Machines”， or “Tsing Tao Beer Corporation”. From the name you would know what the company sells, where they are located⑫， and the name of the product. 返回导航 下页 上页 北师英语 选择性必修第二册 这是一个主从复合句。主句句式结构为“It was likely to do...”，意为“很可能……”；part of which引导定语从句，修饰先行词the name of a company; from which引导定语从句，修饰先行词the place。 这是一个主从复合句。what和where引导的从句，作动词know的宾语。 返回导航 下页 上页 北师英语 选择性必修第二册 Advertising agencies used to create this kind of advertising and it could be very effective. But then they realised that it might not be suitable⑬ for a marketplace where products and services are in direct competition with each other. Particularly⑭ now, in modern times, advertisements need to attract⑮ and hold the attention of the public. For this reason, it's now normal to see advertisements that consist of⑯ pictures or words from experts to show people how good the product is. Others try to create advertisements that people simply enjoy looking at. 返回导航 下页 上页 北师英语 选择性必修第二册 As present­day⑰ advertisers⑱ often have large budgets⑲， huge amounts of money are spent on applyin