内容正文:
3.Where does the importance of the origin storyof one compamy ie in?
阶段检测卷(一)】
A.It can change the compamy's image.
B.It can add myth to the company.
(时间:1分种分值:120分)
C.It explains the development of the compamy to customers.
第一部分阅读(共两节,满分50分)
D.It makes custnmers imagine and purchae its goods.
第一节共15小置:每小驱25分,满分37.5分)
沙
阅读下列短文,从每圈所给的A,BC:D四个选项中法出量住选项。
A 24-year-old female spoce commander has becomne a viral sensation on Chinese social media for
her work.
The Origins of Famoms Brands
Zhou Chengyu was in charge of the rocket conneelor system-deseribed as a vitsl rule.Her slory
Our lives are full of hrand names and trademarked products that we use every day.Althongh
in particular has drawn the public's tention given her young age.Sociall media users have been
any bd namese simpkeey(首字母第略i词)or versions of their founders names,some
celebrating her hrlllace and refemring to her ns pride of the country.
o the compunies we trust every day actually have fascinating and surpeising back stores.
Being the youmpest of the team.Zhou Chengyu was bomn in 1996 in the pnwince of Cuizhou.She
Starbucks
is certainly not "old"enough compared with her colleagues,but she is known at work as "Big Sister"
h seem fiming that the most famous coffee hrand in the woeld would take its same from ce of
asa sign of respect.Once in a 3-km running coatest,he ually beat half of her male counerpars.
the world's greatest works of literature.The inspiration for the name of the cfechouse came from
Although work shints areno ucommon the Wenchang Spacecraf Laundh Site.ch shif eqirs
Hermn Melville's Moby Dick.The foundensorigina idea w to mame the compny after the Captain
tremendous courage because of the different bockgrond knowkdge.However.for Zhou Chengyu,she
Ahab's ship.but they evelly decided that Peat wasn't a great mame for coffee.so they chose
experienced mltiple positions in 5 luunching tests and sow she is the youngest commander at the site.
长
Ahab's first mate,Starbucks.as the name instead.
Despit