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考点八 文化习俗与传统节日
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(2022·内蒙古包头市高三二模)Have you ever tried to wear a historical object? In a Chinese reality show, an inventive participant chose to connect themes from Sanxingdui, an ancient Bronze Age culture from Sichuan Province, with today's fashion technology. That included using heat transfer printing techniques and modern materials to create six different pieces.
Historic designs are generating interest in China. Over the past year, more people have visited museums online than in real life. And the number of visits to museum design stores on Tmall alone has topped 1.6 billion. Of these visits, 100 million users were “post 1990s”.
Museum IP, considered to be an intangible cultural asset, is now attracting great interest from China's younger generation. In 2013, the Forbidden City Museum in Beijing first requested product design ideas from the public for a cultural and creative design competition. The end results included luggage tags, folding fans, and many other products. Its cooperation with Chinese beauty brand Pechoin followed to launch the first lipstick. Even in 2017 the museum earned more than 1 billion RMB through cultural and creative products.
After witnessing the huge commercial potential of cultural and creative products, many other Chinese museums have followed the Forbidden City Museum's example. In July, Sanxingdui Museum in Sichuan Province removed the cover on Sanxingdui masks, with toy character designs inspired by Sanxingdui cultural relics. Dunhuang Academy launched a Tianlong Babu blind box (a gift box with a random mixture inside) based on its frescoes. The Henan Museum has launched an archaeological blind box complete with mini play drilling tools that consumers must use to access the toys inside.
篇章导读:本文是一篇说明文。文章主要说明了各地博物馆通过推出各自的文创产品,来取得经济上的成功的社会现象。
1.What can we learn about people's online visits in Paragraph 2?
A.More people have visited museums in real life.
B.People dislike to buy historic designs in museums.