选择性必修第3册 Unit 4 A glimpse of the future-【创新教程】2024高考英语总复习大一轮课时作业word（新教材，外研版）

Unit 4　A glimpse of the future Ⅰ.阅读理解 A It's difficult to be part of the team that created the most memorable ad in the latest Super Bowl—and it's harder still to do so as part of a brand that's taking the lead in a new technology revolution. But Jessica Williams, director of brand and partnerships at cryptocurrency platform Coinbase (比特币), made it. With a degree in psychology, Williams initially intended to pursue a career working with troubled kids or as a prison psychologist. But at the end of her graduate schooling, she fell in love with technology and data marketing analytics, which carried her through data­centric roles at Yahoo, agencies like W2O Group and eventually Visa, where she spent more than seven years and grew into the role of senior director of global brand marketing. But after working for these established companies, Williams sought a new challenge—and found Coinbase. “I jumped ship to go market with a whole new category, to build a new brand and inspire trust, security and excitement，” she said. Williams pointed out that Coinbase's marketing strategy is similar to her work at Visa, but with a key difference—one reflected in the brand's Super Bowl 56 ad, which showed a simple QR code bouncing like a screen saver on a black background. “Coinbase is willing to take risks on the marketing side, as you can see from the Super Bowl ad，” she said. “There isn't the same desire to stay within the lines.” The_move paid off: The brand received 20 million site visits within the first minute after the ad aired. Taking risks like that while maintaining a strong, trustworthy foundation requires a critical balance. Williams sees endless potential for marketers to make an impact on cryptocurrency in the future. “There's still a lot of opportunity in this space because the consumer experience is not great yet，” she said. “The fundamentals of marketing can help build trust and awareness.” [语篇解读]　本文是一篇说明文。文章主要介绍了Jessica Williams，她创建了加密货币平台Coinbase，介绍了其创建背景和对这个平台的未来期