05 【阅读理解之说明文】最新模拟试题集训8篇-备战2024高考，“跨词破句”之英语阅读理解轻松突破

学利科网 学科网原到，让学司更名易！ JP.ZXXK.COM 学科网精品频道全力推荐 阅读理解突破之说明文 巩固提升 A (2023福建省三明市高三上学期期中联考英语试题)Calling vegetables and fruits“ugy”can be a recipe for sales success.according to a new study A French supermarket chain made international headlines when it began marketing misshapen produce as "ugly"in 2014.Since then,food stores around the world have launched campaigns to sell "imperfect produce". Some have been successful,while others haven't-but until now,researchers hadn't adequately explained why consumers rejected imperfect produce,or what marketing approach was most likely to whet their appetites. The researchers conducted seven studies that tested the effects of"ugly"labeling by having participants purchase produce at a farmer's market and online,and by examining people's impressions about misshapen foods Interestingly,they found that consumers expected the imperfect produce to be less tasty and even less nutritious than more traditionally attractive foods. But it's not all bad news for unattractive foods.The researchers also found that when the produce is labeled “ugly”,consumer hesitancy disappears一and it's not because of humor or originality.Calling items“ugly” signals to consumers that the only difference between items is appearance,which makes them aware of their bias ()and significantly increases their willingness to buy the less attractive produce. "We're pointing to the source of the rejection,"explains John Meredith,the lead researcher."It makes people aware of the limited nature of their objection to the unattractive produce and makes it clear to consumers that there are no other problems in the produce other than attractiveness." The research also found consumers spent more on the misshapen produce labeled "ugly"instead of "imperfect".And even though the ugly produce was sold at a 25 percent discount,it turned out to be more profitable for sellers,as the cost of acquiring the ugly produce was lower.However,if the price reduction was too sharp,participants expec