河北辛集中学2022-2023学年高二英语寒假作业五

河北辛集中学2021级高二寒假作业 英语学科试卷（五） 一、阅读理解 Data shows that Chinese brands are winning increasingly more consumers in recent years, especially among the younger generation. The trend is usually called “guochao”, or “Chinese fashion trend”, which has driven demand for domestic brands and products that often include Chinese traditional culture and style. Its main followers are millennial born between 1980-1995 and Generation Z born between 19 2010. Unlike the older generations who could have attachment to Western culture and brands, Chinese youth were born and raised when the country’s economy and wealth were taking off. The younger generation tends to have strong and genuine confidence in their national identity and traditional culture. To woo young customers, these domestic names are making products with high quality and appeal by strengthening research and marketing efforts. An often-cited case is Li-Ning, China’s homegrown sportswear brand that is named after one of the nation’s most famous athletes. The company almost broke up after a failed rebranding in 2011 when it went through three years of losses after losing older customers while failing to attract younger buyers. It was not until the 2018 New York Fashion Week that the brand made its huge comeback. Its trendy look, bold use of color and traditional Chinese culture elements were showcased on the stage so that it immediately grabbed attention at home and abroad. The trend to embrace domestic brands has spread rapidly to various sectors and products as well, from food and drinks to clothing and electronic vehicles. While many Chinese brands have been gaining significant market share at home in recent years, Others are posting an increasingly stronger global presence. In 2020, China’s tech giant Xiaomi reported its most profitable year on the back of expanded sales and global market share. Revenues (零售) from Haier Smart Home’s overseas business last year also m