Unit 6 Section Ⅱ Lesson 2 & Lesson 3-【金版教程】2022-2023学年新教材高中英语选择性必修第二册导学案课件PPT（北师大版）

UNIT 6 THE MEDIA Section Ⅱ Lesson 2 & Lesson 3 课前预习自检 THE ADVERTISING GAME 广告游戏 The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. 广告业始创的根本目的是向有需要的人推销和销售商品。 Advertising agencies would create a basic type of advertisement known as a commercial advertisement. 广告代理商会创建出一种基本类型的广告，即人们所熟知的商业广告。 Such advertisements have gone through a process of change over the years along with social, economic and technological developments. 多年来随着社会、经济和技术的发展，这类广告经历了一个变化的过程。 ①______________________ adj. 根本的；基本的；基础的 ②____________ n. 代理处 ③____________________ adj. 商业的，商务的 ④__________________________ adj. 技术的；科技的；工艺的 fundamental agency commercial technological Classic advertisements used to give information about finding certain products. 经典的广告曾用来提供寻找特定产品的信息。 It was likely to be the name of a company, part of which might include the name of the place from which the product originated. 这些信息很可能是一个公司名，其中一部分可能包括了产品原产地的名称。 For example, it could be “Shanghai Sewing Machines”， or “Tsing Tao Beer Corporation”． 例如，它可以是“上海缝纫机公司”，或“青岛啤酒公司”。 ●From the name you would know what the company sells, where they are located, and the name of the product. 从名字你就可以知道该公司所销售的产品、所在地及产品名称。 ⑤__________________ vt. 创始，创造 ⑥______ vi.& vt. 缝，缝纫；缝制；缝补 ⑦____________ vt. 位于 ⑧“主(you)谓(would know)宾(what the company ... product)”。From the name是____；know之后接了三个____，分别是从句what the company sells，从句where they are located和名词短语the name of the product。what在从句中作sells的____，where在从句中作____状语。 originate sew locate 状语 宾语 宾语 地点 Advertising agencies used to create this kind of advertising and it could be very effective. 广告代理公司过去常制作这种广告，而且效果很好。 ●But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other. 但后来他们意识到，它可能并不适合产品和服务直接相互竞争的市场。 Particularly now, in modern times, advertisements need to attract and hold the attention of the public. 尤其是现在，在当代社会，广告需要吸引并保持公众的注意力。 ⑨_____________