Unit 6 Lesson 3 The advertising game 课文及练习讲解课件-2022-2023学年高中英语北师大版（2019）选择性必修第二册

UNIT 6 The Media Lesson 3 The Advertising Game 课文讲解 1.Pair work Have you ever bought anything as a result of seeing, hearing or reading advertisements? Active and share 因为，由于 Buick—your key to a better life and a better world. — Buick Apple thinks different. — Apple The choice of a new generation. — Pepsi Good teeth, good health. — Colgate Do you know other classical advertising slogans? What makes an advertisement attractive? the product name 产品名称 the name of a company 某公司的名称 words of experts 专家的话 humorous language 幽默的语言 the concept of freedom 自由的概念 pictures or images 图片或意象 the unusual idea 不寻常的想法 the design 设计 Read and explore 2.The passage below is about advertising. Skim through the passage.What is the passage mainly about? a. Different types of advertisements b. The development of advertisements c. Different attitudes towards advertisements 3.What is the text type of this passage? What helped you identify the text type? v. 认出，识别；查明，确认；发现 Identifying Text Types You can identify the text type based on the following information: titles (e.g. A Sea Story, A Medical Pioneer); text structures (e.g time order, argument and supporting details); typical expressions (e.g. once upon a time, in conclusion). Skill Builder 4.Pair Work. Underline the main idea of each paragraph. Then compare with a partner. 与某人比较 The Advertising Game 广告竞赛 Para.1 The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. 广告业的根本目的是向潜在消费者推销商品。 Advertising agencies would create a basic type of advertisement known as a commercial advertisement. 广告代理公司创造出一种基本的广告形式，也就是我们所熟知的商业广告。 Such advertisements have gone through a proces