Unit6 Lesson 3 The Advertising Game 课件-2025-2026学年高中英语北师大版选择性必修第二册

Unit 6 The Media Lesson 3 The Advertising Game identify the features, purposes, and problems of advertisements at different stages, and sort out the development history of advertising; analyze the nature of advertising and develop an objective and rational attitude toward it. summarize and integrate common advertising strategies, and enhance the ability to appreciate and critically evaluate advertisements; At the end of this lesson, I will be able to: Learning Objectives Task 1 Skim through the text and choose the best answer. Read and Explore Q1: What’s the genre of the text? A. narration (记叙文) B. exposition (说明文) C. argumentation (议论文) Q2: What does the text mainly introduce? A. the process of creating a funny commercial advertisement B. the negative effects of advertising on customers C. the development of advertisements The text mainly introduces the development of advertisements. Read and Explore Paras.1-5 Para. 6 commercial ads public ads Q3: What is the fundamental purpose of commercial ads? To promote and sell goods to people who might need them. Q4: How many stages of commercial ads are mentioned? Four. to encourange citizens to participate in improving their neighbourhood, protecting the environment and helping other people to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc. public ads to increase public knowledge and make our society a better place for everyone modern ads improved modern ads classic ads further improved modern ads four stages of commercial ads Read and Explore commercial ads Para.2 Para.3 Para.4 Para.5 Task 2 Read Paras. 2-5 carefully and fill in the blanks. Read and Explore classic ads give information about ____________________ ____________________ features/strategies to tell people _______ __________________ __________________ __________________ __________________ purposes not suitable when __________________ __________________ __________________ __________________ not attractive problems finding certain products what the company sells, where they are located, and the name of the product products and services are in direct competition with each other modern ads Read and Explore consist of ____________________ ____________________ apply______________ ____________________ features/strategies to show people _______ __________________ to make ads_______ ____________________ purposes not enough to ____ __________________ problems pictures or words from experts how good the product is modern ads modern design techniques visually attractive be noticed improved modern ads Read and Explore combine_____________ ____________________ with________________ use concepts including ____________________ features/strategies to stand out _______ __________________ __________________ to make people believe that_____________ _________________ purposes repeating old ideas not _____________ It does not matter __________________ __________________ __________________ problems highest standard of design creative ways in a world of competitive advertising freedom, happiness, wealth and success they “must have the product” effective improved modern ads how attractive the idea linked with the product is further improved modern ads Read and Explore use humor as well as ____________________ ____________________ ____________________ features/strategies __________________ __________________ __________________ _________________ __________________ __________________ purposes problems new and unusual ideas to surprise people to create something that has never been seen before to make people forget that someone is trying to sell them something further improved modern ads Task 3 Discuss in groups and share your opinions. Think and Share Q1: What is the driving force for the development of commercial ads? Q2: What does the title “The Advertising Game” mean? Think and Share Q1: What is the driving force for the development of commercial ads? Social, economic and technological developments. social driver: people are used to seeing a high-standard visual design. economic driver: products and services are in direct competition with each other technological driver: advertisers need to apply modern design techniques to make advertisements as visually attractive as possible. Think and Share Q2: What does the title “The Advertising Game” mean? Advertising is like a game involving interest, creativity and innovation. It is also like a competition where advertisers need to apply various strategies and keep developing to win consumers’ attention and sell the products. Think and Share Think and Share Think and Share What’s your opinions about this kind of advertisement? Assignment Compulsory必做 Choose a commercial advertisement that you are interested in and analyse its strategies or features. 2. Optional选做 Design a public advertisement against food waste for our canteen. Redesign an advertisement for a better outcome. Lavf58.46.101 EVCapture4.2.2软件录制 Lavf57.25.100 本视频由湖南一唯信息科技开发的EV录屏软件录制，www.ieway.cn $