4 UNIT1 Section Ⅳ　Extended reading & Project & Assessment（教师用书）-2022-2023学年新教材高中英语选择性必修第二册【金版新学案】同步导学（牛津译林版）

Section Ⅳ　Extended reading & Project & Assessment …………………………………………………………………………………◎ ①advertising n．广告活动，广告业 ②persuasion n．说服，劝说；信仰 ③in short 简而言之 ④refer to 指的是；参考，查阅；提到，提及 ⑤promote vt.推销，宣传 ⑥be linked with与……有关 ⑦the mass media 大众传媒 ⑧interactive adj.互动的 ⑨hand in hand 联合 ⑩channel n．途径，渠道；电视台；频道；方法；水渠 ⑪at peak time高峰时期，黄金时段 ⑫a huge number of许多，大量 ⑬boost vt. 使增长，使兴旺 n．增长，提高；帮助，激励 ⑭launch vt. 发动，发起 ⑮campaign n．(有计划的)活动 ⑯psychology n. 心理，心理特征；心理学 ⑰purchase vt.买，购买 n．购买，采购；购买的东西，购买项目 ⑱technique n. 技巧，方法 ⑲a memorable slogan令人难忘的广告语 ⑳appeal to 吸引 a variety of 各种各样的 effectively adv. 有效地 employ vt.使用，利用 a fictional character 一个虚构的人物 brand n．品牌；类型；烙印 ambassador n. 大使，代表 potential adj.潜在的 placement n．放置；安置 rating n. 收视率；等级，级别 sponsor vt.赞助；主办；为慈善活动捐款；资助 n．赞助商；为慈善活动捐款的人 the title character 主人公 absorb vt.理解，掌握；吸收；吸引全部注意力 have an effect on 对……有影响 digital adj.数字的，数码的 personalized adj.个性化的 discount n．折扣 vt.打折出售 target vt.面向……，把……作为目标 tailor vt.专门制作，定做 n. 裁缝 ◎………………………………………………………………………………… Advertising①：the power of persuasion② In just one day，a person can see hundreds of marketing messages.Advertising has become part of modern life.But what is advertising exactly？In short③，it refers to④ the activity of promoting⑤ a product or service.In other words，it tries to persuade people to buy a product or service. The history of advertising has always been closely linked with⑥ that【1】 of the mass media⑦.From the ancient simple advertisements painted on outdoor signs to the colourful，interactive⑧ ones in smartphone apps，advertising and the mass media have developed hand in hand⑨.As media channels⑩ have grown in number and type，so have advertisements【2】． Because the mass media reaches so many people，it is a perfect vehicle for advertisers.If an advertisement is placed on a popular website or on TV at peak times⑪，a huge number of⑫ people will know about the product or service it is advertising.In addition to making people aware of a product or service，a successful advertisement will also cre