Unit 1 Section Ⅳ Extended reading＆Project-2022-2023学年新教材高中英语选择性必修第二册【金版教程】创新导学案全书word（译林版）

Section Ⅳ　Extended reading & Project Advertising: the power of persuasion 广告：说服的力量 In just one day, a person can see hundreds of marketing messages. 在仅仅一天之内，一个人可以看到数百条营销信息。 Advertising has become part of modern life. 广告已成为现代生活的一部分。 But what is advertising exactly? 但是广告到底是什么？ In short, it refers to the activity of promoting a product or service. 简而言之，它指的是推广产品或服务的活动。 In other words, it tries to persuade people to buy a product or service. 换句话说，它试图说服人们去购买一种产品或服务。 词句自测 ①advertising n. 广告活动，广告业 ②persuasion n. 说服，劝说；信仰 ③persuade vt. 说服；使信服 The history of advertising has always been closely linked with that of the mass media. 广告的历史始终与大众传媒的历史紧密相连。 From the ancient simple advertisements painted on outdoor signs to the colourful, interactive ones in smartphone apps, advertising and the mass media have developed hand in hand. 从最早绘制在户外招牌上的简单广告到智能手机应用程序上丰富多彩的互动广告，广告和大众媒体已经携手发展。 As media channels have grown in number and type, so have advertisements. 随着媒体渠道在数量和类型上的增长，广告也在增长。 词句自测 ④advertisement n. 广告，启事；广告活动，广告宣传 ⑤channel n. 途径，渠道；电视台；频道；方法；水渠 Because the mass media reaches so many people, it is a perfect vehicle for advertisers. 因为大众媒体触及了如此多的人，它是广告商的完美工具。 If an advertisement is placed on a popular website or on TV at peak times, a huge number of people will know about the product or service it is advertising. 如果一则广告被投放在一个热门网站或黄金时段的电视上，许多人都会知晓它所宣传的产品或服务。 In addition to making people aware of a product or service, a successful advertisement will also create a desire to buy, thus boosting business. 除了让人们知晓产品或服务，一则成功的广告也会激发购买欲，从而促进业务增长。 That is why when a company wants to promote a product or service, it often launches a mass media advertising campaign. 那就是为什么当一家公司想推销一种产品或服务时，它通常会发动一场大众媒体广告运动。 词句自测 ⑥peak adj. 高峰时期的，最高度的　n. 顶峰，高峰；山峰；尖端　vi. 达到高峰，达到最高值 ⑦advertise vt.& vi. 做广告，登广告；公布，征聘；展现，宣传 ⑧boost vt. 使增长，使兴旺　n. 增长，提高；帮助，激励 ⑨making people aware of a product or service是make的复合结构，boosting business 现在分词作结果状语。 Based on the psychology behind creating a desire to buy, advertisers hav