Unit 6 Viewing Workshop 课件-2022-2023学年高中英语北师大版（2019）选择性必修第二册

Viewing Workshop P64 新北师大选择性必修Book 2 Unit 6 THE MEDIA The rise of digital advertising in Asia What is digital advertising? Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally. Consumers are spending the majority of their time on the Internet, so digital advertising helps you take your business directly to where your audience is. What types of digital advertising do you often see in your life? 1. Display advertising Display advertising appears on third-party websites and uses videos, images, or text elements to market products or services. 2. Mobile advertising Mobile advertising refers to any form of advertising that appears on mobile devices such as smartphones and tablet computers. 3. Video advertising Video advertising is promotional content that plays before, during or after streaming content. 4. Search advertising Search advertising is a technique that displays ads in search-engine results whenever someone searches for the services or products offered by the advertiser. 1 Pair Work. How do you feel when advertisements pop up while you are using your phone or computer? You will follow the pop-up advertisements. You will block the pop-up advertisements. or Why? Kevin Huang attends a show Trending Business. What would you like to learn from this interview? 2 Kevin Huang, CEO of an interactive media company, discusses the surge in digital advertising, programmatic advertising and where he sees growth. What would you like to learn from this interview? 1. What makes digital advertising widespread？ 2. What does the rise of digital advertising bring? Maybe you would like to learn: What would you like to learn? 3 What types of advertising may be considered digital? Tick (√) the forms below first. display advertising search banner ads on mobile phones mobile advertising video social media in terms of popular advertising