内容正文:
Food
for
thought
答案 P576
(2022·四川省天府名校高三诊断)
Are
you
one
of
the
millions
of
people
that
start
shopping
for
Halloween
before
school
even
starts?
Insights
from
a
study
stated
that
more
than
a
third
of
consumers
will
start
buying
Halloween
products
in
September
or
earlier.
According
to
the
survey,
the
majority
of
shoppers
planned
to
purchase
Halloween
items
from
discount,
specialty,
and
department
stores.
Others
take
inspiration
from
an
online
search
start-
ing
as
early
as
August
in
some
cases.
This
is
good
news
for
stores
who
get
to
reap
the
profits,
though.
Roberta
Gleicher,
a
district
manager,
said
as
a
customer,
she
finds
it
annoying
that
stores
put
out
decorations
in
August—but
as
a
business
con-
sultant ( 顾 问),
she
recommends
they
do
so.
“Stores
try
to
keep
customers
in
there
as
long
as
possible
because
the
more
time
they
spend,
the
more
they
will
shop
and
buy.
Once
theyre
shop-
ping,
they
see
holiday
decorations
and
get
in
the
holiday
spirit,”
Gleicher
says.
This
is
true
for
women,
especially,
Gleicher
noted.
Women
tend
to
take
their
time,
look
around,
and
compare
price—whereas
men
buy
and
get
out,
she
added.
“The
store
wants
the
customer
to
associate
buying
decorations.
They
want
customers
to
think,
‘Oh
yeah,
this
store
has
decorations,
lets
shop
there,’”
Gleicher
says.
“And
if
they
do
the
displays
well
enough,
it
will
encourage
shoppers
to
make
impulse
purchases. ”
Another
reason
why
stores
display
howling
ghouls(食尸鬼) in
the
summer
heat
is
out
of
pure
competition.
Stores
dont
have
a
choice