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高三英语培优外刊阅读
班级:____________学号:____________姓名:____________
外刊精选|打破性别偏见,蒂芙尼首推男士珠宝线
今年10月,深受女性顾客青睐的美国奢侈品牌蒂芙尼将一反常态,推出首个男士珠宝系列。这家一向主打女性顾客的珠宝商,希望借此机会拓宽用户群体,同时挽回持续下跌的销售额。蒂芙尼能否借此逆转颓势?一直被忽视的男士高级珠宝市场前景如何?
Tiffany targets men’s section to regain lost sheen
Tiffany & Co., the byword for feminine luxury, is all set to launch its first men’s jewelry line in October. The company has claimed that the male-focused collection runs the gamut from high-end jewelry to home furnishings.
The diversification move comes after the brand’s stock fell 36% in the last 12 months. After a nosedive in sales last November, the jeweler recently reported relatively weak quarterly results, citing reduced spending from Chinese tourists and currency woes.
With the new male category, the New York-headquartered luxury house is prospecting for a wider customer base and fresh revenue streams.
The men’s fine jewelry market stood at $5.8 billion in 2018, up 23 percent from five years ago, according to market research firm Euromonitor. The booming business has seen big luxury names like Gucci and Louis Vuitton popping up onto the runway.
However, Tiffany has its work cut out on the image front.
Half of Tiffany’s customers are men buying jewelry for the women in their lives. It yet remains to be seen if men would be open to the idea of buying jewelry for themselves from a brand inextricably linked to feminine luxury, though the brand claims that the new line embodies the spirit of modern men.
【词汇过关】
请写出下面文单词在文章中的中文意思。
1.sheen [ʃi:n ]n. ____________________________
2.byword ['baɪwɜːd ]n. ____________________________
3.gamut ['gæmət ]n. ____________________________
4.nosedive ['noʊzdaɪv ]n. ____________________________
5.woe [wəʊ ]n. ____________________________
6.prospect [prə'spekt ]vi. ____________________________
7.Euromonitor____________________________
8.runway ['rʌnweɪ ]n. ____________________________
9.inextricably [ˌɪnɪkˈstrɪkəbli] adv. ____________________________
10.embody [ɪm'bɒdɪ] vt. __________