2022届高三英语培优外刊阅读学案：Meta股价话题

高三英语培优外刊阅读 班级：____________学号：____________姓名：____________ 外刊精选｜Meta股价暴跌，是因为苹果出了这一招？ 最近，去年改名为Meta的Facebook经历了诸多“磨难”：2月3日，Meta公布第四季度财报后，公司股价暴跌26%，市值一日蒸发2000多亿美元；2月7日，有媒体报道，因数据传输和处理纠纷，Meta旗下的Facebook和Instagram等产品可能会撤出欧盟。Meta为何会出现这些问题？这与苹果公司推出的新隐私政策又有什么关系？ A Change by Apple Is Tormenting Internet Companies, Especially Meta By Kate Conger and Brian X. Chen Apple's vision of a more private web is not necessarily a more profitable one for internet companies that depend on advertising revenue. That lesson was clear on Wednesday in an earnings report from Meta, the company that Mark Zuckerberg founded as Facebook. Meta said that privacy features introduced by Apple last year could cost Mr. Zuckerberg's company $10 billion in lost sales this year. Mr. Zuckerberg said that Apple's changes and new privacy regulations in Europe represented "a clear trend where less data is available to deliver personalized ads." Meta's warning and its cratering stock price were reminders that even among tech giants, Apple holds extraordinary sway because of its control of the iPhone. And the tech industry received a clear notice that a long-planned shift in how people's information may be used online was having a dramatic impact on Madison Avenue and internet companies that have spent years building businesses around selling ads. It has been a dismaying shift for advertisers, which have for years tracked people online in order to determine how many sales their clients were making. Advertisers also rely on tracking to resurface products that consumers have viewed but not yet purchased, reminding them that it might be time to buy. But for privacy activists, the change is a welcome check against surveillance that puts power back into the hands of everyday technology users. Last year, Timothy D. Cook, Apple's chief executive, making his company's message clear, said that the advertising industry had become an ecosystem of "trackers and hucksters just looking to make a quick buck." 【词汇过关】 请写出下面文单词在