2022届高考英语二轮复习分类阅读写作训练之人与社会：社会

2022届高考英语二轮复习分类阅读写作训练之人与社会 社会 一、七选五 （2020·四川省中江实验中学） Have you ever wondered why some movie characters drink Coke and others drink Pepsi？1．Or why a TV show actor calls his friends on a Samsung cellphone？Or even why the characters in your video game drive Chrysler cars？No，it is probably not that they actually like those products. 2． Product placement－showing brand-name products in TV shows, movies, and video games－is a popular way for companies to advertise their goods. The idea is simple: a cool and good-looking character drives an Audi car and drinks Coca Cola instead of driving a no-name car and drinking soda. 3． Companies like it because it helps them sell more products. A successful product placement deal can be a big win-win for both content creators and advertisers. In the famous alien movie E. T. the Extra-Terrestrial，for example，the Hershey Company paid Universal Studios one million dollars to have pictures of their Reese’s Pieces candy shown during the movie. A few weeks after the movie was released，the sales of Reese’s Pieces increased by 65%.4． The carmaker BMW paid-three million dollars to have James Bond drive around in their new BMW Z3 Roadster during the movie. After the release of the movie，BMW earned 240 million dollars in advanced sales for the Z3 Roadster. Success stories like these keep advertisers knocking on Hollywood doors. 5． People claim it tricks people into watching advertisements unknowingly. Some non-profit groups have even spoken out publicly against the practice. The consumer rights group Commercial Alert, for example, asked the US government to put regulations on product placement. A．Or who is your favorite movie character? B．Another famous case is the James Bond movie Golden Eye. C．Movie and TV studios like using brand-name products because it makes a character seem more authentic. D．Product placement has received a lot of criticism, though. E.It’s said that product placement is a seven-billion-dollar-a-year industry. F.Or why