上海区徐汇区2016-2020年五年高考二模英语试题汇编 完形填空专题

上海区徐汇区 2016-2020年五年高考二模英语试题汇编-完形填空专题 2020年上海市徐汇区高考二模英语试题 Section A Directions: For each blank in the following passage there are four words or phrases marked A, B, C and D. Fill in each blank with the word or phrase that best fits the context. The true purpose of a business, Peter Drucker said, is to create and keep customers. “Customer value” has several definitions. I use the ___41___ to mean the total lifetime value of a company’s customer base. Companies can increase this value by ___42___ more customers, earning more business from existing ones, keeping them longer, making their experience simpler through digital improvements and so on. ___43___ leaders have long understood the importance of concentrating on customer value rather than pursuing short-term profits or quarterly earnings, and they’ve become enduring customer loyalty leaders in the process. It’s worth noting that a number of loyalty-leading companies are able to ___44___ shareholder pressure, or avoid it altogether, because they are founder-led, customer-owned, or not publicly traded. Companies can ___45___ customer value in a variety of ways: To increase ___46___, enterprise software companies sometimes charge corporate customers change fees that can raise the total cost of ownership to as much as three times the original price. To reduce operating costs, restaurant chains sometimes ___47___ frozen and precooked ingredients in place of fresh and made-to-order food. The resulting profits may look good on the income statement. Such strategies may even lead to short-term earnings growth. But they also ___48___ potential customers and encourage disloyalty. Given the importance of customer value, leaders should track it as much as they track other key assets (资产), such as buildings, machinery, and marketable securities. They also should reveal it in their quarterly and annual earnings releases so that investors can make ___49___ judgments about company performance and how it compares with that of indus