【教材笔记】4.2 Reading and Writing-Corporate Culture《英语 拓展模块》（高教版第三版）

Reading 0 an IT company ® an express mail 6 Read and match. service company 读下面四段有关企业文化的介绍，将其与相应的企业匹配。 一家快递服务公司 g a coffee chain 1)an express mail service company D a cell phone company Our company focuses on providing the best service by delivering n.parcels fast and safely to customers.We believe that a company 考虑 focus on+n.W.-ing专注于 shouldn't only think about making money.We'd like to develop adj.长期的 目的在于.， B会表餐琶，段6 ermb1 inss and指kep's lite more 手段，y后面跟名词、动名词。 convenient with our best service. 我们公司致力于通过快速、安全地将包裹送达客户手中 用 提供最佳服务。我们相信， 一家公司不应只考虑赚钱。，我 门希望发展长期业务，并致力宇通过我们的优质服务使) 们的生活更加便利。 家手机公司 2)a cell phone company adj.普通的 The story of our company began in a humble n.车库 我们公司的故事始于一个简陋的连库 garage,with three friends working day and night.It 三位朋发百夜兼程地工作。正是 象力和辛勤努力推动着我们不断前进 has been in品3九n and hard势乙rk that have kept n.努力 keep sb.going forward 。最终成为智能手机领域的佼佼者； 鼓舞某人一路向前 虽然无法在篇文意中概括一切，但： us going forward to become the best in the field of 热情始终是最重要的因素之一。 总结 smartphones.It's impossible to sum up everything n.文章 in a single articie,but passion has been one of the n.热情；激情 most important factors n.因素 一家咖啡连锁店 以..为中心 3)a coffee chain Our corporate culture is centered on our customers because we n.满意 正如你所知 believe that customer satisfaction is our success. As you know,we don't just.sell coffee.We sell anence.We keep our stores 营业到深夜 open late at night because we want our customers to know there will always be a place for them to sit down and have a cup of coffee. 我们的企业文化以顾客为中心，因为我们相信顾客的满意就是我们的 成功。正如您所知，我们不仅仅是在销售咖啡，更是在提供体验。我 们将门店营业至深夜，因为我们希望让顾客知道，这里永远有一个可 以坐下来享用一杯咖啡的地方。 我们公司的历史虽不长，但在中国已拥有数亿用户。 我们大力投入技术研发 并积极投身宇互联网行业的 UNIT …发展我们的目棕不仅是推动技术进步，更是以此富…。 用芦的生活。 062 一家IT公司 4)an IT company The history of our company is not long but we have 知亿 omd施dofmillio of sersin锁级参治have V投资 invested a lot in technology and actively taken part in the development of the Internet industry.Our goal is not just developing technology but enriching the lives v.丰富 of our users with it. n.用户 7 Read and choose. 读有关企业文化的介绍，选择正确答案。 n.术语 过去分词短语作后置定语 Corporate culture is the term that describes the values held in 企业文化是描述企业内部共同秉 持的价值观的术语。企业文化会 commo within a company.The culture affects the ae of 共同 影响员工的态度和工作方式 下这些方面都写企业文化相关。 employees and the way they work,The following最se有关 省略hat的定语从句 related to corporate culture. which引导的非限制性定语从句 个愿景宣言， Vision A great culture starts with a vision statement,which guides 企业价值观的指引 提供某人某物 为其提供目标。，优 药度堂管言有助于 a company's values and provides it with purpose.( Good vision 工做出正确的决策。 statements will help employees make the right decisions..做出正确的选择 Values A company's values are the most important part of its culture. 价值观：公司的价值观 是其文化最重要的组 If the vision statement shows the company's purpose,the values will 部分。如果企业的愿 宣言表明了公司的目 tell employees how to achieve it. 那么价值观就会 员工该如何实现自标。 实践 无关紧要 把 付诸实践 Practices Values are of little importance unless they are put into 实践：价值观只有付诸实践才 有意义 ，如巢一家企业以提供 practice.If a company takes providing best services as one of its key 最佳服务作为其核心价值之 那么它可能会有相关的要求 values,it may have related requirements or policies to encourage 或政策去鼓励员工这样做 employees to do it. People No company can build a culture successfully without people 人员：任何一家企业 who导的定语从句 carry out执行；，实施 想要成功建设企业文 who share its values and have the ability to carry them out.People 都需要能共享并 be willing to do乐意做. 践行其价值现的大员 are willig to stick with cultures they like,so most companies employ 人们愿意坚守自己 坚持 喜欢的文化，所以大 those who are not just talented but also fit for the corporate culture. 多数企业在招聘时都 whose引导的定语从句，修饰仙ose适合 会选择那些不仅有才 华，而且与企业文化 be of little importance无关紧要；不重要 合拍的人。 beof+n.”相当于“be+adj." be of importance=be importanti重要的 be of value=be valuable有价值的 be of help=be helpful有帮助的 ▣ be of use=be useful有用的 Corporate Culture 063 许多企业设立博物馆 History Many businesses establish company museums to keep the 历史： 来延续其历史。这些博物馆 company's history alive.These museums aim not only to tell past 不仅旨在讲述企亚过往的故 事，更致力于帮助员工更好 stories,but also to help employees better understand the company's 地理解并坚守企业文化。 特 culture and hold onto it. hat导的主语从句 ,n.位置 n.建筑 PlacePlace shapes culture.It is true that the location,construction, 场地：，场地塑造文化。工作 n.袋修 场所的地理位置、建筑形制 and decoration of the workplace have an influence on the values and 和装修风格确实会对在此工 对..有影响 behaviors of people who work there. 作的人的价值观和行为产生 n.行为 影响。 1)What is corporate culture? A.The books and videos about a company. The values everyone in acompany believesn. 相信 C.The history of a company. n.员T D.The rules all staff follow.所有员工都遵守的规则。 2)What is the most important part of corporate culture? The values.B.The people.C.The history. D.The vision. 3)If a company takes providing best services as its key value,what is it likely to require its employees to do? be likely to do.可能做某事 A.Ask customers to wait when they are busy. B.Ask employees to learn corporate culture. require sb.to do sth.要求某人做某事 Never》e流customers.. D.Encourage employees to create new products 4)A company always prefers to choose people who A.are creative毕业于大学 B.have finished their internship C.have graduated from college share its values 5)Why do some companies establish company museums? A.To sell their products. B.To make the workplace more interesting. adj.有天赋的 C.To employ more talented people To make good use of their history. 充分利用 UNIT 064 8 Read and complete. 再读关于企业文化的介绍，补全下面的信息表。 Corporate Culture Vision Guideacmpany呐1)vaand providih purpse.写引导公司的价值观，并为其提供目标。 Values Tell plyo2)achivtheny的purpose..告知员工如何实现公司的目标。 importance Practices Values will be of little 3) thy arennractice..如果它们没有付诸实践，价值观将几乎 没有意义。 People who 4)share the company's values and have the ability to People 5)carry them out are necessary for building cororate cuture. Use the company's history to help employees better understand and 6)hod History its culture. 利用公司的历史帮助员工更好地理解和坚守其文化。 decoration- 7)truction,and 8) of the workplace have influence on Place employees'values and behaviors. Writing 。signature 。opening 9 Read and match. 。more informat 读下面的邀请函，将邀请函的结构名称与相应内容匹配。 。job title 。salutation Dear Ms.Fellini, 1)salutation 。closing 我代表组委会， 代表 组委会 相要做 诚挚地邀请您Onh春of the organizin是涂itee,Iwo音iket6 invite you to 参加第二十届哈尔滨国际经济 贸易洽谈会。今年的活动 the 20th Harbin International Trade Fair.This year's event is going to be held from invite sb.to... 将于6月15日至19日在哈尔滨 June15to19in HarbinntetionlExhibition Center.2)oping 邀请某人到..… 国际展览中心举行。 一系列 During the fair,a series of business activities will be held.It will be a good opportunity 展会期间将举力一 舌动 是结只中 to meet Chinese and international partners with products and services up to your达到某人的预期 的绝 expectation.You can go to our website toam more about the fair and register.3)ftio 可访问我1 展会 We do hope your schedule will allow you to accept our invitation.Look forward to seeing you at the fair.4)closing 我们希望您的日程能允许您接受我们的邀请。期 待在展会上见到您。 Yours respectfully, Liu Qianwen 5 signature President 6)job title Organizing Committee of the 20th Harbin International Trade Fair do此处用于加强动词语气，助动词do/d6es/dd+动词原形，表示该动词的强调，主要用 于肯定的陈述句。 allow sb.to do sth.允许某人做某事 al l ow doi ng st h.允许做某事 ▣ Corporate Culture 065 10 Read and complete. 再读上面的邀请函.完成其关键信息的备忘录。 Event 1)The 20th Harbin International Trade Fair Date 2)June 15 to 19,this year Place 3)Harbin International Exhibition Center Activities A series of 4) business activities Reasons for Attending Meet 5)Chinese and international partners. 出席原因 with products and services up to your expectation. 1Read and complete. 根据下面的备忘录，完成给卡特先生的邀请函。 Event The2 0th China nterational Fashion Fair第二十届中国国际时装博览会 Date and Time March 27 to April 2,this year Place Shnnhd vntion Cener深圳会展中心 Activities Fashion shows and fashion forums时装秀和时尚论坛 Reasons for Attending Make brands better known and find new business partners © Organizer Organizing Committee of the 20th China International Fashion Fair ·-一--一一让品牌更广为人知并寻找新的商业伙伴主办方一一 Dear Mr.Carter, the 20th China International Fashion Fair On behalf of the organizing committee,I would like to invite you to 1) This year's event is going to bech 27to April2in3)Shenzhen Exhibition and Convention Center fashion shows and forums During the fair,4) will be held.It will be a good opportunity to 5)make your brand better known and You can go to our website to learn more about the fair and register. find new business partners We do hope your schedule will allow you to accept our invitation.6)Lookforwardtosingoathe fair 7)Yours respectfully Tan Jun Marketing Director 8)Organizing Committee of the 20th China International Fashion Fair