【教材笔记】4.1 Warming Up & Listening and Speaking-Corporate Culture《英语 拓展模块》（高教版第三版）

UNIT Corporate Culture企业文化 Culture shapes the world invisibly like wind. 文化如风，无形地塑造世界。 ■Learning Objectives After learning this unit,you will be able to 理解企业文化如何塑造公司； understand how corporate culture shapes a company; understand talks about choosing appropriate products理解关于选择合适产品的讨论； sk rand give inomtio about or配获提铁有关企业文化的信息： understand a passage explaining corporate culture; 。 write a business invitation letter. 理解一篇解释企业文化的文章； 撰写一封商务邀请函。 W:Mr.Johnson,this is the schedule for your visit to BNG next week.Would you like to have a look? M:OK.How about the meeting with Mr.Black,their general manager? W:I've discussed the schedule with his secretary,and everything is settled. M:That's good.Have you prepared any gift for him? W:I haven't decided yet.Could you give me some suggestions? M:Well,Mr.Black has worked in China for many years.He is interested in Chinese culture and history. W:So,we should buy something with Chinese characteristics. M:Yes.And I think the Palace Museum offers some great cultural and creative products. W:Oh,I didn't know that.What are they? M:They're nice-looking souvenirs of the Palace Museum W:I see. gc0山cc山 M:And there are many choices,such as notebooks,pens,and bookmarks W:Sounds great.These kinds of products really bring Chinese culture to life.I think Mr.Black will love them. M:Yes.I think a notebook and a bookmark would be perfect. W:OK.I'll get the gifts ready this afternoon.Thank you very much! 1)Quanjude Roast Duck A.good service 关注 time-honored历史悠久的 Restaurant B.focusing on product design makes sb.feel at home 2)Garden HoteL C.long history and special 让某人感到宾至如归 云任万法 3)NFD cooking method the key to the success 追求高远 成功的关键 4)BYD D.岛艚瓶燕rd and1ggn BYD believes true greatness can be achieved by going forward and aiming high.比亚迪相信，真正的伟大可以通过向前迈进和追求高 2 Listen and choose. 目标来实现。 听录音，选择正确答案。 1)What will Mr.Johnson do next week? A.He is going to visit his friend,Mr.Black. B.He is going to visit Mrs.Johnson who works at BNG. C.He is going to have a meeting with the secretary of BNG. He is going to have a meeting with the general manager of BNG. 总经理 2)What is Mr.Black interested in? 中黑代艺林China. 中国的经济 B.Chinese economy. 自然景观 economy n.经济 Chinese culture and history. D.Natural scenery in China 故昌 3)What are the Palace Museum's cultural and creative products? adj.古代的n.物品 文创产品 A.Ancient objects in the Palace Museum. n.纪念品 Souvenirs of the Palace Museum. C.Products made in the Palace Museum. D.Books about the history of the Palace Museum. 4)What gifts does the man suggest buying? suggest doing sth.建议做某事 A.A book and a pen. B.A notebook,a pen,and a bookmark. C.A pen and a notebook. A notebook and a bookmark. n.书签 录音原文：W:Good morning,sir.What can I do for you? M:Good morning.There is something wrong with my phone.It powers off for no reason and I missed a very important phone call from my boss yesterday. W:Oh,that's terrible!It seems that you need to get a new phone. M:Yes.That's why I'm here.But it is hard to decide which one to choose. W:It depends on what function you think is the most important. M:I use the Internet a lot on my phone.The speed of the Internet is the most important thing for me. W:Then this model from Smart-Tech may be a good choice.It can meet your needs.rporate culture M:Really?I've used a Smart-Tech phone before,but I don't think it was fast. or W:Oh,this one is different.It has the 5G technology in it.With this technology,you can surf the Internet with a much higher speed. M:Wow,sounds nice.W:Yes.Their slogan is "Help people connect to the world better."M:Cool. W:And the company has been working very hard to put it into practice,and that's why their phones are so popular. n.秘书 This afternoon.” B.Next week. C.This weekend. D.Immediately.adv.立刻；马上 3 Listen and complete. 听录音，完成Smorl-Tech公司的信息表。 Smart-Tech 主要产品 Main Products Mobile phones 手机 Phones with 1)5G New Model technology in them,having 新型号 2)high speed Internet带有5C技术的手机，具备高速互联网。 Slogan口号 Help 3)people connect to 4)the world better. 帮助人们更好地连接世界 4 Complete and speak. 选择合适的内容补全对话并跟读。 Wow,so CBS has followed the style for about 70 years. ⑧ Do all the CBS stores look the same? We begin by making sure they understand the values of our company. D May I ask where the style came from? You mean people share the same ideas? 《中国商业周刊》 W: Good morning,Mr.Jones.I'm with China Business Weekly.Would you 简介 please give me a brief introduction to your company?您能简单介绍一下贵公司的情况吗？ n.家具n.零售商 M: Sure.CBS is a world-famous furniture retailer.We now have 150 stores around the wor&是一家世界著名的家具零售商，目前我们在全球拥有150家门店。 W: 1) B Do all the CBS stores look the same?所有的BS门店看起来都一样吗？ 就而言 M: Well,in terms of the general style they're all the same,although in. 动词不定式作首的状语 different countries we may add or change things to match the local cultures. 嗯，就整体风格而言，它们都是一样的，尽管在不同国家我们可能会添加或修 改一些内容以适应当地文化。 W You mean the general style of simplicity? M: Yes,exactly. 你是说整体风格的简约吗？ 是的，没错。 in terms of+名词/名词短语/动名词(doing) 意为“就…而言；在…方面；从…的 角度看 UNIT 060 W:2)D May I ask where the style came from? 这可以追潮到大宋密斯失M:It goes,back to Mr.,a型dSm欢hisBinthe1950s. 生，他在20世纪50年代创立了 CBS。他认为美在于简约。 ,追溯，，在于n简约v建立 He believed beauty lay in simplicity. W:3)A Wow,so CBS has followed the style for about 70 years. M:You're right. 营销 W:How does CBS do marketing in different countries??QS在不同国家如何进行营销？ M:That's a good question..I have been working at CBS for15 years in我在意大利、加拿大和中国 Italy,Canada,and China,and what surprises me most is how much 为S工作了15年，最让我惊 讶的是人们之间有如此多的 people have in common. what引导的主语从句 共同点。 W:4)E You mean people share the same ideas?你的意思是人们有相同的想法？ M:Yes.For example,Easter and Wester coi are very例如，东方国家和西方国家 different in terms of their cultures,.but the idea of simplicity is在文化上非常不同，但简约 ed&装表yot员工 的理念被每个国家的消费者 所喜爱。 你如何管理全球超过3,0o0名员工？W:How do you manage more than3,000 mpoyeerond the word? M:5)C We begin by making sure they understand the values of our company. This is very important吐我们首先确保他们理解我们公司的价值观。这非常重要。 W: 丹价德器es影绵mentin the ompa? M:Yes.It has a major influence.n.影响 这些价值观会影响他们在公司的发展吗？ 是的。它有重大影响。 5 Act and practice. 选择一个情境，和同伴编排并表演对话。 莉莉是二名职业学校的学生。她今年将毕业，渴望学习一些关于1T工作的 事情。乔在一家引T公司工作。现在他正在和莉莉谈论这件事。 Lily is a vocational school student.She will graduate this year and is be eager to do…渴望做某事 uonenis eager to learn something about working in IT.Joe works at an IT company. Now he is talking to Lily about it. talk to sb.about sth.和某人就某事交谈 40 keep on doing sth.不断做某事 始终不断探索新技术 Always keep nwtechnoloy. ·Always work in teams,始终团队合作。 ·Should be very careful..应该非常谨慎 .Never be afraid of failures and challenges. 永远不要害怕失败和挑战 Corporate Culture 061 核心价值观：通过提供新产品创造价值。 Situation 2 Key values:create value by offering new nroducts 0t04g00088008080年0年05855t0504 开超 Practice:encourage employees to find out customers' 亨利，中国周刊的 《中国周刊》 needs:work in teams to develop new technology to 名记者，正在准备 enry,a reporter at China Weekly, 满足顾客的需求 篇关宇T公司MIC的 satisfy customers'needs;provide high quality products 报道。他正在采访 is preparing for a report about MIC,an and good services MIC的发言人杰克。 1T company.He is interviewing Jack, 实践：鼓励员工了解客户需求；团队合作开发新技 the spokesman of MIC. 术以满足客户需求；提供高质量的产品和优质的 n.发言人 服务