【教材笔记】4.3 Language Practice至Words and Expressions-Corporate Culture《英语 拓展模块》（高教版第三版）

UNIT 066 Language Practice V Grammar 12 Read and match. 根据句意将左右两栏匹配，组成完整的句子。 Subjective Clauses主语从句 (陈述句语序：引导词+主语+位于+其他成分“ 1)What we want to know A.is still a problem. 2)That he found out a more B.is how to establish a powerful corporate efficient way to serve customers culture. 3)Whether they will support us C.surprised us most. 4)What worried the manager most D.that their company always focuses on 5)It is reported providing the best service. E.was that few people agree with the company's values. Objective Clauses宾语从句 (三要素：陈述句语序；时态；引导词) 6)Mr.Anderson suggested A.where she should go to have the employee 7)The group leader taught us training. 8)The reporter asked me B.when we established the company. 9)The HR manager wanted to kno C.that we should put the values into practice. 10)The new saleswoman asked D, whether Jimmy could begin to work the next day E.how we could better cooperate with each other. 13 Read and complete. 选择合适的连接词补全有关企业标志的介绍。 n.标志；徽标；品牌标识 Many people know 1)that (what that)the logo of WK Computer is a computer screen with a book in it,but few people know the story behind it. In fact,it was Allen Brown,2)who (who which)was the co-founder of 事实上 联合创始人 器 Corporate Culture 067 the company,designed the company's first logo.3)What (What/That) rather.than.,更像是.…而不是， he designed was ratner a picture tnan a logo.It showed 4)that (that/ which)a person was reading a book under a big tree. This logo was only used on the company's first product.The CEO of the company Stephen Jacob felt 5)that (that what)it was too complicated.It was a big problem 6)_that(that what)people could n.细节 not recognize the details of the drawing unless it was large enough. V.重新设计 Jacob decided to redesign the logo.He found a designer and asked him 7)whether (whether why)he could design a new logo for his company. The logo the designer created was a simple shape of a computer screen in rainbow colors with a book in it.When the designer was asked 8)why_ (why whether)he designed the logo like that,he explained 9)what (that what)he wanted to express through this logo was wisdom and knowledge. n.智慧 Ten years later,the CEO decided 10)that (that /how)they should have a more modern logo.The new logo used the same shape of a computer screen with a book in it,but the colors of a rainbow were changed to a single color. 14 Read and complete. 选择正确答案补全有关企业发展历程的介绍。 众所周知， It is known 1)D YumNoodles is a successful fast food service brand DYumNoodles 是一个成功的快餐服务 高牌，在全国拥有超过 with more than 2,000 restaurants all over the country.But few people know 2000家餐厅。但很少有 2)A it was only a small noodle restaurant at the very beginning. 人知道，它最初只是家 小面馆。 This small restaurant was started in 1986 as a family business.It was Li Nan,the founder of YumNoodles Corporation 3)D discovered it. 4)C impressed him most was that such a small restaurant could produce huge quantities of food at low prices.It was obvious 5)D 这家小餐馆于l986年作为家族企业创立。它是YumNoodles Corporation的创始人李 楠发现的。最让他印象深刻的是，这样一家小餐馆能够以低价生产大量食物。 UNIT 068 他门 供的便 the convenient fast food service they provided for customers made them 的 sucessful.Li Nan ralizd6)Dthere o be bright futurein 开设 家连锁店。据说他在1990 their restaurant concept.He decided 7)B he would buy the restaurant 年9月1日开设了第一家 and open a franchise(连锁店).It was said8)C he opened the first launch v,发起； YumNoodlesi连锁店，并在同 推出 年成立了umNoodles公司。 YumNoodles franchise on September 1,1990 and launched the YumNoodles 然后 众所周知，该公司的 业务扩展得非常快。使Yum Corporation in the same year.Theneverybody knows9)D the Noodles成为最受欢迎的家庭 V.张 餐厅之一的原因是， 他们为 business of the corporation has expanded very fast.10)D makes 儿童和成人提供价格实惠的 YumNoodles one of the most popular family restaurants is that they provide 食物和良好的服务。 adj.可支付得起的 affordable food and good services to both children and adults. 1)A.whether B.why C.where D.that 2)A.that B.why C.where D.whether 3)A.what B.which C.how D.who 4)A.Whether B.What C.That D.Why 5)A.who B.whose C.what D.that 6)A.when B.whether C.how D.that 7)A.who B.that C.when D.what 8)A.what B.how C.that D.who 9)A.if B.whether C.as if D.that 10)A.Why B.When C.That D.What V Vocabulary 15 Read and choose. 选择拾当的词语补全对话。 1)-Do you have a logo for your company? -Yes,we have one since our company was A.begun established C.setup D.constructed Corporate Culture 069 3) -Why do you want to work at our company? -I like the of your company which guides your values. isi1onn.愿景 B.technology n.技术 C.saying n,谚语 D.characteristics n.特点 3)-What's the key value of your company? -We on providing the best service to customers. focus B.put C.aim D.pay attention to 4)-How do you manage more than 300 employees of your company? -We trained them to the values of our company at work. A.put out扑灭 B.work out算出；解决 C.take out拿出 D.carry out执行；实施 5)-What kind of employees do you prefer? -I think people who are talented and our culture are the best. A.suit for B/fit for适合 C.match for匹配 D.agree 16 Read and complete. 用所给单词或短语的正确形式补全对话。 关于 Mr.Brown:I hope you can give me some advice on how to establish 1 .establish a more powerful corporate culture. 。carry out Ms.Lee:No problem.What have you got already? benefit Mr.Brown:We have got a(n)2)vision statement and the vision decision key values. 。influence Ms.Lee:That's good.They are very important.A good practice fit for vision statement will help employees make right 3)decisions Mr.Brown:Yes,but I'm worried that people can't keep the culture in mind at work. keep..in mind记住 UNIT 070 influence Ms.Lee:I know.Corporate culture will not have great 4) on people if you do not put it into 5)practice Mr,Brown: You mean we should make some policies to encourage people carry out n.政策 to 6) the values? Ms.Lee:Yes,and it is important for you to find those who are 7)fit for your culture. Mr.Brown:Thank you very much.Your suggestions are very helpful. Ms.Lee:My pleasure.I'm sure your company will 8)benefit a lot from a great corporate culture. Culture Understanding 企业文化是公司随时间发展而形成的价值观和信念。企业文化 的目的是完善公司的使命和战略，并影响员工的行为、诚信与 服从。通常，企业文化源自公司的高层管理。 Corporate culture is the values and beliefs that a company develops over n.使命 time.The purpose of corporate culture is to improve a company's mission and n.策略 行为. 诚信 服从 strategies and to influence employee behavior,honesty,and compliance ) adw.通常 高层管理 Generally,corporate culture comes from a company's top management. 超越 A company's corporate culture can go beyond the walls of the business.When customers consider a consider.to be认为c:是.： company to be honest,they are more likely to choose its products over its be more likely to do 竞争对手 更可能做.. competitors'.Employees in a company's customer service V展示 department can also present positive corporate culture to 在这种情况下 their customers.In this case, the culture creates a link between the company's employees and 一家公司的企业文化可以超越其业务围墙。当 客户认为一家公司诚实时，他们更有可能选择 该公司的产病非、竟争对羊的产品。公司客 户服务部门的员工也能向客户展示积极的企业 文。化。这种情况下： 这种文化在公司员工 与客户之间建立了一种联系。，客户的反应通常 是公司企业文化的一个直接结果。 Corporate Culture 07 its customers.How customers react is often a direct result of the company's V,反应 corporate culture. v.影响 A company's corporate culture can also affect the quality of its products. V.优先处理；优先考虑 Companies that prioritize profits may decide to use low-quality materials in their n.利润 products and try to suggest that the products are of higher quality than they 导致 really are.This negative culture can result in lower brand loyalty (among customers. 一家公司的企业文化也会影响其产品质量。那些将利润置 于首位的公司可能会决定在产品中使用低质量的材料，并 试图暗示这些产品的质量比实际更高。这种消极的文化会 导致客户对品牌的忠诚度（忠诚度）降低。 Read the passage and answer the questions. 1)What is corporate culture? A.A set of policies of a company. B.The mission and strategies of a company. C.The way employees work with each other. The values and beliefs of a cmpany. 九.信念 2)The customer service department can A.create a company's culture Bshow positive corporate cutre to customers C.be a link between the company and its employees D.sell the company's products Discussion What corporate culture do you prefer and why? Self-Assessment 完成以下练习，根据所给标准评价你对本单元学习内容的掌握程度。 Read and complete the sentences.用所给单词或词组补全句子。 describe influence impressed vision form aims to 公司文化对员工的工作态度有重大影响。 强大的领导力有助于形成积极的企受cultrehabim6 oyeesork的e仁 2)Strong leadership helps form a positive corporate culture. 3)Employees often si the company culture as supportive. 员工经常将公司文化描述为支持性的。 4)A shared vision_is key to a company's ong--term growth..共同的愿最是公司长期发展的关键。 5)'misd by the company's teamwork culture,我对公司的团队合作文化印象深刻。 6)The team-building event aims to help new employees understand the corporate culture. 团队建设活动旨在帮助新员工了解企业文化。 Excellent:5or6 Good:3or4☐ Need to review:≤2☐ ②Read and choose the correct answers..选择正确答案补全句子。 1)It is obvious teamwork plays an important role in achieving success. it is obvious that..“..是显而易见的” A.which B.what that D.how 2)The manager explained all employees should follow the company's core values. follow rulesi遵守规则 A.when 巴所y C.what D.where 3)Did you know the new policy has been carried out? A.when B.what that D.which ) makes our corporate culture unique is the focus on continuous learning. 使我们的企业文化独特的是对持续学习的重视。 A.That B/What C.Which D.It 07☒ 主管 5)The supervisor wants to know to the customer last night. A when did Mary reply B.when Mary reply C when does Mary reply D when N Mary replied 6) the employees act ig a reflection of the corporate culture. n.反映 B.What .That D.Which 员工的如何行动反映了企业文化。 Excellent::5or6☐ Good:3 or4 ⊙ Need to review::s2□ 00 3 Read and write.根据所给情境进行写作。 假设你在New Star公司人力资源部工作。请根据以下信息，撰写一篇面向实习生的企 业文化介绍。 我们的使命 0 urMission利用人工智能帮助不同行业并改善人们的生活。 Use Al to help different industries and improve people's life. 我们的愿景 Our Vision 将公司确立为全球人工智能领域的领导者。 Establish our company as a global leader in Al. Core Values核心价值观 创新：创造性地思考并实践新的A理念 Innovation:Think creatively and practice new Al ideas. ● Customers Focus:Solve challenges and deliver value to ensure customer satisfaction. 客户至上：解决挑战并传递价值，以确保客户满意度 Behavior Rules行为准则 Teamwork:Work together effectively across departments. 团队合作：跨部门有效协作。 ● Continuous Learning:Keep learning to stay updated with Al trends 持续学习：不断学习以跟上人工智能趋势。 We believe our corporate culture will keep our team energetic and help us achieve success in the Al industry. 我们相信，我们的企业文化将使团队保持活 力，并帮助我们在人工智能领域取得成功。 写作要求 1.说明企业文化的主要内容； 2.简述其目的和作用； 3.长度80词左右。 07d impress sb.with sth.用某物打动某人； be impressed by"被"打动 Words and Expressions corporate culture企业文化；corporate brand企业品牌 key factor关键因素 corporation n.公司，大企业 adj.企业的；公司的 corporate/"ko:r)prat/n.企业 factor/.'faekto(r)/n.要素；因素invest in sth.投资某物 V.打焰印；冠以…称号 impression n.印象brand /braend/,n.品牌 invest/in'vest/u,投资investment n.投资investor n.投资者 impressive adj.令人印象深刻的 impressed .impress/m'pres/v.给…留下深刻印象 enrich /in'rt/v.使.…丰富 rich adj.丰富的，富有的 adj.(人)感到印象深刻的 focused adj..专注的 enrichment n.丰富；充实 focus,/faUk3sly.聚焦focus on集中于 describe/dr'skraib/v.描述 description n.描述 achievement n.成就；成绩 describe sb/sth,as…把…描述成 descriptive adj.描述性的 achieve/'tfi:v/v.实现；获取 vision'v13n/n.愿景；视力 achieve success取得成功；achieve one's goal实现目标 visible adj.看得见的 settle'setl/v.解快 purpose/'p3:(r)ps/n.目的 visualize v.想象；使可视化 settlement n.解决；定居点settled adj..稳定的；，定居的 visual adj..视觉的 characteristic /,kaerakta'ristik/n.特征， relative/'relatrv/adj.相关的 character n.性格；角色；文字 relate v.联系；讲述 特点characterize v.描述；以…为特征 behavior /bI'hervja(r)/n.行为 relation n.关系；联系 relationship n.关系 souvenir/,suv3'na(r)/n.纪急品 series'sIeri:z/n.系列 relatively adv.相对地 a series of一系列 be relative to与.有关 slogan/'slaugar/n.▣号 fashion'faen/n.时尚；时装 simple adj..简单的 behave v.表现；举止 simplify v.简化 fashionable adj..时髦的 simplicity /sim'plisati/n.简单；简约 wel-behaved adj.举止得 simply adv.简单地；衩役establishment n.建立；机构 体的 establish'staebli/v.建造；建立 feel at home感到放松、舒适 influential adj.有影响力的have an influence on对有影响； nfluence'nfluans/./n.影响 focus on关注concentrate on chained adj.被链条锁住的 chain /tfein/n.连锁店 aim to旨在，为了 parcel'pa:(r)sl/n.包裹 hold onto抓紧；不放开 humble /hAmbl/ad.不大的；普通的 fit for适合 humbly adv..谦逊地；简陋地 for the purpose of为了…目的； on purpose故意 只▣