Unit 3 Shopping-Culture Understanding阅读精讲-《英语 基础模块1》（高教版第三版）

该中职英语课件围绕“线上购物节”核心主题，系统讲解相关词汇（如attract, festival）、短语（real shopping malls, have big sales）及语法点（one of + 最高级 + 名词复数等），结合中西方购物文化对比。课堂导入通过提问“你知道哪些线上购物节？”引发兴趣，从实体商场类比切入，逐步展开Black Friday、双十一等购物节介绍，搭建从已知到未知的学习支架。 其亮点在于融合语言能力、文化意识与思维品质培养。通过词汇派生（如attract-attraction）、语法结构解析提升语言理解与表达能力，对比中西方购物节（Black Friday与双十一）增强跨文化认知，分析购物节定义与由来锻炼分析比较思维。采用例句、对比辨析及填空、阅读等多样化练习，学生能联系生活提升应用能力，教师可借助系统资料高效开展教学。

Unit 3 Shopping Culture Understanding Language points 高教版中职英语-基础模块1（第三版） 目录 CONTENTS 01 02 03 Language points Summary Exercise Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? 译文：线上购物节 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? just like 就像……（用来做类比，后接名词 / 名词短语） eg. Just like you, I love online shopping. 和你一样，我喜欢网购。 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? real /riːəl/adj. 真实的；实体的 really adj. 真正地；确实 reality n. 现实 real shopping malls 实体购物中心 eg. This is a real shopping mall. 这是一家实体商场。 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? 网店；线上店铺 大促销；打折大卖 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? special /ˈspeʃl/adj. 特别的；特殊的 specially 专门地 on special days 在特殊的日子 eg. Today is a special day for me. 今天对我来说是特别的一天。 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? attract /əˈtrækt/v. 吸引 attraction n. 吸引力；景点 attractive adj. 有吸引力的 attract customers 吸引顾客 eg. Big sales attract many buyers. 大促销吸引很多买家。 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? 方式状语 动词不定式 to do 作目的状语 句意：和实体购物中心一样，网店会在一年当中的特殊日子推出大型促销活动，以此吸引顾客。 Language points Online Shopping Festivals Just like real shopping malls, online stores have big sales on special days of the year to attract¹ customers. Do you know any of these online shopping festivals? festival /ˈfestɪvl/n. 节日；庆典 eg. Double Eleven is a big shopping festival. 双十一是一场盛大的购物节。 shopping festival 购物节 句意：你是否了解这些网购节日？ Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. 黑色星期五（美国购物狂欢日，专有名词，首字母大写） 美国感恩节（11月第四个星期四）的第二天，也就是星期五。传统上标志着圣诞购物季的开始。为什么叫“黑色”？有两种说法：①商店账本用黑笔写盈利（in the black）；②当天早起抢购摸黑出门（天还没亮）。 Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. famous /ˈfeɪməs/adj. =well‑known 著名的，出名的 eg. Hangzhou is famous for the West Lake. 杭州因西湖而出名。 be famous for 因…… 而闻名；be famous as 作为…… 而出名 句意：黑色星期五是一个知名的购物日。 Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. right after 紧随…… 之后；紧接着 The party starts right after dinner. 晚会在晚饭后立刻开始。 感恩节 句意：它在美国感恩节之后随即到来。 Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. one of + the + 形容词最高级 + 名词复数 最…… 之一 eg. She is one of the tallest girls in our class. 她是班里最高的女生之一。 线下门店和线上商城 句意：如今，在许多西方国家，无论是线下门店还是线上商城，它都是一年当中最火爆的购物日之一。 Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. another + 单数可数名词 表示“另一个（人或物）”，不具体指明是谁 one...another... 表示“一个……另一个……”（三者及以上中的两个） another + 数词 + 复数名词 表示“再...个，又...个”（注意：此时后面接复数名词） other adj./pron. 其他的，另外的 后接名词（复数 ） the other adj./pron. 另一个；剩下全部 两者中特指一个 / 剩余全部 可接单 / 复数名词 others pron. 另一些 泛指部分剩余 = other + 复数名词 the others pron. 其余全部 特指剩下所有的人 / 物 = the other + 复数名词 eg. I want another pen. 我想要另一支钢笔。 Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. cyber /ˈsaɪbə(r)/adj. 网络的；计算机的 由美国全国零售商联合会于2005年提出，专门为线上购物设立，因为很多人在感恩节周末之后回到办公室，会继续用公司网络购物（早年梗）。现在已成为美国最大的线上购物日之一。 Cyber Monday 网络星期一 句意：西方另一个大型网购狂欢日是网络星期一 Language points Black Friday is a famous shopping day. It comes right after Thanksgiving Day in the US. Now it is one of the busiest shopping days of the year in many Western countries, both in stores and online. Another big day for online shoppers in the West is Cyber² Monday. It is on the Monday after the Thanksgiving weekend. at the weekend /on the weekend 在周末 at weekends /on weekends 在周末 句意：时间就在感恩节周末过后的周一。 Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. popular /ˈpɒpjələ(r)/ adj. 受欢迎的；流行的 popularity /ˌpɒpjuˈlærəti/ n. 人气；流行度 句意：在中国，双十一是最热门的网购节之一。 双十一 be popular with / among 受……欢迎 eg. Online shopping is popular with young people. 网购很受年轻人欢迎。 Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. 句意：第一届双十一在 2009 年 11 月 11 日举办。 Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. 在世界上 句意：如今，它已经成为全球规模最大的网购盛会。 Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. the + 序数词 + 形容词最高级 + 名词 表示“第几最……的……” eg. This is the third highest mountain in the world. 这是世界第三高山峰。 Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. event /ɪˈvent/n. 大事；大型活动 eventful adj. 多事的；充满大事的 sports event 体育赛事；current events 时事 a big/large event 一场盛大活动 eg. The sports meeting is a great event in our school. 运动会是我们学校的一件大事。 句意：618 是中国网购用户的第二大购物活动。 Language points In China, Double Eleven is one of the most popular online shopping festivals. The first Double Eleven was on November 11, 2009. Today, it is the biggest online shopping festival in the world. The 618 is the second largest event³ for Chinese online shoppers. The mid‑year shopping festival started in 2010 and takes place⁴ on June 18 every year. 年中的 take place 举行；举办；发生（无被动语态）（计划好的活动举办） happen（偶然发生） eg. A car accident happened yesterday. 昨天发生了一场车祸。 eg. The football match will take place tomorrow. 足球比赛将于明天举行。 mid-year sale 年中促销 mid‑autumn 中秋 句意：这个年中购物节始于 2010 年，每年的 6 月 18 日准时开启。 Summary 一、必背单词 attract 吸引 customer 顾客 famous 著名的 western 西方的 shopper 购物者 special 特别的 popular 受欢迎的 event 大型活动；大事 start 开始 festival 节日 Summary 二、必背短语 real shopping malls 实体购物中心 online stores 网店 have big sales 大促销 Thanksgiving Day 感恩节 Black Friday 黑色星期五 Cyber Monday 网络星期一 one of the most popular… 最受欢迎的…… 之一 in the world 在世界上 mid‑year shopping festival 年中购物节 take place 举办；发生 Exercise 1. The shops cut prices to a________ more customers. 2. Double Eleven is one of the most popular shopping ________(festival) in China. 3. Many ________ (shopper) look forward to the big sales. 4. This ________ (west) country has many shopping festivals. 5. The mid‑year shopping festival ________ (start) in 2010. 一、填空 festivals attract shoppers western started Exercise 1. The sports meeting will ________ next Friday. A. happen B. take place C. happen to D. take off 2. Double Eleven is ________ shopping festival in the world. A. big B. bigger C. the biggest D. biggest 3. I want ________ pen. This one is too small. A. another B. other C. others D. the other 4. We will have big sales ________ this special day. A. in B. on C. at D. for 5. She is one of ________ students in our class. A. popular B. more popular C. the most popular D. most popular 二、单选 Exercise 三、阅读理解 House of Pizza (比萨) We have three sizes of pizzas—small, medium and large. A small pizza with bell peppers (柿子椒), onions and olives (橄榄) is $3.50. A medium pizza with mushrooms, tomatoes and cheese is $4.70. A large pizza with olives and cheese is $5.00. Welcome to our pizza house! Lunch Special We have some great specials. The pizza which has cheese and tomatoes is just $2.50. The cheaper one for $1.50 has green peppers (青椒) and onions. The pizza and salad lunch special is $ 2.90. Time: 11:00 a. m.—2:00p. m. Pizza Express The Californian pizza which has mushrooms, olives and green peppers is just $3.00. The pizza which has bell peppers and olives is $2.50. The hot dog is $1.50. The lemonade (柠檬味汽水) is $1. 00. The apple juice is $0.50. Order a meal today! Tel: 825-3933 Exercise 1. If you want to buy a small pizza, a medium pizza and a large pizza in the House of Pizza, you need to pay ________. A. $13.20 B. $8.20 C. $8.70 D. $12.70 2. If you go to the House of Pizza, you can buy a medium pizza with ________. A. bell peppers, onions and olives B. olives and cheese C. green peppers and onions D. mushrooms, tomatoes and cheese 3. If you only have $1.50 with you, you can buy ________ at lunchtime. A. a pizza with green peppers and onions B. a pizza with cheese and tomatoes C. the pizza and salad lunch special D. a pizza with bell peppers and olives 4. If you want to order a pizza, you can call ________. A. 835-3933 B. 825-8933 C. 825-3933 D. 823-3933 5. In the House of Pizza, you can buy ________. A. the lemonade B. the apple juice C. the iced tea (冰茶) D. a large pizza 三、阅读理解 感谢大家观看 PRACTICE MAKES PERFECT THANK YOU FOR LISTENING AND WATCHING $