Unit 4 Corporate Culture（A卷·基础巩固）《英语 拓展模块》（高教版第三版）单元过关卷（原卷版+解析版）

编写说明：本套试卷紧扣《英语 拓展模块》（高教版第三版）教材，以教材单元为基准精准覆盖核心考点。 每个单元设置AB卷，A卷为基础巩固卷，侧重基础考点训练，帮助学生扎实掌握知识要点；B卷为能力提升卷，注重知识整合与全面检测，引导学生构建知识网络。全书设计4份综合测试卷，模拟实战情境，聚焦解题能力突破，全面提升应试能力与知识应用水平。 《英语 拓展模块》（高教版第三版）《单元过关卷》 Unit 4 Corporate Culture A卷·基础巩固 考试时间：120分钟 满分：120分 班级_____姓名_____学号_____成绩_____ 第一部分 英语知识运用（共四节，满分 55 分） 第一节（共 5 小题；每小题 1 分，满分 5 分） 语音辨音 从每小题的A、B、C、D四个选项中，找出画线部分与所给单词的画线部分读音相同的选项。 1．brand A．cake B．map C．late D．name 2．culture A．put B．full C．cup D．busy 3．slogan A．shop B．hot C．open D．box 4．vision A．television B．sister C．sit D．basic 5．focus A．move B．love C．come D．hotel 【答案】1．B 2．C 3．C 4．A 5．D 【解析】1．考查字母 a 的读音。brand /brænd/，划线部分 a 发 /æ/；A. cake /keɪk/、C. late /leɪt/、D. name /neɪm/ 中 a 发 /eɪ/；B. map /mæp/ 中 a 发 /æ/。根据音标可知 B 与所给单词读音相同，故选 B。 2．考查字母 u 的读音。culture /ˈkʌltʃə/，划线部分 u 发 /ʌ/；A. put /pʊt/、B. full /fʊl/ 中 u 发 /ʊ/；C. cup /kʌp/ 中 u 发 /ʌ/；D. busy /ˈbɪzi/ 中 u 发 /ɪ/。根据音标可知 C 与所给单词读音相同，故选 C。 3．考查字母 o 的读音。slogan /ˈsləʊɡən/，划线部分 o 发 /əʊ/；A. shop /ʃɒp/、B. hot /hɒt/、D. box /bɒks/ 中 o 发 /ɒ/；C. open /ˈəʊpən/ 中 o 发 /əʊ/。根据音标可知 C 与所给单词读音相同，故选 C。 4．考查字母组合 si 的读音。vision /ˈvɪʒn/，划线部分 si 发 /ʒ/；A. television /ˈtelɪvɪʒn/ 中 si 发 /ʒ/；B. sister /ˈsɪstə/、C. sit /sɪt/、D. basic /ˈbeɪsɪk/ 中 si 发 /s/。根据音标可知 A 与所给单词读音相同，故选 A。 5．考查字母 o 的读音。focus /ˈfəʊkəs/，划线部分 o 发 /əʊ/；A. move /muːv/ 中 o 发 /uː/；B. love /lʌv/、C. come /kʌm/ 中 o 发 /ʌ/；D. hotel /həʊˈtel/ 中 o 发 /əʊ/。根据音标可知 D 与所给单词读音相同，故选 D。 第二节（共 25 小题；每小题 1 分，满分 25 分） 从 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。 6．The museum shop sells many ________ with traditional patterns. A．slogans B．souvenirs C．visions D．brands 【答案】B 【详解】博物馆商店售带传统图案的纪念品，souvenirs合适，故选B。 7．A strong ________ helps customers remember a company quickly. A．brand B．battery C．bridge D．bottle 【答案】A 【详解】强大品牌帮顾客快速记住公司，brand合适，故选A。 8．Their company ________ is “Service First, Guests Always”. A．smog B．waste C．slogan D．river 【答案】C 【详解】公司口号是“服务第一，宾客至上”，slogan合适，故选C。 9．The new hotel wants to ________ a warm and respectful corporate culture. A．break B．establish C．ignore D．pollute 【答案】B 【详解】新酒店想建立企业文化，establish合适，故选B。 10．Good leaders ________ teamwork rather than personal praise only. A．focus on B．give up C．turn off D．throw away 【答案】A 【详解】好领导关注团队合作，focus on合适，故选A。 11．The guide's story about the brand history ________ the visitors. A．sorted B．recycled C．impressed D．burned 【答案】C 【详解】品牌历史讲述给游客留下深刻印象，impressed合适，故选C。 12．Our ________ is to become a trusted service brand in five years. A．garbage B．smog C．packet D．vision 【答案】D 【详解】愿景是五年内成为可信赖服务品牌，vision合适，故选D。 13．________ culture shapes how employees treat guests every day. A．Corporate B．Plastic C．Kitchen D．River 【答案】A 【详解】考查形容词。Corporate culture 意为“企业文化”。故选 A。 14．The training aims ________ help new waiters feel at home in the dining hall. A．for B．to C．at D．with 【答案】B 【详解】考查短语搭配。aim to do sth. 表示“旨在做某事”。故选 B。 15．Good teams ________ their craft skills even when new tools arrive. A．give up B．turn off C．throw away D．hold onto 【答案】D 【详解】有新工具也要紧握手艺，hold onto合适，故选D。 16．I don't know ________ the roast-duck restaurant keeps its old slogan. A．what B．whether C．who D．whose 【答案】B 【详解】不知是否保留旧口号，whether合适，故选B。 17．________ the museum shows in its culture hall is brand history. A．That B．Which C．What D．Where 【答案】C 【详解】考查主语从句。What 在从句中作 shows 的宾语。故选 C。 18．The manager explained ________ honest service builds trust. A．that B．what C．which D．whose 【答案】A 【详解】考查宾语从句。explained 后接完整陈述用 that。故选 A。 19．Guests were not sure ________ gift to choose as a souvenir. A．that B．whether C．if D．which 【答案】D 【详解】考查宾语从句。which gift 表示“哪一件礼物”。故选 D。 20．It is clear ________ the hotel focuses on polite greetings. A．what B．that C．where D．which 【答案】B 【详解】考查主语从句。It is clear that... 中 that 引导真正主语从句。故选 B。 21．The company museum ________ last year to share corporate stories. A．was established B．established C．establishes D．establishing 【答案】A 【详解】考查被动语态。museum 与 establish 为被动，last year 用一般过去时被动。故选 A。 22．If the new slogan ________ clear, more guests will remember the brand. A．is B．was C．will be D．were 【答案】A 【详解】考查条件句。主将从现，从句用 is。故选 A。 23．While the staff ________ souvenirs, the manager checked the brand board. A．pack B．were packing C．packed D．have packed 【答案】B 【详解】考查过去进行时。While 引导同时进行，用 were packing。故选 B。 24．You ________ forget the company vision during training. A．must B．mustn't C．needn't D．may 【答案】B 【详解】考查情态动词。mustn't 表示禁止忘记。故选 B。 25．This is the hall ________ visitors learn about corporate culture. A．which B．who C．where D．what 【答案】C 【详解】考查定语从句。先行词 hall 表地点，用 where。故选 C。 26．________ the brand story clearly, and guests will feel more trust. A．Tell B．Telling C．Told D．To telling 【答案】A 【详解】考查祈使句。句首用动词原形 Tell。故选 A。 27．She speaks to guests as ________ as the senior receptionist. A．polite B．more polite C．politely D．most politely 【答案】C 【详解】考查副词。as...as 中间用副词原级 politely。故选 C。 28．________ by the warm service, the guest bought two souvenirs. A．Impress B．Impressed C．Impressing D．To impress 【答案】B 【详解】考查过去分词作状语。guest 与 impress 为被动，用 Impressed。故选 B。 29．It is polite service ________ builds the hotel's corporate culture. A．what B．when C．that D．where 【答案】C 【详解】考查强调句。It is...that... 结构。故选 C。 30．—Could you tell me the company's slogan? —________. It is on the wall near the door. A．No way B．Of course C．Never mind D．That's a pity 【答案】B 【详解】考查情景交际。对方询问口号，礼貌肯定用 Of course。故选 B。 第三节（共 10 小题；每小题 1.5 分，满分 15 分） 阅读下面短文，从每题所给的 A、B、C、D 四个选项中选出最佳选项。 Lucky Duck Restaurant was getting ready for the noon tour buses. The smell of roast duck filled the hall. Beside the window hung a wooden board with the house ____31____: “Cook with heart; serve with respect.” Head waiter Zhou told new staff that the family had ____32____ this culture long before hotels filled the street. During the morning talk he asked them to ____33____ listening, not only plate speed when tables turned fast. A guest from a nearby hotel asked ____34____ the bookmarks near the door were for sale after lunch. Zhou showed the small ____35____ printed with the brand mark and a short note on Beijing roast-duck skill. Many diners were ____36____ and took photos of the brand wall between dishes. In the office, managers talked about their five-year ____37____: to share honest cooking with more travellers from partner hotels. They agreed ____38____ culture is shown in greetings and clean tables, not only in gold words above the door. Zhou wrote one service idea on the board each morning so trainees would remember ____39____ the old words still matter. When the buses left, he cleaned the board frame. He felt the brand story had become a living ____40____ for the young team. 31．A．slogan B．smog C．river D．battery 32．A．broken B．established C．ignored D．wasted 33．A．give up B．turn off C．focus on D．throw away 34．A．what B．whether C．who D．whose 35．A．machines B．engines C．souvenirs D．roads 36．A．bored B．impressed C．angry D．afraid 37．A．vision B．garbage C．traffic D．noise 38．A．that B．what C．which D．whose 39．A．where B．who C．why D．whose 40．A．accident B．purpose C．problem D．danger 【答案】31．A 32．B 33．C 34．B 35．C 36．B 37．A 38．A 39．C 40．B 【导语】本文是一篇记叙文。讲述烤鸭店通过墙上口号、纪念品和日常服务，把企业文化做给游客看，而不是只写在门上。 【详解】31．木板上挂着店里口号，slogan合适，故选A。 32．酒店林立前已建立这种文化，established合适，故选B。 33．要求新人关注倾听，focus on合适，故选C。 34．问书签是否出售，whether合适，故选B。 35．展示印有品牌标志的小纪念品，souvenirs合适，故选C。 36．许多食客被打动，impressed合适，故选B。 37．经理回顾五年愿景，vision合适，故选A。 38．一致认为文化体现在问候与整洁中，agreed that合适，故选A。 39．记住为什么旧口号依然重要，why合适，故选C。 40．品牌故事成为年轻团队鲜活宗旨，purpose合适，故选B。 第四节（共 5 小题；每小题 2 分，满分 10 分） 阅读下面短文，用括号内单词的适当形式填空。 Lucky Duck Restaurant keeps a clear brand story for new waiters during the first busy week. First they learn ____41____ (they) company slogan on the wall beside the old family photos. Then trainers ____42____ (explanation) how the family ____43____ (establishment) the shop sixty years ago and why honest cooking still matters when tour groups fill every table. Guests are often ____44____ (impression) by the polite service and by the small bookmarks sold as gifts near the door. The manager says the team's ____45____ (visionary) is to share Beijing roast-duck culture with more travelers from hotels and tour groups. After training, waiters practice short talks about the brand so that every guest hears the same warm message. 【答案】41．their 42．explain 43．established 44．impressed 45．vision 【导语】本文介绍烤鸭店如何向新服务员传授口号、品牌历史与服务愿景。 【详解】41．考查形容词性物主代词。修饰company slogan用their，填their。 42．考查动词。trainers 后接动词原形 explain。故填 explain。 43．考查时态。sixty years ago 提示一般过去时 established。故填 established。 44．考查被动。be impressed by 表示“被……打动”。故填 impressed。 45．考查名词。team's 后接名词 vision。故填 vision。 第二部分 阅读（共两节，满分 50 分） 第一节（共 15 小题；每小题 2.5 分，满分 37.5 分） 阅读下列短文，从每题所给的 A、B、C、D 四个选项中选出最佳选项。 A Tea Brand Culture Hall Guide — three corners open today. Follow staff arrows inside. Corner Content Time Tip Brand Wall Gallery History photos, early packages and the company slogan in two languages 09:00–11:00 Free guide talk; ask founder stories; no flash photos Gift Desk Counter Bookmarks, pens, notebooks and cloth bags printed with the brand mark 11:00–12:30 Member discount; keep receipts; staff explain each souvenir Vision Room Theater Short film about honest service and new shops sharing the same culture 14:00–15:00 Quiet please; phones silent; no late entry after 10 minutes 46．Where can visitors hear a free guide talk? A．Gift Desk B．Brand Wall C．Vision Room D．Culture Cafe 47．What is sold at the Gift Desk? A．Only tea B．Cars C．Bookmarks, pens, notebooks D．Washing machines 48．When does the Vision Room show its film? A．09:00–11:00 B．11:00–12:30 C．14:00–15:00 D．15:30–17:00 【答案】46．B 47．C 48．C 【导语】本文是一篇应用文。以表格介绍品牌文化馆各展区内容、时间与提示。 【详解】46．细节理解题。根据 Brand Wall 提示“Free guide talk”可知。故选B。 47．细节理解题。根据 Gift Desk 内容“Bookmarks, pens, notebooks…”可知。故选C。 48．细节理解题。根据 Vision Room 时间“14:00–15:00”可知。故选C。 B Mr. Zhou runs a roast-duck restaurant with a ninety-year history near a busy hotel street. On the wall near the door hangs the old slogan: “Cook with heart; serve with respect.” New waiters must learn what the words mean before they greet guests from tour buses. Zhou says corporate culture is not a poster only; it is how people move plates and answer questions when the hall is full. Last month, a tour group asked whether they could buy small souvenirs after lunch. Zhou showed them bookmarks printed with the restaurant's brand mark and a short vision note: to share Beijing food culture politely with the world. Many guests were impressed and took photos of the brand wall while guides translated the slogan. Zhou also established a ten-minute morning talk. Staff focus on one service value each day, such as listening carefully or keeping the dining room tidy. He believes a clear vision helps young workers feel proud of their jobs and stay longer in the team. 49．What hangs near the restaurant door? A．A washing list B．An old slogan C．A bus map D．A weather report 50．What souvenirs did Zhou show the tour group? A．Bookmarks with the brand mark B．Old ducks C．Broken plates D．Train tickets 51．What is the restaurant's vision note about? A．Closing all shops B．Stopping tourists C．Sharing Beijing food culture politely D．Selling only water 52．Why does Zhou hold a morning talk? A．To focus on one service value each day B．To cook faster only C．To cancel the slogan D．To hide the brand wall 【答案】49．B 50．A 51．C 52．A 【导语】本文是一篇记叙文。讲述烤鸭店用口号、纪念品与晨会传递企业文化与愿景。 【详解】49．细节理解题。根据 “hangs the old slogan” 可知选 B。 50．细节理解题。根据 bookmarks printed with the restaurant's brand mark 可知选 A。 51．细节理解题。愿景笔记写明礼貌分享北京饮食文化。故选 C。 52．细节理解题。根据 focus on one service value each day 可知选 A。 C When Lin Na joined a city hotel as a trainee, she first studied the corporate culture handbook beside the staff lift. The brand promised warm greetings and honest answers even on busy nights. Lin did not understand why a hotel needed a vision until her mentor took her to the culture corner after the morning meeting. There she saw photos of staff helping guests in storms and festivals. A short film explained that the hotel wanted to establish trust, not only sell rooms, and to keep local craft souvenirs in the shop. During a busy weekend, a guest asked whether the shop sold local souvenirs. Lin guided him to notebooks and bookmarks with the hotel slogan. The guest said the story cards impressed him more than the gifts. Lin realized that culture lives in small talks. Later, the manager asked staff what they had learned. Lin answered that focusing on people makes the brand stronger. The manager smiled and wrote her words on the board. From that day, Lin greeted every visitor as if the brand's vision stood beside her. 53．What did Lin Na study first? A．A cooking book B．The corporate culture handbook C．A driving map D．A sports guide 54．What did the short film say about the hotel? A．It only sells rooms B．It wants to establish trust C．It refuses souvenirs D．It hides its slogan 55．What impressed the guest more? A．The story cards B．The empty rooms C．The parking fee D．The broken lift 56．What did Lin learn about the brand? A．Focusing on people makes it stronger B．Culture is useless C．Greetings do not matter D．Vision is only for posters 【答案】53．B 54．B 55．A 56．A 【导语】本文是一篇记叙文。讲述酒店实习生通过文化角、纪念品与服务实践理解品牌愿景。 【详解】53．细节理解题。首句提到 corporate culture handbook。故选 B。 54．细节理解题。根据 establish trust, not only sell rooms 可知选 B。 55．细节理解题。客人说故事卡比礼物更打动人。故选 A。 56．细节理解题。Lin 回答关注人让品牌更强。故选 A。 D Corporate culture is the set of values that guide how a company works. It includes a brand promise, a slogan people can remember, and a vision for the future. When leaders establish clear rules and also show respect, employees know what good service looks like. Customers can feel the culture too. A polite answer at a gift desk may impress a visitor more than a big advertisement. Many museums and restaurants now build small culture corners. They display souvenirs linked to brand stories and explain why the company focuses on honesty or craft. These corners are not only for photos. They train new staff and help partners understand the same language of values. However, culture fails when words and actions differ. If a slogan says “guests first” but workers ignore questions, trust falls. That is why training must check whether daily habits match the vision. What a company writes on the wall matters less than what it repeats in real work. A healthy corporate culture grows slowly. It needs listening, practice and honest feedback. Brands that keep this path often win loyalty without shouting. In the end, culture is not decoration; it is the quiet power behind every product and smile. 57．What does corporate culture include according to Paragraph 1? A．Only prices B．A brand promise, slogan and vision C．Only machines D．Only holidays 58．Why do some places build culture corners? A．To train staff and share brand stories B．To hide souvenirs C．To stop all visitors D．To break the slogan 59．What does the underlined word “loyalty” in Paragraph 4 mean? A．Anger B．Noise C．Faithful support D．Garbage 60．What is the best title for the text? A．How to Wash Plates Faster B．Why Corporate Culture Matters C．How to Build a Bridge D．The History of Plastic 【答案】57．B 58．A 59．C 60．B 【导语】本文是一篇说明文。阐释企业文化的构成、文化角作用以及言行一致的重要性。 【详解】57．细节理解题。首段列出 brand promise、slogan 与 vision。故选 B。 58．细节理解题。第二段说明展示故事、培训员工并帮助伙伴理解价值观。故选 A。 59．词义猜测题。赢得 loyalty 与不靠叫喊对应，意为忠诚支持。故选 C。 60．主旨大意题。全文论述企业文化内涵、实践与诚信一致的重要性。故选 B。 第二节（共 5 小题；每小题 2.5 分，满分 12.5 分） M: Welcome to our brand culture hall. ____61____ W: I'd like to know your company slogan first. M: ____62____ W: Nice. Do you also sell souvenirs here? M: ____63____ W: Great. ____64____ M: Our vision is to share traditional craft with young travelers. W: That sounds meaningful. ____65____ M: Of course. The film starts at two o'clock. A．Yes. Bookmarks and notebooks are at the gift desk. B．How can I help you today? C．It is “Craft with honesty; serve with warmth.” D．Could I watch the vision film later? E．What is your vision for the next five years? 【答案】61．B 62．C 63．A 64．E 65．D 【导语】对话发生在品牌文化馆，围绕口号、纪念品、愿景与影片参观展开。 【详解】61．开场接待，B 项询问如何帮助对方，故选 B。 62．对方想知道口号，C 项给出具体口号，故选 C。 63．询问是否售卖纪念品，A 项说明礼品台有书签和笔记本，故选 A。 64．下文介绍愿景，E 项询问未来五年愿景，故选 E。 65．收尾想看愿景影片，D 项礼貌请求，故选 D。 第三部分 书面表达（满分 15 分） 66．假定你是李华，你实习的酒店将举办“企业文化开放日”。请你写一则英文邀请函给合作方 Mr. Green，内容包括： 1. 活动时间与地点； 2. 活动内容（参观品牌墙、了解口号与愿景、选购纪念品）； 3. 期待他的到来。 注意：词数 80 左右；可适当增加细节，使行文连贯。 ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________【参考范文】 Dear Mr. Green, We are pleased to invite you to our Corporate Culture Open Day on June 8 at the hotel culture hall. You can visit the brand wall, learn our slogan and vision, and choose small souvenirs at the gift desk. A short film will explain how we focus on honest service. We believe the visit will impress you. We look forward to seeing you at 9:00 a.m. Yours sincerely, Li Hua 【词汇积累】corporate culture 企业文化；brand wall 品牌墙；slogan 口号；vision 愿景；souvenir 纪念品；impress 给……留下深刻印象 【句式拓展】1. We are pleased to invite you to our Corporate Culture Open Day. 2. You can visit the brand wall, learn our slogan and vision, and choose small souvenirs. 3. We believe the visit will impress you. 【点睛】邀请函需写清时间地点与活动安排；可用 brand, slogan, vision, souvenir, focus on 等词；注意主语从句/宾语从句在范文中的简洁表达。 原创精品资源学科网独家享有版权，侵权必究！ 原创精品资源学科网独家享有版权，侵权必究！ 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $ 编写说明：本套试卷紧扣《英语 拓展模块》（高教版第三版）教材，以教材单元为基准精准覆盖核心考点。 每个单元设置AB卷，A卷为基础巩固卷，侧重基础考点训练，帮助学生扎实掌握知识要点；B卷为能力提升卷，注重知识整合与全面检测，引导学生构建知识网络。全书设计4份综合测试卷，模拟实战情境，聚焦解题能力突破，全面提升应试能力与知识应用水平。 《英语 拓展模块》（高教版第三版）《单元过关卷》 Unit 4 Corporate Culture A卷·基础巩固 考试时间：120分钟 满分：120分 班级_____姓名_____学号_____成绩_____ 第一部分 英语知识运用（共四节，满分 55 分） 第一节（共 5 小题；每小题 1 分，满分 5 分） 语音辨音 从每小题的A、B、C、D四个选项中，找出画线部分与所给单词的画线部分读音相同的选项。 1．brand A．cake B．map C．late D．name 2．culture A．put B．full C．cup D．busy 3．slogan A．shop B．hot C．open D．box 4．vision A．television B．sister C．sit D．basic 5．focus A．move B．love C．come D．hotel 第二节（共 25 小题；每小题 1 分，满分 25 分） 从 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。 6．The museum shop sells many ________ with traditional patterns. A．slogans B．souvenirs C．visions D．brands 7．A strong ________ helps customers remember a company quickly. A．brand B．battery C．bridge D．bottle 8．Their company ________ is “Service First, Guests Always”. A．smog B．waste C．slogan D．river 9．The new hotel wants to ________ a warm and respectful corporate culture. A．break B．establish C．ignore D．pollute 10．Good leaders ________ teamwork rather than personal praise only. A．focus on B．give up C．turn off D．throw away 11．The guide's story about the brand history ________ the visitors. A．sorted B．recycled C．impressed D．burned 12．Our ________ is to become a trusted service brand in five years. A．garbage B．smog C．packet D．vision 13．________ culture shapes how employees treat guests every day. A．Corporate B．Plastic C．Kitchen D．River 14．The training aims ________ help new waiters feel at home in the dining hall. A．for B．to C．at D．with 15．Good teams ________ their craft skills even when new tools arrive. A．give up B．turn off C．throw away D．hold onto 16．I don't know ________ the roast-duck restaurant keeps its old slogan. A．what B．whether C．who D．whose 17．________ the museum shows in its culture hall is brand history. A．That B．Which C．What D．Where 18．The manager explained ________ honest service builds trust. A．that B．what C．which D．whose 19．Guests were not sure ________ gift to choose as a souvenir. A．that B．whether C．if D．which 20．It is clear ________ the hotel focuses on polite greetings. A．what B．that C．where D．which 21．The company museum ________ last year to share corporate stories. A．was established B．established C．establishes D．establishing 22．If the new slogan ________ clear, more guests will remember the brand. A．is B．was C．will be D．were 23．While the staff ________ souvenirs, the manager checked the brand board. A．pack B．were packing C．packed D．have packed 24．You ________ forget the company vision during training. A．must B．mustn't C．needn't D．may 25．This is the hall ________ visitors learn about corporate culture. A．which B．who C．where D．what 26．________ the brand story clearly, and guests will feel more trust. A．Tell B．Telling C．Told D．To telling 27．She speaks to guests as ________ as the senior receptionist. A．polite B．more polite C．politely D．most politely 28．________ by the warm service, the guest bought two souvenirs. A．Impress B．Impressed C．Impressing D．To impress 29．It is polite service ________ builds the hotel's corporate culture. A．what B．when C．that D．where 30．—Could you tell me the company's slogan? —________. It is on the wall near the door. A．No way B．Of course C．Never mind D．That's a pity 第三节（共 10 小题；每小题 1.5 分，满分 15 分） 阅读下面短文，从每题所给的 A、B、C、D 四个选项中选出最佳选项。 Lucky Duck Restaurant was getting ready for the noon tour buses. The smell of roast duck filled the hall. Beside the window hung a wooden board with the house ____31____: “Cook with heart; serve with respect.” Head waiter Zhou told new staff that the family had ____32____ this culture long before hotels filled the street. During the morning talk he asked them to ____33____ listening, not only plate speed when tables turned fast. A guest from a nearby hotel asked ____34____ the bookmarks near the door were for sale after lunch. Zhou showed the small ____35____ printed with the brand mark and a short note on Beijing roast-duck skill. Many diners were ____36____ and took photos of the brand wall between dishes. In the office, managers talked about their five-year ____37____: to share honest cooking with more travellers from partner hotels. They agreed ____38____ culture is shown in greetings and clean tables, not only in gold words above the door. Zhou wrote one service idea on the board each morning so trainees would remember ____39____ the old words still matter. When the buses left, he cleaned the board frame. He felt the brand story had become a living ____40____ for the young team. 31．A．slogan B．smog C．river D．battery 32．A．broken B．established C．ignored D．wasted 33．A．give up B．turn off C．focus on D．throw away 34．A．what B．whether C．who D．whose 35．A．machines B．engines C．souvenirs D．roads 36．A．bored B．impressed C．angry D．afraid 37．A．vision B．garbage C．traffic D．noise 38．A．that B．what C．which D．whose 39．A．where B．who C．why D．whose 40．A．accident B．purpose C．problem D．danger 第四节（共 5 小题；每小题 2 分，满分 10 分） 阅读下面短文，用括号内单词的适当形式填空。 Lucky Duck Restaurant keeps a clear brand story for new waiters during the first busy week. First they learn ____41____ (they) company slogan on the wall beside the old family photos. Then trainers ____42____ (explanation) how the family ____43____ (establishment) the shop sixty years ago and why honest cooking still matters when tour groups fill every table. Guests are often ____44____ (impression) by the polite service and by the small bookmarks sold as gifts near the door. The manager says the team's ____45____ (visionary) is to share Beijing roast-duck culture with more travelers from hotels and tour groups. After training, waiters practice short talks about the brand so that every guest hears the same warm message. 第二部分 阅读（共两节，满分 50 分） 第一节（共 15 小题；每小题 2.5 分，满分 37.5 分） 阅读下列短文，从每题所给的 A、B、C、D 四个选项中选出最佳选项。 A Tea Brand Culture Hall Guide — three corners open today. Follow staff arrows inside. Corner Content Time Tip Brand Wall Gallery History photos, early packages and the company slogan in two languages 09:00–11:00 Free guide talk; ask founder stories; no flash photos Gift Desk Counter Bookmarks, pens, notebooks and cloth bags printed with the brand mark 11:00–12:30 Member discount; keep receipts; staff explain each souvenir Vision Room Theater Short film about honest service and new shops sharing the same culture 14:00–15:00 Quiet please; phones silent; no late entry after 10 minutes 46．Where can visitors hear a free guide talk? A．Gift Desk B．Brand Wall C．Vision Room D．Culture Cafe 47．What is sold at the Gift Desk? A．Only tea B．Cars C．Bookmarks, pens, notebooks D．Washing machines 48．When does the Vision Room show its film? A．09:00–11:00 B．11:00–12:30 C．14:00–15:00 D．15:30–17:00 B Mr. Zhou runs a roast-duck restaurant with a ninety-year history near a busy hotel street. On the wall near the door hangs the old slogan: “Cook with heart; serve with respect.” New waiters must learn what the words mean before they greet guests from tour buses. Zhou says corporate culture is not a poster only; it is how people move plates and answer questions when the hall is full. Last month, a tour group asked whether they could buy small souvenirs after lunch. Zhou showed them bookmarks printed with the restaurant's brand mark and a short vision note: to share Beijing food culture politely with the world. Many guests were impressed and took photos of the brand wall while guides translated the slogan. Zhou also established a ten-minute morning talk. Staff focus on one service value each day, such as listening carefully or keeping the dining room tidy. He believes a clear vision helps young workers feel proud of their jobs and stay longer in the team. 49．What hangs near the restaurant door? A．A washing list B．An old slogan C．A bus map D．A weather report 50．What souvenirs did Zhou show the tour group? A．Bookmarks with the brand mark B．Old ducks C．Broken plates D．Train tickets 51．What is the restaurant's vision note about? A．Closing all shops B．Stopping tourists C．Sharing Beijing food culture politely D．Selling only water 52．Why does Zhou hold a morning talk? A．To focus on one service value each day B．To cook faster only C．To cancel the slogan D．To hide the brand wall C When Lin Na joined a city hotel as a trainee, she first studied the corporate culture handbook beside the staff lift. The brand promised warm greetings and honest answers even on busy nights. Lin did not understand why a hotel needed a vision until her mentor took her to the culture corner after the morning meeting. There she saw photos of staff helping guests in storms and festivals. A short film explained that the hotel wanted to establish trust, not only sell rooms, and to keep local craft souvenirs in the shop. During a busy weekend, a guest asked whether the shop sold local souvenirs. Lin guided him to notebooks and bookmarks with the hotel slogan. The guest said the story cards impressed him more than the gifts. Lin realized that culture lives in small talks. Later, the manager asked staff what they had learned. Lin answered that focusing on people makes the brand stronger. The manager smiled and wrote her words on the board. From that day, Lin greeted every visitor as if the brand's vision stood beside her. 53．What did Lin Na study first? A．A cooking book B．The corporate culture handbook C．A driving map D．A sports guide 54．What did the short film say about the hotel? A．It only sells rooms B．It wants to establish trust C．It refuses souvenirs D．It hides its slogan 55．What impressed the guest more? A．The story cards B．The empty rooms C．The parking fee D．The broken lift 56．What did Lin learn about the brand? A．Focusing on people makes it stronger B．Culture is useless C．Greetings do not matter D．Vision is only for posters D Corporate culture is the set of values that guide how a company works. It includes a brand promise, a slogan people can remember, and a vision for the future. When leaders establish clear rules and also show respect, employees know what good service looks like. Customers can feel the culture too. A polite answer at a gift desk may impress a visitor more than a big advertisement. Many museums and restaurants now build small culture corners. They display souvenirs linked to brand stories and explain why the company focuses on honesty or craft. These corners are not only for photos. They train new staff and help partners understand the same language of values. However, culture fails when words and actions differ. If a slogan says “guests first” but workers ignore questions, trust falls. That is why training must check whether daily habits match the vision. What a company writes on the wall matters less than what it repeats in real work. A healthy corporate culture grows slowly. It needs listening, practice and honest feedback. Brands that keep this path often win loyalty without shouting. In the end, culture is not decoration; it is the quiet power behind every product and smile. 57．What does corporate culture include according to Paragraph 1? A．Only prices B．A brand promise, slogan and vision C．Only machines D．Only holidays 58．Why do some places build culture corners? A．To train staff and share brand stories B．To hide souvenirs C．To stop all visitors D．To break the slogan 59．What does the underlined word “loyalty” in Paragraph 4 mean? A．Anger B．Noise C．Faithful support D．Garbage 60．What is the best title for the text? A．How to Wash Plates Faster B．Why Corporate Culture Matters C．How to Build a Bridge D．The History of Plastic 第二节（共 5 小题；每小题 2.5 分，满分 12.5 分） M: Welcome to our brand culture hall. ____61____ W: I'd like to know your company slogan first. M: ____62____ W: Nice. Do you also sell souvenirs here? M: ____63____ W: Great. ____64____ M: Our vision is to share traditional craft with young travelers. W: That sounds meaningful. ____65____ M: Of course. The film starts at two o'clock. A．Yes. Bookmarks and notebooks are at the gift desk. B．How can I help you today? C．It is “Craft with honesty; serve with warmth.” D．Could I watch the vision film later? E．What is your vision for the next five years? 第三部分 书面表达（满分 15 分） 66．假定你是李华，你实习的酒店将举办“企业文化开放日”。请你写一则英文邀请函给合作方 Mr. Green，内容包括： 1. 活动时间与地点； 2. 活动内容（参观品牌墙、了解口号与愿景、选购纪念品）； 3. 期待他的到来。 注意：词数 80 左右；可适当增加细节，使行文连贯。 ___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 原创精品资源学科网独家享有版权，侵权必究！ 原创精品资源学科网独家享有版权，侵权必究！ 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $