《商务英语》5.产品介绍-山东省（春季高考）国际商务类 查漏补缺背诵手册（默写版+背诵版）

编写说明：本手册专为山东省春季高考国际商务类考生打造，聚焦备考阶段 “查漏补缺” 核心需求。内容紧扣考纲，精选高频考点与易错点，将复杂知识点拆解为易记内容，适配碎片化背诵场景，确保考点针对性与实用性，助力考生快速补齐知识短板。 本套内容是《商务英语》的考纲背诵内容： 5.产品介绍 （1）掌握产品介绍的词汇和常见句型。 （2）熟练运用英文进行产品促销介绍。 山东省（春季高考）国际商务类 《商务英语》查漏补缺背诵手册 5.产品介绍 1.A complete product introduction includes product name, model number, material, , features and selling points. 2. mean the advantages that attract customers to buy goods. 3. users are the group of people for whom the product is specially designed. 4.Two major forms of product introduction are oral presentation and catalogue. 5.When describing products, we need to distinguish between features and . 6.A lists product No., name, specifications, unit price, minimum order quantity and packing information. 7.During product demonstration, staff may show real samples or to visitors. 8.Good product introduction should connect product features with customers’ real . 9.When making a product catalogue, we should mark the order quantity for wholesale buyers. 10.Product includes size, weight, packing details and technical data. 11.When introducing orally, keep language and avoid too many complex technical terms. 12.After finishing product introduction, we should invite customers to raise . 13. means how wellmade the goods are, which is one of customers’ main concerns. 14.When comparing with competitive goods, focus on our own strengths and avoid direct of other brands. 15.If customers show interest, offer product for their further reference. 16.Common product selling points: durable, userfriendly, energysaving and effective. 17.Before giving a product presentation, make clear your presentation and expected goals. 18.When customers raise doubts about product quality, stay polite and offer supporting . 19.A good written product catalogue shall contain clear product pictures and descriptions. 20.The final step of product introduction is to make a brief and invite further communication. 21.What main elements should a complete product introduction cover? 22.What is the difference between “feature” and “benefit” in product introduction? 23.What preparation work shall we finish before oral product presentation? 24.List main requirements for writing a standard product catalogue. 25.What basic skills should we master for onsite oral product introduction? 26.What are the important doanddon’t rules for product introduction? 27.After you finish introducing a product, how do you deal with customer doubts and questions? 28.What are the differences between oral product presentation and written product catalogue? 学科网（北京）股份有限公司 $ 编写说明：本手册专为山东省春季高考国际商务类考生打造，聚焦备考阶段 “查漏补缺” 核心需求。内容紧扣考纲，精选高频考点与易错点，将复杂知识点拆解为易记内容，适配碎片化背诵场景，确保考点针对性与实用性，助力考生快速补齐知识短板。 本套内容是《商务英语》的考纲背诵内容： 5.产品介绍 （1）掌握产品介绍的词汇和常见句型。 （2）熟练运用英文进行产品促销介绍。 山东省（春季高考）国际商务类 《商务英语》查漏补缺背诵手册 5.产品介绍 1.A complete product introduction includes product name, model number, material, specifications , features and selling points. 2. Selling points mean the advantages that attract customers to buy goods. 3. Target users are the group of people for whom the product is specially designed. 4.Two major forms of product introduction are oral presentation and written / product catalogue. 5.When describing products, we need to distinguish between features and benefits . 6.A product catalogue lists product No., name, specifications, unit price, minimum order quantity and packing information. 7.During product demonstration, staff may show real samples or pictures / brochures to visitors. 8.Good product introduction should connect product features with customers’ real needs / demands . 9.When making a product catalogue, we should mark the price order quantity for wholesale buyers. 10.Product specifications includes size, weight, packing details and technical data. 11.When introducing orally, keep language concise / simple and avoid too many complex technical terms. 12.After finishing product introduction, we should invite customers to raise questions . 13. Quality means how wellmade the goods are, which is one of customers’ main concerns. 14.When comparing with competitive goods, focus on our own strengths and avoid direct criticism of other brands. 15.If customers show interest, offer product brochures / leaflets for their further reference. 16.Common product selling points: durable, userfriendly, energysaving and cost effective. 17.Before giving a product presentation, make clear your presentation audience and expected goals. 18.When customers raise doubts about product quality, stay polite and offer supporting evidence / proof . 19.A good written product catalogue shall contain clear product pictures and text descriptions. 20.The final step of product introduction is to make a brief summary / recap and invite further communication. 21.What main elements should a complete product introduction cover? 【Answer】 ① Product name, model number; ② Material, specifications (size, weight, packing); ③ Key features; ④ Selling points and customer benefits; ⑤ Target users; ⑥ Price, minimum order quantity, delivery information. 22.What is the difference between “feature” and “benefit” in product introduction? 【Answer】 Feature: What the product has / what it is (objective property, e.g. energysaving function). Benefit: What customers can get from this feature (practical value, e.g. save your electricity cost). Good introduction links features to customeroriented benefits. 23.What preparation work shall we finish before oral product presentation? 【Answer】① Learn full product information (specifications, advantages, weaknesses); ② Prepare real samples, brochures or pictures; ③ Know about the background and real needs of target customers; ④ Sort out logical presentation structure; ⑤ Prepare for possible customer questions in advance. 24.List main requirements for writing a standard product catalogue. 【Answer】 ① Clear product name, item No., vivid product images; ② Accurate specifications, material, packing details; ③ Mark unit price, MOQ, delivery terms; ④ Simple and clear descriptions of features & selling points; ⑤ Keep neat layout for quick reading. 25.What basic skills should we master for onsite oral product introduction? 【Answer】 ① Keep language concise, avoid overcomplicated jargon; ② Use samples or pictures to assist explanation; ③ Make eye contact with listeners; ④ Link product functions to customers’ practical needs; ⑤ Keep polite and patient; invite customers to ask questions after introduction. 26.What are the important doanddon’t rules for product introduction? 【Answer】 Do: Connect features with customer benefits; use real samples; answer questions patiently. Don’t: Use too many hard technical terms; criticize competitors directly; make exaggerated false promises. 27.After you finish introducing a product, how do you deal with customer doubts and questions? 【Answer】① Listen carefully without interruption; ② Show respect and understanding for their concerns; ③ Give objective answers with facts and product evidence; ④ If you cannot give an immediate answer, record the question and promise timely feedback. 28.What are the differences between oral product presentation and written product catalogue? 【Answer】 Oral presentation: Facetoface, flexible, adjust content according to customer feedback; fit onsite exhibition & business talk. Written catalogue: Fixed printed document, complete data for longterm reference; for email sending or handout to clients. 学科网（北京）股份有限公司 $