Unit 1 The Mass Media 主题类文拓展阅读（配套课件PPT）-【步步高】2025-2026学年高二英语选择性必修第二册学习笔记（译林版·新教材）

该高中英语课件围绕广告业发展历程展开，从经典广告的信息传递到现代广告的创意竞争，结合时间顺序搭建学习支架，通过实例分析帮助学生梳理广告从过去到现在的演变脉络。 其亮点在于融合语篇结构分析、词汇积累和句式拆解，提升语言能力，通过练习题设计培养思维品质。例如语篇按时间线划分发展阶段，词汇列出核心词，句式解析复杂句结构，学生能提升语言理解与逻辑思维，教师可借助结构化资源高效教学。

The mass media Unit 1 主题类文拓展阅读 (选自北师大版选择性必修第二册Unit 6) The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.Advertising agencies would create a basic type of advertisement known as a commercial advertisement.Such advertisements have gone through a process of change over the years along with social，economic and technological developments. Classic advertisements used to give information about finding certain products.It was likely to be the name of a company，part of which might include the name of the place from which the product originated.For example，it could be “Shanghai Sewing Machines”，or “Tsing Tao Beer Corporation”.From the name you would know what the company sells，where they are located，and the name of the product. Advertising agencies used to create this kind of advertising and it could be very effective.But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other.Particularly now，in modern times，advertisements need to attract and hold the attention of the public.For this reason，it’s now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.Others try to create advertisements that people simply enjoy looking at.As present-day advertisers often have large budgets，huge amounts of money are spent on applying modern design techniques to make these advertisements as visually attractive as possible.However，even this is often not enough to be noticed in a modern city. Because of the boost in advertising，people are used to seeing a high standard of visual design.Modern advertisements need something else to separate them from their competitors.To stand out in a world of competitive advertising，they must combine the highest standard of design with creative ways to make people believe that they “must have the product”.For example，some advertisements may suggest that buying a car can make you free.That is，they use the concept of freedom to sell the car.Other common ideas include happiness，wealth and success.In fact，in the world of advertisements，such content is as old as advertising itself. For many of today’s advertisers，repeating old ideas is not a successful approach.Ideas that would work in the past genuinely are not as effective now.They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.Instead，these advertisers look for other ways to make people notice their products.The top advertisers of today believe that using humour as well as new and unusual ideas to surprise people is important.Their aim is to create something that has never been seen before and that people find interesting.By doing this，they hope to make people forget that someone is trying to sell them something! However，not all advertising is about selling products and services for a profit.Some advertisements nowadays aim to make a contribution to society and welfare.For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people.Over the last decade，the government has sponsored advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking，etc.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people，and this has made our society a better place for everyone. 1.Which of the following belong to classic advertisements? A.Carrefour. B.Tokyo Electric Power. C.Beoing. D.Dell Computer. √ 2.Why do modern advertisements consist of pictures or words from experts? A.To catch the eye of the public. B.To compete with each other. C.To be visually attractive. D.To educate people. √ 3.How should advertisers do to stand out in modern times? A.By destroying the advertisements of others. B.By using a high standard of visual design. C.By forcing consumers without hesitation. D.By putting forward some creative ways. √ 4.What is the best way to sell a product now? A.To make a contribution to society and welfare. B.To increase public knowledge about hot topics. C.To encourage citizens to participate in promotion. D.To make consumers forget someone is trying to sell them products. √ 5.What is the main idea of the text? A.The definition of advertisements. B.Different types of advertisements. C.The development of advertisements. D.Different attitudes towards advertisements. √ 本文是一篇说明文，文章按照时间顺序介绍了广告业的发展历程。 语篇结构 information products marketplace promoting attention design contribution 1.fundamental adj.根本的，基本的 2.commercial adj.商业的，商务的 3.standard n.标准，水平 4.genuinely adv.的确；真诚地 5.anticipate vt.预料，预见 词汇积累 They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. [结构分析] 本句为主从复合句。句中两个that都引导宾语从句；第一个that从句中，it为形式主语，how引导主语从句；第二个that引导的宾语从句为主系表结构。 [汉语翻译] _____________________________________________________ _______________________________________________________________ 句式分析 他们意识到与产品关联的理念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。 本课结束 $