4.4 Corporate Culture-Culture Understanding&Self-Assessment（课件）-《英语 拓展模块》（高教版第三版）【上好课】

这是一份中职英语同步教学课件，主题为“Unit 4 Corporate Culture”，来自高等教育第三版英语拓展模块。包含Lead in（视频导入问答）、Culture Understanding（文本阅读、定义与影响分析、思维导图梳理）、Self-Assessment（词汇语法练习、情境写作任务）、Homework（核心词汇复习与理想企业文化句子写作），学习目标涵盖理解内容、提取信息、认识企业文化重要性及主语从句等语法词汇运用。 资料特色聚焦核心素养培育，语言能力通过阅读问答、写作任务提升理解与表达，文化意识借企业文化影响分析培养跨文化认知，思维品质以思维导图和小组讨论促进逻辑分析，学习能力用自评分层任务引导策略运用。视频导入激发兴趣，职场情境写作（如实习生企业文化介绍）衔接职业需求，帮助学生提升职场英语应用能力，为教师提供结构化教学支架，便于高效开展教学。中职学生处于职业认知形成阶段，资料通过真实职场任务衔接专业需求，符合其学习特点。

Unit 4 Corporate Culture Culture Understanding &Self-Assessment 高教版第三版英语拓展模块 By the end of this class, you will be able to: Understand the main content of the discourse and obtain relevant information about the corporate culture; Extract key information and complete the requirements of the text; Understand the importance of corporate culture to the development of enterprises; Accurately use the grammatical functions of subject clauses and object clauses, correctly understand the meaning of key words in this unit, and accurately select appropriate words to complete the discourse. Learning Objectives 2 Lead in Culture Understanding Self-Assessment Homework CONTENTS 目录 3 Lead in PART 1 4 Watch and answer. 1.Are you familiar with this company logo? 2.What can we learn about the company’s corporate culture from the video? Culture Understanding PART 2 6 Read the text quickly and find the main idea. A. The history of corporate culture B. The definition and influence of corporate culture C. How to build a strong corporate culture D. Different types of corporate culture Tip: Pay attention to the first sentence or last sentence of first or last paragraph. Paragraph 1 Paragraph 2 Paragraph 3 A company’s corporate culture can go beyond the walls of the business. A company’s corporate culture can also affect the quality of its products. What is corporate culture? Read the text quickly and match the main idea. Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company’s mission and strategies and to influence employee behavior, honesty and compliance (服从). Generally, corporate culture comes from a company’s top management. Read the text carefully and answer questions. 1.What is corporate culture? A. A set of policies of a company. B. The mission and strategies of a company. C. The way employees work with each other. D. The values and beliefs of a company. 使命和战略 高级管理层 A company’s corporate culture can go beyond the walls of the business. When customers consider a company to be honest, they are more likely to choose its products over its competitors’.Employees in a company’s customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company’s employees and its customers. How customers react is often a direct result of the company’s corporate culture. Read the text carefully and answer questions. 2.The customer service department can 　　　　　　　. A. create a company’s culture B. show positive corporate culture to customers C. be a link between the company and its employees D. sell the company’s products 超越 consider sth to be+名词/形容词 “认为某物...” be likely to do sth有可能做某事 A company’s corporate culture can also affect the quality of its products. Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. This negative culture can result in lower brand loyalty (忠诚度) among customers. Read the text carefully and answer questions. 3.What does the word “prioritize” mean in the passage? A. To keep something low. B. To use something fully. C. To put something first. D. To make something happen. effect n.影响 have an effect on 对...有影响 v.影响 /praɪˈɔːrətaɪz/v.优先考虑 adj.低质量的 导致 那些将利润置于首位的公司可能会决定在产品中使用低质量的材料，并试图让消费者相信这些产品比实际质量要好。 Corporate culture is the_______and _________held in common. Corporate culture can go beyond the walls of the________. Corporate culture can also affect the_________ of its products Customers： choose an honest company’s products over its_____________. The customer service department: show___________ corporate culture to customers. Use_____________materials in their products. lower_______ _________. values beliefs business quality competitors’ positive low-quality brand loyalty Read the text carefully again and finish the mind map. Discussion What corporate culture do you prefer and why? Group discussion 13 Self-Assessment PART 3 14 describe influence vision impressed form aims to 1) Corporate culture has a big       on employees’ work attitudes. 2) Strong leadership helps       a positive corporate culture. 3) Employees often       the company culture as supportive. 4) A shared       is key to a company’s long-term growth. 5) I’m        by the company’s teamwork culture. 6) The team-building event      help new employees understand the corporate culture. Read and complete the sentences. 用所给单词或词组补全句子。 Excellent: 5 or 6 Good: 3 or 4 Need to review: 2 influence form describe vision impressed aims to 15 Read and choose the correct answers. 选择正确答案补全句子。 Excellent: 5 or 6 Good: 3 or 4 Need to review: 2 1) It is obvious       teamwork plays an important role in achieving success. A. which B. what C. that D. how 2) The manager explained       all employees should follow the company’s core values. A. when B. why C. what D. where 3) Did you know       the new policy has been carried out? A. when B. what C. that D. which 16 Excellent: 5 or 6 Good: 3 or 4 Need to review: 2 4)      makes our corporate culture unique is the focus on continuous learning. A. That B. What C. Which D. It 5) The supervisor wants to know       to the customer last night. A. when did Mary reply B. when Mary reply C. when does Mary reply D. when Mary replied 6)      the employees act is a reflection of the corporate culture. A. How B. What C. That D. Which Read and choose the correct answers. 选择正确答案补全句子。 17 Read and write. 根据所给情境进行写作。 假设你在New Star公司人力资源部工作。请根据以下信息，撰写一篇面向实习生的企业文化介绍。 18 写作要求 1. 说明企业文化的主 要内容； 2. 简述其目的和作用； 3. 长度80词左右。 Our Mission Use AI to help different industries and improve people’s life. Our Vision Establish our company as a global leader in AI. Core Values • Innovation: Think creatively and practice new AI ideas. • Customers Focus: Solve challenges and deliver value to ensure customer satisfaction. Behavior Rules • Teamwork: Work together effectively across departments. • Continuous Learning: Keep learning to stay updated with AI trends. We believe our corporate culture will keep our team energetic and help us achieve success in the AI industry. Read and write. 根据所给情境进行写作。 Homework PART 4 20 Homework ] Review the key words and phrases. Write 3-5 sentences about your ideal corporate culture. THANK YOU Culture shapes the world invisibly,like wind. 文化如风，无形的塑造世界。 Blues 97333.93 $