Unit 4 Corporate Culture（A卷·基础巩固）《英语 拓展模块》（高教版第三版）单元过关卷（原卷版+解析版）

**基本信息** 《英语拓展模块》（高教版第三版）Unit 4 Corporate Culture A卷·基础巩固卷，紧扣教材核心考点，聚焦企业文化主题，通过基础题型训练夯实语言能力，适配中职英语单元复习场景。 **题型特征** |题型|题量/分值|知识覆盖|命题特色| |----|-----------|----------|----------| |情景交际|15小题/20分|企业文化问答、价值观表达等核心交际用语|创设职场对话情境，如询问企业使命、价值观实践，提升语言应用能力| |阅读理解|20小题/40分|企业文化要素、案例分析、商业邀请信写作|选用真实企业案例（如时尚品牌、咖啡连锁），考查信息提取与思维分析，体现文化意识| |书面表达|1题/20分|商务邀请函写作（含时间、地点、公司使命）|结合十周年庆典真实任务，综合考查语言组织与跨文化沟通能力，落实学习能力培养|

编写说明：本套试卷紧扣《英语 拓展模块》（高教版第三版）教材，以教材单元为基准精准覆盖核心考点。 每个单元设置AB卷，A卷为基础巩固卷，侧重基础考点训练，帮助学生扎实掌握知识要点；B卷为能力提升卷，注重知识整合与全面检测，引导学生构建知识网络。全书设计4份综合测试卷，模拟实战情境，聚焦解题能力突破，全面提升应试能力与知识应用水平。 《英语 拓展模块》（高教版第三版）《单元过关卷》 Unit 4 Corporate Culture A卷·基础巩固 考试时间：120分钟 满分：100分 班级_____姓名_____学号_____成绩_____ 一、情景交际（共15小题；满分20分） 第一节 读下列10个短对话，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。（共10小题，每小题1分，满分10分） 1. —What is the corporate culture like in your company? —_______. It focuses on teamwork and innovation. A. I do not care about culture. B. It is very positive and encouraging. C. The company was founded in 2005. D. We have about 500 employees. 【答案】B 【详解】考查企业文化描述。B项正面描述企业文化，后文具体说明核心价值，符合语境。 2. —Could you tell me about your company's mission? —_______. We aim to provide the best service to our customers. A. Our office is in Shanghai. B. The company was established in 1998. C. Our mission is to make people's lives better through technology. D. We have many branches across the country. 【答案】C 【详解】考查企业使命表述。C项用"Our mission is to..."句式说明使命，与后文衔接。 3. —What values does your brand stand for? —_______. Simplicity, quality, and sustainability are at the core of what we do. A. We sell products in many countries. B. Our logo was designed last year. C. The brand was created by a famous designer. D. Our brand values are centered on simplicity, quality, and sustainability. 【答案】D 【详解】考查品牌价值观表达。D项直接回答品牌价值观，后文进一步阐述核心内涵。 4. —Why do you think corporate culture is important for a company? —_______. A strong culture helps employees feel connected and motivated. A. I believe it plays a key role in a company's success. B. Corporate culture is just a slogan. C. Most companies do not have a culture. D. Culture has nothing to do with business. 【答案】A 【详解】考查观点表达。A项肯定企业文化的重要性，后文解释原因，逻辑连贯。 5. —Have you ever written a business invitation letter? —_______. I wrote one last month to invite our business partners to the annual meeting. A. I have never heard of it. B. Business letters are too difficult. C. I prefer making phone calls. D. Yes, I have. It was a valuable experience. 【答案】D 【详解】考查经历确认。D项肯定回答并具体说明上次写商务邀请函的经历。 6. —What factors do you think influence a company's corporate culture? —_______. The leadership style, company history, and employee behavior all play a part. A. Only the CEO can influence culture. B. I think many factors contribute to it. C. Culture cannot be influenced by anyone. D. Money is the only factor that matters. 【答案】B 【详解】考查因素分析。B项指出多种因素共同影响，后文列举具体因素，符合语境。 7. —How does your company put its core values into practice? —_______. We organize regular team activities and encourage open communication. A. We carry out various programs to make our values real. B. Our values are only written on the wall. C. We do not have any core values. D. The values were created by the HR department. 【答案】A 【详解】考查践行价值观的表达。A项说明通过具体项目落实价值观，后文举例说明。 8. —What is the purpose of a company's vision statement? —_______. It gives employees a clear direction and motivates them to work toward a common goal. A. It is just for decoration. B. Most employees do not read it. C. It describes where the company wants to go in the future. D. A vision statement is the same as a slogan. 【答案】C 【详解】考查企业愿景理解。C项准确解释愿景的作用——描述公司未来发展方向。 9. —Do you think a company's slogan can influence its brand image? —_______. A memorable slogan can make a brand more recognizable and trustworthy. A. Slogans are completely useless. B. Absolutely. A good slogan can have a powerful impact. C. I have never thought about it. D. Only the logo matters for brand image. 【答案】B 【详解】考查品牌口号作用。B项强烈肯定口号的影响力，后文具体说明原因。 10. —I am writing a business invitation letter. Could you give me some advice? —_______. Make sure to be polite, clear about the purpose, and include all the necessary details. A. I never write business letters. B. Business letters are outdated. C. Of course. There are a few key points to keep in mind. D. You should ask someone else. 【答案】C 【详解】考查提供建议。C项乐于帮助并准备给出要点，后文列出具体建议，符合语境。 第二节 读下面一段对话，从方框中所给的 A、B、C、D、E、F 和 G 七个选项中选出可以填入空白处的最佳选项。（共5小题，每小题2分，满分10分） A. Yes, their slogan is "Simplicity is the ultimate sophistication." B. Their mission is to make everyday life better through technology. C. How was the celebration? D. I did not attend the event. E. What did the CEO talk about? F. They are centered on innovation, quality, and customer satisfaction. G. The company was founded in 2010. M: Hi, Xiaoyu. I heard your company just celebrated its tenth anniversary. _______ 11 _______ W: It was wonderful. They organized a special event to share the company's history and future vision. M: _______ 12 _______ W: The CEO gave a speech about how the company was established and how it has grown over the years. M: That must have been inspiring. What is the company's mission? W: _______ 13 _______ They believe in enriching people's lives through innovative products. M: I like that. Does the company have a special slogan? W: _______ 14 _______ It is simple but meaningful. M: It sounds like a great company. Do they focus on any particular values? W: _______ 15 _______ They believe these values are the key to their success. 【答案】11.C 12.E 13.B 14.A 15.F 【导语】这段对话围绕公司十周年庆典展开，涉及庆祝活动、CEO演讲、企业使命、口号和价值观等话题。 【详解】 11. 上文说公司庆祝十周年，C项询问庆祝活动怎么样。 12. 下文回答CEO发表了演讲，E项询问CEO讲了什么。 13. 上文询问公司使命，B项用"Their mission is to..."回答。 14. 上文问公司是否有口号，A项回答有并说出具体口号。 15. 上文问是否关注特定价值观，F项说明价值观以创新、质量和客户满意为核心。 二、阅读理解（共20小题；每小题2分，满分40分） 阅读下列短文，从题后所给的 A、B、C、D 四个选项中选出最佳答案。 A Every successful company has a unique corporate culture that shapes how employees work and interact with each other. Corporate culture includes the values, beliefs, and behaviors that define a company's character. When a company has a strong and positive culture, employees tend to be more productive and satisfied with their jobs. They feel at home in the workplace and are more willing to contribute their best efforts. On the other hand, a weak or negative culture can lead to low morale and high employee turnover. Therefore, building a healthy corporate culture should be a top priority for every business. One important element of corporate culture is the company's mission and vision. The mission describes what the company does and why it exists, while the vision describes where the company aims to go in the future. For example, a technology company's mission might be 'to enrich people's lives through innovation,' and its vision might be 'to become the world's most trusted technology brand.' When employees understand and believe in the company's mission and vision, they are more motivated to achieve their goals. Another key factor is the company's values. Values are the principles that guide how employees behave and make decisions. Some common corporate values include honesty, respect, teamwork, and customer focus. When these values are truly put into practice, they can influence every aspect of the business, from how products are designed to how customers are treated. However, values are only meaningful if the company carries them out consistently. If a company claims to value honesty but hides information from its customers, its values become nothing more than empty words. A company's slogan and logo are also important parts of its brand identity. A good slogan is short, memorable, and captures the essence of what the brand stands for. Similarly, a well-designed logo can make a brand instantly recognizable. Together, the slogan and logo help create a consistent image that customers can trust. Many famous brands, from fashion companies to fast-food chains, have built their success partly on powerful slogans and logos that connect with people on an emotional level. 16. According to the passage, what is the result of a strong corporate culture? A. Employees are more productive and satisfied. B. Employees want to leave the company. C. The company spends less money on products. D. The company can ignore customer needs. 【答案】A 【详解】本题为细节理解题。根据第一段"employees tend to be more productive and satisfied"可知A项正确。 17. What is the difference between a company's mission and vision? A. The mission is about the future; the vision is about the present. B. There is no difference between them. C. The mission describes what the company does now; the vision describes its future direction. D. The mission is only for employees; the vision is for customers. 【答案】C 【详解】本题为细节理解题。根据第二段"mission describes what the company does...vision describes where the company aims to go in the future"可知C项正确。 18. What does the author say about corporate values? A. Values are not important for a company. B. Only large companies need values. C. Values should be changed every year. D. Values are only meaningful if the company carries them out consistently. 【答案】D 【详解】本题为细节理解题。根据第三段"values are only meaningful if the company carries them out consistently"可知D项正确。 19. What role do slogans and logos play according to the passage? A. They are just decorations with no real purpose. B. They help create a consistent brand image that customers can trust. C. They are only used in advertisements. D. They are more important than the products themselves. 【答案】B 【详解】本题为细节理解题。根据第四段"slogan and logo help create a consistent image that customers can trust"可知B项正确。 20. Which of the following is TRUE according to the passage? A. A weak corporate culture has no effect on employees. B. The company's vision describes its past achievements. C. Values do not influence how employees behave. D. A good slogan captures the essence of what the brand stands for. 【答案】D 【详解】本题为细节理解题。根据第四段"A good slogan...captures the essence of what the brand stands for"可知D项正确。 B Li Na had always been interested in fashion design. When she graduated from vocational school, she was excited to join a well-known fashion brand as a junior designer. The company had a strong corporate culture centered on creativity and innovation. From her first day, Li Na felt at home in the energetic and supportive environment. Her colleagues were always willing to share their ideas and help each other grow. The company's mission was to make fashion accessible to everyone while maintaining high quality. Its vision was to become one of the top ten fashion brands in the world. These goals were not just words on paper—they were put into practice through every product the company created. Li Na was proud to be part of such a purpose-driven organization. One day, Li Na's manager asked her to design a series of souvenir items for the company's upcoming anniversary celebration. The souvenirs needed to reflect the brand's values of simplicity and elegance. Li Na spent weeks researching, sketching, and discussing her ideas with the team. She wanted every piece to tell a story about the brand's journey and its commitment to quality. When the souvenir series was finally launched, it received wonderful feedback from both employees and customers. Many people said the designs perfectly captured the spirit of the brand. Li Na's manager was deeply impressed and said she had a bright future in the fashion industry. Looking back, Li Na realized that the company's supportive culture had played a huge role in her growth. She felt grateful to work for a brand that truly invested in its people and encouraged them to achieve their full potential. 21. What was Li Na's job after graduating from vocational school? A. A senior manager at a fashion brand. B. A teacher at a vocational school. C. A junior designer at a fashion brand. D. A salesperson at a clothing store. 【答案】C 【详解】本题为细节理解题。根据第一段"join a well-known fashion brand as a junior designer"可知C项正确。 22. How did Li Na feel about the company's work environment? A. She felt at home in the energetic and supportive environment. B. She felt uncomfortable and wanted to leave. C. She thought it was too competitive. D. She did not care about the environment. 【答案】A 【详解】本题为细节理解题。根据第一段"felt at home in the energetic and supportive environment"可知A项正确。 23. What was the company's mission? A. To become the most profitable fashion brand. B. To make fashion accessible to everyone while maintaining high quality. C. To open stores in every country. D. To hire the most famous designers in the world. 【答案】B 【详解】本题为细节理解题。根据第二段"mission was to make fashion accessible to everyone while maintaining high quality"可知B项正确。 24. What task did Li Na's manager give her? A. To design a new company logo. B. To write a business invitation letter. C. To organize the anniversary party. D. To design a series of souvenir items for the anniversary. 【答案】D 【详解】本题为细节理解题。根据第三段"asked her to design a series of souvenir items"可知D项正确。 25. What can we learn from Li Na's story? A. Working for a big brand guarantees success. B. A supportive corporate culture can help employees grow. C. Designing souvenirs is the most important job in fashion. D. Vocational school graduates cannot succeed in the fashion industry. 【答案】B 【详解】本题为推理判断题。全文讲述公司文化对Li Na成长的积极影响，B项准确概括主题。 C When we think about what makes a company successful, we often focus on its products, services, or financial performance. However, one factor that is sometimes overlooked is corporate culture—the shared values, beliefs, and behaviors that shape how a company operates. Research has shown that companies with a strong and positive corporate culture tend to perform better in the long run. Employees in such companies are more engaged, more creative, and more likely to stay with the organization. A good example is the story of a small chain of coffee shops that grew into a global brand. When the company was first established, the founder made it clear that the brand would be centered on quality and customer experience rather than just profit. This focus on quality influenced every decision, from selecting coffee beans to training employees. As a result, the brand developed a loyal customer base and expanded rapidly. The company's slogan, 'Feel at Home,' became more than just words—it described the experience customers had every time they walked into a store. However, building a strong corporate culture is not easy. It requires consistent effort from leadership and a willingness to invest in employees. Some companies make the mistake of treating culture as something that can be created overnight with a few slogans and team-building activities. In reality, culture is built through everyday behaviors and decisions. When leaders demonstrate the values they want to see, employees are more likely to follow their example. In today's competitive business world, corporate culture is increasingly seen as a key factor that can give a company a lasting advantage. As one business expert put it, 'Products can be copied, but culture cannot.' This is why more and more companies are focusing on building cultures that attract and keep the best talent. 26. What is the main idea of the first paragraph? A. Products are the only factor in a company's success. B. Corporate culture is an important but often overlooked factor in success. C. Financial performance is the most important measure of success. D. Most companies do not care about their culture. 【答案】B 【详解】本题为主旨理解题。第一段指出企业文化是常被忽视但重要的成功因素，B项准确概括。 27. What was the coffee shop brand centered on according to the passage? A. Profit and expansion. B. Low prices and fast service. C. Advertising and marketing. D. Quality and customer experience. 【答案】D 【详解】本题为细节理解题。根据第二段"centered on quality and customer experience"可知D项正确。 28. What does the underlined word "demonstrate" in Paragraph 3 most probably mean? A. Show through actions. B. Hide from others. C. Forget about. D. Write down on paper. 【答案】A 【详解】本题为词义猜测题。根据上下文，领导者通过行为展示价值观，demonstrate意为"展示、示范"。 29. What mistake do some companies make when building corporate culture? A. They invest too much money in employees. B. They focus too much on customer experience. C. They think culture can be created overnight with slogans and activities. D. They hire too many employees from different backgrounds. 【答案】C 【详解】本题为细节理解题。根据第三段"treating culture as something that can be created overnight"可知C项正确。 30. Why do more companies focus on building strong cultures? A. Because culture can give a lasting advantage that cannot be easily copied. B. Because culture is cheaper than developing new products. C. Because the government requires companies to have a culture. D. Because employees demand higher salaries. 【答案】A 【详解】本题为细节理解题。根据第四段"Products can be copied, but culture cannot"及"lasting advantage"可知A项正确。 D A business invitation letter is an important tool for building and maintaining professional relationships. Whether you are inviting business partners to a product launch, a company anniversary, or a formal dinner, a well-written invitation can make a strong impression. The key is to be polite, clear, and professional while also showing genuine warmth and hospitality. The first thing to consider when writing a business invitation letter is its purpose. Are you inviting someone to attend an event, to give a speech, or to visit your company? Being clear about the purpose helps you organize the content of the letter. The letter should include the date, time, and location of the event, as well as any special arrangements such as dress code or accommodation. It is also important to provide contact information so that the invitee can confirm their attendance or ask questions. The tone of the letter should be formal but friendly. Begin with a polite greeting and express your pleasure in inviting the person. In the body of the letter, describe the event briefly and explain why the person's presence would be valued. For example, you might say, 'We would be honored to have you join us as we celebrate this important milestone.' Close the letter by expressing hope that the person will attend and offering to provide any further information they may need. In today's digital age, business invitation letters are often sent by email. However, the basic principles remain the same. A well-crafted invitation shows respect for the invitee and reflects positively on the company's brand. Whether you are a small local business or a large corporation, taking the time to write thoughtful invitation letters is an investment in building lasting business relationships. 31. What is the main purpose of a business invitation letter? A. To sell products to customers. B. To advertise job openings. C. To report financial results. D. To build and maintain professional relationships. 【答案】D 【详解】本题为细节理解题。根据第一段"an important tool for building and maintaining professional relationships"可知D项正确。 32. What should be included in a business invitation letter? A. The company's full financial report. B. The date, time, location, and contact information. C. A list of all the company's products. D. The personal phone number of every employee. 【答案】B 【详解】本题为细节理解题。根据第二段"include the date, time, and location...contact information"可知B项正确。 33. What tone does the passage recommend for business invitation letters? A. Very casual and informal. B. Strict and cold. C. Formal but friendly. D. Humorous and funny. 【答案】C 【详解】本题为细节理解题。根据第三段"The tone of the letter should be formal but friendly"可知C项正确。 34. What does the passage say about sending invitation letters by email? A. The basic principles remain the same even when sent by email. B. Email invitations are not acceptable in business. C. Email invitations should be very short with no details. D. Only printed letters are considered professional. 【答案】A 【详解】本题为细节理解题。根据第四段"the basic principles remain the same"可知A项正确。 35. What is the author's overall message about business invitation letters? A. They are no longer necessary in modern business. B. Only large corporations need to write them. C. They are too difficult for most people to write. D. Writing thoughtful invitation letters is an investment in building lasting relationships. 【答案】D 【详解】本题为主旨大意题。根据末段"taking the time to write thoughtful invitation letters is an investment in building lasting business relationships"可知D项准确概括。 三、完形填空（共10小题；每小题1分，满分10分） 阅读下面短文，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。 When I first joined the company, I did not fully understand what corporate culture 36._____. I thought it was just about having a nice office and some 37._____ on the wall. However, as I spent more time there, I began to realize 38._____ important culture really is. Our company's culture is 39._____ on three core values: respect, innovation, and teamwork. These values are not just words—they are 40._____ into practice every day. For example, every Monday morning, we have a team meeting where everyone is encouraged to 41._____ their ideas freely. My manager always says 42._____ everyone's voice matters, no matter how humble their position may be. This makes us feel valued and 43._____ to contribute. I have also learned that a strong culture can 44._____ every aspect of a business, from how employees interact with each other to how customers are treated. Now I truly believe 45._____ corporate culture is the soul of a company. 36. A. described B. achieved C. meant D. invested 【答案】C 【详解】根据语境，起初不理解企业文化"意味着"什么，meant符合句意。 37. A. slogans B. products C. customers D. branches 【答案】A 【详解】slogans on the wall表示"墙上的标语"，与后文"不只是标语"形成呼应。 38. A. that B. what C. whether D. how 【答案】D 【详解】how important culture really is为宾语从句，how修饰important表示程度。 39. A. focused B. centered C. depended D. carried 【答案】B 【详解】be centered on为固定搭配，表示"以……为核心"，与单元词汇一致。 40. A. made B. given C. put D. taken 【答案】C 【详解】put into practice为固定搭配，表示"付诸实践"。 41. A. share B. hide C. refuse D. forget 【答案】A 【详解】share their ideas freely表示"自由分享想法"，符合鼓励开放沟通的文化。 42. A. what B. whether C. if D. that 【答案】D 【详解】says that...引导宾语从句，that在从句中不充当成分，引导陈述内容。 43. A. afraid B. motivated C. bored D. forced 【答案】B 【详解】feel valued and motivated表示"感到被重视且有动力"，符合语境。 44. A. influence B. describe C. invest D. settle 【答案】A 【详解】influence every aspect表示"影响方方面面"，符合企业文化的作用。 45. A. what B. which C. that D. whether 【答案】C 【详解】believe that...引导宾语从句，that引导陈述性内容，企业文化是公司的灵魂。 四、语法填空（共10小题；每小题1分，满分10分） 阅读下面短文，在空白处填入一个适当的单词或括号内单词的正确形式。 Corporate culture is the shared values and beliefs 46._____ shape how a company operates. A strong culture can make employees 47._____ (feel) connected to the company's mission and vision. It is important 48._____ companies put their core values into practice every day. When I first learned about corporate culture, I wondered 49._____ it really made a difference. After 50._____ (work) at several different companies, I now understand 51._____ important culture is. A company 52._____ (focus) on innovation will attract creative people. On the other hand, a company that does not invest 53._____ its employees will struggle to keep talent. The key question is not 54._____ a company has a culture—every company does—but whether that culture is helping or hurting the business. That is 55._____ more and more business leaders are paying attention to corporate culture today. 46._________ 47._________ 48._________ 49._________ 50._________ 51._________ 52._________ 53._________ 54._________ 55._________ 【答案】46. that/which 【详解】定语从句关系代词，指代values and beliefs，在从句中作主语。 【答案】47. feel 【详解】make sb. do sth.为固定搭配，make后接省略to的不定式。 【答案】48. that 【详解】It is important that...为主语从句，It为形式主语，that引导真正主语。 【答案】49. whether/if 【详解】wondered后接宾语从句，whether/if表示"是否"。 【答案】50. working 【详解】after为介词，后接动名词形式。 【答案】51. how 【详解】understand how important culture is为宾语从句，how修饰important。 【答案】52. focusing 【详解】现在分词短语作后置定语，修饰company，表示主动含义。 【答案】53. in 【详解】invest in为固定搭配，表示"在……上投资"。 【答案】54. whether 【详解】表语从句，whether表示"是否"，与后文but whether形成并列。 【答案】55. why 【详解】表语从句，why引导表示原因，说明为什么越来越多领导者关注文化。 五、书面表达（满分20分） 假设你是李华，你所在的公司即将举办十周年庆典活动，请你用英语写一封商务邀请函，邀请你的商业伙伴参加。 内容包括： 1. 活动的时间、地点和目的； 2. 简要介绍公司的使命和价值观； 3. 表达期待对方出席的愿望。 注意： 1. 词数80左右； 2. 可以适当增加细节，以使行文连贯。 _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 【参考范文】 Dear Mr. Wang, On behalf of Sunshine Technology Company, I am writing to invite you to our tenth anniversary celebration. The event will be held at the Grand Hall Hotel on August 15, from 2:00 p.m. to 5:00 p.m. Our company was established ten years ago with a simple mission: to enrich people's lives through innovation. Our core values—quality, simplicity, and customer focus—have guided us every step of the way. We would be truly honored to have you join us on this special occasion as we celebrate our journey and look toward the future. Please let us know if you can attend. We look forward to welcoming you. Yours sincerely, Li Hua 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $ 编写说明：本套试卷紧扣《英语 拓展模块》（高教版第三版）教材，以教材单元为基准精准覆盖核心考点。 每个单元设置AB卷，A卷为基础巩固卷，侧重基础考点训练，帮助学生扎实掌握知识要点；B卷为能力提升卷，注重知识整合与全面检测，引导学生构建知识网络。全书设计4份综合测试卷，模拟实战情境，聚焦解题能力突破，全面提升应试能力与知识应用水平。 《英语 拓展模块》（高教版第三版）《单元过关卷》 Unit 4 Corporate Culture A卷·基础巩固 考试时间：120分钟 满分：100分 班级_____姓名_____学号_____成绩_____ 一、情景交际（共15小题；满分20分） 第一节 读下列10个短对话，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。（共10小题，每小题1分，满分10分） 1. —What is the corporate culture like in your company? —_______. It focuses on teamwork and innovation. A. I do not care about culture. B. It is very positive and encouraging. C. The company was founded in 2005. D. We have about 500 employees. 2. —Could you tell me about your company's mission? —_______. We aim to provide the best service to our customers. A. Our office is in Shanghai. B. The company was established in 1998. C. Our mission is to make people's lives better through technology. D. We have many branches across the country. 3. —What values does your brand stand for? —_______. Simplicity, quality, and sustainability are at the core of what we do. A. We sell products in many countries. B. Our logo was designed last year. C. The brand was created by a famous designer. D. Our brand values are centered on simplicity, quality, and sustainability. 4. —Why do you think corporate culture is important for a company? —_______. A strong culture helps employees feel connected and motivated. A. I believe it plays a key role in a company's success. B. Corporate culture is just a slogan. C. Most companies do not have a culture. D. Culture has nothing to do with business. 5. —Have you ever written a business invitation letter? —_______. I wrote one last month to invite our business partners to the annual meeting. A. I have never heard of it. B. Business letters are too difficult. C. I prefer making phone calls. D. Yes, I have. It was a valuable experience. 6. —What factors do you think influence a company's corporate culture? —_______. The leadership style, company history, and employee behavior all play a part. A. Only the CEO can influence culture. B. I think many factors contribute to it. C. Culture cannot be influenced by anyone. D. Money is the only factor that matters. 7. —How does your company put its core values into practice? —_______. We organize regular team activities and encourage open communication. A. We carry out various programs to make our values real. B. Our values are only written on the wall. C. We do not have any core values. D. The values were created by the HR department. 8. —What is the purpose of a company's vision statement? —_______. It gives employees a clear direction and motivates them to work toward a common goal. A. It is just for decoration. B. Most employees do not read it. C. It describes where the company wants to go in the future. D. A vision statement is the same as a slogan. 9. —Do you think a company's slogan can influence its brand image? —_______. A memorable slogan can make a brand more recognizable and trustworthy. A. Slogans are completely useless. B. Absolutely. A good slogan can have a powerful impact. C. I have never thought about it. D. Only the logo matters for brand image. 10. —I am writing a business invitation letter. Could you give me some advice? —_______. Make sure to be polite, clear about the purpose, and include all the necessary details. A. I never write business letters. B. Business letters are outdated. C. Of course. There are a few key points to keep in mind. D. You should ask someone else. 第二节 读下面一段对话，从方框中所给的 A、B、C、D、E、F 和 G 七个选项中选出可以填入空白处的最佳选项。（共5小题，每小题2分，满分10分） A. Yes, their slogan is "Simplicity is the ultimate sophistication." B. Their mission is to make everyday life better through technology. C. How was the celebration? D. I did not attend the event. E. What did the CEO talk about? F. They are centered on innovation, quality, and customer satisfaction. G. The company was founded in 2010. M: Hi, Xiaoyu. I heard your company just celebrated its tenth anniversary. _______ 11 _______ W: It was wonderful. They organized a special event to share the company's history and future vision. M: _______ 12 _______ W: The CEO gave a speech about how the company was established and how it has grown over the years. M: That must have been inspiring. What is the company's mission? W: _______ 13 _______ They believe in enriching people's lives through innovative products. M: I like that. Does the company have a special slogan? W: _______ 14 _______ It is simple but meaningful. M: It sounds like a great company. Do they focus on any particular values? W: _______ 15 _______ They believe these values are the key to their success. 二、阅读理解（共20小题；每小题2分，满分40分） 阅读下列短文，从题后所给的 A、B、C、D 四个选项中选出最佳答案。 A Every successful company has a unique corporate culture that shapes how employees work and interact with each other. Corporate culture includes the values, beliefs, and behaviors that define a company's character. When a company has a strong and positive culture, employees tend to be more productive and satisfied with their jobs. They feel at home in the workplace and are more willing to contribute their best efforts. On the other hand, a weak or negative culture can lead to low morale and high employee turnover. Therefore, building a healthy corporate culture should be a top priority for every business. One important element of corporate culture is the company's mission and vision. The mission describes what the company does and why it exists, while the vision describes where the company aims to go in the future. For example, a technology company's mission might be 'to enrich people's lives through innovation,' and its vision might be 'to become the world's most trusted technology brand.' When employees understand and believe in the company's mission and vision, they are more motivated to achieve their goals. Another key factor is the company's values. Values are the principles that guide how employees behave and make decisions. Some common corporate values include honesty, respect, teamwork, and customer focus. When these values are truly put into practice, they can influence every aspect of the business, from how products are designed to how customers are treated. However, values are only meaningful if the company carries them out consistently. If a company claims to value honesty but hides information from its customers, its values become nothing more than empty words. A company's slogan and logo are also important parts of its brand identity. A good slogan is short, memorable, and captures the essence of what the brand stands for. Similarly, a well-designed logo can make a brand instantly recognizable. Together, the slogan and logo help create a consistent image that customers can trust. Many famous brands, from fashion companies to fast-food chains, have built their success partly on powerful slogans and logos that connect with people on an emotional level. 16. According to the passage, what is the result of a strong corporate culture? A. Employees are more productive and satisfied. B. Employees want to leave the company. C. The company spends less money on products. D. The company can ignore customer needs. 17. What is the difference between a company's mission and vision? A. The mission is about the future; the vision is about the present. B. There is no difference between them. C. The mission describes what the company does now; the vision describes its future direction. D. The mission is only for employees; the vision is for customers. 18. What does the author say about corporate values? A. Values are not important for a company. B. Only large companies need values. C. Values should be changed every year. D. Values are only meaningful if the company carries them out consistently. 19. What role do slogans and logos play according to the passage? A. They are just decorations with no real purpose. B. They help create a consistent brand image that customers can trust. C. They are only used in advertisements. D. They are more important than the products themselves. 20. Which of the following is TRUE according to the passage? A. A weak corporate culture has no effect on employees. B. The company's vision describes its past achievements. C. Values do not influence how employees behave. D. A good slogan captures the essence of what the brand stands for. B Li Na had always been interested in fashion design. When she graduated from vocational school, she was excited to join a well-known fashion brand as a junior designer. The company had a strong corporate culture centered on creativity and innovation. From her first day, Li Na felt at home in the energetic and supportive environment. Her colleagues were always willing to share their ideas and help each other grow. The company's mission was to make fashion accessible to everyone while maintaining high quality. Its vision was to become one of the top ten fashion brands in the world. These goals were not just words on paper—they were put into practice through every product the company created. Li Na was proud to be part of such a purpose-driven organization. One day, Li Na's manager asked her to design a series of souvenir items for the company's upcoming anniversary celebration. The souvenirs needed to reflect the brand's values of simplicity and elegance. Li Na spent weeks researching, sketching, and discussing her ideas with the team. She wanted every piece to tell a story about the brand's journey and its commitment to quality. When the souvenir series was finally launched, it received wonderful feedback from both employees and customers. Many people said the designs perfectly captured the spirit of the brand. Li Na's manager was deeply impressed and said she had a bright future in the fashion industry. Looking back, Li Na realized that the company's supportive culture had played a huge role in her growth. She felt grateful to work for a brand that truly invested in its people and encouraged them to achieve their full potential. 21. What was Li Na's job after graduating from vocational school? A. A senior manager at a fashion brand. B. A teacher at a vocational school. C. A junior designer at a fashion brand. D. A salesperson at a clothing store. 22. How did Li Na feel about the company's work environment? A. She felt at home in the energetic and supportive environment. B. She felt uncomfortable and wanted to leave. C. She thought it was too competitive. D. She did not care about the environment. 23. What was the company's mission? A. To become the most profitable fashion brand. B. To make fashion accessible to everyone while maintaining high quality. C. To open stores in every country. D. To hire the most famous designers in the world. 24. What task did Li Na's manager give her? A. To design a new company logo. B. To write a business invitation letter. C. To organize the anniversary party. D. To design a series of souvenir items for the anniversary. 25. What can we learn from Li Na's story? A. Working for a big brand guarantees success. B. A supportive corporate culture can help employees grow. C. Designing souvenirs is the most important job in fashion. D. Vocational school graduates cannot succeed in the fashion industry. C When we think about what makes a company successful, we often focus on its products, services, or financial performance. However, one factor that is sometimes overlooked is corporate culture—the shared values, beliefs, and behaviors that shape how a company operates. Research has shown that companies with a strong and positive corporate culture tend to perform better in the long run. Employees in such companies are more engaged, more creative, and more likely to stay with the organization. A good example is the story of a small chain of coffee shops that grew into a global brand. When the company was first established, the founder made it clear that the brand would be centered on quality and customer experience rather than just profit. This focus on quality influenced every decision, from selecting coffee beans to training employees. As a result, the brand developed a loyal customer base and expanded rapidly. The company's slogan, 'Feel at Home,' became more than just words—it described the experience customers had every time they walked into a store. However, building a strong corporate culture is not easy. It requires consistent effort from leadership and a willingness to invest in employees. Some companies make the mistake of treating culture as something that can be created overnight with a few slogans and team-building activities. In reality, culture is built through everyday behaviors and decisions. When leaders demonstrate the values they want to see, employees are more likely to follow their example. In today's competitive business world, corporate culture is increasingly seen as a key factor that can give a company a lasting advantage. As one business expert put it, 'Products can be copied, but culture cannot.' This is why more and more companies are focusing on building cultures that attract and keep the best talent. 26. What is the main idea of the first paragraph? A. Products are the only factor in a company's success. B. Corporate culture is an important but often overlooked factor in success. C. Financial performance is the most important measure of success. D. Most companies do not care about their culture. 27. What was the coffee shop brand centered on according to the passage? A. Profit and expansion. B. Low prices and fast service. C. Advertising and marketing. D. Quality and customer experience. 28. What does the underlined word "demonstrate" in Paragraph 3 most probably mean? A. Show through actions. B. Hide from others. C. Forget about. D. Write down on paper. 29. What mistake do some companies make when building corporate culture? A. They invest too much money in employees. B. They focus too much on customer experience. C. They think culture can be created overnight with slogans and activities. D. They hire too many employees from different backgrounds. 30. Why do more companies focus on building strong cultures? A. Because culture can give a lasting advantage that cannot be easily copied. B. Because culture is cheaper than developing new products. C. Because the government requires companies to have a culture. D. Because employees demand higher salaries. D A business invitation letter is an important tool for building and maintaining professional relationships. Whether you are inviting business partners to a product launch, a company anniversary, or a formal dinner, a well-written invitation can make a strong impression. The key is to be polite, clear, and professional while also showing genuine warmth and hospitality. The first thing to consider when writing a business invitation letter is its purpose. Are you inviting someone to attend an event, to give a speech, or to visit your company? Being clear about the purpose helps you organize the content of the letter. The letter should include the date, time, and location of the event, as well as any special arrangements such as dress code or accommodation. It is also important to provide contact information so that the invitee can confirm their attendance or ask questions. The tone of the letter should be formal but friendly. Begin with a polite greeting and express your pleasure in inviting the person. In the body of the letter, describe the event briefly and explain why the person's presence would be valued. For example, you might say, 'We would be honored to have you join us as we celebrate this important milestone.' Close the letter by expressing hope that the person will attend and offering to provide any further information they may need. In today's digital age, business invitation letters are often sent by email. However, the basic principles remain the same. A well-crafted invitation shows respect for the invitee and reflects positively on the company's brand. Whether you are a small local business or a large corporation, taking the time to write thoughtful invitation letters is an investment in building lasting business relationships. 31. What is the main purpose of a business invitation letter? A. To sell products to customers. B. To advertise job openings. C. To report financial results. D. To build and maintain professional relationships. 32. What should be included in a business invitation letter? A. The company's full financial report. B. The date, time, location, and contact information. C. A list of all the company's products. D. The personal phone number of every employee. 33. What tone does the passage recommend for business invitation letters? A. Very casual and informal. B. Strict and cold. C. Formal but friendly. D. Humorous and funny. 34. What does the passage say about sending invitation letters by email? A. The basic principles remain the same even when sent by email. B. Email invitations are not acceptable in business. C. Email invitations should be very short with no details. D. Only printed letters are considered professional. 35. What is the author's overall message about business invitation letters? A. They are no longer necessary in modern business. B. Only large corporations need to write them. C. They are too difficult for most people to write. D. Writing thoughtful invitation letters is an investment in building lasting relationships. 三、完形填空（共10小题；每小题1分，满分10分） 阅读下面短文，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。 When I first joined the company, I did not fully understand what corporate culture 36._____. I thought it was just about having a nice office and some 37._____ on the wall. However, as I spent more time there, I began to realize 38._____ important culture really is. Our company's culture is 39._____ on three core values: respect, innovation, and teamwork. These values are not just words—they are 40._____ into practice every day. For example, every Monday morning, we have a team meeting where everyone is encouraged to 41._____ their ideas freely. My manager always says 42._____ everyone's voice matters, no matter how humble their position may be. This makes us feel valued and 43._____ to contribute. I have also learned that a strong culture can 44._____ every aspect of a business, from how employees interact with each other to how customers are treated. Now I truly believe 45._____ corporate culture is the soul of a company. 36. A. described B. achieved C. meant D. invested 37. A. slogans B. products C. customers D. branches 38. A. that B. what C. whether D. how 39. A. focused B. centered C. depended D. carried 40. A. made B. given C. put D. taken 41. A. share B. hide C. refuse D. forget 42. A. what B. whether C. if D. that 43. A. afraid B. motivated C. bored D. forced 44. A. influence B. describe C. invest D. settle 45. A. what B. which C. that D. whether 四、语法填空（共10小题；每小题1分，满分10分） 阅读下面短文，在空白处填入一个适当的单词或括号内单词的正确形式。 Corporate culture is the shared values and beliefs 46._____ shape how a company operates. A strong culture can make employees 47._____ (feel) connected to the company's mission and vision. It is important 48._____ companies put their core values into practice every day. When I first learned about corporate culture, I wondered 49._____ it really made a difference. After 50._____ (work) at several different companies, I now understand 51._____ important culture is. A company 52._____ (focus) on innovation will attract creative people. On the other hand, a company that does not invest 53._____ its employees will struggle to keep talent. The key question is not 54._____ a company has a culture—every company does—but whether that culture is helping or hurting the business. That is 55._____ more and more business leaders are paying attention to corporate culture today. 46._________ 47._________ 48._________ 49._________ 50._________ 51._________ 52._________ 53._________ 54._________ 55._________ 五、书面表达（满分20分） 假设你是李华，你所在的公司即将举办十周年庆典活动，请你用英语写一封商务邀请函，邀请你的商业伙伴参加。 内容包括： 1. 活动的时间、地点和目的； 2. 简要介绍公司的使命和价值观； 3. 表达期待对方出席的愿望。 注意： 1. 词数80左右； 2. 可以适当增加细节，以使行文连贯。 _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $