Unit 4 Corporate Culture（B卷·能力提升）《英语 拓展模块》（高教版第三版）单元过关卷（原卷版+解析版）

**基本信息** 紧扣《英语 拓展模块》Unit 4核心考点，B卷聚焦能力提升，通过真实职场情境与企业案例整合知识，适配单元复习，助力提升语言应用、文化意识及跨文化沟通能力。 **题型特征** |题型|题量/分值|知识覆盖|命题特色| |----|-----------|----------|----------| |情景交际|15/20|企业文化对话、商务礼仪|创设员工讨论、品牌价值等真实情境，考查语言理解与表达能力| |阅读理解|20/40|文化建立、品牌价值、logo设计|选用Green Future环保理念、Bright Future教育使命等案例，培养文化意识与思维品质| |完形填空|10/10|文化价值观、动词短语|以员工实践经历为载体，强化知识应用与语境分析能力| |语法填空|10/10|从句、时态、非谓语动词|结合企业文化研究数据，提升语法运用准确性与逻辑思维| |书面表达|1/20|企业使命、核心价值观|要求介绍熟悉企业，发展语言组织与跨文化表达能力，体现学习能力培养|

编写说明：本套试卷紧扣《英语 拓展模块》（高教版第三版）教材，以教材单元为基准精准覆盖核心考点。 每个单元设置AB卷，A卷为基础巩固卷，侧重基础考点训练，帮助学生扎实掌握知识要点；B卷为能力提升卷，注重知识整合与全面检测，引导学生构建知识网络。全书设计4份综合测试卷，模拟实战情境，聚焦解题能力突破，全面提升应试能力与知识应用水平。 《英语 拓展模块》（高教版第三版）《单元过关卷》 Unit 4 Corporate Culture B卷·能力提升 考试时间：120分钟 满分：100分 班级_____姓名_____学号_____成绩_____ 一、情景交际（共15小题；满分20分） 第一节 读下列10个短对话，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。（共10小题，每小题1分，满分10分） 1. —I am not sure whether our company's culture is strong enough to keep talented employees. —_______. A strong culture can be a powerful factor in employee retention. A. That is a valid concern. Let me share some thoughts. B. Culture does not matter at all. C. You should just ignore the problem. D. Employees will leave no matter what. 2. —What do you think is the relationship between a brand's slogan and its corporate culture? —_______. A slogan should reflect the values and beliefs that the company truly holds onto. A. They have nothing to do with each other. B. The slogan is more important than the culture. C. Only big brands need slogans. D. I believe a slogan is a reflection of the company's culture. 3. —I am writing a business invitation letter for our international partners. What language style should I use? —_______. It is important to be formal but also warm and welcoming. A. Use very casual language like texting a friend. B. A formal yet friendly tone would be most appropriate. C. Just copy a template from the Internet. D. The language style does not matter at all. 4. —How does your company's vision influence your daily work? —_______. It gives us a clear direction and motivates us to achieve more. A. I never think about the company's vision. B. The vision is only for top management. C. It serves as a guide for every decision we make. D. Our vision changes every month. 5. —What factors do you think a company should consider when establishing its brand values? —_______. They should think about what they truly believe in and what their customers expect. A. Only the CEO's personal preferences matter. B. Brand values are not important for small companies. C. They should just copy successful competitors. D. I think they should focus on what makes their brand unique. 6. —Have you ever experienced a situation where a company's actions did not match its stated values? —_______. It made me realize how important it is for companies to carry out what they promise. A. Yes, I have, and it was quite disappointing. B. No, all companies are perfectly honest. C. I do not pay attention to company values. D. Actions and values are the same thing. 7. —What do you understand by the phrase "corporate culture is the soul of a company"? —_______. Without it, a company is just a group of people working without a shared purpose. A. I think it is an overstatement. B. I completely agree. Culture gives a company its identity and direction. C. Culture is just a management tool. D. The soul of a company is its profit. 8. —How can a company make new employees feel at home quickly? —_______. Assigning a mentor and organizing team activities can be very helpful. A. By giving them the hardest tasks on day one. B. By leaving them alone to figure things out. C. By creating a welcoming environment and providing proper guidance. D. By telling them to read the employee handbook only. 9. —I am considering whether to invest in building a stronger corporate culture for my small business. —_______. Even small businesses can benefit greatly from a clear set of values and a positive work environment. A. Small businesses do not need culture. B. It is a waste of time and money. C. Only large corporations should care about culture. D. I would definitely recommend it. 10. —What characteristic do you think is most important for a company that wants to build a lasting brand? —_______. A brand that stays true to its values will earn people's trust over time. A. I believe authenticity is the key. B. Having the lowest prices is everything. C. Spending a lot on advertising is most important. D. Hiring famous celebrities is the best strategy. 第二节 读下面一段对话，从方框中所给的 A、B、C、D、E、F 和 G 七个选项中选出可以填入空白处的最佳选项。（共5小题，每小题2分，满分10分） A. Why did the author believe that? B. Would you like to discuss it with me? C. Yes, it talked about a famous company whose culture is centered on employee happiness. D. I did not understand the article at all. E. It said that corporate culture is the key factor that determines a company's long-term success. F. In a way, yes. We also focus a lot on creating a positive work environment. G. The article was published last month. M: I read an interesting article about corporate culture today. _______ 11 _______ W: I would love to. What did the article say? M: _______ 12 _______ The author argued that culture is even more important than strategy. W: That is a bold statement. _______ 13 _______ M: The main reason is that while strategies can be copied, a unique culture cannot. W: That makes sense. Did the article mention any specific examples? M: _______ 14 _______ The founder believed that if you take care of your employees, they will take care of your customers. W: That is a great philosophy. Does your company have a similar approach? M: _______ 15 _______ Our core values include respect, innovation, and teamwork. 二、阅读理解（共20小题；每小题2分，满分40分） 阅读下列短文，从题后所给的 A、B、C、D 四个选项中选出最佳答案。 A When a company is first established, its founders often have a clear idea of what they want the company to stand for. This idea shapes the company's mission, vision, and values—the building blocks of corporate culture. However, as a company grows and hires more people, maintaining a consistent culture becomes increasingly challenging. New employees bring their own beliefs and behaviors, and if the culture is not actively managed, it can become weak or confused. Many successful companies have found ways to keep their culture strong even as they expand. One common approach is to invest in cultural training for all new employees. During this training, employees learn about the company's history, its mission and vision, and what behaviors are expected. Some companies also pair new employees with experienced mentors who help them settle in and understand the company's way of working. Another important factor is leadership. When leaders consistently demonstrate the values they want to see, they set an example for everyone else. If a company says it values honesty, but its leaders hide information or make dishonest decisions, employees will quickly lose trust. On the other hand, when leaders hold onto their values even in difficult situations, they strengthen the culture and earn respect. Technology can also play a role in building and maintaining corporate culture. Many companies use digital platforms to share success stories, recognize employee achievements, and communicate the company's values. These platforms help create a sense of belonging, especially in companies with employees working in different locations. In the end, corporate culture is not something that can be created once and then forgotten—it requires continuous effort and attention. 16. What happens to corporate culture as a company grows? A. It automatically becomes stronger. B. It disappears completely. C. It only matters for small companies. D. It becomes more challenging to maintain consistency. 17. What is one way companies keep their culture strong during expansion? A. By reducing the number of employees. B. By investing in cultural training for new employees. C. By changing the culture every year. D. By stopping all communication between departments. 18. What role do leaders play in corporate culture according to the passage? A. They set an example by demonstrating the values they want to see. B. They should not get involved in cultural matters. C. Their only job is to make business decisions. D. Leaders have no influence on company culture. 19. How can technology help build corporate culture? A. By replacing all face-to-face communication. B. By monitoring employees' every action. C. By sharing success stories and recognizing achievements on digital platforms. D. By making all decisions automatically. 20. What is the main message of the last paragraph? A. Corporate culture requires continuous effort and attention. B. Technology has made corporate culture unnecessary. C. Culture can be built once and never changed. D. Only large companies need to care about culture. B Zhang Wei never imagined that a simple souvenir from a business trip would change his understanding of brand values. As a marketing intern at a medium-sized company, he was sent to attend a business conference in another city. At the conference, each participating company gave out souvenirs that represented their brand. Some gave out expensive gift boxes, while others handed out simple but thoughtful items. One souvenir that particularly impressed Zhang Wei was a small notebook from a company called Green Future. The notebook was made from recycled paper, and on the first page was a handwritten message: 'Thank you for being part of our journey toward a better world.' Zhang Wei later learned that Green Future was a company whose entire business model was centered on environmental sustainability. Every product they made, every decision they took, was guided by their mission to protect the planet. What touched Zhang Wei most was not the notebook itself, but the thought behind it. The company could have given out expensive gifts, but instead they chose something humble that perfectly reflected their values. This experience made Zhang Wei think about his own company's brand. Did their actions truly reflect their stated values? Or were those values just words in a company handbook? When Zhang Wei returned to his office, he shared his thoughts with his manager. To his surprise, the manager took his feedback seriously and organized a team meeting to discuss how the company could better put its values into practice. Zhang Wei felt proud that his observation had led to a meaningful discussion. He realized that brand values are not just about what a company says—they are about what a company does, every single day. 21. Why did Zhang Wei attend the business conference? A. He was invited as a guest speaker. B. He wanted to find a new job. C. He was sent by his company as a marketing intern. D. He was on vacation in another city. 22. What was special about the notebook from Green Future? A. It was the most expensive gift at the conference. B. It was made of gold and silver. C. It had the company's logo printed in gold. D. It was made from recycled paper with a handwritten message. 23. What did Green Future's business model center on? A. Making as much profit as possible. B. Environmental sustainability. C. Selling luxury products. D. Opening stores worldwide. 24. How did Zhang Wei's manager respond to his feedback? A. The manager took it seriously and organized a team discussion. B. The manager ignored his feedback completely. C. The manager told him to focus only on his own work. D. The manager said the company's values could not be changed. 25. What important lesson did Zhang Wei learn from this experience? A. Souvenirs are the most important part of a business conference. B. Expensive gifts always leave a better impression. C. Brand values are about what a company does, not just what it says. D. Interns should not share their opinions with managers. C In the world of business, a company's logo is often the first thing customers notice. A well-designed logo can communicate a brand's values and personality in just a few seconds. Think about some of the world's most famous logos—they are simple, memorable, and instantly recognizable. But behind every great logo is a deeper story about what the company believes in and what it aims to achieve. The process of designing a logo is more complex than most people realize. Designers must understand the company's mission, vision, and target audience before they even begin sketching. They need to consider factors such as color, shape, and font, each of which can influence how people perceive the brand. For example, blue is often used by technology and finance companies because it conveys trust and reliability, while red is associated with energy and excitement. A logo is not just a picture—it is a visual representation of the company's identity. When a company changes its logo, it often signals a change in its strategy or values. For instance, when a fast-food chain updates its logo to include more natural colors and simpler designs, it may be trying to communicate that it is focusing on healthier, more natural food. Customers notice these changes, and they form opinions about the brand based on what they see. However, a logo alone cannot build a strong brand. It must be supported by consistent actions and genuine values. A beautiful logo on a company that treats its employees poorly or produces low-quality products is nothing more than a hollow symbol. As one branding expert said, 'A logo is a promise. If you cannot keep that promise, the logo means nothing.' This is why successful companies invest not just in their visual identity but also in the culture and values that give that identity meaning. 26. What can a well-designed logo do according to the first paragraph? A. Communicate a brand's values and personality quickly. B. Replace the need for a corporate culture. C. Guarantee the company's financial success. D. Make all products more expensive. 27. What factors do designers need to consider when creating a logo? A. Only the price of the design software. B. The personal preferences of the CEO only. C. How many colors can be used at once. D. Color, shape, font, and how people perceive the brand. 28. What does a logo change often signal according to the passage? A. The company is going out of business. B. The designer made a mistake. C. A change in the company's strategy or values. D. The company wants to confuse its customers. 29. What does the underlined word "hollow" in Paragraph 4 most probably mean? A. Filled with meaning. B. Empty and without real substance. C. Beautiful and attractive. D. Expensive and valuable. 30. What is the branding expert's view on logos? A. A logo is the only thing that matters for a brand. B. Companies should change their logos every year. C. A logo is a promise that must be supported by actions. D. Logos are no longer important in modern business. D Wang Fang had always dreamed of working for a company with a strong sense of purpose. When she graduated from vocational school with a degree in Business English, she applied to several companies but was most drawn to one called Bright Future, a chain of educational centers that provided after-school programs for children. What attracted her was not the salary or the location, but the company's mission: to enrich the lives of children through creative learning. During her interview, Wang Fang was asked a question that she would never forget: 'What does our mission mean to you?' She answered honestly that she had grown up in a small town where educational resources were limited, and she understood how important it was for children to have access to quality learning opportunities. She said she wanted to be part of a company that was making a real difference. Her answer seemed to strike a chord with the interviewers, and she got the job. In her first few months, Wang Fang was responsible for writing business letters and communicating with parents. She found that many parents chose Bright Future not because it was the cheapest option, but because they believed in what the company stood for. One parent told her, 'We send our daughter here because we can see that the teachers truly care. The company's values are not just slogans on the wall.' This feedback confirmed what Wang Fang already believed: that a strong corporate culture could influence every aspect of a business. Two years later, Wang Fang was promoted to a management position. She now helps train new employees and often shares her own story to show them why the company's mission matters. 'When you work for a company whose values you truly believe in,' she tells them, 'you do not just have a job—you have a purpose.' Looking back on her journey, Wang Fang feels grateful that she held onto her belief in finding meaningful work. It led her to a career that is not just about earning a living, but about making a difference. 31. What attracted Wang Fang to Bright Future? A. The high salary and convenient location. B. The company's mission to enrich children's lives. C. The chance to work overseas. D. The company's large size and fame. 32. How did Wang Fang answer the interview question about the company's mission? A. She shared her personal experience growing up with limited educational resources. B. She said she did not know much about the mission. C. She gave a memorized answer from a textbook. D. She said the mission was not important to her. 33. Why did parents choose Bright Future according to the passage? A. Because it was the cheapest option available. B. Because it had the most modern facilities. C. Because it was the only educational center in town. D. Because they believed in what the company stood for. 34. What position did Wang Fang reach two years later? A. She became the CEO of the company. B. She left the company to start her own business. C. She was promoted to a management position. D. She returned to school for further study. 35. What message does Wang Fang share with new employees? A. The most important thing about a job is the salary. B. Working for a company whose values you believe in gives you a purpose, not just a job. C. Employees should not care about the company's mission. D. It is better to work alone than in a company with strong values. 三、完形填空（共10小题；每小题1分，满分10分） 阅读下面短文，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。 When I was first hired by a large corporation, I was eager to prove myself. The company had a strong 36._____ that focused on innovation and customer satisfaction. During my first week, I attended an orientation session where the HR manager explained 37._____ the company's values had been established by its founders more than thirty years ago. She emphasized that every employee was expected to 38._____ these values into practice. At first, I wondered 39._____ these values were really important or just nice words on paper. However, I soon discovered 40._____ deeply they influenced the way people worked. One day, a customer called to complain about a product that did not meet her 41._____. Instead of making excuses, my colleague listened carefully and immediately offered to replace the product. I asked him 42._____ he had been so quick to help without checking with a manager first. He smiled and said, "Our company's culture is 43._____ on putting the customer first. We do not need to ask for permission to do the right thing." That moment taught me 44._____ corporate culture is not something you read about in a handbook—it is something you experience through everyday 45._____. From that day on, I began to understand why our company had been so successful for so many years. 36. A. product B. service C. department D. culture 37. A. what B. how C. that D. which 38. A. put B. make C. give D. set 39. A. that B. how C. whether D. what 40. A. what B. that C. which D. how 41. A. factors B. expectations C. behaviors D. purposes 42. A. why B. when C. where D. how 43. A. depended B. focused C. centered D. invested 44. A. what B. that C. whether D. how 45. A. slogans B. logos C. visions D. behaviors 四、语法填空（共10小题；每小题1分，满分10分） 阅读下面短文，在空白处填入一个适当的单词或括号内单词的正确形式。 Many people believe 46._____ a company's success depends mainly on its products and strategy. However, experts now argue 47._____ corporate culture is just as important, if not more so. A recent study showed that companies with strong cultures 48._____ (perform) better over a ten-year period than those with weak or unclear cultures. But 49._____ exactly makes a culture strong? The answer lies in 50._____ well the company's values are put into practice. It is not enough to have a beautiful mission statement 51._____ (write) on the office wall. What really matters is 52._____ employees experience those values in their daily work. When a company 53._____ (invest) in building a positive culture, the benefits can be enormous. Employees become more 54._____ (engage), customers feel more satisfied, and the brand becomes more trusted. That is 55._____ more and more business leaders are making corporate culture a top priority. 46._________ 47._________ 48._________ 49._________ 50._________ 51._________ 52._________ 53._________ 54._________ 55._________ 五、书面表达（满分20分） 假设你是李华，你所在的学校校报正在征集关于"企业文化"的英文文章。请你用英语写一篇短文，介绍一家你熟悉的公司或品牌的企业文化。 内容包括： 1. 公司的名称、行业和使命； 2. 公司的核心价值观和文化特点； 3. 你对该公司企业文化的看法。 注意： 1. 词数80左右； 2. 可以适当增加细节，以使行文连贯。 _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $ 编写说明：本套试卷紧扣《英语 拓展模块》（高教版第三版）教材，以教材单元为基准精准覆盖核心考点。 每个单元设置AB卷，A卷为基础巩固卷，侧重基础考点训练，帮助学生扎实掌握知识要点；B卷为能力提升卷，注重知识整合与全面检测，引导学生构建知识网络。全书设计4份综合测试卷，模拟实战情境，聚焦解题能力突破，全面提升应试能力与知识应用水平。 《英语 拓展模块》（高教版第三版）《单元过关卷》 Unit 4 Corporate Culture B卷·能力提升 考试时间：120分钟 满分：100分 班级_____姓名_____学号_____成绩_____ 一、情景交际（共15小题；满分20分） 第一节 读下列10个短对话，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。（共10小题，每小题1分，满分10分） 1. —I am not sure whether our company's culture is strong enough to keep talented employees. —_______. A strong culture can be a powerful factor in employee retention. A. That is a valid concern. Let me share some thoughts. B. Culture does not matter at all. C. You should just ignore the problem. D. Employees will leave no matter what. 【答案】A 【详解】考查企业文化讨论。A项认可对方的担忧并准备分享观点，符合讨论语境。 2. —What do you think is the relationship between a brand's slogan and its corporate culture? —_______. A slogan should reflect the values and beliefs that the company truly holds onto. A. They have nothing to do with each other. B. The slogan is more important than the culture. C. Only big brands need slogans. D. I believe a slogan is a reflection of the company's culture. 【答案】D 【详解】考查品牌口号与文化关系。D项阐述口号应反映企业真正坚持的价值观。 3. —I am writing a business invitation letter for our international partners. What language style should I use? —_______. It is important to be formal but also warm and welcoming. A. Use very casual language like texting a friend. B. A formal yet friendly tone would be most appropriate. C. Just copy a template from the Internet. D. The language style does not matter at all. 【答案】B 【详解】考查商务信函建议。B项建议正式而友好的语气，符合商务信函规范。 4. —How does your company's vision influence your daily work? —_______. It gives us a clear direction and motivates us to achieve more. A. I never think about the company's vision. B. The vision is only for top management. C. It serves as a guide for every decision we make. D. Our vision changes every month. 【答案】C 【详解】考查企业愿景影响。C项说明愿景指导日常决策，与后文衔接。 5. —What factors do you think a company should consider when establishing its brand values? —_______. They should think about what they truly believe in and what their customers expect. A. Only the CEO's personal preferences matter. B. Brand values are not important for small companies. C. They should just copy successful competitors. D. I think they should focus on what makes their brand unique. 【答案】D 【详解】考查品牌价值观建立。D项强调关注品牌独特性，符合品牌建设逻辑。 6. —Have you ever experienced a situation where a company's actions did not match its stated values? —_______. It made me realize how important it is for companies to carry out what they promise. A. Yes, I have, and it was quite disappointing. B. No, all companies are perfectly honest. C. I do not pay attention to company values. D. Actions and values are the same thing. 【答案】A 【详解】考查真实经历分享。A项诚实回答并分享感受，与后文感悟衔接。 7. —What do you understand by the phrase "corporate culture is the soul of a company"? —_______. Without it, a company is just a group of people working without a shared purpose. A. I think it is an overstatement. B. I completely agree. Culture gives a company its identity and direction. C. Culture is just a management tool. D. The soul of a company is its profit. 【答案】B 【详解】考查企业文化理解。B项同意并解释文化赋予公司身份和方向，与后文衔接。 8. —How can a company make new employees feel at home quickly? —_______. Assigning a mentor and organizing team activities can be very helpful. A. By giving them the hardest tasks on day one. B. By leaving them alone to figure things out. C. By creating a welcoming environment and providing proper guidance. D. By telling them to read the employee handbook only. 【答案】C 【详解】考查员工融入策略。C项强调创造欢迎环境和提供指导，后文举例说明。 9. —I am considering whether to invest in building a stronger corporate culture for my small business. —_______. Even small businesses can benefit greatly from a clear set of values and a positive work environment. A. Small businesses do not need culture. B. It is a waste of time and money. C. Only large corporations should care about culture. D. I would definitely recommend it. 【答案】D 【详解】考查建议与推荐。D项强烈推荐投资文化建设，后文说明小企业也能受益。 10. —What characteristic do you think is most important for a company that wants to build a lasting brand? —_______. A brand that stays true to its values will earn people's trust over time. A. I believe authenticity is the key. B. Having the lowest prices is everything. C. Spending a lot on advertising is most important. D. Hiring famous celebrities is the best strategy. 【答案】A 【详解】考查品牌建设观点。A项强调真实性的重要性，后文解释原因。 第二节 读下面一段对话，从方框中所给的 A、B、C、D、E、F 和 G 七个选项中选出可以填入空白处的最佳选项。（共5小题，每小题2分，满分10分） A. Why did the author believe that? B. Would you like to discuss it with me? C. Yes, it talked about a famous company whose culture is centered on employee happiness. D. I did not understand the article at all. E. It said that corporate culture is the key factor that determines a company's long-term success. F. In a way, yes. We also focus a lot on creating a positive work environment. G. The article was published last month. M: I read an interesting article about corporate culture today. _______ 11 _______ W: I would love to. What did the article say? M: _______ 12 _______ The author argued that culture is even more important than strategy. W: That is a bold statement. _______ 13 _______ M: The main reason is that while strategies can be copied, a unique culture cannot. W: That makes sense. Did the article mention any specific examples? M: _______ 14 _______ The founder believed that if you take care of your employees, they will take care of your customers. W: That is a great philosophy. Does your company have a similar approach? M: _______ 15 _______ Our core values include respect, innovation, and teamwork. 【答案】11.B 12.E 13.A 14.C 15.F 【导语】这段对话围绕一篇关于企业文化的文章展开，涉及文章观点、理由分析、案例讨论和个人反思。 【详解】 11. 上文说读了有趣文章，B项邀请对方一起讨论。 12. 上文问文章说了什么，E项概括文章核心观点。 13. 下文解释原因，A项询问作者为什么这样认为。 14. 上文问是否有具体例子，C项举例说明以员工幸福为核心的企业。 15. 上文问公司是否有类似做法，F项肯定并说明公司理念。 二、阅读理解（共20小题；每小题2分，满分40分） 阅读下列短文，从题后所给的 A、B、C、D 四个选项中选出最佳答案。 A When a company is first established, its founders often have a clear idea of what they want the company to stand for. This idea shapes the company's mission, vision, and values—the building blocks of corporate culture. However, as a company grows and hires more people, maintaining a consistent culture becomes increasingly challenging. New employees bring their own beliefs and behaviors, and if the culture is not actively managed, it can become weak or confused. Many successful companies have found ways to keep their culture strong even as they expand. One common approach is to invest in cultural training for all new employees. During this training, employees learn about the company's history, its mission and vision, and what behaviors are expected. Some companies also pair new employees with experienced mentors who help them settle in and understand the company's way of working. Another important factor is leadership. When leaders consistently demonstrate the values they want to see, they set an example for everyone else. If a company says it values honesty, but its leaders hide information or make dishonest decisions, employees will quickly lose trust. On the other hand, when leaders hold onto their values even in difficult situations, they strengthen the culture and earn respect. Technology can also play a role in building and maintaining corporate culture. Many companies use digital platforms to share success stories, recognize employee achievements, and communicate the company's values. These platforms help create a sense of belonging, especially in companies with employees working in different locations. In the end, corporate culture is not something that can be created once and then forgotten—it requires continuous effort and attention. 16. What happens to corporate culture as a company grows? A. It automatically becomes stronger. B. It disappears completely. C. It only matters for small companies. D. It becomes more challenging to maintain consistency. 【答案】D 【详解】本题为细节理解题。根据第一段"maintaining a consistent culture becomes increasingly challenging"可知D项正确。 17. What is one way companies keep their culture strong during expansion? A. By reducing the number of employees. B. By investing in cultural training for new employees. C. By changing the culture every year. D. By stopping all communication between departments. 【答案】B 【详解】本题为细节理解题。根据第二段"invest in cultural training for all new employees"可知B项正确。 18. What role do leaders play in corporate culture according to the passage? A. They set an example by demonstrating the values they want to see. B. They should not get involved in cultural matters. C. Their only job is to make business decisions. D. Leaders have no influence on company culture. 【答案】A 【详解】本题为细节理解题。根据第三段"When leaders consistently demonstrate the values...they set an example"可知A项正确。 19. How can technology help build corporate culture? A. By replacing all face-to-face communication. B. By monitoring employees' every action. C. By sharing success stories and recognizing achievements on digital platforms. D. By making all decisions automatically. 【答案】C 【详解】本题为细节理解题。根据第四段"use digital platforms to share success stories, recognize employee achievements"可知C项正确。 20. What is the main message of the last paragraph? A. Corporate culture requires continuous effort and attention. B. Technology has made corporate culture unnecessary. C. Culture can be built once and never changed. D. Only large companies need to care about culture. 【答案】A 【详解】本题为主旨理解题。末段总结"requires continuous effort and attention"，A项准确概括。 B Zhang Wei never imagined that a simple souvenir from a business trip would change his understanding of brand values. As a marketing intern at a medium-sized company, he was sent to attend a business conference in another city. At the conference, each participating company gave out souvenirs that represented their brand. Some gave out expensive gift boxes, while others handed out simple but thoughtful items. One souvenir that particularly impressed Zhang Wei was a small notebook from a company called Green Future. The notebook was made from recycled paper, and on the first page was a handwritten message: 'Thank you for being part of our journey toward a better world.' Zhang Wei later learned that Green Future was a company whose entire business model was centered on environmental sustainability. Every product they made, every decision they took, was guided by their mission to protect the planet. What touched Zhang Wei most was not the notebook itself, but the thought behind it. The company could have given out expensive gifts, but instead they chose something humble that perfectly reflected their values. This experience made Zhang Wei think about his own company's brand. Did their actions truly reflect their stated values? Or were those values just words in a company handbook? When Zhang Wei returned to his office, he shared his thoughts with his manager. To his surprise, the manager took his feedback seriously and organized a team meeting to discuss how the company could better put its values into practice. Zhang Wei felt proud that his observation had led to a meaningful discussion. He realized that brand values are not just about what a company says—they are about what a company does, every single day. 21. Why did Zhang Wei attend the business conference? A. He was invited as a guest speaker. B. He wanted to find a new job. C. He was sent by his company as a marketing intern. D. He was on vacation in another city. 【答案】C 【详解】本题为细节理解题。根据第一段"he was sent to attend a business conference"可知C项正确。 22. What was special about the notebook from Green Future? A. It was the most expensive gift at the conference. B. It was made of gold and silver. C. It had the company's logo printed in gold. D. It was made from recycled paper with a handwritten message. 【答案】D 【详解】本题为细节理解题。根据第二段"made from recycled paper...a handwritten message"可知D项正确。 23. What did Green Future's business model center on? A. Making as much profit as possible. B. Environmental sustainability. C. Selling luxury products. D. Opening stores worldwide. 【答案】B 【详解】本题为细节理解题。根据第二段"centered on environmental sustainability"可知B项正确。 24. How did Zhang Wei's manager respond to his feedback? A. The manager took it seriously and organized a team discussion. B. The manager ignored his feedback completely. C. The manager told him to focus only on his own work. D. The manager said the company's values could not be changed. 【答案】A 【详解】本题为细节理解题。根据第四段"the manager took his feedback seriously and organized a team meeting"可知A项正确。 25. What important lesson did Zhang Wei learn from this experience? A. Souvenirs are the most important part of a business conference. B. Expensive gifts always leave a better impression. C. Brand values are about what a company does, not just what it says. D. Interns should not share their opinions with managers. 【答案】C 【详解】本题为推理判断题。根据末段"brand values are not just about what a company says—they are about what a company does"可知C项准确概括了Zhang Wei的收获。 C In the world of business, a company's logo is often the first thing customers notice. A well-designed logo can communicate a brand's values and personality in just a few seconds. Think about some of the world's most famous logos—they are simple, memorable, and instantly recognizable. But behind every great logo is a deeper story about what the company believes in and what it aims to achieve. The process of designing a logo is more complex than most people realize. Designers must understand the company's mission, vision, and target audience before they even begin sketching. They need to consider factors such as color, shape, and font, each of which can influence how people perceive the brand. For example, blue is often used by technology and finance companies because it conveys trust and reliability, while red is associated with energy and excitement. A logo is not just a picture—it is a visual representation of the company's identity. When a company changes its logo, it often signals a change in its strategy or values. For instance, when a fast-food chain updates its logo to include more natural colors and simpler designs, it may be trying to communicate that it is focusing on healthier, more natural food. Customers notice these changes, and they form opinions about the brand based on what they see. However, a logo alone cannot build a strong brand. It must be supported by consistent actions and genuine values. A beautiful logo on a company that treats its employees poorly or produces low-quality products is nothing more than a hollow symbol. As one branding expert said, 'A logo is a promise. If you cannot keep that promise, the logo means nothing.' This is why successful companies invest not just in their visual identity but also in the culture and values that give that identity meaning. 26. What can a well-designed logo do according to the first paragraph? A. Communicate a brand's values and personality quickly. B. Replace the need for a corporate culture. C. Guarantee the company's financial success. D. Make all products more expensive. 【答案】A 【详解】本题为细节理解题。根据第一段"communicate a brand's values and personality in just a few seconds"可知A项正确。 27. What factors do designers need to consider when creating a logo? A. Only the price of the design software. B. The personal preferences of the CEO only. C. How many colors can be used at once. D. Color, shape, font, and how people perceive the brand. 【答案】D 【详解】本题为细节理解题。根据第二段"consider factors such as color, shape, and font, each of which can influence how people perceive the brand"可知D项正确。 28. What does a logo change often signal according to the passage? A. The company is going out of business. B. The designer made a mistake. C. A change in the company's strategy or values. D. The company wants to confuse its customers. 【答案】C 【详解】本题为细节理解题。根据第三段"it often signals a change in its strategy or values"可知C项正确。 29. What does the underlined word "hollow" in Paragraph 4 most probably mean? A. Filled with meaning. B. Empty and without real substance. C. Beautiful and attractive. D. Expensive and valuable. 【答案】B 【详解】本题为词义猜测题。根据上下文，缺乏实际行动支撑的logo是"空洞的符号"，hollow意为"空洞的"。 30. What is the branding expert's view on logos? A. A logo is the only thing that matters for a brand. B. Companies should change their logos every year. C. A logo is a promise that must be supported by actions. D. Logos are no longer important in modern business. 【答案】C 【详解】本题为细节理解题。根据末段"A logo is a promise. If you cannot keep that promise, the logo means nothing"可知C项正确。 D Wang Fang had always dreamed of working for a company with a strong sense of purpose. When she graduated from vocational school with a degree in Business English, she applied to several companies but was most drawn to one called Bright Future, a chain of educational centers that provided after-school programs for children. What attracted her was not the salary or the location, but the company's mission: to enrich the lives of children through creative learning. During her interview, Wang Fang was asked a question that she would never forget: 'What does our mission mean to you?' She answered honestly that she had grown up in a small town where educational resources were limited, and she understood how important it was for children to have access to quality learning opportunities. She said she wanted to be part of a company that was making a real difference. Her answer seemed to strike a chord with the interviewers, and she got the job. In her first few months, Wang Fang was responsible for writing business letters and communicating with parents. She found that many parents chose Bright Future not because it was the cheapest option, but because they believed in what the company stood for. One parent told her, 'We send our daughter here because we can see that the teachers truly care. The company's values are not just slogans on the wall.' This feedback confirmed what Wang Fang already believed: that a strong corporate culture could influence every aspect of a business. Two years later, Wang Fang was promoted to a management position. She now helps train new employees and often shares her own story to show them why the company's mission matters. 'When you work for a company whose values you truly believe in,' she tells them, 'you do not just have a job—you have a purpose.' Looking back on her journey, Wang Fang feels grateful that she held onto her belief in finding meaningful work. It led her to a career that is not just about earning a living, but about making a difference. 31. What attracted Wang Fang to Bright Future? A. The high salary and convenient location. B. The company's mission to enrich children's lives. C. The chance to work overseas. D. The company's large size and fame. 【答案】B 【详解】本题为细节理解题。根据第一段"What attracted her was...the company's mission"可知B项正确。 32. How did Wang Fang answer the interview question about the company's mission? A. She shared her personal experience growing up with limited educational resources. B. She said she did not know much about the mission. C. She gave a memorized answer from a textbook. D. She said the mission was not important to her. 【答案】A 【详解】本题为细节理解题。根据第二段"she answered honestly that she had grown up in a small town where educational resources were limited"可知A项正确。 33. Why did parents choose Bright Future according to the passage? A. Because it was the cheapest option available. B. Because it had the most modern facilities. C. Because it was the only educational center in town. D. Because they believed in what the company stood for. 【答案】D 【详解】本题为细节理解题。根据第三段"because they believed in what the company stood for"可知D项正确。 34. What position did Wang Fang reach two years later? A. She became the CEO of the company. B. She left the company to start her own business. C. She was promoted to a management position. D. She returned to school for further study. 【答案】C 【详解】本题为细节理解题。根据第四段"Wang Fang was promoted to a management position"可知C项正确。 35. What message does Wang Fang share with new employees? A. The most important thing about a job is the salary. B. Working for a company whose values you believe in gives you a purpose, not just a job. C. Employees should not care about the company's mission. D. It is better to work alone than in a company with strong values. 【答案】B 【详解】本题为推理判断题。根据末段Wang Fang对新员工说的话可知B项准确概括了她的观点。 三、完形填空（共10小题；每小题1分，满分10分） 阅读下面短文，从题后所给的 A、B、C、D 四个选项中选出可以填入空白处的最佳选项。 When I was first hired by a large corporation, I was eager to prove myself. The company had a strong 36._____ that focused on innovation and customer satisfaction. During my first week, I attended an orientation session where the HR manager explained 37._____ the company's values had been established by its founders more than thirty years ago. She emphasized that every employee was expected to 38._____ these values into practice. At first, I wondered 39._____ these values were really important or just nice words on paper. However, I soon discovered 40._____ deeply they influenced the way people worked. One day, a customer called to complain about a product that did not meet her 41._____. Instead of making excuses, my colleague listened carefully and immediately offered to replace the product. I asked him 42._____ he had been so quick to help without checking with a manager first. He smiled and said, "Our company's culture is 43._____ on putting the customer first. We do not need to ask for permission to do the right thing." That moment taught me 44._____ corporate culture is not something you read about in a handbook—it is something you experience through everyday 45._____. From that day on, I began to understand why our company had been so successful for so many years. 36. A. product B. service C. department D. culture 【答案】D 【详解】strong culture表示"强大的企业文化"，与单元主题一致。 37. A. what B. how C. that D. which 【答案】B 【详解】how the company's values had been established为宾语从句，how表示方式。 38. A. put B. make C. give D. set 【答案】A 【详解】put...into practice为固定搭配，表示"付诸实践"。 39. A. that B. how C. whether D. what 【答案】C 【详解】wondered whether...为宾语从句，whether表示"是否"。 40. A. what B. that C. which D. how 【答案】D 【详解】how deeply they influenced...为宾语从句，how修饰deeply表示程度。 41. A. factors B. expectations C. behaviors D. purposes 【答案】B 【详解】meet one's expectations为固定搭配，表示"达到某人的期望"。 42. A. why B. when C. where D. how 【答案】A 【详解】asked him why...为宾语从句，询问原因。 43. A. depended B. focused C. centered D. invested 【答案】C 【详解】be centered on为固定搭配，表示"以……为核心"。 44. A. what B. that C. whether D. how 【答案】B 【详解】taught me that...为宾语从句，that引导陈述性内容。 45. A. slogans B. logos C. visions D. behaviors 【答案】D 【详解】everyday behaviors表示"日常行为"，文化是通过日常行为体验的。 四、语法填空（共10小题；每小题1分，满分10分） 阅读下面短文，在空白处填入一个适当的单词或括号内单词的正确形式。 Many people believe 46._____ a company's success depends mainly on its products and strategy. However, experts now argue 47._____ corporate culture is just as important, if not more so. A recent study showed that companies with strong cultures 48._____ (perform) better over a ten-year period than those with weak or unclear cultures. But 49._____ exactly makes a culture strong? The answer lies in 50._____ well the company's values are put into practice. It is not enough to have a beautiful mission statement 51._____ (write) on the office wall. What really matters is 52._____ employees experience those values in their daily work. When a company 53._____ (invest) in building a positive culture, the benefits can be enormous. Employees become more 54._____ (engage), customers feel more satisfied, and the brand becomes more trusted. That is 55._____ more and more business leaders are making corporate culture a top priority. 46._________ 47._________ 48._________ 49._________ 50._________ 51._________ 52._________ 53._________ 54._________ 55._________ 【答案】46. that 【详解】believe that引导宾语从句，that引导陈述性内容。 【答案】47. that 【详解】argue that引导宾语从句，that引导陈述内容。 【答案】48. performed 【详解】根据study showed可知用一般过去时，描述研究中的发现。 【答案】49. what 【详解】what引导主语从句，在从句中作主语，表示"什么使得文化强大"。 【答案】50. how 【详解】how well引导宾语从句，作介词in的宾语，how修饰well。 【答案】51. written 【详解】过去分词作后置定语，表示"被写在墙上的使命宣言"。 【答案】52. whether 【详解】表语从句，whether表示"是否"，引导整个从句作表语。 【答案】53. invests 【详解】一般现在时，主语a company为单数，动词用第三人称单数。 【答案】54. engaged 【详解】become more engaged表示"变得更有参与感"，过去分词作形容词。 【答案】55. why 【详解】表语从句，why引导说明原因。 五、书面表达（满分20分） 假设你是李华，你所在的学校校报正在征集关于"企业文化"的英文文章。请你用英语写一篇短文，介绍一家你熟悉的公司或品牌的企业文化。 内容包括： 1. 公司的名称、行业和使命； 2. 公司的核心价值观和文化特点； 3. 你对该公司企业文化的看法。 注意： 1. 词数80左右； 2. 可以适当增加细节，以使行文连贯。 _____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 【参考范文】 I would like to introduce the corporate culture of Sun Tech, a technology company that I greatly admire. The company was established ten years ago with a clear mission: to enrich people's lives through innovative and simple technology. Its core values include innovation, customer focus, and teamwork. What impresses me most about Sun Tech is that its values are not just words—they are put into practice every day. For example, every employee is encouraged to share new ideas, and the company regularly invests in training programs. The slogan "Simplicity Matters" perfectly captures the company's philosophy. In my opinion, Sun Tech's strong corporate culture is the key factor behind its success. It shows that when a company truly holds onto its values, it can achieve great things while also making a positive impact on society. 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $