4.3 Corporate Culture-Culture Understanding (课件）-《英语 拓展模块》（高教版2023修订版）《上好课》

这是一份中职英语拓展模块（2023修订版）的同步教学课件，围绕“企业文化”主题构建学习支架，涵盖热身讨论、文化理解、语言点讲解、小组探究及作业设计，包含文本阅读、视频分析（如蜜雪冰城案例）等内容，助力学生系统学习相关知识。 资料特色鲜明，以海底捞、蜜雪冰城等本土企业为案例，结合视频分析引导学生理解企业文化内涵，通过阅读提取关键信息、小组讨论“如何了解企业文化”等活动提升思维品质与学习能力，语言点系统讲解强化语言能力，同时渗透文化意识培养。能帮助学生掌握职场英语技能，为教师提供结构化教学资源，提升教学效率。

UNIT 4 企 业 文 化 Corporate Culture Culture Understanding 英语 拓展模块（2023修订版） Culture is like the wind. It is invisible, yet its effect can be seen and felt. 文化像风一样。它虽然无影无踪，但影响却无所不在。 Contents 00 Learning Objectives 明确学习目标，了解本单元的核心内容 03 Group discussion 总结、补充、强调 01 Warm-up Discussion 热身讨论 02 Culture Understanding 阅读训练 04 Homework 作业 Learning Objectives Understand the main content of the text and obtain relevant information about the corporate culture. Extract the key information and complete the requirements of the text questions. Through reading the text, students can understand the importance of corporate culture to the development of the enterprise. By the end of this class, students will be able to: Corporate Culture 英语 拓展模块（2023修订版） 01 Warm-up Think and discuss Which famous companies do you know? Why do people like these brands? good service and kind attitude cheap and spread all over Think and discuss Why can we quickly think of the features of these companies? 企业文化是企业在长期经营活动中形成的价值观、信念、行为准则及制度的总和，是企业的重要组成部分。 Because........ these are the company's corporate culture Think and discuss Take MiXue as an example What can we learn about the company’s corporate culture from the video? Corporate Culture 英语 拓展模块（2023修订版） 02 Culture Understanding Read and tick Read the text quickly and find the main idea. A. The history of corporate culture B. The definition and influence of corporate culture C. How to build a strong corporate culture D. Different types of corporate culture Here are the words that may help you. - corporate culture（企业文化） - value（价值） - prioritize（优先考虑） - brand loyalty（品牌忠诚度） n.历史 n.定义 不同类型 v.建设 Culture Understanding Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company’s mission and strategies and to influence employee behavior, honesty and compliance (服从). Generally, corporate culture comes from a company’s top management. A company’s corporate culture can go beyond the walls of the business. When customers consider a company to be honest, they are more likely to choose its products over its competitors’. Employees in a company’s customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company’s employees and its customers. How customers react is often a direct result of the company’s corporate culture. Culture Understanding A company’s corporate culture can also affect the quality of its products. Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. This negative culture can result in lower brand loyalty (忠诚度) among customers. Read and tick Read the text quickly and find the main idea. A. The history of corporate culture B. The definition and influence of corporate culture C. How to build a strong corporate culture D. Different types of corporate culture Read para3 and answer : Read and answer What is corporate culture? Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company’s mission and strategies and to influence employee behavior, honesty and compliance (服从). Generally, corporate culture comes from a company’s top management. Corporate culture is ______________________________________ Read text and answer : the values and beliefs that a company develops over time. Read para3 and answer : Read and answer How can the corporate culture affect its employees and customers? Read text and answer : A company’s corporate culture can go beyond the walls of the business. When customers consider a company to be honest, they are more likely to choose its products over its competitors’. Employees in a company’s customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company’s employees and its customers. How customers react is often a direct result of the company’s corporate culture. For customers Read para3 and answer : Read and answer How can the corporate culture affect its employees and customers? Read text and answer : A company’s corporate culture can also affect the quality of its products. Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. This negative culture can result in lower brand loyalty (忠诚度) among customers. For customers Read para3 and answer : Read and answer How can the corporate culture affect its employees and customers? Read text and answer : Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company’s mission and strategies and to influence employee behavior, honesty and compliance (服从). Generally, corporate culture comes from a company’s top management. For employees Read and choose 1) What is corporate culture? A. A set of policies of a company. B. The mission and strategies of a company. C. The way employees work with each other. D. The values and beliefs of a company. Corporate culture is the values and beliefs that a company develops over time. Read and choose 2) Who has the biggest influence on corporate culture? A. The employees. B. The customers. C. The top management. D. The competitors. Generally, corporate culture comes from a company’s top management. Read and choose 3) The customer service department can 　　　　　　　. A. create a company’s culture B. show positive corporate culture to customers C. be a link between the company and its employees D. sell the company’s products Employees in a company’s customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company’s employees and its customers. Read and choose 4) What does the word “prioritize” in the last paragraph mean? A. To keep something low. B. To use something fully. C. To put something first. D. To make something happen. Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. Read and choose 5) Which of the following statements is not true according to the passage? A. Corporate culture can only affect the employees of a company. B. Corporate culture is formed over time. C. An honest company is likely to have more customers. D. Positive corporate culture can increase customers’ brand loyalty. 由前面的分析可得A选项为错误的。企业文化不仅影响员工还影响顾客 2.mission /ˈmɪʃn/ n. 使命；任务 company mission 企业使命 Everyone should know the company’s mission. ✦每个人都应了解企业使命。 Language points Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company’s mission and strategies and to influence employee behavior, honesty and compliance (服从). Generally, corporate culture comes from a company’s top management. 1.belief /bɪˈliːf/ n. 信念；信仰；看法 values and beliefs 价值观与信念 This is our company’s main belief. ✦这是我们公司的核心理念。 Language points 3.strategy /ˈstrætədʒi/ n. 策略；战略 They have new business strategies. ✦他们有新的经营策略。 4.compliance /kəmˈplaɪəns/n. 服从；遵守（规则、制度） compliance with rules遵守规章制度 We need strict compliance with company rules. ✦我们必须严格遵守公司制度。 Language points 5.management /ˈmænɪdʒmənt/n. 管理层；管理 top management高层管理 The decision is made by top management. ✦这个决定由高层管理层制定。 A company’s corporate culture can go beyond the walls of the business. 6.beyond /bɪˈjɒnd/ prep. 超出；在…… 之外 常见短语：go beyond 超越；超出范围 Its influence goes beyond the office. ✦它的影响力不止局限于办公场所。 Language points Employees in a company’s customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company’s employees and its customers. How customers react is often a direct result of the company’s corporate culture. 7.present /prɪˈzent/v. 展现；展示；表现 Please present a good image to customers. ✦请向顾客展现良好形象。 customer service department 客户服务部门 positive adj.乐观的，有信心的；积极的 In this case 在这种情况下 8.react /riˈækt/ v. 作出反应；回应 常见搭配：react to sth.对某事作出反应 How do customers react to our products? ✦顾客对我们的产品反应如何？ Language points Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. This negative culture can result in lower brand loyalty (忠诚度) among customers. 9.prioritize /praɪˈɒrətaɪz/ v. 优先考虑；把…… 放在首位 prioritize profits把利润放在首位 Good companies prioritize product quality. ✦优秀企业重视产品质量。 10.material /məˈtɪəriəl/n. 材料；原料 high/low-quality materials优/劣质原材料 We use safe materials to make goods. ✦我们使用安全原料生产产品。 Language points 11.result /rɪˈzʌlt/ n./v. 结果；导致 result in 导致 Bad service results in fewer customers. ✦糟糕的服务会导致顾客流失 12.loyalty /ˈlɔɪəlti/ n. 忠诚；忠诚度 brand loyalty 品牌忠诚度 High quality wins customers’ loyalty. ✦高品质赢得顾客的忠诚度。 Summary 1.belief 12.loyalty 11.result 10.material 9.prioritize 7.present 8.react 6.beyond 5.management 3.strategy 4.compliance 2.mission customer service department positive In this case n. 忠诚；忠诚度 v. 结果；导致 n. 材料；原料 v. 优先考虑；把…… 放在首位 客户服务部门 adj.乐观的， 有信心的；积极的 在这种情况下 n. 管理层；管理 prep. 超出；在…… 之外 n. 策略；战略 n. 服从；遵守（规则、制度） n. 信念；信仰；看法 n. 使命；任务 v. 展现；展示；表现 v. 作出反应；回应 Group discussion How can you learn about the corporate culture of a company before working there? You can ........ Check official company platforms Read employee reviews on job platforms Watch company interviews & videos Communicate with insiders Pay attention during interviews Homework Must do Try to do Write 3 sentences about your ideal corporate culture. Copy the key words and read the text after class. UNIT 4 企 业 文 化 Thanks for Listening 英语 拓展模块（2023修订版） Culture Understanding Lavf58.29.100 Blues 97333.93 $