4.3 Corporate Culture-Culture Understanding（教学设计）-《英语 拓展模块》（高教版2023修订版）《上好课》

课 题 《英语 拓展模块》 （高教版2023修订版） Unit 4 Corporate Culture (Culture Understanding) 课 型 Reading 课 时 1 授课班级 授课时间 45mins 授课教师 教材分析 （Textbook Analysis） 本课教学内容选自《英语 拓展模块》（修订版）第四单元“Corporate Culture”的文化理解（Culture Understanding）板块。 文化理解板块紧贴单元主题，进一步深入介绍了企业文化及其作用和影响，目的是丰富学生对企业文化这一主题的理解，为学有余力的学生提供学习资源。感受企业文化对日常生活的影响，进一步拓宽文化视野，提高跨文化理解能力，坚定文化自信，促进文化传播。 学情分析 （Study situation analysis） 经过前四节课的学习，学生已熟悉了描述企业文化的常用词汇及句型，能向他人口头简单介绍某企业的企业文化. 从文化理解的视角，学生进一步学习原因，能丰富学生对企业文化这一主题的理解，提高跨文化理解能力。此时学生已储备了一定的语言输入，教师通过创设情景，提出问题，积极引导并帮助学生理解企业文化对企业的发展重要作用。 教学目标 （Learning objectives） By the end of this class, students are able to: 1.Understand the main content of the text and obtain relevant information about the corporate culture. 2.Extract the key information and complete the requirements of the text questions. 3.Through reading the text, students can understand the importance of corporate culture to the development of the enterprise. 4.Master key vocabulary and use key sentence patterns: belief, compliance customer service department, mission,strategy… 教学重难点 (Teaching key and difficult points) 1.To comprehend the main ideas of the passage and obtain relevant information about corporate culture.. 2.To finish exercises based on the text and understand the significance of corporate culture to enterprise development. 3.To grasp the influences of corporate culture on company. 教学方法 (Teaching methods) 小组讨论法、任务教学法、情境教学法 课前准备(Preparation before class) PPT课件，图片 教学媒体 (Teaching media) PPT课件、多媒体设备、拓展资源包等 教学过程 (Teaching process) 教学环节（Teaching） 教师活动设计 （Teacher Activity） 学生活动设计(Student Activity) 设计意图 (Design Purpose) Step 1: Warm - up Think and discuss 1. Ask students: "Which famous companies do you know?" "Why do people like these brands?" 2,Introduce the concept of corporate culture. "Why can we quickly think of the features of these companies?" 3.Then, Play the corporate culture video of Mixue Ice Cream & Tea. 4.Introduce toady’s topic:corporate culture Brainstorm familiar brands and share ideas in pairs. Watch the video and talk about Mixue’s culture. Clear the new lesson topic. 以学生熟知品牌导入，借助视频直观感知企业文化，激活生活经验，自然引出课题。 Step 2: Culture Understanding 1.Read and tick Ask students to read the text quickly and find the main idea. Then, let students read the passage to find it. 2. Read and answer Read the text and answer the questions. (1) What is corporate culture? (2) How can the corporate culture affect its employees and customers? 3.Read and choose Lead students to re-read the text, focus on the details , and sort out the questions. 5.Language points 6.Group discussion "How can you learn about the corporate culture of a company before working there?" Skim the text, tick the main idea. Then, check answers and sort out text structure. Scan paragraphs, underline key sentences. Then, discuss answers with partners. Last, share answers and sort out two influence aspects. Re-read the text, focus on details, and choose the correct answers to the questions. Take notes of words and sentence patterns. Discuss in groups and list practical ways. 训练快速阅读抓取主旨能力，提前扫清生词障碍，整体把握语篇。 分段精读抓取细节，理清企业文化定义、对内对外的双重影响，深度理解文本。 以习题检验细节理解，训练原文定位解题能力，巩固课文核心知识点。 落实词汇与长难句语法，为输出表达铺垫。 联结求职真实职场场景，实现知识迁移，锻炼口语输出，树立职业规划意识。 Step 4: Summary Step5: Homework Must do 1.Copy the key words and read the text after class. Try to do 2.Write 3 sentences about your ideal corporate culture. 板书设计 Unit 4 Corporate Culture Culture Understanding The definition and influence of corporate culture What How Key words:belief, compliance customer service department, mission,strategy....... 教学反思 （留白） 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $