4.3 Corporate Culture（Culture Understanding）-《英语 拓展模块》（高教版第三版）《一课一练》（原卷版+解析版）

**基本信息** 中职英语《拓展模块》Unit 4同步练，分课前预习与课堂检测两层，通过基础语言要素到语篇综合应用的递进，强化语言能力与文化意识，适配江苏对口升学考法。 **分层设计** |层次|知识覆盖|设计特色| |----|----------|----------| |课前预习|核心词汇、短语及难句翻译|采用填空、翻译题型夯实基础，聚焦单一语言要素，培养学习能力| |课堂检测|语篇理解与语境应用|通过阅读理解（新加坡、德国企业文化案例）和完形填空（实习情境）提升综合应用，渗透文化意识与思维品质|

　　编写说明：基于中职学生英语基础薄弱、学习内驱力不足的学情特点，为提升学习效率，落实课前、课中、课后教学闭环，本专辑依据最新《中等职业学校英语课程标准》，打造江苏专用《英语 拓展模块》（高教版第三版）《一课一练》，专辑共 32 练，完全对接江苏对口升学考法。 　　本卷为《英语 拓展模块》（高教版第三版）Unit 4 Corporate Culture（Culture Understanding）的课前预习与课堂检测。 《英语 拓展模块》（高教版第三版） Unit 4 Corporate Culture 一课一练（3） Culture Understanding 【课前预习】 一、核心词汇检测 1. ______ n. 品牌 2. ______ n. 包裹 3. ______ adj. 不大的；普通的 4. ______n. 要素；因素 5. ______ v. 投资 6. ______v. 使……丰富 7. ______ n. 目的 8. ______n. 行为 【答案】1. brand 2. parcel 3. humble 4. factor 5. invest 6. enrich 7. purpose 8. behavior 二、课文重点短语 1. customer satisfaction ______ 2. brand loyalty ______ 3. top management ______ 4. go beyond ______ 5. compete with ______ 6. low-quality materials ______ 7. positive corporate culture ______ 8. make good use of ______ 【答案】1. 顾客满意度 2. 品牌忠诚度 3. 高层管理人员 4. 超出；超越 5. 与……竞争 6. 低质量材料 7. 积极的企业文化 8. 充分利用 三、课文难句翻译 1. A company's corporate culture can go beyond the walls of the business. 译文：一家公司的企业文化可以超越企业本身的范围。 2. How customers react is often a direct result of the company's corporate culture. 译文：顾客如何反应往往是该公司企业文化的直接结果。 3. Companies that prioritize profits may decide to use low-quality materials in their products. 译文：优先考虑利润的公司可能会决定在产品中使用低质量材料。 【课堂检测】 一、阅读理解（5 题） Corporate culture is not only a set of words on a wall. It can also be seen in how a company treats customers, trains workers, and remembers its history. In many countries, successful companies try to make their values clear through daily actions instead of long speeches. A value becomes useful only when employees can see it, discuss it, and use it while solving problems. A coffee chain in Singapore, for example, teaches new workers to greet customers by name when possible. The company believes that a warm relationship is more important than selling one more cup. Workers are also encouraged to report small service problems before they become complaints. This rule helps the company keep loyal customers. It also makes young workers feel responsible for every small detail in the store. In Germany, a tool company uses its small museum to introduce its culture. The museum shows old tools, photos of early workers, and stories about difficult years. New employees visit the museum during training. They learn that quality was built through patience, careful work, and respect for skilled workers. After the visit, they are asked to explain how these old stories can guide today's production. These examples show that corporate culture may look different in different places, but its purpose is similar. It guides decisions and helps employees understand what the company values most. If the culture is positive and practical, it can connect people inside and outside the company. If it is only a slogan, it will not change behavior. Therefore, culture should be carried out through training, rules, and real service. 1. According to the passage, how can corporate culture be seen? A. Only in long speeches made by managers. B. Only in posters and company museums. C. In how many products a company sells. D. In customer service, training, and company history. 【答案】D 【解析】考点：细节理解题。定位原文第 1 段第 2 句，企业文化体现在对待顾客、培训员工和铭记历史等方面。易错点：only 绝对化选项通常与原文不符。 2. What does the coffee chain in Singapore value most? A. Selling the cheapest coffee. B. Building a warm relationship with customers. C. Making workers give longer speeches. D. Opening museums in every store. 【答案】B 【解析】考点：细节理解题。定位原文第 2 段第 2 句，温暖关系比多卖一杯咖啡更重要。易错点：不要把 coffee chain 误解为只考查销售数量。 3. Why does the German tool company ask new employees to visit its museum? A. To help them understand the company's culture and history. B. To make them buy old tools after work. C. To teach them how to take photos. D. To show that museums are more important than training. 【答案】A 【解析】考点：细节理解题。定位原文第 3 段，博物馆展示旧工具、照片和故事，新员工培训时参观以理解质量文化。易错点：B、C 为无中生有。 4. What can we learn from the examples in the passage? A. Corporate culture is the same in every country. B. Only large companies need corporate culture. C. Positive culture should guide real decisions and behavior. D. Slogans can change behavior without action. 【答案】C 【解析】考点：推理判断题。第 4 段说明企业文化指导决策并帮助员工理解核心价值，积极且实用才有效。易错点：学生易选含 culture 的绝对化表述。 5. What is the main idea of the passage? A. Museums are useful for every company. B. Coffee chains should remember customers' names. C. Corporate history is more important than customers. D. Corporate culture works when it is shown through actions. 【答案】D 【解析】考点：主旨大意题。全文通过新加坡咖啡连锁和德国工具公司说明企业文化要通过行动体现，D 项最能概括全文。 二、完形填空（10 空） When Nora began her internship at a small design company, she thought corporate culture was only about posters and slogans. On her first day, however, her coach told her that culture could be found in small choices. The company asked every designer to listen to customers before drawing a plan, because a beautiful design should also solve a real ____1____. Nora soon found that this idea was not easy to follow. One customer changed his mind several times, and Nora felt ____2____. Her coach did not blame her. Instead, he asked her to make a question list and talk with the customer again. After the second meeting, Nora understood the customer's business better and changed the plan ____3____. The customer was pleased because the new design fitted his brand. At the weekly meeting, Nora shared the experience with her team. The manager said that good culture must be ____4____ into practice, not just remembered as words. He also reminded everyone that patience, teamwork, and responsibility were the company's key ____5____. Later, Nora was asked to help ____6____ new intern. She did not ____7____ give answers. She explained why designers should ask clear questions, check ____8____, and respect different ideas. The intern made progress quickly, and the team finished an urgent order ____9____. By the end of the internship, Nora had learned that a company grows stronger when its people make decisions according to shared values. She realized that culture was a quiet force, but it could ____10____ both employees and customers. 1. A. price B. problem C. poster D. program 2. A. proud B. careless C. creative D. upset 3. A. carefully B. cheaply C. suddenly D. loudly 4. A. taken B. turned C. put D. broken 5. A. prices B. values C. colors D. buses 6. A. noisy B. famous C. empty D. another 7. A. simply B. nearly C. rarely D. safely 8. A. meals B. signs C. details D. notices 9. A. on time B. at first C. in danger D. by accident 10. A. compare B. influence C. punish D. borrow 【答案】1. B 2. D 3. A 4. C 5. B 6. D 7. A 8. C 9. A 10. B 【解析】考点：完形填空综合辨析。 1 空 solve a real problem 为固定语义搭配； 2 空顾客多次改变想法，Nora 感到 upset； 3 空重新沟通后 carefully 修改方案； 4 空 put...into practice 表示“付诸实践”； 5 空 key values 表示“核心价值观”； 6 空 another new intern 表示“另一名新实习生”； 7 空 did not simply give answers 表示“不只是直接给答案”； 8 空 check details 表示“核对细节”； 9 空 on time 表示“按时”； 10 空企业文化能 influence 员工和顾客。 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $ 　　编写说明：基于中职学生英语基础薄弱、学习内驱力不足的学情特点，为提升学习效率，落实课前、课中、课后教学闭环，本专辑依据最新《中等职业学校英语课程标准》，打造江苏专用《英语 拓展模块》（高教版第三版）《一课一练》，专辑共 32 练，完全对接江苏对口升学考法。 　　本卷为《英语 拓展模块》（高教版第三版）Unit 4 Corporate Culture（Culture Understanding）的课前预习与课堂检测。 《英语 拓展模块》（高教版第三版） Unit 4 Corporate Culture 一课一练（3） Culture Understanding 【课前预习】 一、核心词汇检测 1. ______ n. 品牌 2. ______ n. 包裹 3. ______ adj. 不大的；普通的 4. ______n. 要素；因素 5. ______ v. 投资 6. ______v. 使……丰富 7. ______ n. 目的 8. ______n. 行为 二、课文重点短语 1. customer satisfaction ______ 2. brand loyalty ______ 3. top management ______ 4. go beyond ______ 5. compete with ______ 6. low-quality materials ______ 7. positive corporate culture ______ 8. make good use of ______ 三、课文难句翻译 1. A company's corporate culture can go beyond the walls of the business. 2. How customers react is often a direct result of the company's corporate culture. 3. Companies that prioritize profits may decide to use low-quality materials in their products. 【课堂检测】 一、阅读理解（5 题） Corporate culture is not only a set of words on a wall. It can also be seen in how a company treats customers, trains workers, and remembers its history. In many countries, successful companies try to make their values clear through daily actions instead of long speeches. A value becomes useful only when employees can see it, discuss it, and use it while solving problems. A coffee chain in Singapore, for example, teaches new workers to greet customers by name when possible. The company believes that a warm relationship is more important than selling one more cup. Workers are also encouraged to report small service problems before they become complaints. This rule helps the company keep loyal customers. It also makes young workers feel responsible for every small detail in the store. In Germany, a tool company uses its small museum to introduce its culture. The museum shows old tools, photos of early workers, and stories about difficult years. New employees visit the museum during training. They learn that quality was built through patience, careful work, and respect for skilled workers. After the visit, they are asked to explain how these old stories can guide today's production. These examples show that corporate culture may look different in different places, but its purpose is similar. It guides decisions and helps employees understand what the company values most. If the culture is positive and practical, it can connect people inside and outside the company. If it is only a slogan, it will not change behavior. Therefore, culture should be carried out through training, rules, and real service. 1. According to the passage, how can corporate culture be seen? A. Only in long speeches made by managers. B. Only in posters and company museums. C. In how many products a company sells. D. In customer service, training, and company history. 2. What does the coffee chain in Singapore value most? A. Selling the cheapest coffee. B. Building a warm relationship with customers. C. Making workers give longer speeches. D. Opening museums in every store. 3. Why does the German tool company ask new employees to visit its museum? A. To help them understand the company's culture and history. B. To make them buy old tools after work. C. To teach them how to take photos. D. To show that museums are more important than training. 4. What can we learn from the examples in the passage? A. Corporate culture is the same in every country. B. Only large companies need corporate culture. C. Positive culture should guide real decisions and behavior. D. Slogans can change behavior without action. 5. What is the main idea of the passage? A. Museums are useful for every company. B. Coffee chains should remember customers' names. C. Corporate history is more important than customers. D. Corporate culture works when it is shown through actions. 二、完形填空（10 空） When Nora began her internship at a small design company, she thought corporate culture was only about posters and slogans. On her first day, however, her coach told her that culture could be found in small choices. The company asked every designer to listen to customers before drawing a plan, because a beautiful design should also solve a real ____1____. Nora soon found that this idea was not easy to follow. One customer changed his mind several times, and Nora felt ____2____. Her coach did not blame her. Instead, he asked her to make a question list and talk with the customer again. After the second meeting, Nora understood the customer's business better and changed the plan ____3____. The customer was pleased because the new design fitted his brand. At the weekly meeting, Nora shared the experience with her team. The manager said that good culture must be ____4____ into practice, not just remembered as words. He also reminded everyone that patience, teamwork, and responsibility were the company's key ____5____. Later, Nora was asked to help ____6____ new intern. She did not ____7____ give answers. She explained why designers should ask clear questions, check ____8____, and respect different ideas. The intern made progress quickly, and the team finished an urgent order ____9____. By the end of the internship, Nora had learned that a company grows stronger when its people make decisions according to shared values. She realized that culture was a quiet force, but it could ____10____ both employees and customers. 1. A. price B. problem C. poster D. program 2. A. proud B. careless C. creative D. upset 3. A. carefully B. cheaply C. suddenly D. loudly 4. A. taken B. turned C. put D. broken 5. A. prices B. values C. colors D. buses 6. A. noisy B. famous C. empty D. another 7. A. simply B. nearly C. rarely D. safely 8. A. meals B. signs C. details D. notices 9. A. on time B. at first C. in danger D. by accident 10. A. compare B. influence C. punish D. borrow 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 $