Unit 6 The power of Language F Project 课件2025-2026学年沪外教版八年级英语下册

该初中英语课件围绕“语言的力量”主题，聚焦颜色词的意义、起源及文化差异，通过中国汽车品牌巴西成功案例、“White Elephant”沙发美国滞销案例导入，结合中西方颜色含义对比表格、习语解析（如black sheep、red herring）搭建学习支架，引导学生从理解到小组合作制作词汇海报。 其亮点在于以文化意识为核心，通过中西方颜色词含义对比（如白色代表哀悼与纯洁）培养跨文化认知，结合案例分析（如P&G日本市场失败）提升思维品质，采用项目式学习（小组海报制作与展示）发展语言能力。教学环节涵盖探究、合作、展示，小结通过翻译、对话填空巩固知识，助力学生提升跨文化沟通与合作能力，为教师提供结构化教学活动与评估工具。

Unit 6 The Power of Language Section F Project 沪外教版（2024）八年级 下 Learning objectives 0 Lead in Reading 2 Project Culture link 4 Summary Assessment 6 Homework 1 3 5 7 By the end of the lesson, I will be able to... 1 2 3 4 learn the meanings and origins of different colour words. understand how language influences the way people think and feel. identify key features of a poster (title, headings, drawings, texts). work in a group to create and present a poster about interesting words. 00 Learning objectives A Chinese car brand wanted to sell cars in Brazil.It used green and yellow, the national colors of Brazil, on its car and logo. Guess: Did it succeed or fail? It was very successful in Brazil. Why did it work so well? Green and yellow are the colors of Brazil's flag.They stand for Brazil and make local people feel warm and close.The brand showed its respect for Brazilian culture. A Chinese company named its sofa White Elephant and sold it in the US.But nobody buys it. Why? White elephants are rare and beautiful in China,but in the US, it means something useless. Many words of colors have different meanings in different countries. That is because they are influenced by different cultures. Oh, I get it. Same color, different feelings Color In China In Western Countries Example of Misunderstanding White Mourning, Purity (wedding) Wedding, Purity Chinese bride = red; American bride = white. Both are “correct”! Red Luck, Happiness Danger, Love, Anger Red logo = lucky (CN) vs. “stop” or debt (West). Green Health, Environment Jealousy, Inexperience “Green with envy” – confusing for Chinese learners. Yellow Royal (ancient), Porn (modern) Coward, Caution “Yellow-bellied” (coward) vs. 黄色电影 (adult film). Lead in 01 1.7.2013 This brings us to our Culture Link. The same color can have very different meanings in different cultures. For example, white is for mourning in China but for weddings in the West. Red is for luck in China but for danger in the West. Understanding these differences is crucial. Look at the cases: a Chinese car company succeeded in Brazil by using the national colors, green and yellow. This shows the power of cultural awareness. Conversely, branding something a "white elephant" in the West is a major mistake. Now, let's discuss: If you were selling a green pen in the US, what would you need to be careful about? Think about the table! ‹#› Example sentence: Tom is the black sheep of his family because he chose to be an artist instead of a doctor. You’re a black sheep! What it means:A black sheep is about someone in the family or a group who’s not liked or accepted. Where it comes from:A black sheep in a group of sheep was considered less valuable than the white ones because its wool couldn’t be dyed different colours like that of the white sheep. 接纳 有价值的 染色 Q: Is there a similar Chinese expression for "black sheep"? A: Yes. We say a black sheep is just like "harm a group horse" (害群之马) in Chinese. Reading 02 Black sheep Be careful! It's a red herring! What it means: A red herring is a misleading clue that’s meant to lead someone the wrong way. Where it comes from: It comes from using a dried, smoked herring to stop a dog from tracking smell. Example sentence: The detective thought he found the real killer, but it turned out to be a red herring. 熏制或风干的鲱鱼 追踪 线索 误导的 Q: Have you seen a "red herring" in a movie? A: Yes. In detective movies, a red herring is a false clue. It tricks us and hides the real truth. Reading 02 Red herring Fangfang is a true blue friend. What it means:A true blue friend is an honest and dependable friend. Where it comes from:During old days, the town of Coventry in England found a way to make a strong, long-lasting blue dye. This dependable colour became known as "true blue". Example sentence: When I was sick, Fangfang took care of me every day — she's a true blue friend. 染料 持久的 可靠的 诚实的 Q: What color stands for loyalty in Chinese culture? A: Red is the color for loyalty in China. A red face also means a true and loyal heart. Reading 02 True blue Step 1. Look at the poster about colour words. What information does it include? The use of the words The meanings of the words The origin of the words Reading 02 Read and answer 1.7.2013 Today's project is to create a poster about interesting words. Let's look at the model poster in our book. It introduces words like 'black sheep', 'red herring', and 'true blue'. What information does it include? Yes, it tells us the meaning, origin, and usage. But more importantly, it tells a story, which makes the word interesting. This is the key to a great poster. ‹#› Design Feature Why is it used? ( )A title ( )Section headings ( )Different fonts or letters ( )Drawings / Photos ( )graphs / Tables ( )Several small texts Step 2. Study how the poster looks. Tick the things that are presented in the poster. Study and analyze Catches attention, shows theme Easy to find information Big titles stand out, small text for details Makes it fun, helps memory Not needed for this type of information Each word gets its own short paragraph ✅ ✅ ✅ ✅ ✅ ❌ Reading 02 1.7.2013 Let's analyze the design of the model poster. It has a title to catch attention, section headings to organize information, different fonts to create hierarchy, and drawings to make it fun. Everything has a purpose. Now, in your groups, I want you to quickly sketch a simple layout for a word of your choice. This will help you think about your own poster design. ‹#› Step 3. Work in groups. Choose the words you want to present in your poster. Use the ideas in the model poster or your own. Color Idioms for Your Poster - yellow belly - grey area - black and white - pink slip - blue moon - black sheep - red herring - true blue - white elephant - green with envy Discuss and choose Project 03 Step 4. Discuss what information you want to include in the poster. Research the information together and ask each other’s opinions. Project 03 Your Research Template Word / Phrase:Write down the expression you’re investigating. What does it mean?:Explain it in your own simple words. Origin Story:Where does it come from? (1-2 sentences) Example Sentence:Use it naturally, like a native speaker would. Culture & Connection:Is it understood the same way in China? Why/why not? Visual Idea:What simple drawing could represent this word? Research and ask Meaning: Someone who is very good at growing plants. Origin: A myth that gardeners’ thumbs turned green from constant soil contact. Sentence: My grandma has a green thumb; her roses tower over the fence! Cultural Note:In Chinese, we usually say “擅长种花” no direct equivalent! Draw:A thumb with a small leaf sprouting from the top. Example: green thumb Project 03 Expressions bank “green thumb” Meaning: Good at gardening Hint: From working with plants “once in a blue moon” Meaning: Very rare Hint: Two full moons in one month “yellow-bellied” Meaning: Coward Hint: From bird behavior? Or old Westerns “white lie” Meaning: Harmless lie Hint: White = pure/innocent “see red” Meaning: Become angry Hint: Bullfighting myth “pink slip” Meaning: Fired from job Hint: Pink paper used in layoffs “black and white” Meaning: Clear, obvious Hint: Writing in black ink on white paper “gray area” Meaning: Unclear situation Hint: Neither black nor white Project 03 1.7.2013 Here is a list of more interesting expressions for you to choose from. In your groups, discuss which words you find most interesting and decide who will research each one. Most importantly, practice using the respectful expressions we learned. I will be walking around to listen and give feedback. ‹#› Tips: Think about your opinions before you speak. Could someone feel unhappy after working with you? Respecting others Useful expressions: That’s true. / That’s a good point. That’s only one way of looking at it. Should we consider …? I’m not sure I go along with that view. I don’t know if that’s necessary. Project 03 Respecting others Someone suggests a bad word: ❌ “That’s stupid.” ✅ “That’s one idea. Should we also consider…?” You think your idea is best: ❌ “Let’s just do mine.” ✅ “I like my idea, but let’s hear everyone’s.” Someone makes a mistake: ❌ “You’re wrong.” ✅ “I see it differently. Here’s what I found.” You will use this in your group work. Project 03 1.7.2013 Understanding culture is also about respecting others. This is our Teen Skill for today. Look at the difference between respectful and non-respectful communication. Instead of saying "That's stupid," we can say "That's one idea." We have a list of useful expressions to help us agree and disagree politely. Now, let's practice this in a mini-activity. In your groups, choose one word for your poster using these respectful expressions. ‹#› Step 5. Discuss each word and write some notes. The word ... is from ... The word means ... White elephant: The word white elephant means a useless and expensive thing that is hard to keep or get rid of. It comes from a story about the King of Siam (now Thailand), who would give a white elephant as a gift to someone he didn’t like. The animal cost a lot to keep but could not be used for work. Example sentence: The old, broken car became a white elephant for our family. Example Project 03 Discuss and write Step 6. Choose one person to do the presentation in class. Useful expressions for the presentation: Today we are going to present our poster about … This word means … It comes from … For example, … Thank you for listening. Tips for presenting Speak loudly and clearly. Point to the poster while explaining. Each group member can introduce one word. Ask the class if they have questions at the end. Project 03 Present in class Step 7. Create the poster together and present it in class. Use the information from Steps 1 and 2 to help you create the poster. Project 03 1. Start with a hook Have you heard of "red herring"? It’s not a lying fish. 2. Explain clearly Follow this order: Meaning → Origin → Example → What makes it interesting. 3. Use your poster Point to key parts to guide others. Don’t read word by word. 4. Engage the class Ask a question, like "Is there a similar saying in Chinese?". This shows respect for other cultures. 5. End with reflection Isn’t it cool that a simple color can tell a whole story? Tips Show time Talk clearly (内容清晰) Pronunciation(发音标准) Body language(使用肢体语言) Fluently(流利的) Reasonable(理由合理) Grade and share: Hang all cards on a dedicated classroom wall! Take photos and compile them into a class digital book or a school WeChat official account article. Colourful idioms wall Project 03 When a color word caused trouble... A famous American company,Procter & Gamble, sold laundry detergent in Japan. The packaging was purple and green (popular in the US). However, in Japan, these colors are culturally associated with death and illness. Sales were disastrous until they changed the box design. Real-life case Culture link 04 1.7.2013 Let's look at a real-life example of how color words can cause trouble. Procter & Gamble tried to sell detergent in Japan with a purple and green box. In Japan, these colors are associated with death and illness. Sales were terrible. This is a powerful lesson in the importance of understanding culture. It's our Culture Link topic applied in the real business world. ‹#› 1. Why did the company fail at first, when it didn’t check cultural meanings? 2. If you were the marketing manager, what would you do to fix the problem? 3. How does this show the power of language and color in our daily life? Key Take away Colors and words have hidden cultural meanings. Never think something works at home will work everywhere! Group discussion Culture link 04 Many words of colours have different meanings in different countries. That is because they are influenced by different cultures. These words also influence how people think and feel. Success: A Chinese car brand used green & yellow (Brazil’s national colors) for its logo – huge hit! Failure: The “White Elephant” sofa brand (a white elephant means a useless, expensive gift in the West). If you want to sell a green pen in the US, what cultural meanings should you be careful about in your marketing??” Culture link 04 01.It influences what we think “Black sheep” makes us see someone as bad before we even know them. 02.It influences how we treat others Using respectful expressions builds better relationships 03.It influences how we see other cultures Understanding “white elephant” helps us avoid embarrassment How does language influence us? Isn’t it amazing that a single word can connect us, confuse us, or teach us about the world? Culture link 04 01.It influences what we think “Black sheep” makes us see someone as bad before we even know them. 02.It influences how we treat others Using respectful expressions builds better relationships 03.It influences how we see other cultures Understanding “white elephant” helps us avoid embarrassment How does language influence us? Isn’t it amazing that a single word can connect us, confuse us, or teach us about the world? 英译汉 1. black sheep 2. red herring 3. true blue 4. white elephant 5. origin 汉译英 6. 误导性的线索 7. 可靠的 / 可信赖的 8. 影响（动词或名词） 9. 文化 10. 含义 1. 害群之马 / 不被接纳的人 2. 转移注意力的线索 / 误导性信息 3. 忠诚可靠的（朋友） 4. 昂贵无用之物 5. 起源 6. misleading clue 7. dependable 8. influence 9. culture 10. meaning Summary 02 The words we have learned 1. “害群之马”指的是家庭或群体中不被喜欢的人。 _________________________________________ 2. “红鲱鱼”这个说法来源于一种用来误导猎犬的熏鱼。 _________________________________________ 3. 语言会影响人们的思考和感受。 _________________________________________ 4. 在不同的文化中，同一个词可能有不同的含义。 _________________________________________ Black sheep means someone in a family or group who is not liked or accepted. The expression red herring comes from a smoked fish used to mislead hunting dogs. Language influences how people think and feel. The same word may have different meanings in different cultures. 翻译下列句子。 Summary 05 The sentences we have learned Amy: I think we should add "white elephant" to our poster. Ben:(1) ______________________. But (2) ______________________ making it too crowded? Cathy: (3) ______________________. Four sections can work. David: (4) ______________________. Let's finish three first. Amy: (5) ___________________________ to decide now. Ben: (6) ______________________. Let's research first. 1. That's a good point. 2. That's only one way of looking at it. 3. I don't know if that's necessary 4. That's true. 5. Should we consider 6. I'm not sure I go along with that view. Complete the dialogue. That's a good point. Should we consider I'm not sure I go along with that view. That's only one way of looking at it. I don't know if that's necessary That's true. Summary 05 The skills we have learned The grammar we have learned Summary 05 1.In a poster, a title, section headings and pictures __________ usually used.2.The title is the first thing __________ readers see on a poster.3.When you make a poster, you __________ use different fonts or letters to catch people’s attention.4.__________ you want to make a good poster, you need to include several photos or several small texts. 用方框中的词语填空。 are | that | should | if | is | can | but are that should If Unit 6 The Power of Language How Do Color Words Influence Us? Words & Meanings black sheep | a person who is different and not welcome red herring | a false clue that tricks you true blue | a loyal and true friend Origins black sheep → black wool cannot be dyed → less value   red herring → smoked fish used to trick dogs   true blue → a blue dye that never fades → always loyal Culture Link Same color, different meanings. Example:   white elephant (English) = useless but expensive thing   white elephant (Chinese) = no special meaning Talk in pairs:   Do you agree?   That’s a good point.   Let’s think about … Assessment 06 Self-assessment I can work with my group to choose interesting words for the poster. I can research the meanings and origins of the words and take notes. I can help create the poster and present it clearly in class. $