内容正文:
上海市曹杨二中2025学年度第二学期
高一年级期中考试英语试卷
命题人:
审核人:
试卷共14页4张
考生注意:
1、答卷前,考生务必将姓名、班级、学号等在指定位置填写清楚。
2、本试卷共有83道试题,满分115分,考试时间105分钟。请考生用黑色水笔或钢笔将答案直接写
在答题卷上。
I.Grammar and Vocabulary
Section A(5分)
Directions:Beneath each of the following sentences there are four choices marked A,B,C and D.
Choose the one answer that best completes the sentence.
1.The detective didn't discover until he accidentally entered the small cabin
someone had
tried to destroy the evidence.
A.which
B.where
C.that
D.when
wins the election is going to face immense pressure to enact immediate reforms,as the
public demand for change has reached an unprecedented level of urgency.
A.No matter who
B.Whoever
C.Anyone
D.Who
3.It is a common observation
regulations have been carried out to bring down the
housing prices recently,wage-earners never seem to be able to afford one.
A.that
B.that although
C.though
D.whether
4.
doesn't make much difference whether you have a rich background.
really
matters is that you should be an independent learner.
A.That;It
B.It;That
C.It:What
D.What;I
5.I wonder if he
and if he
please remember to let me know as soon as
possible so that I can make necessary preparations.
A.will come;arrives
B.comes;arrives
C.comes;will arrive
D.will come;will arrive
6.
has recently been done to improve the conditions of elementary schools,a great number
of children are unable to go to school.
A.That
B.What
C.In spite of what D.Though what
7.When he worked and lived in that district,he
drop in at that cozy coffee shop on the
street comner shortly after finishing his work each day.
A.should
B.would
C.had better
D.might
8.-The research on the new flu virus vaccine is challenging and demanding.Who do you think
can do the job?
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my students have a try?
A.Shall
B.Must
C.Will
D.May
9.The old man
fiercely against the bloodthirsty sharks,for he only returned to the shore
with nothing but a huge skelcton of the marlin.
A.might have fought
B.could have fought
C.must have fought
D.should have fought
10.If Yuan Longping hadn't devoted himself to hybrid rice research,our country
self-
sufficient in rice and one of the biggest food donors in the world.
A.couldn't have become
B.mustn't have become
C.ncedn't have become
D.shouldn't have become
Section B(10分)
Directions:After reading the passage below.fill in the blanks to make the passagc coherent and
grammatically correct.For the blanks with a given word,fill in each blank with the proper form of
the given word:for the other blanks use one word that best fits.
Tips on Identifying Fake News Online
With so much fake news online.it can sometimes be hard to figure out the truth.Concern
about the phenomenon led to the announcement made by some tech companics 11 they'll
crack down on fake news sites.
Fake news is a common occurrence-you see it on your social media feeds.and even on
12 (forward)inessages on your phone's group chat.There's always one person in your
group who likes to send unconfirmed news from 13 can only be described as doubtful
origins.
It was even named 2017's word of the year by dictionary publisher,Collins,14
describes fake news as "false,often sensational,information spread under the guise of news
reporting".
Here's our advice on how to spot a fake.
First,check the website and quality of the articles.Look at the sources of the story and read
other articles on the site-are they well written with proper citations or are they full of grammatical
errors?You should also make sure that you're on a legal news site.Some fake sites use addresses
and even logos that are similar to15 of real news organizations.For example,
abenews.go.com is real.while abenews.com.co is not.
Sccond,is it the whole truth and nothing but the truth?Sometimes a fake new's story
16 have a sliver of truth to it,but most of the facts and figures are plotted from
imagination.17(make)sure,search for the same story on several authoritative websites to
ensure nothing has been misrepresented.
Third.make sure it's not satire ()18 the story is on a satirical website,you
should be aware that the intention is humour and satire,and not misled.
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Being able to detect fake news is a crucial part of digital literacy and is an important aspect of
life in the digital age.However,not all of the misinformation being passed along online is
completely fictional,though some of it is.Snopes.com 19 (expose)false viral claims since
the mid-1990s.whether that's fabricated messages,distortions containing bits of truth
20everything in between.Founder David Mikkelson warned in a Nov.17 article not to
sort everything into the "fake news"category.In one word,stay alert and objective.
Section C(20分)
Directions:Complete the following sentences or passage by using the words and phrases in the box.
Each can only be used once.Note that there is one more than you need.
(A)
A.sacrifices
B.struggled
C.permanent D.remainder E.approaches
F.permit
G.illustrations H.hit
I.desired
J.mentoring
K.served
21.As a professional graphic designer,I always strive to produce high-quality designs and I
believe that my attention to details and creative
set me apart from others in the
industry.
22.Tired of the constant moving and lack of stability,the family decided to make their home in a
small town and after months of searching they finally found the perfect residence.
23.It is important to remember that when pursuing dreams,it's okay to reassess priorities and
make adjustments as needed because
shouldn't come at the expense of one's well-
being.
24.The children's book was full of colorful
that brought the story to life and captured
the reader's imagination,providing endless hours of entertainment for both children and adults
alike.
25.The new STEM program focuses on
women from low-income families and helping
them gain the skills and confidence to pursue successful careers in the fields of science and
technology.
26.A valid work
_without which one may face legal consequences such as fines or
deportation,is a must for any foreign national who wants to apply for a job in this
cosmopolitan city.
27.When it was released last month,the movie Dream of the Sea quickly became an overnight
across the country,breaking numerous box-office records and causing a heated
discussion online and offlinc.
28.Because of the severe harm he had caused to society and the innocent people involved,he
a ten-year sentence in a local prison,where he gradually realized the consequences
of his actions.
29.After distributing the cookies evenly among the children,there was still some left,so they
decided to divide the
among themselves based on who had been the most helpful
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during the day.
30.Throughout the long course of history,mankind has always
bravely and steadily
forward,no matter what unimaginable difficulties,severe challenges or unexpected disasters lic
in its way.
(B)
A.littered
B.landscape
C.grounded
D.maintained
E.affectionate
F.blow
G.thriving
H.address
I.remaining
J.invest
K.specific
The Shifting Flow of Advertising Dollars
Social media companies are soaking up the billions in advertising dollars that once flowed to
traditional media companies.This trend has been a hard 31 to news organizations.
Just two months into 2024,several news organizations are already falling apart.The
Messenger shut down in January.BuzzFeed announced it would cut 16%of its 32 staff.
Hlundreds of local outlets have not been so lucky,closing their doors as advertising dollars
disappear.
These news organizations are crucial to the communities-both local and national-that they
serve.They work hard to ensure that their platforms are 33 in facts and free of abuse.
You're not going to find articles promoting body dysmorphia()in the pages of The New York
Times.The Wall Street Journal is not going to casually provide carelessly risky investment advice.
CNN will not enrich itself through indecent photographs of minors.
If any of these companies got involved in such behavior,it would be a major scandal.That
would not only leave their reputations scarred but also chase away advertisers.As a result,these
organizations 34 heavily in content review.
But the technology platforms,for some reason,are judged by different rules.It's not fair to say
the road is35 with examples pointing to bad behavior.It's buried in them.Time and time
again,companies like Instagram,YouTube,TikTok and others have been caught allowing harmful
content to exist on their platforms.In many cases,such content has not only been permitted to exist,
but encouraged by powerful algorithms ()What happens when the very humans who control
the platforms find out about such content and are questioned about it?Well,they often just release
vaguc public statements.Most of them fail to36 the root causes in a meaningful way.
As a matter of fact,the advertising dollars that once supported the carefully 37
gardens of traditional media outlets have moved to a world which prefers profits and growth over
the public good.
To be fair,brands would likely prefer to advertise on the platforms of responsible media actors
versus the risky world of social media.But Big Tech,with a larger and younger audience,offers
these brands much more effective targeting.To make matters worse,news companies have been far
too slow to adapt to the changing technological 38.They often come with ugly websites
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and apps and lack the tools necessary for targeting39 audiences that advertisers want to
reach.
It's a disaster that will have great impacts on civilization in the years ahead.News
organizations,crucial to a functioning society.are being hollowed out ()if not dying.
Meanwhile,technology giants,which have allowed for harmful content to gain a foothold in the
digital public square.are
40-
II.Reading Comprehension
Section A(15分)
Directions:For each blank in the following passages there are four words or phrases marked A,B.
C and D.Fill in each blank with the word or phrase that best fits the context.
The Unbelievable Slowness of Thinking
People tend to have the sense that their inner thoughts and feelings are much richer than what
they can express in rcal time.Elon Musk has spoken publicly about this "bandwidth (
problem."Musk is so..41 by this problem,in fact,thai he has made it one of his long-term
goals to create an app that allows the human brain to communicate directly with a computer.
42 by the slow speed of speaking or writing.
But Musk would probably be 43 According to new research published in Neuron.
human beings think at a fixed.extremely slow speed of about 10 bits per second.In contrast,human
sensory systems gather data at about one billion bits per sccond.This biological inconsistency
might contribute to the44 feeling that our mind can engage in seemingly infinite thoughts
at the same time.
"The human brain is much less 45 than we might think,"says Markus Meister.a
neuroscientist at the California Institute of Technology."It's incredibly slow when it comes to
making decisions,and it's ridiculously slower than any of the devices we interact with."Ile also
highlights that our brain can only do one thing-46-at a time.So even if Musk
managed to hook his brain up to a computer,Meister says,he still wouldn't be able to communicate
with it any faster than he could if he used a telcphone.
The new rescarch builds on decades of psychology studies showing that humans 47
notice only a small portion of information from their sensory experience."We can only pay
attention to so much,and that's what becomes our conscious experience and enters memory,"
Meister says.
Meister collected data from studies across different 48 including psychology,
neuroscience,technology,and human performance.From research over nearly a century,they found
that human cognition has repeatedly been 49as functioning between about 5 and 20 bits
per second,with an average figure of around 10 bits per sccond."This was a very surprising
number,"Zheng says.50.this finding,a conclusion has been drawn that the total
amount of information a person can learn across their lifetime could comfortably 51
a
small thumb drive (USB flash disk).
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Iluman sensory systems such as sight,smell,and sound,
-52
_,operate much faster,
the authors found--about 100,000,000 times the rate that cognition docs."When you put these
numbers together.you realize,oh my god,there's this huge gap,"Meister says.
The rich information relayed by our senses also contributes to a false notion that we
53 the extreme detail and contrast all around us But that's"demonstrably not true,"
Meister says.When people are asked to describe what they see outside of the center of their gaze,
they“barcly make out anything,”he says..
54,we could be having lots of different thoughts and direct our cognition in lots
of different ways,but in practice,we can only have one thought at a time,"Meister says.Another
problem that contributes to our overinflated sense of our own mind,he adds,is that we have no
marker of comparison.There's no way to step outside ourselves to
55
that this is really
not much to be so proud of."he says.
41.A.outlined
B.bothered
C.justified
D.overcome
42.A.uninfluenced
B.undefined
C.unlicensed
D.unlisted
43 A.thrilled
B.secured
C.disappointed
D.relieved
44.A.genuine
B.rigid
C.false
D.remarkable
45.A.realistic
B.natural
C.influential
D.impressive
46.A.slowly
B.quickly
C.occasionally
D.massively
47.A.completely
B.obviously
C.objectively
D.sclectively
48.A.means
B.fields
C.missions
D.occupations
49.A.multiplied
B.orbited
C.measured
D.operated
50.A.Regardless of
B.Based on
C'.In place of
D.Contrary to
51.A.fit into
B.grow into
C.evolve into
D.transform into
52.A.as a result
B.for instance
C.in addition
D.on the other hand
53.A.notice
B.persuade
C.predict
D.recover
54.A.【n reality
B.In a sense
C.In contrast
D.In prineiple
55.A.protest
B.resist
C.recognize
D.separate
Section B(19分)
Directions:Read the following passages.Each passage is followed by several questions or
unfinished statements.lor each of them,there are four choices marked A,B,C and D.Choose the
one that fits best according to the information given in the passage you have just read.
(A)
Growing up in America as a child of first-generation Chinese immigrants,I was used to living
in two worlds.But as I grew older the Chinese side faded away,inch by inch.While I happily
accepted the bills tucked in red envelopes that adults gave to children for L.unar New Year and
consumed my weight in mooncakes during the Mid-Autumn Festival,I didn't feel connected to the
culture.
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Before my children were born I had already decided that I would teach them Mandarin
)I felt that they ought to be able to speak the language of their grandparents,the first language
their mother encountered.
Parenting books advised narrating your actions while with your baby,so I started digging out
long-buried words:"ball"."eat","sleep","play".However,as this exercise continued,the gaps in
my Mandarin became more and more obvious.One morning,when my daughter asked"What is the
word for'arm'?"I panicked.Had I already reached the boundarics of my knowledge?
Luckily,these days the ready availability of Chinese language media-from books to
television shows to music-is a much-needed boon to parents like me:second-generation
immigrants who want to pass the language on to their children.
The first time I stepped into the local library in my Bay Area hometown,I was amazed to find
a well-stocked Chinese section in the children's wing.The tale of the Monkey King and the legend
of Chang'e immediately caught my daughter's imagination.
When I see my son converse with his grandfather in Mandarin or when my daughter insists on
fish for Lunar New Year,the time spent reading all those books closely feels well-spent.
My youngest child recited Li Bai's"Quiet Night Thoughts"for the Moon Festival performance
at his preschool last fall.For generations of Chinese children,it's the first piece of literature they
memorize.It's performed for all occasions,but most often for the Moon Festival.Its four lines
describe how the glow of the full moon reminds the poet of his distant home.
Decades ago,my Chinese teacher explained to me how the steadfast(坚定不移的)moon
connects all those who seck its light,no matter how far apart they are.So,too,does language.It
influences culture and history and memory,and connects future generations to past ones.
Before my bed the bright moon's glow
Seems like frost on the ground
Raising my head,I gaze at the moon
Lowering my head,I think of home
My son's voice rang out with confidence and his arms swept up to indicate the moon above.
Joy and wonder lit up my father's face as he listened to the familiar verses from the mouth of his
grandson:verses that had been spoken by my father and my grandparents when they were students
in China,and by countless boys and girls before that.
56.We can learn from the first paragraph that the author
A.was brought up in an all-English environment
B.once lost her a sense of belonging to Chinese culture
C.was deeply attracted by Chinese culture when she was a child
D.preferred Lunar New Year and the Mid-Autumn Festival to any other festival
57.According to the article,how did the author teach her children Mandarin?
1 By sending them to a Chinese school in the Bay Area.
2By bringing them to the local library to read Chinese books.
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3 By speaking the words of her actions in Mandarin while with them.
By making use of Chinese language media,such as books.television shows and music.
A.①②③
B.①②④
C.①③④
D.②③④
58.According to the article,when she realized that her children were very interested in Chinese
culture,the author
A.felt reconnected to Chinese culture
B.was full of hope for the inheritance of Chinese culture
C.thought of her own experience of learning Chinese as a child
D.felt that all her efforts to teach them Mandarin had been worth it
59.What's the main idea of this article?
A.Language plays an important role in passing down family traditions.
B.Language and culture are capable of connecting people throughout time and space
C.Lcarning Chinese poems is a great way to deepen your knowledge of the Chinese language.
D.Knowing the Chincse language will provide you with a better understanding of Chinese
culture.
(B)
2022 Pulitzer Prize Contest Open to Book Entries
The 2022 Pulitzer Prize Books competition is now open.
The competition for the 2022 awards in Fiction.US Ilistory.Biography,Poetry and General
Nonfiction has opened.As entrants begin to prepare submissions,the Pulitzer Prize Office would
like to offer a bricf guide to the process:
The recommended deadline for books published in the first half of 2021 is now Thursday,July
15,202L.The final deadline for all eligible(有资格的)books published in202l,including
those scheduled for publication in the final quarter of the year.is Friday,October 15,2021.
The criteria for entry in all book categories remain the same as for the 2021 awards:Books
must be submitted as PDF e-books.
All materials must be uploaded electronically to the entry site,where the $75 handling fee for
each entry may be charged via credit card.Due to the pandemic,we cannot accept shipments of
books and other physical media,nor can we accept check or cash payments.
In order to be eligible,entered books must be available for purchase as hard copies;as stated in
our Plan of Award,"eligibility for these awards shall be restricted to works first published in
the United States during the year.and made available in hardcover or bound paperback for
purchase by the general public."Titles released exclusively as e-books during the cycle are thus
ineligible.
United States citizenship remains a prerequisite(前提条件)for entry in the Fiction,
Biography,Poetry and General Nonfiction categories.Permanent residency docs not satisfy the
citizenship requirement.Anyone submitting an entry must confirm that authors mect this
requirement before procceding with their submission.
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13“
Otherwise eligible works by entrants with unsettled US citizenship may be submitted with the
warning that they will not be released to the jury until the naturalization process is complete
and confirmed.If this does not occur by the October deadline,any resulting entries will be
refunded
Technical specifications regarding e-books are available on the cntry form at the Pulitzer entry
site:bdmentrysite.pulitzerorg.In order to access the form,cntrants must create an account on the
entry site;after doing so,click on the "Submit an Entry"button on the top scroll bar to access the
form.For case of navigability,plcasc use a desktop,laptop or tablet while submitting entries.
The "How to Enter"page at pulitzer:org/page/how-enter offers detailed guidelines for the
Books,Drama and Music competitions.
The Pulitzer Prize staff are always available for assistance.Plcase cmail pulitzer@pulitzerorg
with any questions or general inquiries.
60.Which of the following sentences is TRUE according to the passage?
A.The competition has an entry condition as to the entrant's nationality.
B.Books ready for publication in the final quarter of the year are not eligible
C.A hard copy combined with its electronic version is not qualificd for the prize.
D.The book entries submitted will never be refunded whether they are eligible or not.
61 If an entrant wants to read the guidclines for the compctitions in detail,what should he do?
A.Log in onto bdmentrysite.pulitzer.org
B.Check pulitzer:org/page/how-enter.
C.Email pulitzer@mulitzer.org.
D.Click on the "Submit an Entry"button.
62.What is the passage mainly about?
A.How to write a winning book.
B.How to enter for the competition.
C.How to promote the writer's book.
D.How to include c-books in the contest.
(C)
As the sun set he remembered,to give himself more confidence,the time in the tavern (
at Casablanca when he had played the hand game with the great negro from Cienfuegos who was
the strongest man on the docks.They had gone one day and one night with their elbows on a chalk
line on the table and their forearms straight up and their hands gripped tight.Each one was trying to
force the other's hand down onto the table.There was much betting and pcople went in and out of
the room under the kerosene (lights and he had looked at the arm and hand of the negro and
at the negro's face.They changed the referces cvcry four hours after the first eight so that the
referees could sleep.Blood came out from under the fingernails of both his and the negro's hands
and they looked each other in the eye and at their hands and forearms and the bettors went in
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and out of the room and sat on high chairs against the wall and watched.The walls were painted
bright bluc and werc of wood and the lamps threw their shadows against them.The negro's shadow
was huge and it moved on the wall as the breeze moved the lamps.
The odds would change back and forth all night and they fed the negro rum (and
lighted cigarettes for him.Then the negro,after the rum,would try for a tremendous effort and once
he had the old man,who was not an old man then but was Santiago El Campeon,nearly three
inches off balance.But the old man had raiscd his hand up to dead even again.He was sure then
that he had the negro,who was a finc man and a great athlete,beaten.And at daylight when the
bettors were asking that it be called a draw and the referce was shaking his head,he had unleashed
his effort and forced the hand of the negro down and down until it rested on the wood.The match
had started on a Sunday morning and ended on a Monday morning.
Many of the bettors had asked for a draw becausc they had to go to work on the docks loading
sacks of sugar or at the Havana Coal Company.
Otherwise everyonc would have wanted it to go to a finish.But he had finished it anyway and
before anyone had to go to work.
For a long time after that everyone had called him The Champion and there had been a return
match in the spring.But not much money was bet and he had won it quite easily since he had
broken the confidence of the negro from Cienfuegos in the first match.After that he had a few
matches and then no more.Ile decided that he could beat anyone if he wanted to badly enough and
he decided that it was bad for his right hand for fishing.Ile had tried a few practice matches with
his left hand.But his left hand had always been a traitor and would not do what he called on it to do
and he did not trust it.
Quoted from The Old Man and the Sea
63.Since the old man is the main character,in the hand game,why does Hemingway put more
efforts in describing his opponent the negro?
A.Because Hemingway himself is an anti-racist who wants to support the colored race.
B.By doing so,he indirectly shows how strong and determined the old man is to readers.
C.He shifts readers'attention to a new character to neutralize the nervous atmosphere.
D).There is no need to describe the old man because he is well-known to all readers.
64.What docs the underlined word"unleashed"in paragraph 2 mean?
A.held back
B.set aside
C.cut down on
D.let loose
65.Which of the followings is TRUE according to the passage?
A.Many bettors were afraid of losing their money so they wanted to call the game a draw.
B.The old man had owed his victory over the negro more to his will than to his strength.
C.The referee had been convinced by the bettors that the game be considered a draw.
D.Regular hand games should be a good practice to enhance the old man's fishing skills.
66.What can be inferred from the whole passage?
A.The old man defeated the negro more than once in the matches with his strength.
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B.Many workers working on the docks had showed no respect towards the old man
C.The old man had to self-feed himself a lot so as to stay competitive in the game.
D.The negro was not as strong and athletic as the old man had expected him to be.
(D)
At the start of nearly every doctor's visit,chances are you will be asked to step on a scale and
get your weight measured for that day's exam record.But many conversations around weight have
become an obstacle,not a help,in the campaign to make people healthier.
Higher body masses are associated with increased risk for diseases like hypertension,diabetes
and coronary disease.Many studies of hundreds of thousands of patients have shown that heavier
people are at higher risk for these illncsses.But the big picture is not the whole picture.
Researchers have identified a subset of obese people considered to be "metabolically healthy"-
meaning they do not exhibit elevated blood pressure or the diabetes indicator called insulin
resistance,for example.Although the numbers vary greatly depending on the study,the
"metabolically healthy"population could account for anywhere from 6 to 75 percent of obese
individuals.
One interesting report published in 2016 found that a higher body mass index(or BMI,the
ratio of weight to height)"only moderately increased the risks for diabetes among healthy subjects"
and that unhealthy thin pcople were twicc as likely to get diabetes as healthy fat people.Clearly.
there is more to the cquation than weight.
Despite such findings,doctors routinely recommend dieting for weight loss as a means to
"treat"poor health indicators such as high cholesterol and insomnia in fat patients.Virtually no
diet works in the long term.The result:95 to 98 percent of those who attempt to lose weight fail,
and up to two thirds end up heavier than when they began.Spending years trapped in a cycle of
losing weight,regaining it,then losing it again is associated with poorer health outcomes.It is time
that doctors give up the scale-centric health care practice and focus on behaviors that have proven
positive outcomes for health
Among the more dangerous by-products of weight-centric health care are the increased shame
experienced by the overweight.The well-reported anecdotal experience of innumerable fat people
is that doctors often prescribe weight loss without examining them,running tests or performing
other normal procedures for conditions that thin people would be screened for automatically.
Research over the past two decades has shown that health professionals have negative attitudcs
toward fat people,as the authors of a large review paper wrote in 2013 in Current Obesity Reports.
Not only that but doctors'appointments with fat patients are shorter on average,and physicians
routinely use negative words in their medical histories of such people.Such practices keep people
from regular annual exams and prevent the detection of serious underlying conditions.
To practice evidence-based medicine,doctors should stop relying on weight alone as an
indicator of health.Instead practitioners should focus on behavioral changes to improve health
outcomes.
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67.By"the big picture is not the whole picture"(paragraph 2),the writer means that
A.there are some exceptions
B.more evidence should be presented
C.some health risk has been neglected
D.people don't care much about health
68.Why does the writer mention the report published in 2016?
A.To call attention to those who are thin but unhealthy.
B.To explain what"moderately increase"means in real life
C.To argue against BMI being used as an indicator of fatness.
D.To show that weight may not be associated with poor health
69.What can be inferred from the passage about fat people?
A.Most of them worry about their weight.
B.Some of them aren't diagnosed correctly.
C.They need at least onc exam every half ycar.
D.They don't follow doctors'recommendations.
70.What is the main idea of the passage?
A.Weight-watching health care is common but may do harm.
B.More care should be taken of those overweight people.
C.Fat people are sometimes treated unfairly in society
D.It's time that we should be more health-conscious.
(E)
Directions:Read the following passage.Fill in each blank with a proper sentence given in the box.
Each sentence can be used only once.Note that there are two more seutences than you need.
A.The sweets quickly gained popularity across the country.
B.For a time.the sweets had trouble finding favor with customers.
C.
The sweet maker took the opportunity to open more shops in other cities.
D.At the same time,it enabled White Rabbits to gain new followers across the Pacific.
E
The company has since launched perfumes,a shower gel and hand cream.
F
When this American image fell out of favor in the 1950s,da baitu,a big white rabbit,took its
place.
Bunny Power:White Rabbit's Reinvention
When it comes to images of rabbits,many Chinese people would think of White Rabbit,a
well-known brand of sweets.As onc of the few old brands still thriving,White Rabbit has a thing or
two to teach other companies about how to stay popular among consumers.
China's first domestic toffees were produced in 1943 with Mickey Mouse on the
wrapper.
71
The stylized blue-and-white cartoon bunny became an icon.In 1972,
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Zhou Enlai,then China's premier,presented White Rabbits to Richard Nixon on his first visit to
China.
The fortunes of the sweet soured in the 1970s.As foreign goods flooded in,White Rabbits lost
their popularity.Guan Sheng Yuan,the state-owned company that makes them,used the treat's
nutritional property as its selling point.It said seven swects equals a glass of milk in terms of
protein content.The strategy,however,didn't work well.
72
The brand was even
affected by the food safety scandals of a brand of powdered milk in 2008.
However,the bunnies fought back.In 2018 the first batches of White Rabbit lip balm
sold out within hours.The following year,the producer teamed up with Godiva,a chocolate
company,to make White Rabbit ice cream,and people queued for hours to buy the newly launched
White Rabbit milk tea at a shop in Shanghai.
73
In 2021 Guan Sheng Yuan
opened a shop in Shanghai selling a wide range of branded products.
The rabbit has reinvented itself many times.Most recently,it has taken advantage of the trend
of guo chao,which has been applied to trendy consumer goods with traditional Chinese cultural
clements.It also teamed up with the American fashion company Coach,helping it to produce giant
bunnies on handbags as well as dresses,denim jackcts and a gold White-Rabbit nccklace.Tapping
into a sense of nostalgia ()the collaboration gave Coach a boost in the Chinese market.
74
Looking to the future,SK-Il,a Japanese skincare brand,launched a limited-edition White
Rabbit face serumn.Foreign markets provide an additional carrot.The candies have diversified into a
whole range of flavors,including peanut,red bean,mustard and durian,and are exported to more
than 50 countries.That's a wholc different rabbit hole.
IIl.Summary Writing (6)
Directions:Read the following passage.Summarize the main idca of cach paragraph in one
complete sentence.
The advantages of social networking
75.Why do most pcople sign up to social networking sites?The main reason is to stay in touch
with other peoplc.These sites also help people to find their childhood friends that they have
lost touch with.Renewing these long-lost friendships is just a click away.It is very exciting to
be able to catch up with friends and keep up with their news on an almost daily basis thanks to
frequent updates.
76.Keep up-to-date,however,doesn't have to be restricted to friends and acquaintances.What
many people tend to forget is that they can also use networking sites for professional reasons.It
is actually a great way of finding out about upcoming job opportunities.Friends might know
about job vacancies that may not be advertised elsewhere or they can even recommend their
friends for certain jobs.Even people already employed can promote their busincss online.This
is particularly important for artists,actors and musicians who can create pages devoted to their
band or theatre company,and inform fans about their gigs(现场演唱会)or latest exhibitions..
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In addition,the sites can be used to allow the public to give instant feedback on the artists'
work and to interact with their favourite artist.
77.Another great advantage of social networking sites is how easy it is to organize an event with
your friends.Thanks to different settings peoplc can organize their fricnds by different criteria.
Thesc criteria could be how close friends they are.common interests and hobbies or where they
live.This means if a certain event takes place,for example,an open-air concert or a football
match,all they have to do is invite the right group of fricnds to attend.Some networking sites
offer a range of quizzes and games,so friends living on opposite sides of the globe can invite
each other to participate and compete in a variety of games without leaving their homes.
IY.Translation(15分)
Directions:Translate the following sentences into English,using the words given in the brackets.
78.这部刚上映的电影老少咸宜、(appcal)
79.过了许多年,这款保健产品是个假洋品牌这一事实才被揭露。(befor心)
S0.从教练脸上的表情判断,他一定对队员们在这场乒乓球赛中的表现不满意。Gug)
!.眼观六路,耳听八方可以让记者捕捉到值得报道的新闻。()
82.
当这个电视节口播出的时候,无数的观众被其中州圆糕的制作方式所吸引,想要亲手尝
试制作这道美食。(air)
V.Guided Writing (25
83.Your school is considering installing vending machines(自动售货机)on campus to provide
students with snacks and drinks.Some students support this plan while others objcct to it.Do you
support this decision?Please write an essay to express your opinion.
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