Unit 5 Fashion and Design 课件2025-2026学年 中职英语劳保版（第四版）第一册

技工院校公共基础课程教材 英 语 总主编 梁茂成 主 编 夏 历 张 毓 第一册 英语　第一册 Unit 5 Fashion and Design Fashion and Style Industrial Design Brand Story UNIT 5 Fashion and Style A.__________________ B.__________________ C.__________________ D.__________________ DIY workshop streetwear new Chinese style city walk Write the words or phrase from the box under the pictures. virtual try-on DIY workshop capsule hotel new Chinese style city walk streetwear low-carbon life smart home E.__________________ F.__________________ G.__________________ H.__________________ capsule hotel low-carbon life smart home virtual try-on Write the words or phrase from the box under the pictures. virtual try-on DIY workshop capsule hotel new Chinese style city walk streetwear low-carbon life smart home Chu Hongsheng (1918-2017) was famous in the fashion world for his skills in creating highly customized qipaos. Qipao is also called Cheongsam and has a long history in China. It is known for its elegance and beauty. Chu Hongsheng’s Qipao Journey 1930s A native of Suzhou, he was sent to Shanghai in the 1930s to learn how to make qipaos. His father believed that the job was “the best in the world” because it could be done indoors regardless of weather conditions. At that time, qipao was very popular and was seen as a symbol of style. 1980s Even after the 1980s ,when the qipao was rarely seen on the streets ,Chu was still busy making the traditional dress. 2012 He had to stop working in 2012 because of a leg injury. 2015 He started again in 2015 to even hold a fashion show of qipao in Shanghai. 2017 Chu Hongsheng had devoted himself to crafting qipaos for more than 80 years by the time he passed away in 2017. Chu made at least 5,000 qipaos in his lifetime. Some of Chu’s qipaos are worn by famous people and artists. One of the dresses he made, an all-white lace qipao, was displayed at a famous international fashion exhibition in 2015. He was very good at making qipao unique for each person. A good tailor, he said, must take 36 measurements of the body. He mixed old and new styles, making qipao both modern and traditional. Chu was so famous for his craftsmanship that his creations were once compared to being “so delicate and fitting, like a second layer of skin”. His fans believe there will never again be a qipao tailor as passionate and skilled as he was. 1. Read and answer the questions. Question Answer What is qipao?   Who is Chu Hongsheng?   Why did Chu’s father think the qipao tailor was the best job?   Did Chu Hongsheng ever stop making qipao? Why? A very famous qipao tailor. Yes, he stopped in 2012 because of a leg injury. It is a traditional Chinese dress known for its elegance and beauty. Because it could be done indoors regardless of the weather. 2. Read and decide whether the following statements are true or false. Chu Hongsheng was born in Shanghai. Chu Hongsheng made over 5,000 qipaos in his lifetime. Chu Hongsheng believed a good tailor should take 10 measurements of the body. All of Chu Hongsheng’s qipao dresses were the same style. Chu Hongsheng’s qipaos were shown at some big events. Statement True/False ( √ /× ) × × × √ √ My favourite kind of clothes is _______________ (e.g., qipao, hanfu, skirts) .This style is from______ (e.g., China, America). It looks ____________________ (e.g., elegant, cool, colourful). People wear it because it is ______________________________________ (e.g., beautiful, comfortable). 3. Please give a brief description of your favourite fashion style. hanfu elegant and colourful traditional and show Chinese culture China Alice is an exchange student, and she is talking with her classmate Li on the “New Chinese Style” popular nowadays. Alice: Hi, Li! I saw you wearing a beautiful dress yesterday. What’s it called? Li: Hi, Alice! It’s called hanfu. It’s a traditional Chinese dress, but made in a modern way now. Alice: It looked so elegant. Is this a new trend? Li: Yes, it’s part of the “New Chinese Style”. Alice: What else is included in this style? Li: Homes too. Some have round doors and lots of green plants, like old Chinese gardens. Alice: I remember I’ve tasted some “Chinese-style coffee” too. Li: Exactly! Coffee with Chinese flavours like jasmine is popular now. And young people love new-style teahouses too. They serve traditional tea in modern places. Alice: So, this style appears in many things? Li: Yes, from clothes to tech. It’s about enjoying our culture in today’s life. Alice: It’s a beautiful way to keep traditions alive. I’d like to learn more about it. 1. Listen and complete the information. Alice saw Li wear a beautiful dress yesterday. It is called ______________ , a traditional Chinese dress made in a modern way. They discuss the ______________ of “New Chinese Style”. This trend appears in clothes, ______________ , teahouses, and even ______________ flavours like jasmine. It shows a beautiful way to keep traditions ______________ . Alice wants to learn more about this mix of old and new. home coffee trend hanfu alive 2. Imitate and talk. Situation: Suppose you and your classmates are talking about some modern style that interests you, like streetwear. You may use What is it called? It is called ... It looks so elegant/fashionable/sporty. Is this a new trend? Young people love ... It’s a beautiful way to ... I’d like to learn more about it. 1. Chu Hongsheng had devoted himself to crafting qipaos for more than 80 years by the time he passed away in 2017. devote oneself to 表示“某人献身或致力于某事”。 He devoted himself to medical research. 他一生致力于医学研究。 devote ... to ... 表示“把……用于……”。请注意这里的 to 是介词，后接名词或动名词。 Volunteers devote their evenings to teaching children in the community centre. 志愿者们把他们晚上的时间投入到在社区中心教孩子们的工作中。 devote 献身，致力 17 regardless 不顾 2. His father believed that the job was “the best in the world” because it could be done indoors regardless of weather conditions. regardless of sth. 表示“不管，不顾，不理会”。 We will go hiking tomorrow, regardless of the weather. 我们明天将去远足，不管天气如何。 She decided to finish the project on time, regardless of the difficulties. 她决心按时完成项目，不顾一切困难。 craftsmanship 手艺，技艺 3. Chu was so famous for his craftsmanship that his creations were once compared to being “so delicate and fitting, like a second layer of skin”. craftsmanship 由 craft （工艺）和后缀 -manship 组成。后缀 -manship 一般用于形成名词， 描述各种活动中的技能、艺术或能力，如 sports（体育） + -manship 构成 sportsmanship， 表示“体育精神，运动员风范”，多指在体育比赛中光明磊落、有气度。 The pottery craftsmanship in Jingdezhen is world famous. 景德镇的制陶工艺世界闻名。 Good horsemanship is not just about riding, but also understanding the horse’s needs. 良好的马术不仅仅关乎骑马，还包括理解马的需求。 1. Some of Chu’s qipaos are worn by famous people and artists. 名词所有格 名词的所有格表示“所有”关系，有两种不同的形式。 （ 1 ）’s 所有格：由名词词尾加 ’s 构成，多用来表示有生命的东西。 Susan’s handbag 苏珊的手提包 my sister’s friend 我姐姐的朋友 如果原词已经有复数词尾，则只加“ ’ ”。 students’ copybooks 学生们的抄写本 the club members’ names 俱乐部成员的名字 （ 2 ）of 所有格：由介词of 加名词短语构成，主要用于无生命的东西。 the centres of cities 城市的中心 the legs of the table 桌子的腿 2. Chu Hongsheng had devoted himself to crafting qipaos for more than 80 years by the time he passed away in 2017. 过去完成时 过去完成时（past perfect tense）通常在两个过去的动作相比较时使用。两个发生在过去的 动作相比较时，常是一者在前，一者在后，前者用过去完成时形式，后者则用一般过去时形式。 She had read the book before she watched the movie. 她在看电影之前读了这本书。（“读书”先于“看电影”。） They had already left when we arrived. 当我们到达时，他们已经离开了。 ( “他们离开”完成于“我们到达”之前。 ) They had played the game before they went to bed. 他们在睡觉前玩了游戏。（“玩游戏”先于“上床睡觉”。） （ 1 ）过去完成时的构成：had + 过去分词（v.-ed）。 She was tired because she had worked all day. 她很累，因为她已经工作一整天了。 （ 2 ）过去完成时常与 after 、before 、when 、not ... until 等时间词连用。 The play had already started when we got to the theatre. 我们到达戏院时，戏已经开始了。 They had not heard him until he called for a second time. 他又喊了一次，他们才听到。 She had finished her housework before she went out. 她出门之前已经把家务都干完了。 2. Chu Hongsheng had devoted himself to crafting qipaos for more than 80 years by the time he passed away in 2017. 3. Practise grammar according to the example. EXAMPLE: Jacket—brown A: Is this Tim’s jacket? B: No, it isn’t his jacket. His is brown. 变换主语： A: Is this Jane’s jacket? B: No, it isn’t her jacket. Hers is brown. (1) pen—red (2) dictionary—English A: Is this Mike’s pen? B: No, it isn’t his pen. His is red. A: Is this Lucy’s pen? B: No, it isn’t her pen. Hers is red. A: Is this Tom's dictionary? B: No, it isn’t his dictionary. His is English. A: ls this Lidia's dictionary? B: No, it isn’t her dictionary. Hers is English. 3. Practise grammar according to the example. (3) cell phone—smaller (4) bag—bigger A: ls this Jim‘s cell phone? B: No, it isn’t his cell phone. His is smaller. A: ls this Maggie’s cell phone? B: No, it isn’t her cell phone. Hers is smaller. A. A: Is this Tom's bag? B: No, it isn’t his bag. His is bigger. A: Is this Tina's bag? B: No, it isn’t her bag. Hers is bigger. 3. Practise grammar according to the example. (5) shirt—blue A: Is this George’s shirt? B: No, it isn't his shirt. His is blue. A: Is this Cindy’s shirt? B: No, it isn't her shirt. Hers is blue. 3. Practise grammar according to the example. beauty /ˈbjuːti/ n. 美，美丽 delicate /ˈdelɪkət / adj. 精致的 display /dɪˈspleɪ/ v. 展出，陈列 dress /dres/ n. 连衣裙；衣服 elegant /ˈelɪɡənt / adj. 优雅的 popular /ˈpɒpjələ(r), 美 ˈpɑːpjələr/ adj. 流行的；广受欢迎的 style /staɪl/ n. 风格，样式 tailor /ˈteɪlə(r)/ n. 裁缝 wear /weə(r)，美 wer/ v. 穿，戴 be busy with 忙于 be known for ... 因……而著名 devote oneself to 致力于，献身于 fashion show 时装秀 UNIT 5 Industrial Design Write the phrases from the box under the pictures. A.__________________ B.__________________ C.__________________ D.__________________ kitchen appliance design toy design car design packaging design cleaning appliance design sporting goods design furniture design medical equipment design toy design furniture design car design packaging design Write the phrases from the box under the pictures. kitchen appliance design toy design car design packaging design cleaning appliance design sporting goods design furniture design medical equipment design kitchen appliance design sporting goods design medical equipment design cleaning appliance design E.__________________ F.__________________ G.__________________ H.__________________ Medicine/Pharma packaging Packaging Pharmaceutical Packaging Made of Chinese Medicine China Resources Sanjiu Medical & Pharmaceutical Co., Ltd. Chinese people have had the habit of using the leftovers from Chinese herbs to soak feet to cure illness since ancient times. Nowadays, the leftover medicine is often thrown away in the production process of Chinese patent medicine. In this design, the leftover Chinese herbs are pressed into pharmaceutical packaging for recycling. After taking the medicine, the packaging made of Chinese medicine leftovers can be used to soak feet, helping reduce pain and causing no pollution to the environment. 999 Zhengtian pills are made from 15 traditional Chinese herbs. In the production process of Chinese patent medicine, the leftovers from Chinese herbs is usually thrown away. Since ancient times, Chinese people have had the habit of using the leftovers from Chinese herbs to soak their feet to help cure illness. We reuse the leftovers from Chinese herbs to make the outer package boxes of medicines. When using, users must first open the outer package of the pills and take out the pills with the wax-sealed package. Open the wax-sealed pills and take them with warm water. Put the outer package in a basin and soak it in hot water for 5-10 minutes. Soak the feet in the liquid medicine for 20-30 minutes, so as to achieve the effect of treating the disease. The used foot-soak liquid can be directly poured into the sewer because it’s plant-based and breaks down easily without pollution. 1. Read and complete the information. What happens to the leftovers of Chinese herbs in the production of Chinese patent medicine nowadays? How is the leftover Chinese herbs reused in this design? For how long should you soak your feet in the liquid medicine? How should you use the wax-sealed pills? Question Answer The leftovers from Chinese herbs is usually thrown away. To soak their feet to help cure illness. 20-30 minutes. Open the wax-sealed pills and take them with warm water. 34 2. Read and put the steps to use the medicine in the correct order. Write the numbers 1-5 next to each step. □ A. Soak the feet in the liquid medicine for 20-30 minutes. □ B. Open the wax-sealed pills and take them with warm water. □ C. Soak the outer package in hot water for 5-10 minutes. □ D. Pour the used foot-soak liquid directly into the sewer. □ E. Open the pill’s outer package and take out the pills with the wax-sealed package. 3 1 5 2 4 First, we _____________ the outer package and _____________ the pills . The pills are sealed with wax. Second, open the pills and take them with _____________ water. Next, _____________ the outer package in the hot water for 5-10 minutes. Then, soak our feet in the water for _____________ minutes. Finally, _____________the used foot-soak water directly into the sewer. 3. Please complete the information on the procedure for using the pill and the package. 20-30 soak warm take out open pour Jack and Xiaoqing are talking about a world famous umbrella. Jack: Did you hear about the Qingyi Umbrella? Xiaoqing: Yes, I know! It’s only 150 grams and won the 2022 Red Dot Design Award! Jack: Oh, the award is very important in the field of industrial design in the world. So, the umbrella must have an excellent design. Xiaoqing: Yeah, it’s so small when folded, only 14.5 cm. So, it can be carried in any handbag or shopping bag. Jack: Can it really be strong? Xiaoqing: Definitely! Its rib structure is creative, so it is very strong and windproof. Jack: I’m curious about the handle. Is it comfortable? Xiaoqing: Sure, the handle is organically shaped, so it’s very comfortable and secure to hold. Jack: What colours does it come in? I like colourful things. Xiaoqing: It has ten colours, from cream and pink to dark green and black. Very stylish choices. Jack: That’s great! Colourful umbrellas make rainy days happier. I’m impressed. I want to have one now. Xiaoqing: Yeah, it’s not only light and strong, but stylish as well. Perfect for everyday use! 1. Listen and complete the information. The Qingyi Umbrella is very _____________, and has only 150 grams. It’s small, and is just _____________ when folded. It’s also _____________ and windproof because of its creative rib structure. The handle is comfortable and secure. The umbrella comes in _____________ colours. It’s perfect for _____________ use. light everyday ten strong 14.5 cm 2. Imitate and talk. Situation: You and your friends are sharing your favourite industrial design products. Please try to use the following useful expressions in your speaking. You may use Did you hear about ...? It won the ... award. Is it comfortable? I’m curious about ... What colours does it come in? I’m impressed. I want to have one now. It is perfect for everyday use. 1. iF Design Award Red Dot Design Award iF 设计奖（ iF Design Award）是国际上知名的设计奖项之一，由德国汉诺威工业设计论坛（iF Industrie Forum Design）主办， 1954 年首次颁奖。 红点设计奖（Red Dot Design Award）起源于 1955 年，由德国的设计协会主办。 IDEA 国际设计卓越奖（ International Design Excellence Awards）起源于1980 年， 由美国工业设计师协会主办。 这三个奖项被视为工业设计领域的大奖，代表了全球设计行业的最高荣誉，吸引了众多设计师和企业参与竞争。 Chinese herb 中草药 2. Chinese people have had the habit of using the leftovers from Chinese herbs to soak feet to cure illness since ancient times. herb 表示“药草，香草”。中草药（ Chinese herb）形式多样，可以是鲜药，也可以是干燥药材。中草药可以加工成粉末、丸剂、膏剂等多种剂型。在实际应用中，常见的有煎汤、泡茶、外敷、浴疗等多种使用方法。随着对自然疗法和替代医学兴趣的增加，中草药不仅在中国，也在全球范围内广受关注， 成为全球健康和治疗的宝贵资源。 3. We reuse the leftovers from Chinese herbs to make the outer package boxes of medicines. 动词 reuse 由“前缀 re-（再次）+ use（利用）”构成，是英文中常见的构词法。类似的词还有 rebuild 、refresh 等。 After the earthquake, the community worked together to rebuild their homes. 地震后，社区居民共同努力重建家园。 Taking a short walk can help to refresh your mind. 散一会儿步可帮你提神。 reuse 再次使用，重复使用 4. The used foot-soak liquid can be directly poured into the sewer because it’s plant- based and breaks down easily without pollution. plant-based 是一个复合形容词，由“plant（植物） + -based（基于）”构成，表示“主要由植物构成的或以植物为基础的”。 后缀 -based 一般用在名词后，表示“以……为基础的，以……为中心的，以……为主的”等，如 skill-based 、water-based 等。 Skill-based learning focuses on practical abilities. 以技能为主的学习侧重于培养实际能力。 Water-based paints are easier to clean up than oil-based paints. 水基颜料比油基颜料更容易 清洗。 plant-based 植物性的 连词 连词是用来连接词、短语、分句或句子的词类。 英语中的连词根据其词法形态可分为简单连词、短语连词和关联连词三种。简单连词有 and、or、but 等；短语连词包括 as soon as、in order that、as if、even though 等；关联连词是指成对使用来连接对等的词语、短语或从句的连词，英语中常见的关联连词有 both ... and ...、 either ... or ...、neither ... nor ...、not only ... but ... as well、whether ... or ... 等。 （ 1 ）both ... and ... 可以连接动词、名词、形容词等。 She both plays the piano and sings. (both + 动词，and + 动词 ) 她既弹钢琴，也唱歌。 She plays both the piano and the guitar. (both + 名词，and + 名词 ) 她既弹钢琴，又弹吉他。 1. Yeah, it’s not only light and strong, but stylish as well. It is both cold and wet. (both + 形容词， and + 形容词 ) 天既寒冷，又潮湿。 Both he and I teach English.（连接两个主语） 我和他都教英语。 He teaches both English and French.（连接两个宾语） 他既教英语，又教法语。 （ 2 ）either ... or ... 表示从两者中选择一个。 Either you or I must tell him.（连接两个主语） 或者你，或者我，必须告诉他。 He plays either soccer or basketball.（连接两个宾语） 他不是踢足球，就是打篮球。 1. Yeah, it’s not only light and strong, but stylish as well. （ 3 ）neither ... nor ... 是否定关联词，因此谓语动词不能重复使用否定式。 Neither he nor I speak English.（连接两个主语） 他不说英语，我也不说英语。 He speaks neither English nor French.（连接两个宾语） 他既不说英语，也不说法语。 He can neither read nor write.（连接两个谓语动词） 他既不识字，又不会写字。 试比较： I neither smoke nor drink.（正） I don’t neither smoke nor drink.（误） 我既不抽烟，也不喝酒。 1. Yeah, it’s not only light and strong, but stylish as well. （ 4 ）not only ... but ... as well 或 not only ... but also ... 表示“ 不但 … … 而且 ……”， as well 或 also 可省略。另外，在正式文体中， not just 或 not merely 经常代替 not only。 He is not only studying German but studying Chinese as well.（连接谓语） 他不仅在学德语，而且还在学中文。 My sister has not only too many hats but too many dresses as well.（连接宾语） 我姐姐不仅帽子太多，而且连衣裙也不少。 （ 5 ）whether ... or ... 后面可跟不定式、句子以及否定词 not。 He seemed undecided whether to go or (to) stay. （连接不定式） 他似乎还没有决定是去还是留。 She always tells me whether my pictures are good or not. （连接句子及否定词 not） 她总是向我指出我的画是好还是不好。 1. Yeah, it’s not only light and strong, but stylish as well. 48 The one who decides whether you have a good life or not is you.（连接句子及否定词 not） 决定你是否拥有美好人生的人是你自己。 （ 6 ）关联连词后面连接的成分应该是一致的。也就是说，关联连词后一般都跟相同词性 的词。 1. Yeah, it’s not only light and strong, but stylish as well. 2. Practise grammar according to the example. EXAMPLE: It rains here in winter. It snows here in winter, too. A: Does it rain or snow here in winter? B: It both rains and snows here in winter. 变换： It does not rain here in winter. It does not snow here in winter, either. A: Does it rain or snow here in winter? B: It neither rains nor snows here in winter. (1) He eats fish. He eats chicken, too. (2) She swims on the weekend. She runs on the weekend, too. A: Does he eat fish or chicken? B: He eats both fish and chicken. A: Does he eat fish or chicken? B: He eats neither fish nor chicken. A: Does she swim or run on the weekend? B: She both swims and runs on the weekend. A: Does she swim or run on the weekend? B: She neither swims nor runs on the weekend. 2. Practise grammar according to the example. 51 (3) He drives a car. He rides a bike, too. (4) Diana cooks the dinner. She cleans the house, too. A: Does he drive a car or ride a bike? B: He both drives a car and rides a bike. A: Does he drive a car or ride a bike? B: He neither drives a car nor rides a bike. A: Does Diana cook the dinner or clean the house? B: She both cooks the dinner and cleans the house. A: Does Diana cook the dinner or clean the house? B: She neither cooks the dinner nor cleans the house. 2. Practise grammar according to the example. 52 (5) She loves dogs. She loves cats, too. A: Does she love dogs or cats? B: She loves both dogs and cats. A: Does she love dogs or cats? B: She loves neither dogs nor cats. 2. Practise grammar according to the example. colourful /ˈkʌləfl, 美 ˈkʌlərfl/ adj. 颜色鲜艳的 comfortable /ˈkʌmftəbl, 美 ˈkʌmfərtəbl/ adj. 舒适的，使人舒服的 creative /kriˈeɪtɪv/ adj. 有创意的；创造性的 design /dɪˈzaɪn/ n. 设计 medicine /ˈmedsn, 美 ˈmedɪsn/ n. 药；医学 package /ˈpækɪdʒ/ n. 盒，包，袋，包装好的东西 pollution /pəˈluːʃn/ n. 污染 recycling /ˌriːˈsaɪklɪŋ/ n. 回收利用 Chinese herb 中草药 design award 设计奖 industrial design 工业设计 leftover medicine 剩余药材 UNIT 5 Brand Story 2. In your opinion, which features below are important for a successful brand. Choose three most important ones: _____________________________________ . 1. Write down three brands that you like most: A. _____________________________________ B. _____________________________________ C. _____________________________________ In the hearts of Chinese people, there are some special national brands known for their long history. These brands, called China Time-honoured Brands, tell stories of tradition, craftsmanship, and innovation. Tradition acts like a bridge connecting the past and present. For hundreds of years, these brands have followed ancient methods of making things, passed down from one generation to the next. Rongbaozhai, with its centuries-old heritage, has been preserving the art of traditional Chinese calligraphy and painting since 1672. This shop is a treasure chest of history, keeping alive the ancient styles and techniques of Chinese art. Craftsmanship is about making something with great care and skill. Wuyutai is known for its special tea, especially jasmine tea. This tea is famous for its long-lasting fragrance, rich taste, and clear colour. The way Wuyutai makes its tea is so special that its tea-making method is protected as a national treasure of China. For over 100 years, it has followed the same steps to make sure its tea maintains its authentic flavour. Wuyutai works hard to make sure every cup of tea is perfect, showing Innovation involves finding new ways to share old things with more people, especially young people. Neiliansheng makes traditional Chinese shoes and has found creative ways to become more popular. It has worked with famous movies, TV shows, and big brands to create stylish traditional Chinese shoes. This has helped more people, especially young ones, to notice and like its shoes. Even as the world changes, these brands have stayed important by holding on to their traditions, showing excellent craftsmanship, and being open to new ideas. They tell us that it’s possible to respect the past while looking forward to the future. its love and respect for tea making. 1. Read and answer the questions. What is the name given to the special brands known for their long history in China? What has Rongbaozhai been preserving since 1672? What is Wuyutai famous for? What does Neiliansheng make? Question Answer China Time-honored Brands. The art of traditional Chinese calligraphy and painting. Its special tea, especially jasmine tea. Traditional Chinese shoes. 2. Read and decide whether the following statements are true or false. Rongbaozhai has been preserving the art of traditional Chinese calligraphy and painting for over three centuries. Wuyutai’s tea-making process is not protected as a national treasure. Wuyutai has changed its tea-making process frequently over the past 100 years. Neiliansheng has worked with famous movies and TV shows to create new shoe styles. China Time-honoured Brands are known only for keeping old traditions, but not for innovation. Statement True/False ( √ /× ) × √ × × √ 3. Please give a brief description of your favourite brand. My favourite brand is _____________ . It is a _____________ (type of products they make, like clothes, shoes, sports equipment) brand. This brand started in ________ (year). It is from _____________ (country). People like it because it is ________________________ (what makes it good? e.g., quality, style, etc.). One special thing about this brand is ________________________ . I like it because _________________________________ (reason you like this brand). the USA 1964 sportswear its slogan “Just do it’" fashionable and high quality Nike the shoes are comfortable and cool Dawei is telling the brand story of Huawei to his foreign classmate Linda. Linda: Do you know what the name Huawei means? Dawei: Sure, Huawei comes from the slogan “Zhonghua youwei”, that is, “China has promise”, and it is also translated as “splendid achievement”. Linda: That’s a powerful brand name. Why did Huawei choose this name for its company? Dawei: It wanted a name that shows its goal to bring great technology from China to the world. Linda: So, the name carries a bigger message than just being a tech brand? Dawei: Exactly. It aims to showcase Chinese innovation on a global stage. Linda: That’s ambitious. Has Huawei lived up to this name? Dawei: Definitely. It has become a global tech giant, known for its smartphones and technology solutions. Linda: So, there’s a lot behind the name, more than just being a tech brand. Dawei: Right. It has made “splendid achievements”. 1. Listen and complete the information. The brand name of Huawei comes from a ________________ , meaning “China has promise”, and is also ________________ as “splendid achievement”. The company chose this name to show its aim to bring Chinese technology to the ________________ . Huawei has reached its goal by becoming a global tech ________________ , known for making ________________ and other tech products. giant world smartphones slogan translated 2. Imitate and talk. Situation: You are sharing with your classmates your favourite brand and the story behind it. You may use What does the brand name mean? It means ... Sure/Definitely/Exactly! Why did they choose this name? The name carries a bigger message. Has it lived up to the name? It is more than just being a ... China Time-honoured Brand 中华老字号 1. These brands, called China Time-honoured Brands , tell stories of tradition, craftsmanship, and innovation. 中华老字号是指历史悠久，拥有世代传承的产品、技艺或服务，具有鲜明的中华民族传统文化背景和深厚的文化底蕴，取得社会广泛认同，形成良好信誉的品牌。其主要集中在工商业、手工业、医药、饮食业、食品、民间艺术及文化艺术领域。这些品牌不仅传承了传统的工艺，还不断创新，将古老文化与现代生活相结合。 2. Wuyutai is known for its special tea, especially jasmine tea. 茉莉花茶主要产于福州，在北京等北方城市尤为流行，因其芳香和清新的口感而被 广泛饮用。中国的茶文化历史悠久，主要的茶类包括绿茶（ green tea）、红茶（black tea）、 乌龙 茶（ oolong tea）、 白 茶（ white tea）、 黑 茶（ dark tea）和 黄 茶（ yellow tea），每种茶都有其独特的风味和产地，在不同地区有着广泛的受众。 jasmine tea 茉莉花茶 so ... that/such ... that 如此……，以至于 3. The way Wuyutai makes its tea is so special that its tea-making method is protected as a national treasure of China. so + 形容词 / 副词 + that 的结构。 She speaks so quickly that I can hardly understand her. 她说话快极了，我几乎听不懂。 such + 名词 + that 的结构。 He told such an interesting story that everyone listened carefully. 他讲的故事有趣极了， 大家 都听得很认真。 4. It has worked with famous movies, TV shows, and big brands to create stylish traditional Chinese shoes. stylish 由“style（风格） + 后缀 -ish（具有……特征的）”构成。名词或形容词的末尾 加上后缀 -ish 可形成新的形容词；-ish 具有多重含义，可表示“具有……性质的，类 似……的，有点……的”等。 The cafe is stylish. 这家咖啡厅很有格调。 She looks thirtyish. 她看起来三十岁左右。 He is childish sometimes. 他有时候有些孩子气。 stylish 软时髦迷人的，漂亮的 1. Rongbaoz hai, with its centuries-old heritage, has been preserving the art of traditional Chinese calligraphy and painting since 1672. Craftsmanship is about making something with great care and skill. with结构 with 后接复合宾语，其中宾语与宾语补足语在逻辑上有主谓关系。该结构在句中通常作状语。 （ 1 ）with 表示“某人有某种生理特征”“某物伴随着某人或由某人携带着”。 The man with long hair is supposed to be a poet. 那个留着长发的男子想必是个诗人。 The woman with the brown handbag and long umbrella is a famous novelist. 那个手里拿着棕色手提包和长柄伞的女人是位著名的小说家。 （ 2 ）with 表示“随着，与……同时”，它表示“随着某种情况而发生另一种情况”。 The weather changes with the seasons. 天气随着季节而变化。 With the approach of the Winter Solstice, the weather turned colder. 随着冬至的到来，天气越来越冷了。 （ 3 ）with + 名词 + 形容词 / 副词。 He used to sleep with all the windows open. 他以前常开着窗子睡觉。 Don’t talk with your mouth full. 满嘴食物时不要讲话。 With John away, we’ve got more room. 约翰不在，我们就有了更多的地方。 （ 4 ）with + 名词 + 介词短语。 With makeup on her face, she felt more confident as she walked into the interview room. 脸上化了妆后，她走进面试室时感到更加自信。 1. Rongbaoz hai, with its centuries-old heritage, has been preserving the art of traditional Chinese calligraphy and painting since 1672. Craftsmanship is about making something with great care and skill. 2. Practise grammar according to the example. EXAMPLE: have more space—Jane is away A: We can have more space because Jane is away. B: Yes, with Jane away, we can have more space. 2. Practise grammar according to the example. (1) finish the cleaning sooner—Jim and Tim are helping us (2) have more fresh air—the windows are open A: We can finish the cleaning sooner because Jim and Tim are helping us. B: Yes, with Jim and Tim helping us, we can finish the cleaning sooner. A: We can have more fresh air because the windows are open. B: Yes, with the windows open, we can have more fresh air. 2. Practise grammar according to the example. (3) win more matches—Jordan joins in our team (4) relax—the holiday comes up A: We can win more matches because Jordan joins in our team. B: Yes, with Jordan joining in our team, we can win more matches. A: We can relax because the holiday comes up. B: Yes, with the holiday coming up, we can relax. 2. Practise grammar according to the example. (5) carry the box easily—the box is empty A: We can carry the box easily because the box is empty. B: Yes, with the box empty, we can carry the box easily. brand /brænd/ n. 品牌 goal /ɡəʊl/ n. 目标，目的 innovation /ˌɪnəˈveɪʃn/ n. 创新 maintain /meɪnˈteɪn/ v. 保持，维持 national /ˈnæʃnəl/ adj. 国家的 perfect /ˈpɜːfɪkt, 美 ˈpɜːrfɪkt / adj. 完美的 special /ˈspeʃl/ adj. 特别的，独特的 tradition /trəˈdɪʃn/ n. 传统 live up to (one’s name) 不负盛名；配得上某人的名声或称号 make sure 确保 pass down 传承 time-honoured brand 老字号，历史悠久的品牌 null Other 158760.0 null Other 83088.0 null Other 141216.0 null Other 92112.0 null Other 161088.0 null Other 70584.0 $