Unit 3 Shopping Culture Understanding课件2025-2026学年中职英语高教版（2023修订版）基础模块1

Unit 3 Shopping Part 4 . Culture Understanding 学习目标： 1.能熟练掌握并运用本单元的单词及短语 2.能读懂有关家乡特色产品的社会文化类文章 3.通过阅读家乡特色类文章，培养爱乡之情，更好的回报家乡 复习巩固 Ⅰ.重点词汇 1．modern adj. 现代的；时髦的 2．recent adj. 近来的；新近的→recently adv. 最近 3．encourage vt. 鼓励；促进；支持 4．discount n. 折扣 v. 打折扣 5．in­store adj. 商店内的 6．silk n. 丝绸 7．beverage n. 饮料 8．feature n. 特色，特征 9．promote vt. 促进；提升 10．customer n. 顾客 Culture Understanding Online Shopping Days The Internet is changing the way we shop. For most of the modern history, people went to markets, stores and malls to get what they wanted. But in recent years, more and more people choose to go shopping on the Internet. To encourage online shopping, some online stores offer huge discounts on special days of the year, and some of these special days have become big shopping days for people around the world. Big Shopping Days in the Wes One of them is the Black Friday shopping day. It is the day after Thanksgiving. It has long been a big in-store (商店内的) shopping day of the year in Western countries. Since 2019, it has also become the biggest online shopping day in the United States. Cyber (网络的) Monday is another huge online shopping holiday in the West. It is on the Monday after the Thanksgiving weekend. 6 Culture Understanding Online Shopping Days Double Eleven and 6.18 in China Double Eleven is one of the best-known online shopping days in China. It began in 2009 and is set on November 11th every year. 6.18 is China’s mid-year (年中的) online shopping event. The first 6.18 was on June 18th, 2010. Today, Double Eleven and 6.18 are two of the largest online shopping days in the world. Think about What do you think about these big online shopping days? Why? 在中国的双十一和6.18这种大型网购日，同学们如何理性购物呢？ 重点、要点、难点解析 1．recent adj. 近来的；新近的 In recent years，more and more people choose to go shopping on the Internet.近年来，越来越多的人选择在网上购物。 小试牛刀 1.I haven't seen him__________． 我最近没有看到他 recently 2．encourage vt. 鼓励；促进；支持 To encourage online shopping，some online stores offer huge discounts on special days of the year，and some of these special days have become big shopping days for people around the world. 为了鼓励网上购物，一些网上商店在一年中的特殊日子提供巨额折扣，其中一些特殊日子已成为世界各地人们的大型购物日。 重点、要点、难点解析 小试牛刀 2．On video，Doctor Zhong Nanshan ________ teenagers to study hard in the first lesson of this term. A．allowed B．trained C．encouraged D．appeared 解析：C　句意：在视频上，钟南山医生在这学期的第一课上鼓励青少年们努力学习。allowed允许；trained训练；encouraged鼓励；appeared显得。根据句意理解及空格后to study hard 可知，空格表达的是“鼓励”，故选C。 回顾总结 1．recent adj. 近来的；新近的 recent years 近些年 recently adv. 最近 2.encourage vt. 鼓励；促进；支持 encourage sb to do sth 鼓励某人做某事 Ⅱ.重点词块 1．more and more　 　 越来越多 2．as well as 既……又，和…… 一样，也，而且 3．shopping cart 购物车 4．original price 原价 132263.05 $