Unit 4 Corporate Culture课件2025-2026学年中职英语高教版（2023修订版）拓展模块

Corporate Culture Unit 4 英语 拓展模块（高教版2023修订版） 1 understand how corporate culture shapes a company understand talks about choosing appropriate products ask for and give information about corporate culture understand a passage explaining corporate culture write a business invitation letter Learning Objectives 2 Listening and Speaking Reading Writing Language Practice Culture Understanding Self-Assessment CONTENTS 3 Listening and Speaking 4 1. Listen and match. 听录音，将下列企业与其特点匹配。 1) Quanjude Roast Duck Restaurant 2) Garden Hotel 3) NFD 4) BYD A. good service B. focusing on product design C. long history and special cooking method D. going forward and aiming high Scripts 录音原文 5 Script 录音原文 Dialogue 1 W: Wow, this roast duck is so delicious! M: Yes. Quanjude Roast Duck is one of China’s time-honored brands. W: What makes it so famous? M: Its special way of cooking and long history make it well known. Go back 返回 6 Script 录音原文 Dialogue 2 M: How is your trip, Mary? W: Terrific! Staying at the Garden Hotel impressed me most. M: Anything special? W: Yes. Their service makes me feel at home. M: Good. I’d like to try this hotel too. Go back 返回 7 Script 录音原文 Dialogue 3 W: I heard you’ve got a new job recently. M: Yes. I’ve worked as a product designer at NFD for 2 months. W: Why did you choose this company? M: Well, NFD focuses on product design. It’s a great place to develop the skills I need. Go back 返回 8 Script 录音原文 Go back 返回 Dialogue 4 W: Have you heard of BYD? M: The car company? W: Yes. I wonder what the key to its success is. M: Well, BYD believes true greatness can be achieved by going forward and aiming high. 9 2. Listen and choose. 听录音，选择正确答案。 2) What is Mr. Black interested in? A. Modern art of China. B. Chinese economy. C. Chinese culture and history. D. Natural scenery in China. 1) What will Mr. Johnson do next week? A. He is going to visit his friend, Mr. Black. B. He is going to visit Mrs. Johnson who works at BNG. C. He is going to have a meeting with the secretary of BNG. D. He is going to have a meeting with the general manager of BNG. 3) What are the Palace Museum’s cultural and creative products? A. Ancient objects in the Palace Museum. B. Souvenirs of the Palace Museum. C. Products made in the Palace Museum. D. Books about the history of the Palace Museum. 10 2. Listen and choose. 听录音，选择正确答案。 4) What gifts does the man suggest buying? A. A book and a pen. B. A notebook, a pen, and a bookmark. C. A pen and a notebook. D. A notebook and a bookmark. 5) When will the secretary buy the gifts for Mr. Black? A. This afternoon. B. Next week. C. This weekend. D. Immediately. Scripts 录音原文 11 Script 录音原文 W: Mr. Johnson, this is the schedule for your visit to BNG next week. Would you like to have a look? M: OK. How about the meeting with Mr. Black, their general manager? W: I’ve discussed the schedule with his secretary, and everything is settled. M: That’s good. Have you prepared any gift for him? W: I haven’t decided yet. Could you give me some suggestions? M: Well, Mr. Black has worked in China for many years. He is interested in Chinese culture and history. W: So, we should buy something with Chinese characteristics. M: Yes. And I think the Palace Museum offers some great cultural and creative products. 12 W: Oh, I didn’t know that. What are they? M: They’re nice-looking souvenirs of the Palace Museum. W: I see. M: And there are many choices, such as notebooks, pens, and bookmarks. W: Sounds great. These kinds of products really bring Chinese culture to life. I think Mr. Black will love them. M: Yes. I think a notebook and a bookmark would be perfect. W: OK. I’ll get the gifts ready this afternoon. Thank you very much! Script 录音原文 Go back 返回 13 3. Listen and complete. 听录音，完成 Smart-Tech 公司的信息表。 Smart-Tech Main Products Mobile phones New Model Phones with 1)　　　　　　 technology in them, having 2)　　　　　　 speed Internet Slogan Help 3)　　　　　　 connect to 4)　　　　　　 better. 5G high people the world Scripts 录音原文 14 Script 录音原文 W: Good morning, sir. What can I do for you? M: Good morning. There is something wrong with my phone. It powers off for no reason and I missed a very important phone call from my boss yesterday. W: Oh, that’s terrible! It seems that you need to get a new phone. M: Yes. That’s why I’m here. But it is hard to decide which one to choose. W: It depends on what function you think is the most important. M: I use the Internet a lot on my phone. The speed of the Internet is the most important thing for me. W: Then this model from Smart-Tech may be a good choice. It can meet your needs. 15 Script 录音原文 Go back 返回 M: Really? I’ve used a Smart-Tech phone before, but I don’t think it was fast. W: Oh, this one is different. It has the 5G technology in it. With this technology, you can surf the Internet with a much higher speed. M: Wow, sounds nice. W: Yes. Their slogan is “Help people connect to the world better.” M: Cool. W: And the company has been working very hard to put it into practice, and that’s why their phones are so popular. 16 4. Complete and speak. 选择合适的内容补全对话并跟读。 �� Wow, so CBS has followed the style for about 70 years. 🅑 Do all the CBS stores look the same? 🅒 We begin by making sure they understand the values of our company. 🅓 May I ask where the style came from? 🅔 You mean people share the same ideas? W: Good morning, Mr. Jones. I’m with China Business Weekly. Would you please give me a brief introduction to your company? M: Sure. CBS is a world-famous furniture retailer. We now have 150 stores around the world. W: 1) . M: Well, in terms of the general style they’re all the same, although in different countries we may add or change things to match the local cultures. B 17 4. Complete and speak. 选择合适的内容补全对话并跟读。 W: You mean the general style of simplicity? M: Yes, exactly. W: 2) . M: It goes back to Mr. David Smith who established CBS in the 1950s. He believed beauty lay in simplicity. W: 3) . M: You’re right. D A 🅐 Wow, so CBS has followed the style for about 70 years. 🅑 Do all the CBS stores look the same? 🅒 We begin by making sure they understand the values of our company. 🅓 May I ask where the style came from? 🅔 You mean people share the same ideas? 18 4. Complete and speak. 选择合适的内容补全对话并跟读。 W: How does CBS do marketing in different countries? M: That’s a good question. I have been working at CBS for 15 years in Italy, Canada, and China, and what surprises me most is how much people have in common. W: 4) . M: Yes. For example, Eastern countries and Western countries are very different in terms of their cultures, but the idea of simplicity is enjoyed by consumers in every country. E 🅐 Wow, so CBS has followed the style for about 70 years. 🅑 Do all the CBS stores look the same? 🅒 We begin by making sure they understand the values of our company. 🅓 May I ask where the style came from? 🅔 You mean people share the same ideas? 19 4. Complete and speak. 选择合适的内容补全对话并跟读。 W: How do you manage more than 3,000 employees around the world? M: 5) . This is very important. W: Will the values affect their development in the company? M: Yes. It has a major influence. 🅐 Wow, so CBS has followed the style for about 70 years. 🅑 Do all the CBS stores look the same? 🅒 We begin by making sure they understand the values of our company. 🅓 May I ask where the style came from? 🅔 You mean people share the same ideas? C 20 5. Act and practice. 选择一个情境，和同伴编排并表演对话。 Situation 1 Lily is a vocational school student. She will graduate this year and is eager to learn something about working in IT. Joe works at an IT company. Now he is talking to Lily about it. • Always keep on exploring new technology. • Always work in teams. • Should be very careful. • Never be afraid of failures and challenges. 21 5. Act and practice. 选择一个情境，和同伴编排并表演对话。 Henry, a reporter at China Weekly, is preparing for a report about MIC, an IT company. He is interviewing Jack, the spokesman of MIC. Situation 2 • Key values: create value by offering new products • Practice: encourage employees to find out customers’ needs; work in teams to develop new technology to satisfy customers’ needs; provide high quality products and good services 22 Reading 23 6. Read and match. 读下面四段有关企业文化的介绍，将其与相应的企业匹配。 Our company focuses on providing the best service by delivering parcels fast and safely to customers. We believe that a company shouldn’t only think about making money. We’d like to develop a long-term business and aim to make people’s life more convenient with our best service. 1 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company 24 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company The story of our company began in a humble garage, with three friends working day and night. It has been imagination and hard work that have kept us going forward to become the best in the field of smartphones. It’s impossible to sum up everything in a single article, but passion has been one of the most important factors. 6. Read and match. 读下面四个文本，为其匹配恰当的标题。 2 25 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company Our corporate culture is centered on our customers because we believe that customer satisfaction is our success. As you know, we don’t just sell coffee. We sell an experience. We keep our stores open late at night because we want our customers to know there will always be a place for them to sit down and have a cup of coffee. 6. Read and match. 读下面四个文本，为其匹配恰当的标题。 3 26 4 The history of our company is not long but we have got hundreds of millions of users in China. We have invested a lot in technology and actively taken part in the development of the Internet industry. Our goal is not just developing technology but enriching the lives of our users with it. 6. Read and match. 读下面四个文本，为其匹配恰当的标题。 A. an IT company B. an express mail service company C. a coffee chain D. a cell phone company 27 7. Read and choose. 读有关企业文化的介绍，选择正确答案。 Corporate culture is the term that describes the values held in common within a company. The culture affects the attitude of employees and the way they work. The following aspects are all related to corporate culture. Vision A great culture starts with a vision statement, which guides a company’s values and provides it with purpose. Good vision statements will help employees make the right decisions. Values A company’s values are the most important part of its culture. If the vision statement shows the company’s purpose, the values will tell employees how to achieve it. 28 Practices Values are of little importance unless they are put into practice. If a company takes providing best services as one of its key values, it may have related requirements or policies to encourage employees to do it. People No company can build a culture successfully without people who share its values and have the ability to carry them out. People are willing to stick with cultures they like, so most companies employ those who are not just talented but also fit for the corporate culture. 7. Read and choose. 读有关企业文化的介绍，选择正确答案。 29 History Many businesses establish company museums to keep the company’s history alive. These museums aim not only to tell past stories, but also to help employees better understand the company’s culture and hold onto it. Place Place shapes culture. It is true that the location, construction, and decoration of the workplace have an influence on the values and behaviors of people who work there. 7. Read and choose. 读有关企业文化的介绍，选择正确答案。 30 7. Read and choose. 读有关企业文化的介绍，选择正确答案。 2) What is the most important part of corporate culture? A. The values. B. The people. C. The history. D. The vision. 1) What is corporate culture? A. The books and videos about a company. B. The values everyone in a company believes in. C. The history of a company. D. The rules all staff follow. 3) If a company takes providing best services as its key value, what is it likely to require its employees to do? A. Ask customers to wait when they are busy. B. Ask employees to learn corporate culture. C. Never argue with customers. D. Encourage employees to create new products. 31 7. Read and choose. 读有关企业文化的介绍，选择正确答案。 5) Why do some companies establish company museums? A. To sell their products. B. To make the workplace more interesting. C. To employ more talented people. D. To make good use of their history. 4) A company always prefers to choose people who 　　　　. A. are creative B. have finished their internship C. have graduated from college D. share its values 32 企业文化是描述企业内部共同秉持的价值观的术语。企业文化会影响员工的态度和工作方式。以下这些方面都与企业文化相关。 愿景：一种伟大的文化始于一个愿景宣言，它是企业价值观的指引并为其提供目标。优秀的愿景宣言有助于员工做出正确的决策。 价值观：公司的价值观是其文化最重要的组成部分。如果企业的愿景宣言表明了公司的目标，那么价值观就会告知员工该如何实现目标。 7. Read and choose. 参考译文 参考译文 实践：价值观只有付诸实践才有意义。如果一家企业以提供最佳服务作为其核心价值之一，那么它可能会有相关的要求或政策去鼓励员工这样做。 人员：任何一家企业想要成功建设企业文化，都需要能共享并践行其价值观的人员。人们愿意坚守自己喜欢的文化，所以大多数企业在招聘时都会选择那些不仅有才华，而且与企业文化合拍的人。 7. Read and choose. 34 参考译文 历史：许多企业设立博物馆来延续其历史。这些博物馆不仅旨在讲述企业过往的故事，更致力于帮助员工更好地理解并坚守企业文化。 场地：场地塑造文化。工作场所的地理位置、建筑形制和装修风格确实会对在此工作的人的价值观和行为产生影响。 7. Read and choose. 8. Read and complete. 再读关于企业文化的介绍，补全下面的信息表。 Corporate Culture Vision Guide a company’s 1)　　　　 and provide it with purpose. Values Tell employees how to 2)　　　　 the company’s purpose. Practices Values will be of little 3)　　　 　 if they are not put into practice. People People who 4)　　　　 the company’s values and have the ability to 5)　　　　 them out are necessary for building corporate culture. History Use the company’s history to help employees better understand and 6)　　　 　 its culture. Place 7)　　　　 , construction, and 8)　　　 　 of the workplace have influence on employees’ values and behaviors. values achieve importance share carry hold onto Location decoration 36 Writing 37 Dear Ms. Fellini, On behalf of the organizing committee, I would like to invite you to the 20th Harbin International Trade Fair. This year’s event is going to be held from June 15 to 19 in Harbin International Exhibition Center. During the fair, a series of business activities will be held. It will be a good opportunity to meet Chinese and international partners with products and services up to your expectation. You can go to our website to learn more about the fair and register. 9. Read and match. 读下面的邀请函，将邀请函的结构名称与相应内容匹配。 1） 2） salutation opening signature job title opening more information salutation closing 3） more information 38 We do hope your schedule will allow you to accept our invitation. Look forward to seeing you at the fair. Yours respectfully, Liu Qianwen President Organizing Committee of the 20th Harbin International Trade Fair 9. Read and match. 读下面的邀请函，将邀请函的结构名称与相应内容匹配。 4） 5） closing signature 6） job title signature job title opening more information salutation closing 39 10. Read and complete. 再读上面的邀请函，完成其关键信息的备忘录。 Event Date Place Activities Reasons for attending 1) . 2) . 3) . A series of 4) . Meet 5) . with products and services up to your expectation. The 20th Harbin International Trade Fair June 15 to 19, this year Harbin International Exhibition Center business activities Chinese and international partners 40 11. Read and complete. 根据下面的备忘录，完成给卡特先生的邀请函。 Event The 20th China International Fashion Fair Date and Time March 27 to April 2, this year Place Shenzhen Exhibition and Convention Center Activities Fashion shows and fashion forums Reasons for Attending Make brands better known and find new business partners Organizer Organizing Committee of the 20th China International Fashion Fair 41 Dear Mr. Carter, On behalf of the organizing committee, I would like to invite you to 1) 　 　 　. 　 . This year’s event is going to be held 2) 　　. 　 　 in 3)　　　　　 　 　. During the fair, 4)　　　　 　　　 will be held. It will be a good opportunity to 5)　　　　　 　. You can go to our website to learn more about the fair and register. 11. Read and complete. 根据下面的备忘录，完成给卡特先生的邀请函。 the 20th China International Fashion Fair from March 27 to April 2 Shenzhen Exhibition and Convention Center fashion shows and forums make your brand better known and find new business partners 42 We do hope your schedule will allow you to accept our invitation. 6)　　 　 　. 　 . 7)　　　　 　　　, Tan Jun Marketing Director 8) .　　　　　　　 Yours respectfully New mail Look forward to seeing you at the fair Organizing Committee of the 20th China International Fashion Fair 11. Read and complete. 根据下面的备忘录，完成给卡特先生的邀请函。 43 Language Practice 44 12. Read and match. 根据句意将左右两栏匹配，组成完整的句子。 1) What we want to know 2) That he found out a more efficient way to serve customers 3) Whether they will support us 4) What worried the manager most A. is still a problem. B. is how to establish a powerful corporate culture. C. surprised us most. D. that their company always focuses on providing the best service. 5) It is reported E. was that few people agree with the company’s values. Subjective Clauses 45 12. Read and match. 根据句意将左右两栏匹配，组成完整的句子。 Objective Clauses 6) Mr. Anderson suggested 7) The group leader taught us 8) The reporter asked me 9) The HR manager wanted to know A. where she should go to have the employee training. B. when we established the company. C. that we should put the values into practice. D. whether Jimmy could begin to work the next day. 10) The new saleswoman asked E. how we could better cooperate with each other. 46 Many people know 1)　　　　 (what / that) the logo of WK Computer is a computer screen with a book in it, but few people know the story behind it. In fact, it was Allen Brown, 2)　　　 (who / which) was the co-founder of the company, designed the company’s first logo. 3)　　　　 (What / That) he designed was rather a picture than a logo. It showed 4)　　　　 (that / which) a person was reading a book under a big tree. This logo was only used on the company’s first product. The CEO of the company Stephen Jacob felt 5)　　　　 (that / what) it was too complicated. It was a big problem 6)　　　 (that / what) people could not recognize the details of the drawing unless it was large enough. that who What that that 13. Read and complete. 选择合适的连接词补全有关企业标志的介绍。 that 47 Jacob decided to redesign the logo. He found a designer and asked him 7)　　　　 (whether / why) he could design a new logo for his company. The logo the designer created was a simple shape of a computer screen in rainbow colors with a book in it. When the designer was asked 8)　　　　(why / whether) he designed the logo like that, he explained 9)　　　　(that / what) he wanted to express through this logo was wisdom and knowledge. Ten years later, the CEO decided 10)　　　　 (that / how) they should have a more modern logo. The new logo used the same shape of a computer screen with a book in it, but the colors of a rainbow were changed to a single color. 13. Read and complete. 选择合适的连接词补全有关企业标志的介绍。 whether why what that 48 It is known 1)　 　 YumNoodles is a successful fast food service brand with more than 2,000 restaurants all over the country. But few people know 2)　 　 it was only a small noodle restaurant at the very beginning. This small restaurant was started in 1986 as a family business. It was Li Nan, the founder of YumNoodles Corporation 3)　 　 discovered it. 　　　　 14. Read and complete. 选择正确答案补全有关企业发展历程的介绍。 1) A. whether B. why C. where D. that 2) A. that B. why C. where D. whether 3) A. what B. which C. how D. who A　 D D 49 4)　 　 impressed him most was that such a small restaurant could produce huge quantities of food at low prices. It was obvious 5) the convenient fast food service they provided for customers made them successful. Li Nan realized 6)　 there would be a bright future in their restaurant concept. He decided 7)　　　 he would buy the restaurant and open a franchise (连锁店). 14. Read and complete. 选择正确答案补全有关企业发展历程的介绍。 4) A. Whether B. What C. That D. Why 5) A. who B. whose C. what D. that 6) A. when B. whether C. how D. that 7) A. who B. that C. when D. what D B D B 50 It was said 8)　　　 he opened the first YumNoodles franchise on September 1, 1990 and launched the YumNoodles Corporation in the same year. Then, everybody knows 9)　　　 the business of the corporation has expanded very fast. 10)　　　 makes YumNoodles one of the most popular family restaurants is that they provide affordable food and good services to both children and adults. 14. Read and complete. 选择正确答案补全有关企业发展历程的介绍。 8) A. what B. how C. that D. who 9) A. if B. whether C. as if D. that 10) A. Why B. When C. That D. What D C D 51 1) — Do you have a logo for your company? — Yes, we have one since our company was 　　　　. A. begun B. established C. set D. constructed 2) — Why do you want to work at our company? — I like the 　　　　 of your company which guides your values. A. vision B. technology C. saying D. characteristics 3) — What’s the key value of your company? — We 　　　　 on providing the best service to customers. A. focus B. put C. aim D. pay attention 15. Read and choose. 选择恰当的词语补全对话。 52 4) — How do you manage more than 300 employees of your company? — We trained them to 　　　　 the values of our company at work. A. put out B. work out C. take out D. carry out 5) — What kind of employees do you prefer? — I think people who are talented and 　　　　 our culture are the best. A. suit for B. fit for C. match for D. agree 15. Read and choose. 选择恰当的词语补全对话。 53 Mr. Brown: I hope you can give me some advice on how to 1)　　　 　 a more powerful corporate culture. Ms. Lee: No problem. What have you got already? Mr. Brown: We have got a(n) 2)　　　　 statement and the key values. Ms. Lee: That’s good. They are very important. A good vision statement will help employees make right 3)　　 　　. Mr. Brown: Yes, but I’m worried that people can’t keep the culture in mind at work. establish carry out benefit vision decision influence practice fit for 16. Read and complete. 用所给单词或短语的正确形式补全对话。 establish vision decisions 54 establish carry out benefit vision decision influence practice fit for Ms. Lee: I know. Corporate culture will not have great 4)　 　.on people if you do not put it into 5)　　　 　. Mr. Brown: You mean we should make some policies to encourage people to 6)　　　 　 the values? Ms. Lee: Yes, and it is important for you to find those who are 7)　　　　 your culture. Mr. Brown: Thank you very much. Your suggestions are very helpful. Ms. Lee: My pleasure. I’m sure your company will 8)　　 　. a lot from a great corporate culture. 16. Read and complete. 用所给单词或短语的正确形式补全对话。 influence practice carry out fit for benefit 55 Culture Understanding 56 Culture Understanding Corporate culture is the values and beliefs that a company develops over time. The purpose of corporate culture is to improve a company’s mission and strategies and to influence employee behavior, honesty, and compliance (服从). Generally, corporate culture comes from a company’s top management. A company’s corporate culture can go beyond the walls of the business. When customers consider a company to be honest, they are more likely to choose its products over its competitors’. 57 Culture Understanding Employees in a company’s customer service department can also present positive corporate culture to their customers. In this case, the culture creates a link between the company’s employees and its customers. How customers react is often a direct result of the company’s corporate culture. A company’s corporate culture can also affect the quality of its products. Companies that prioritize profits may decide to use low-quality materials in their products and try to suggest that the products are of higher quality than they really are. This negative culture can result in lower brand loyalty (忠诚度) among customers. 58 2) The customer service department can 　　　　　　　. A. create a company’s culture B. show positive corporate culture to customers C. be a link between the company and its employees D. sell the company’s products 1) What is corporate culture? A. A set of policies of a company. B. The mission and strategies of a company. C. The way employees work with each other. D. The values and beliefs of a company. Read the passage and answer the questions. Culture Understanding 59 Discussion What corporate culture do you prefer and why? Culture Understanding 60 Self-Assessment 61 describe influence vision impressed form aims to 1) Corporate culture has a big       on employees’ work attitudes. 2) Strong leadership helps       a positive corporate culture. 3) Employees often       the company culture as supportive. 4) A shared       is key to a company’s long-term growth. 5) I’m        by the company’s teamwork culture. 6) The team-building event      help new employees understand the corporate culture. Read and complete the sentences. 用所给单词或词组补全句子。 Excellent: 5 or 6 Good: 3 or 4 Need to review: 2 influence form describe vision impressed aims to 62 Read and choose the correct answers. 选择正确答案补全句子。 Excellent: 5 or 6 Good: 3 or 4 Need to review: 2 1) It is obvious       teamwork plays an important role in achieving success. A. which B. what C. that D. how 2) The manager explained       all employees should follow the company’s core values. A. when B. why C. what D. where 3) Did you know       the new policy has been carried out? A. when B. what C. that D. which 63 Read and choose the correct answers. 选择正确答案补全句子。 Excellent: 5 or 6 Good: 3 or 4 Need to review: 2 4)      makes our corporate culture unique is the focus on continuous learning. A. That B. What C. Which D. It 5) The supervisor wants to know       to the customer last night. A. when did Mary reply B. when Mary reply C. when does Mary reply D. when Mary replied 6)      the employees act is a reflection of the corporate culture. A. How B. What C. That D. Which 64 Read and write. 根据所给情境进行写作。 假设你在New Star公司人力资源部工作。请根据以下信息，撰写一篇面向实习生的企业文化介绍。 65 Read and write. 根据所给情境进行写作。 写作要求 1. 说明企业文化的主 要内容； 2. 简述其目的和作用； 3. 长度80词左右。 Our Mission Use AI to help different industries and improve people’s life. Our Vision Establish our company as a global leader in AI. Core Values • Innovation: Think creatively and practice new AI ideas. • Customers Focus: Solve challenges and deliver value to ensure customer satisfaction. Behavior Rules • Teamwork: Work together effectively across departments. • Continuous Learning: Keep learning to stay updated with AI trends. We believe our corporate culture will keep our team energetic and help us achieve success in the AI industry. Words and Expressions corporate /ˈkɔː(r)pərət/ n. 企业 brand /brænd/ n. 品牌 impress /ɪmˈpres/ v. 给……留下深刻印象 focus /ˈfəʊkəs/ v. 聚焦 achieve /əˈtʃiːv/ v. 实现；获取 settle /ˈsetl/ v. 解决 characteristic /ˌkærəktəˈrɪstɪk/ n. 特征， 特点 souvenir /ˌsuːvəˈnɪə(r)/ n. 纪念品 slogan /ˈsləʊɡən/ n. 口号 simplicity /sɪmˈplɪsəti/ n. 简单；简约 establish /ɪˈstæblɪʃ/ v. 建造；建立 influence /ˈɪnfluəns/ v. / n. 影响 chain /tʃeɪn/ n. 连锁店 parcel /ˈpɑː(r)sl/ n. 包裹 humble /ˈhʌmbl/ adj. 不大的；普通的 67 factor /ˈfæktə(r)/ n. 要素；因素 invest /ɪnˈvest/ v. 投资 enrich /ɪnˈrɪtʃ/ v. 使……丰富 describe /dɪˈskraɪb/ v. 描述 vision /ˈvɪʒn/ n. 愿景；视力 purpose /ˈpɜː(r)pəs/ n. 目的 relative /ˈrelətɪv/ adj. 相关的 behavior /bɪˈheɪvjə(r)/ n. 行为 series /ˈsɪəriːz/ n. 系列 fashion /ˈfæʃn/ n. 时尚；时装 feel at home 感到放松、舒适 focus on 关注 aim to 旨在，为了 hold onto 抓紧；不放开 fit for 适合 Words and Expressions 68 117058.305 92370.18 85290.305 125522.805 135006.17 88503.68 69275.68 $