Unit 6 Lesson 3 The Advertising Game 课件-2025-2026学年高中英语北师大版选择性必修第二册

该高中英语课件围绕广告主题，聚焦广告相关词汇、语法及语篇理解，通过“Activate and Share”环节提问学生是否因广告购物并列出吸引点，激活已有经验，搭建学习支架，链接后续课文分析与语言知识学习。 其亮点在于融合语言能力（例句翻译、语法点如combine...with...讲解）、思维品质（小组讨论句子成分与结构）及学习能力（自主阅读与任务练习），如“思与议”让学生自主分析复合句，帮助学生提升语言运用与分析思维，教师可借助结构化资源高效开展教学。

Lesson 3 The Advertising Game UNIT 6 THE MEDIA Learning Objectives 01 I can master some important words and phrases in the context; 02 I can read for deep understanding and summarise information; 1. Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive? the product name the name of a company words of experts humorous language the concept of freedom pictures or images the unusual idea the design 由于，因为 导 自主阅读文章4-6段，划出下列句子，重点分析并翻译所划句子 小组讨论分析句子成分并翻译，各组完成后进行汇报 思与议 1.They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. 2.Their aim is to create something that has never been seen before and that people find interesting.By doing this, they hope to make people forget that someone is trying to sell them something! 3.For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people. 4.These advertisements have helped to increase public knowledge about topics that used to be ignored by most people, and this has made our society a better place for everyone. Because of the boost in advertising, people are used to seeing a high standard of visual design. 因为广告业的迅速发展，人们习惯于看到高水准的视觉设计。 Modern advertisements need something else to separate them from their competitors. 现代广告需要另外一些东西，以便将它们与其他竞争者区别开来。 be used to doing 习惯于 separate... from... 把…与…区别开来 para4 To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they“must have the product”. For example, some advertisements may suggest (that buying a car can make you free.) 例如，一些广告可能会暗示买车能让你自由。 stand out 突出；出色 stand for 主张，代表；容忍 shand by 袖手旁观 combine...with...：把...与...结合起来 that引导的宾语从句 That is, they use the concept of freedom to sell the car. Other common ideas include happiness, wealth and success. 也就是说，广告代理公司借用自由的概念销售汽车。其他常见概念销售包括幸福、财富和成功。 In fact, in the world of advertisements, such content is as old as advertising itself. 事实上，在广告界，这些概念和广告业一样历史悠久。 as...as... 和...一样... For many of today’s advertisers, repeating old ideas is not a successful approach. Ideas (that would work in the past genuinely) are not as effective now. 对很多今天的广告商而言，重复旧的想法并不是一个成功的方法。过去可行的想法，放到现在并不一定有效。 对……而言 动名词作主语 定从 奏效；起作用 para5 They realise (that it does not matter how attractive the idea linked with the product is) —most people know and anticipate that the main purpose of the advertisement is to make customers buy the product.  他们意识到与产品关联的想法有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。 宾从 形主 真主，how引导主语从句 过去分词做后置定语 how +adj. +主 +谓 4．They realise that it does not matter how attractive the idea linked with the product is—most people know and anticipate that the main purpose of the advertisement is to make customers buy the product. [句式分析]　此句为________句。it是________，_____引导的从句是真正的主语。linked with the product是过去分词短语作________，修饰the idea；to make...product是动词不定式短语作______。两个that引导的都是______从句。 [自主翻译]　 主从复合 形式主语 how 后置定语 表语 宾语 他们意识到与产品关联的概念有多么吸引人并不重要——大多数人都明白，广告的主要目的就是让客户购买产品。 Instead, these advertisers look for other ways to make people notice their products. The top advertisers of today believe that (using humour as well as new and unusual ideas to surprise people) is important.  寻找 宾从 以及 于是，广告商寻找其他的方法让更多的消费者注意到他们的产品。当今顶级广告商认为广告要用幽默、新颖、奇特的创意给人们带来惊喜才是重要的。 Their aim is to create something (that has never been seen before) and (that people find interesting). By doing this, they hope to make people forget that someone is trying to sell them something! 定从 定从 宾从 他们的目的是创造一些从未被见过的以及人们觉得有趣的东西，进而让消费者忘记有人在试图向他们推销商品！ sell sb sth 向某人卖某物 5．Their aim is to create something that has never been seen before and that people find interesting. [句式分析]　此句为________句。两个that引导的都是_________，修饰_________。 [自主翻译]　 主从复合 定语从句 something 他们的目的是创造一些人们从未见过并且觉得有趣的东西。 However, not all advertising is about selling products and services for a profit. Some advertisements nowadays aim to make a contribution to society and welfare.  aim to do 旨在做某事 为...做出贡献 然而，并非所有的广告都是以盈利为目的销售产品与服务，现在还有一些广告的目的在于为社会和福利作贡献。 para6 For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people.  公益广告 非限定从 encourage sb to do 鼓励某人做某事 参加 比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。 6．For example，there are public advertisements，which encourage citizens to participate in improving their neighbourhood，protecting the environment，and helping other people. [句式分析]　此句为_________句。which引导的是____________从句。从句中improving...，protecting...，and helping...作介词in的_________。 [自主翻译]　 主从复合 非限制性定语 并列宾语 比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。 Over the last decade, the government has sponsored advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.  在过去的10年，现在完成时标志词 关于 the+adj 贫困人口 过去的十年里，政府赞助了一些公益广告，教育公众防治艾滋病，呼吁民众节约用水、帮助贫困人口、戒烟等。 These advertisements have helped to increase public knowledge about topics (that used to be ignored by most people), and this has made our society a better place for everyone. 增加对……的公共认知 定从 used to do 过去常常 be done: 被动：被忽略 make + 宾语+宾补(n.) 使我们的社会变得更好 这些广告帮助公众增强对以往被忽视话题的公共认知，也让我们的社会更加美好。 Task 6 Public ads. Read the passage and decide whether the following statements are true (T) or false (F). 1. Classic advertisements used to tell people more about their products but little about the companies’ locations. 2. Modern advertisements can still stand out easily by spending a lot of money on visually attractive design. 3. The concept of freedom, success, happiness can all be used by advertisers to sell products. 4. Public advertisements play an important role in educating the public about environmental, social and health issues. 检 You should try to __________exercise ______a healthy diet. The advertising team ___________ people from different areas. The idea of the advertisement was ______________ a film. I don’t like any activity _____________ commercial purposes. I’d like to ____________ neighbourhood activities, but I don’t have time. He did not ___________ in the crowd so they took no notice of him. Dr. Kinston set forth the basis of his _________to teaching students. They ___________ moving to a bigger house by the end of the year. Exercise Complete the sentences using the correct form of the phrases. originate from link with consist of participate in combine…with… anticipate stand out approach combine with consist of originated from anticipate participate in stand out approach linked with 堂清 21 EVCapture4.2.2软件录制 Lavf57.25.100 本视频由湖南一唯信息科技开发的EV录屏软件录制，www.ieway.cn $