专题4 潮流消费（讲义+题型综合训练）【中职英语】《高考热点话题精讲精练》

编写说明：【中职英语】《高考热点话题精讲精练》专辑以“融合创新、实用导向、全面发展”为设计理念，紧密结合当下科技、文化、环境等热点话题，将语言学习与真实世界连接起来，激发学生的学习兴趣与动力。每个专题与职教高考各个题型深度融合，旨在提升学生的语言应用能力、助力考生高效学习。共覆盖10个专题，均配套1份讲义（内含题型综合训练）+5份分题型习题，满足多样化学习需求。本专题是第4个专题，话题为潮流消费。 【中职英语】《高考热点话题精讲精练》 专题4 潮流消费（讲义+题型综合训练） 1、 核心词汇与经典例句 （1）词汇 1. 直播与营销类 Live streaming - 直播 例句: Live streaming has become a major sales channel for many brands. 翻译: 直播已成为许多品牌的主要销售渠道。 Anchor / Streamer - 主播 例句: My favorite streamer always recommends practical and good-quality products. 翻译: 我最喜欢的主播总是推荐实用又优质的产品。 Clickbait - 点击诱饵（标题党） 例句: Don't be fooled by the clickbait; read the product reviews carefully. 翻译: 不要被标题党欺骗，要仔细阅读产品评价。 Pre-order - 预售 例句: You can pre-order the new smartphone model now for a lower price. 翻译: 你现在可以以更低的价格预售这款新手机型号。 Limited offer / Flash sale - 限时优惠 / 闪购 例句: This flash sale only lasts for two hours, so be quick! 翻译: 这次闪购只持续两小时，所以要快！ Discount / Coupon / Voucher - 折扣 / 优惠券 例句: I used a 20% off coupon for this purchase. 翻译: 我这次购物使用了一张八折优惠券。 2. 购物节与促销类 Shopping spree / Frenzy - 购物狂欢 例句: During the Double Eleven shopping frenzy, it's easy to get carried away. 翻译: 在双十一购物狂欢期间，人们很容易冲动消费。 Big promotion / Sale event - 大促活动 例句: Many e-commerce platforms have big promotion events throughout the year. 翻译: 许多电商平台全年都有大促活动。 Bulk-buy - 囤货，批量购买 例句: To save money, she tends to bulk-buy daily necessities during sales. 翻译: 为了省钱，她倾向于在大促时囤积日用品。 Impulse purchase / Buy on a whim - 冲动消费 例句: I later regretted that impulse purchase; the item was completely useless. 翻译: 我后来后悔那次冲动消费了，那东西完全没用。 Shopping cart - 购物车 例句: My shopping cart is already full, waiting for the sale to begin. 翻译: 我的购物车已经满了，就等大促开始了。 Wish list - 心愿单 例句: I've added several books to my wish list for future reference. 翻译: 我把几本书加入了心愿单，以备将来参考。 3. 商品与库存类 Best-seller - 畅销品 例句: This lipstick is a best-seller and often sells out quickly. 翻译: 这款口红是畅销品，经常很快售罄。 Out of stock - 缺货，无库存 例句: I'm sorry, but the size you want is currently out of stock. 翻译: 很抱歉，您要的尺码目前缺货。 Inventory - 库存 例句: The inventory for this limited edition is very low. 翻译: 这个限量版的库存非常少。 Product description - 产品描述 例句: Always check the product description and specifications before buying. 翻译: 购买前务必查看产品描述和规格。 Consumer review / Testimonial - 用户评价 例句: Reading consumer reviews can help you avoid buying poor-quality products. 翻译: 阅读用户评价可以帮助你避免买到劣质产品。 4. 支付与售后类 Checkout - 结账 例句: After confirming all the items, you can proceed to checkout. 翻译: 确认所有商品后，你可以进行结账。 Payment method - 支付方式 例句: We support various payment methods, including Alipay and WeChat Pay. 翻译: 我们支持多种支付方式，包括支付宝和微信支付。 Invoice / Receipt - 发票 / 收据 例句: Please keep your receipt in case you need to return the item. 翻译: 请保留好您的收据，以备您需要退货。 Return policy - 退货政策 例句: What is your return policy for items that don't fit? 翻译: 对于不合适的商品，你们的退货政策是什么？ Refund - 退款 例句: I requested a refund because the product was damaged upon arrival. 翻译: 我要求退款，因为产品送达时已损坏。 Warranty - 保修 例句: This electronic device comes with a one-year warranty. 翻译: 这台电子设备带有一年保修。 Consumer rights - 消费者权益 例句: It's important to know your consumer rights to protect yourself. 翻译: 了解你的消费者权益来自我保护是非常重要的。 5. 理性消费与二手交易类 Cost-effective / Value for money - 性价比高 例句: This brand is known for being cost-effective. 翻译: 这个品牌以性价比高而闻名。 Budget - 预算 例句: I've set a strict budget for myself this shopping season. 翻译: 这个购物季我为自己设定了严格的预算。 Needs vs. Wants - 需求与欲望 例句: Before buying, ask yourself if it's a need or a want. 翻译: 购买前，问问自己这是需求还是欲望。 Second-hand marketplace - 二手市场 例句: I often sell my unused items on a second-hand marketplace. 翻译: 我经常在二手市场上出售我不用的物品。 Pre-loved / Used - 二手的（更委婉的表达） 例句: She bought a beautiful pre-loved designer bag. 翻译: 她买了一个漂亮的二手名牌包。 Cooling-off period - 冷静期 例句: Some online purchases come with a cooling-off period allowing you to cancel the order. 翻译: 一些线上购物设有冷静期，允许你取消订单。 （2）核心句型 1.What discounts / coupons are available for this?这个有什么折扣或优惠券吗？ 2.Will this product be back in stock soon? / Is this product out of stock? 这个产品会很快补货吗？/ 这个产品是缺货了吗？ 3.I'd like to return this item. It's [defective / not as described / the wrong size]. 我想退回这件商品。它有瑕疵 / 与描述不符 / 尺码错了。 4. I'm trying to be a rational consumer and avoid impulse buys. 我正在努力做一个理性消费者，避免冲动购物。 5.Is the price negotiable? / Would you consider an offer of price? 这个价格可以商量吗？/ 你考虑接受出价吗？ 2、 经典例题 第一节 词汇与语法 1.--- What is ______ advantage of buying second-hand goods? --- ______ opportunity to save money and protect the environment. A. the; The B. an; The C. the; An D. an; An 【答案】C 【解析】 考查冠词辨析。第一空，“advantage”是可数名词，且由后置定语“of buying...”修饰，表示特指，故用定冠词“the”；第二空，“opportunity”是可数名词，此处首次提及且非特指，表示“一个机会”，故用不定冠词“an”。 2.--- Many people are used to ______ for discounts during the Double Eleven shopping festival. --- Yes, it has become a national shopping event. A. wait B. waiting C. waited D. waits 【答案】B 【解析】 考查非谓语动词。“be used to doing”为固定搭配，表示“习惯于做某事”，故空格处应填入动名词形式。 3.--- ______ you compare prices from different sellers, you might save a lot of money. --- Good idea. I'll check a few more shops. A. If B. Unless C. Although D. Because 【答案】A 【解析】 考查状语从句。根据句意“如果你比较不同卖家的价格，你可能会省很多钱”可知，前后句是条件关系，应选择表示条件的“If”（如果）。 4.--- The live streamer ______ the product so well that I bought two immediately. --- That's the magic of live streaming shopping. A. described B. produced C. invented D. damaged 【答案】A 【解析】 考查动词词义辨析。句意：主播把产品“描述”得如此之好，以至于我立刻买了两件。根据直播带货的情景，主播的核心行为是“描述、讲解”产品，故选A。 5.--- Consumer rights laws allow ______ back for faulty products. --- That makes shoppers feel more secure. A. to get B. getting C. got D. gets 【答案】B 【解析】 考查非谓语动词。动词“allow”后接动名词作宾语，即“allow doing sth.”。 --- How did you find this great deal on the phone? --- I found it ______ a live streaming platform. A. with B. by C. through D. in 【答案】C 【解析】 考查介词辨析。表示通过某种渠道或方式（如 a live streaming platform）时，常用介词“through”。 第二节 交际用语 看下面5组小对话，从A、B、C、D四个选项选出符合对话情景和含义的最佳选项。 1.--- I saw a great jacket in a live stream, but I'm not sure if I need it. --- ______ A. Buy it now before it sells out! B. You should think about whether you will actually wear it. C. Everything in the live stream is good. D. Just buy whatever you see. 【答案】B 【解析】 问句表达在直播购物时的犹豫，B选项建议理性思考“你是否真的会穿它”，符合“理性消费”主题。A、C、D选项都鼓励冲动消费。 2.--- The price of this bag is so low on this second-hand app. Is it real? --- ______ A. All second-hand goods are fake. B. You should check the seller's reviews and ask for more pictures. C. Low price always means good quality. D. Don't trust any online platforms. 【答案】B 【解析】 问句对二手商品低价表示怀疑，B选项提供了具体、理性的建议（查看卖家评价、索要更多图片），符合安全交易的场景。A、C选项绝对化，D选项因噎废食。 3.--- I feel like I spent too much during Double Eleven. --- ______ A. Money is for spending. B.You should spend even more to feel better . C .Maybe you can make a budget. D. Don't worry, it happens every year. 【答案】C 【解析】 问句表达对过度消费的懊悔，C选项提供了建设性的解决方案（做预算），符合理性消费和财务管理的理念。A、B选项鼓励非理性消费，D选项没有提供帮助。 4.--- The product I received is completely different from the online description. --- ______ A. That's normal for online shopping. B. You can contact customer service and request a refund based on consumer rights. C. Just keep it and don't complain. D. You should never shop online again. 【答案】B 【解析】 问句描述商品与描述不符，B选项指导其利用消费者权益“联系客服申请退款”，是正确且积极的应对方式。A、C选项消极应对，D选项因一次经历否定全部。 5.--- There are so many discounts and coupons. It's hard to choose what to buy. --- ______ A. Use discounts only for things you planned to buy anyway. B. Buy everything that has a discount. C. Discounts are a trick, ignore them. D. The more you buy, the more you save. 【答案】A 【解析】 问句面对众多优惠感到困惑，A选项提出了理性的购物原则“优惠只用在原本就计划购买的商品上”，防止冲动消费。B、D选项鼓励过度消费，C选项完全否定优惠。 二、补全对话 Xiao Wang: Xiao Li, look at my shopping cart! I've added so many things for Double Eleven. Xiao Li: Wow! (1) ______ Xiao Wang: Mostly clothes and some electronics. The discounts are huge! Xiao Li: (2) ______ Or you might end up buying things you don't need. Xiao Wang: You're right. (3) ______ Xiao Li: Good idea. Also, (4) ______ I found a nearly new camera for half the price last month. Xiao Wang: Really? (5) ______ Xiao Li: Sure! I can show you which apps I use. It's a great way to save money and be eco-friendly. A. I should check my budget and remove some items. B. Have you considered buying some things second-hand? C. Can you tell me more about it? D. What did you buy? E. You should buy them all quickly. F. But you need to make a list and stick to it. G. I prefer shopping in physical stores. 【答案】 1.D 2.F 3.A 4.B 5.C 【解析】 1.小李对小王的购物车内容感到好奇，D选项“你买了什么？”符合对话开头，引出具体内容。 2.在小王表示折扣很大后，小李需要给出理性建议，F选项“但你需要列出清单并严格执行”顺承上下文，提出核心建议。 3.小王认同小李的建议后，A选项“我应该检查一下我的预算并删掉一些商品”是具体执行动作，符合逻辑。 4.小李在给出第一条建议后，通过“Also”引出另一条建议，B选项“你考虑过买一些二手商品吗？”自然引入二手交易话题。 5.小王对二手相机表现出兴趣，C选项“你能多告诉我一些吗？”表达了想进一步了解的意愿，与小李最后的回应相呼应。 三、匹配题 请将I栏中常见中文告示、指令与II栏中的英文进行匹配。 I. 中文告示 1.理性消费，避免冲动购物。 2.查看商品评价和卖家信誉。 3.了解并维护你的消费者权益。 4.二手交易，绿色又经济。 5.预售定金，谨慎支付。 II. 英文消费提示 A. Check product reviews and seller reputation. B. Understand and protect your consumer rights. C. Shop rationally and avoid impulsive purchases. D. Second-hand trade: eco-friendly and economical. E. Pay pre-sale deposits cautiously. 【答案】 1-C, 2-A, 3-B, 4-D, 5-E 【解析】 1.“理性消费，避免冲动购物”对应C选项“Shop rationally and avoid impulsive purchases”。 2.“查看商品评价和卖家信誉”对应A选项“Check product reviews and seller reputation”。 3.“了解并维护你的消费者权益”对应B选项“Understand and protect your consumer rights”。 4.“二手交易，绿色又经济”对应D选项“Second-hand trade: eco-friendly and economical”。 5.“预售定金，谨慎支付”对应E选项“Pay pre-sale deposits cautiously”。 第三节 、完形填空 Shopping habits have changed greatly in the digital age. Online platforms, especially live streaming and big sales events like Double Eleven, have made shopping more 1. and exciting. However, they also make it easier to spend 2. . . Live streaming shopping is very popular now. Viewers can see products in real-time, ask questions, and get 3. answers from the streamer. This creates a sense of urgency and fun, often leading to 4. . purchases. During shopping festivals, many people are tempted by big 5. and limited-time offers. It's important to 6. a shopping list and a budget beforehand. Ask yourself, "Do I really need this?" before clicking "buy." Knowing your 7. as a consumer is also crucial. If you receive a 8. product or one that doesn't match the description, you have the right to return it or get a 9. . Buying second-hand goods is another smart 10. . It can save you money and is better for the environment. Whether buying new or used, being a wise consumer is the key to happy shopping. 1.A. difficult B. convenient C. expensive D. boring 2.A. Impulsively B. carefully C. wisely D. slowly 3.A. delayed B. confusing C. written D.immediate 4.A. planned B. impulsive C. necessary D. expensive 5.A. problems B. discounts C. complaints D. qualities 6.A. forget B. make C. ignore D. lose 7.A. duties B. habits C. hobbies D. rights 8.A. perfect B. cheap C. faulty D. large 9.A. prize B. refund C. replacement D. reward 10.A. Choice B. problem C. goal D. dream 【答案】 1.B 2.A 3.D 4.B 5.B 6.B 7.D 8.C 9.B 10.A 【导语】 本文是一篇说明文。文章介绍了数字时代下的各种购物方式，并强调了理性消费和维护消费者权益的重要性。 【解析】 1.考查形容词辨析。在线平台让购物更“方便”和刺激。B. convenient 意为“方便的”，符合语境。 2.考查副词辨析。然而，它们也让人更容易“冲动”消费。A. impulsively 意为“冲动地”，与后文的“impulsive purchases”相呼应。 3.考查形容词辨析。观众可以实时看到产品，并向主播提问得到“立即的”回复。D. immediate 意为“立即的”，体现了直播互动的特点。 4.考查形容词辨析。这制造了紧迫感和乐趣，常常导致“冲动的”购买。B. impulsive 意为“冲动的”，与前面的“urgency”相对应。 5.考查名词辨析。在购物节期间，许多人被巨大的“折扣”和限时优惠所吸引。B. discounts 意为“折扣”，符合购物节情景。 6.考查动词辨析。事先“制定”购物清单和预算是很重要的。B. make a list 是固定搭配，意为“列清单”。 7.考查名词辨析。了解你作为消费者的“权利”也很关键。D. rights 意为“权利”，consumer rights是常见搭配。 8.考查形容词辨析。如果你收到一个“有瑕疵的”产品或与描述不符的产品。C. faulty 意为“有缺陷的，有瑕疵的”。 9.考查名词辨析。你有权退货或获得“退款”。B. refund 意为“退款”，是消费者权益的一部分。 10.考查名词辨析。购买二手商品是另一个聪明的“选择”。A. choice 意为“选择”，符合句意。 第四节 阅读理解 请阅读以下关于共享经济和数字支付的短文，然后回答后面的5道选择题。从A、B、C、D四个选项中选择最佳答案。 The Rise of Live Streaming Commerce Live streaming commerce, or "live shopping," has become a major trend in China. It combines entertainment and online shopping. Popular streamers present products to their audience in real-time via video streams. They demonstrate how products work, answer questions, and offer special discounts. This format is very engaging. Viewers feel like they are getting personal advice and can interact directly with the streamer. The limited-time offers and fear of missing out (FOMO) often encourage people to buy quickly. Major e-commerce platforms like Taobao and JD.com have their own live streaming channels. Even brands and celebrities use live streams to promote their products directly to consumers. While live streaming can offer good deals and convenience, consumers should still be careful. It's important to research the product and the seller before purchasing. Don't get carried away by the excitement of the live stream. Always remember to shop based on your actual needs. 1.What is live streaming commerce? A. Watching movies online. B. Combining entertainment and online shopping in real-time video. C. Reading product descriptions online. D. Shopping in a physical store. 【答案】B 【解析】 细节理解题。根据第一段“It combines entertainment and online shopping. Popular streamers present products... in real-time via video streams.”可知，直播带货是娱乐和实时视频在线购物的结合。 2.How do viewers often feel during a live stream? A. Bored and uninterested. B. Like they are getting personal advice and can interact. C. Confused and frustrated. D. Like they are in a physical store. 【答案】B 【解析】 细节理解题。根据第二段“Viewers feel like they are getting personal advice and can interact directly with the streamer.”可知，观众感觉像是在获得个人建议并能直接互动。 3.What often encourages people to buy quickly in a live stream? A. Free gifts for everyone. B. Long-term warranties. C. Limited-time offers and fear of missing out (FOMO). D. High product prices. 【答案】C 【解析】 细节理解题。根据第二段最后一句“The limited-time offers and fear of missing out (FOMO) often encourage people to buy quickly.”可知，限时优惠和害怕错过（FOMO）是促使人们快速购买的原因。 4.According to the passage, who uses live streams to promote products? A. Only small shops. B. Only individual streamers. C. Brands and celebrities. D. No one mentioned. 【答案】C 【解析】 细节理解题。根据第三段最后一句“Even brands and celebrities use live streams to promote their products...”可知，品牌和名人也使用直播。 5.What is the advice given to consumers in the last paragraph? A. Buy everything the streamer recommends. B. Don't watch live streams. C. Research before buying and shop based on actual needs. D. Always choose the most expensive product. 【答案】C 【解析】 细节理解题。根据最后一段“It's important to research the product and the seller before purchasing. ... Always remember to shop based on your actual needs.”可知，建议是购买前做好调查，并根据实际需求购物。 第5节 英汉互译（将1-3句译为中文，将4及5句括号里的中文译为英文。） 1.Impulsive shopping during big sales can lead to unnecessary spending and regret. 【答案】 在大促销期间冲动购物可能导致不必要的花费和后悔。 【解析】 “Impulsive shopping” 译为“冲动购物”；“during big sales” 译为“在大促销期间”；“lead to” 译为“导致”；“unnecessary spending and regret” 译为“不必要的花费和后悔”。 2.Before making a purchase online, it is wise to read customer reviews and compare prices. 【答案】 在网上购物前，阅读用户评价并比较价格是明智之举。 【解析】 “Before making a purchase online” 译为“在网上购物前”；“it is wise to” 译为“……是明智的”；“read customer reviews and compare prices” 译为“阅读用户评价并比较价格”。 3.The second-hand market provides an eco-friendly alternative for budget-conscious consumers. 【答案】 二手市场为注重预算的消费者提供了一个环保的选择。 【解析】 “The second-hand market” 译为“二手市场”；“provides” 译为“提供”；“an eco-friendly alternative” 译为“一个环保的选择”；“for budget-conscious consumers” 译为“为注重预算的消费者”。 4.Consumers have the right to (退货) if the product is faulty or does not match the description. 【答案】 return the goods 【解析】 “退货”可译为“return the goods”或“return the items”。“return”意为“退还”，“the goods”意为“货物”。放在“to”后面，使用动词原形。 5.She (通过观看直播) found a lot of creative homemade crafts. 【答案】 by watching live streams 【解析】 “通过观看直播”译为“by watching live streams”。“by”表示方式，“watch live streams”意为“观看直播”。这是一个介词短语，在句中作方式状语。 原创精品资源学科网独家享有版权，侵权必究！ 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $