内容正文:
高中英语沪教版2020选择性必修一
Unit 3
Paying the price
Cultural focus
Contents
1. Lead in
2. Group Work
3. Summary
4. Assessment
5. Homework
01. Lead in
Lead-in
Lead in
Our economy has developed rapidly in recent decades, and our spending habits and attitudes towards consumption have been greatly influenced by advertising.
In this section, you will first read a passage about the impact of commercialization on traditional festivals. You will then watch a video that explores how special scents are used in supermarkets to persuade customers to buy more things.
Lead-in
Lead in
What festivals do you celebrate in your family?
Which is your favourite and why?
Work in groups and discuss the questions.
• the Spring Festival • the Mid-Autumn Festival
• the Dragon Boat Festival • the Lantern Festival
• Christmas • New Year’s Day • Mother’s /Father’s Day
02. Group Work
Lead-in
Group Work
Skim the passage and predict what it is mainly about.
a The origins of popular traditions
b Whether our traditions will survive
c Whether big business is good or bad for our traditions
Lead-in
Group Work
Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
Festivals Traditions Modern celebrations
The Spring Festival
Families gathered around the dinner table, bought ingredients at traditional markets and spent a week preparing the New Year’s feast.
Do grocery shopping in supermarkets or online; have family reunion dinner at a restaurant.
Lead-in
Group Work
Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
Festivals Traditions Modern celebrations
Valentine’s Day
Lovers sent romantic messages to each other.
Send cards, buy chocolates, flowers, perfume, jewellery and have romantic dinners; global commercial spending.
Lead-in
Group Work
Read the passage and find out the changes brought about by commercialization to each festival. Then complete the table.
Festivals Traditions Modern celebrations
Christmas
Family members gathered around the Christmas tree, where beautifully wrapped presents were left.
Shop weeks in advance (11 weeks before in the UK); Christmas products and decorations are made and sold globally; focus on shopping and advertising.
Lead-in
Group Work
Work in groups and discuss the questions.
(1) Can you think of other changes brought about by commercialization to the Spring Festival?
(2) Do you prefer the old traditional way to celebrate the Spring Festival or the modern commercialized way? Why?
03. Summary
04. Assessment
Lead-in
Assessment
Learning Objectives Score(1-5)
1.After learning, I can explain how globalization and commercialization have changed the ways people celebrate the three traditional festivals.
2.After learning,I can explain how smell is used as a marketing tool to persuade customers to buy things.
5-完全能;4-基本能;3-不确定;2不太能;1-完全不能
05. Homework
Lead-in
Homework
1.Complete exercises on Pages 15-17 of the Festival Culture workbook, focusing on analyzing the differences between traditional and modern celebration methods of the 3 festivals in the table.
2. Interview elderly family members, record 1 traditional story about the Spring Festival, and organize it into a short essay of about 200 words.
Thank you
for your listening
$