U2L2 Consumer Smarts-Advertisements（课件）-《新模式英语3》(劳保版第三版）《上好课》

Unit 2 Consumer Smarts Lesson 2 Advertisements 新模式英语3 劳保版第三版 Learning objectives 学习目标 知识目标： - 掌握核心词汇：advertisement, discount, warranty, expire, installation, estimate等； - 理解广告常见结构：促销信息、价格、折扣方式、附加服务。 能力目标： - 能提取广告中的关键信息（如价格、折扣、有效期）； - 能对比分析不同广告的优势，并用简单英语描述； - 能小组合作创作一则简易广告，包含核心要素。 情感目标： - 培养理性消费意识，学会辨别广告信息真伪； - 通过小组合作增强自信心与沟通能力，体会英语在生活中的实用性。 CONTENTS 目录 01 Lead in 课堂导入 02 Vocabulary 新授词汇 03 Advertisements 广告信息解读 04 Practice 巩固与拓展练习 05 Summary 课堂小结 Lead in 课堂导入 Watch and Think 观看并思考 What's the video about? Where do you see ads in daily life? FIND OUT Write answers to the following questions. Then, discuss your answers with your classmates. A LESSON 2 What are advertisements? _____________________________________________________________ 2. Where can you find them? _____________________________________________________________ 3. What information can you find in advertisements? Make a list. _____________________________________________________________ Advertisements are messages that try to persuade you to buy a product or service. You can find them on TV, in magazines and newspapers, on billboards, and on the Internet. Price, brand name, use, where to buy the item, etc. 02 Vocabulary 新授词汇 Read the advertisements. B LESSON 2 1. 2. 3. 4. discount at a discount：打折出售 例：These books are sold at a discount.（这些书打折销售。） a discount on sth.：某事物的折扣 例：a discount on hotel rooms（酒店房间的折扣） 1：（对商品）打折；降价 The supermarket discounted all expired goods. （超市对所有过期商品进行了打折处理。） 2：忽视；不重视；认为… 不重要 The theory was discounted by most scientists. （这一理论被大多数科学家质疑。） n./ˈdɪskaʊnt/ v./dɪsˈkaʊnt/ n. v. warranty 保修（期）；质保；保证书 The laptop comes with a two-year warranty. （这台笔记本电脑有两年保修期。） Read the warranty carefully before buying the appliance.（购买家电前仔细阅读保修条款。） under warranty：在保修期内 warranty period：保修期限 warranty card：保修卡 honor a warranty：履行保修承诺 void a warranty：使保修失效（如私自拆解产品） /ˈwɔːrənti/（美式）或 /ˈwɒrənti/（英式） n. expire 1. （期限）到期；（证件、合同等）失效 常见搭配： expire + 时间状语： 例：The lease expires in June.（租约六月到期。） expire date：到期日（也可写作 “expiry date”） 2. （食物、药品等）过期 强调因超过保质期而不再安全或有效。 Don’t eat that milk—it expired three days ago. （别喝那牛奶，三天前就过期了。） 3. （生命）终结；逝世（正式用法） The poet expired at the age of 80.（这位诗人于 80 岁逝世。） /ɪkˈspaɪər/（美式）或 /ɪkˈspaɪə(r)/（英式） v. 过去式 / 过去分词：expired；现在分词：expiring 03 Advertisements 广告信息解读 Read the advertisements. B LESSON 2 1. 2. 3. 4. - 价格与折扣 （“¥299” “25% off”...） - 附加服务 （“free installation” “one-year warranty”...） - 促销内容 （“oil change” “bike sale”...） Analyse 分析广告内容 Read the ads again and find words with these meanings. C LESSON 2 1. discount ________________ 2. guarantee _______________ 3. work ___________________ 4. to come to an end _________ 5. no charge _______________ 6. approximate cost __________ 7. to set up for use ____________ 8. normal __________________ on sale warranty labor expire free estimate installation regular 04 Practice 巩固与拓展练习 Read the ads again and bubble in the circle next to the correct answer. D LESSON 2 1. What does the oil change NOT include? oil oil filter windshield wiper fluid 2. When does the offer expire for the oil change? May 8 August 8 August 5 3. What does the entertainment system NOT include? live TV music headphones 4. How much is the entertainment system? ¥1,199 ¥119.88 It doesn’t say. 5. According to the ad, whom is the entertainment system good for? dads kids the entire family Read the ads again and bubble in the circle next to the correct answer. D LESSON 2 6. What is for sale at the stereo factory outlet? stereo speakers headphones stereo speakers and headphones 7. What is the discount at the outlet? ¥29.88 30%–70% ¥119.88 8. What is the regular price of the bikes? ¥1,199 ¥899.25 ¥2,199 9. How much are the bikes discounted? ¥25 25% ¥299 10. Which item(s) come with a warranty? oil filter bicycles oil filter and bicycles EVALUATE Which ad do you like the best? E LESSON 2 __________________________________________________ why?______________________________________________ ___________________________________________________ Read the two ads and complete the table below. F LESSON 2 Read the two ads and complete the table below. F LESSON 2 Cleaning services Company Phone number Product or service Price Discount Other Information Happy Helpers Kate’s Cleaners 212-123-4567 010-12345678 house cleaning house cleaning $10 per room; $15 per bathroom ¥50 per hour $20 off with ad 20% off first two services same-day service They bring their own cleaning supplies. Discuss 分组讨论 - 分析两家广告的优势（如“Happy Helpers”价格低，“Kate's Cleaners”有首次折扣）； - “Which service would you choose? Why?” “Because it offers.../ The price is...” Show Time 小组展示 Which cleaning service would you choose? Why? 05 Summary 课堂小结 approximate  /əˈprɒksɪmət/  adj. 大概的 estimate  /ˈestɪmətˈ/  n. 估计 expire  /ɪkˈspaɪə/  v. 到期 filter  /ˈfɪltə/  n. 过滤器 installation  /ˌɪnstəˈleɪʃən/  n. 安装 outlet  /ˈaʊtlet/  n. 经销店 register  /ˈredʒɪstə/  v. 登记 warranty  /ˈwɒrənti, 美 ˈwɔːrənti/  n. （商品）保用单 on sale 打折出售 windshield wiper 雨刷 LESSON 2 Practice 词汇练习 The product comes with a one-year ______. A. on sale B. windshield wiper C. warranty D. outlet This water ______ can remove impurities from the water. A. outlet B. warranty C. filter D. windshield wiper The ______ of the new software took about an hour. A. installation B. register C. outlet D. estimate Practice 词汇练习 Your membership card ________________________. (将于下个月到期) The store is offering ________________________ this week. (电子产品的折扣) Please ________________________ when you arrive. (在前台登记) expires next month a discount on electronic products register at the front desk Homework 课后作业 - 收集1则英文广告，标注核心信息 - 小组准备下节课展示原创广告 THE END 谢谢 Lavf58.20.100 Packed by Bilibili XCoder v2.0.2 $