人教版英语选修九 unit 5 inside advertising Reading（课件） （共46张ppt）

Unit 5 Inside Advertising Reading: How advertising works?Look at each of the advertisements on the next two pages and discuss the question with a partner: Pre-reading Encourage people to save water. What is the purpose of each advertisement? Encourage people to listen to the radio station Encourage people to buy shoes of this brand Encourage people to buy more bottles. Tell people to become more aware of the importance of environment protection. Persuade people to stop speeding HOW ADVERTING WORKS Introduction What is an advertisement? How do advertisers make effective advertisements? How effective are advertisements? Scan the headings of each section and get a general understanding of the text. Section I (para.1) Section II (para. 2) Section III (para. 3-7) Section IV (para. 8-9) KEY WORDS advertisements advertisers effective In the passage, the author gives the definition of an advertisement and the ways advertisers make effective advertisements as well as the e