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仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而浸多也著于竹帛谓之仓颉之初作书盖依类象形故谓之文其形声相益即谓之字文者物象之本字者言孳乳而
task and self-assessment
Unit2 Colours
Look at these following pictures, find out the colours in the pictures, and guess what mood the colour represents.
black
make them look more powerful
Black represents _____________.
power and trust
Advertisement
mobile phone
anxious
powerful
Colours in use
Meanings they represent
Moods they convey
orange
blue
black
white
joy and warmth
calm and sadness
power and trust
calm and peace
3
green
give us energy and make us feel relaxed
Green represents _______________.
energy and nature
blue
bring peace to our mind and body
Blue represents _______________.
calm and sadness
Example
wisdom and success calm and peace
cheerful, relaxed and peaceful energy and nature
Conclusion: It is a good advertisement.
Reasons:
The function of fruit juice is to cool you and prevent you from thirst.
The advertisement does a good job in displaying this, especially by its use of different colours.
The girl wears a green T-shirt and a yellow skirt. Green represents ________________ while yellow means __________________. These make the girl energetic and confident.
What's more, the white hat and blue sandals make it look like the girl is on holiday by a beach.
White and blue stand for ______________. It seems the girl feels relaxed and refreshing because of the fruit juice.
The bright combination of colours make people __________________________.
The wise use of colours in the advertisement makes the function of fruit juice stand out and encourages whoever is hot and thirsty to buy it. So this is a good advertisement.
wisdom and success
energy and nature
calm and peace
cheerful, relaxed and peaceful
6
Advertisements 2
Conclusion: It is a ______ advertisement.
Reasons:
The function of mobile phones is to __________________.
The advertisement does a good job in displaying this, especially by its use of different colours.
The boy wears a orange T-shirt and a pair of blue trousers. Orange represents __________ while blue means _____________. These make the boy _________.
What's more, the black glasses and white shoes make it look like the boy is __________________.
Black and white stand for ____________. It seems the boy feels ____________.
The bright combination of colours make people __________________________.
The wise use of colours in the advertisement makes __________________. So this is a ______ advertisement.
7
cheer you up
Orange represents _____________.
orange
joy and warmth
red
Red represents ____________________.
make it easier to take action.
power and strength
The knowledge about colours and moods can not only help us tell whether an advertisement is good or not, but also help us in many other ways.
10
Millie is doing her project on the relationship between people's moods and the colours they choose to wear. Help her complete part of her report using the table she has prepared.
black power and trust
blue calm and sadness
green energy and nature
orange joy and warmth
red power and strength
white calm and peace
yellow wisdom and success
Usage 1 Help us to understand others
black power and trust
blue calm and sadness
green energy and nature
orange joy and warmth
red power and strengh
white calm and peace
yellow wisdom and success
Fill the blanks according to the table and the picture.
13
Colour of T-shirt/skirt/hat/shoes:
_____________________________
Represents: ___________________
Moods: ______________________
Reasons: _____________________
Is it a good fruit juice advertisement?
Why or why not?_______________
Colour of T-shirt/trousers/glasses/shoes: _______________________________
Represents: _____________________
Moods: ________________________
Reasons: _______________________
Is it a good mobile phone advertisement?
Why or why not?_________________
Colour of T-shirt: ______________________________
Represents: __________________________________
Colour of skirt: _______________________________
Represents: __________________________________
Colour of hat: ________________________________
Represents: __________________________________
Colour of shoes: ______________________________
Represents: __________________________________
Moods: _____________________________________
Reasons: ____________________________________
____________________________________
Is it a good fruit juice advertisement? Why or why not? ________________________________________________________________________________________
green
energy and nature
yellow
wisdom and success
white (and orange)
calm and peace (joy and warmth)
blue
calm and sadness
relaxed, peaceful, bright, cheerful
Because of the sunshine and the scene, it looks like the girl is on holiday.
Yes. Because sunshine and beaches make you thirsty. The juice looks refreshing.
Colours and what they represent Millie
The woman in this picture is wearing a ________ dress and a pair of ________ shoes. She is carrying a white handbag too. This is interesting because red and white are very different colours.
Red represents ________ and ________. Maybe she feels weak and that is why she is wearing red—she just wants to make herself look more powerful.
red
white
power
strength
White represents ________ and ________. She may hope that the colour white help her calm down.
I think the woman must feel a little bit stressed, and she hopes these colours will change that. Red and white are a good match, as the powerful ________ balances the calm ________.
calm
peace
white
red
C. Now use your notes to write a report on the relationship between the colours and the model's moods in one of the advertisements. Use Millie's table and report on page 32 to help you.
Colour of T-shirt: _____________________________
Represents: _________________________________
Colour of trousers: ___________________________
Represents: _________________________________
Colour of glasses: ____________________________
Represents: _________________________________
Colour of shoes: _____________________________
Represents: _________________________________
Moods: ____________________________________
Reasons: ___________________________________
___________________________________________
Is it a good mobile phone advertisement?
Why or why not? ____________________________
___________________________________________
orange
joy and warmth
blue
calm and sadness
black
power and trust
white
calm and peace
anxious, powerful
This man looks very busy and he is running.
He might be doing something important.
No. Strong and powerful colours make people feel anxious.
用and连接的两个单词或短语做主语时,一般谓语用复数。但是如果用and连接主语表示一个概念,谓语常用单数。
e.g. Bread and butter is my favourite breakfast.
黄油面包是我最喜欢的早餐。
Unit 2
Period 6
如何书写穿着颜色与情绪之间关系的报告:
1.穿着衣服的颜色
2.穿着衣服颜色的代表、情绪、理由等
3.自己的看法
重点单词和短语:
trust, calm, warmth, handbag, match, balance, a little bit
Structure
What to wear
Paras. 2-3
Para. 1
Introduction
Main body
Conclusion
What the colours represent, moods, reasons
Para. 4
(Millie's opinion)
Your art teacher gave you two advertisements. She asked what you think about them. You want to make some notes first.
Self-assessment
Self-assessment
I have learnt Details Result
1. about the power of colours.
2. to use the new words to talk about colours and moods.
3. to use object clauses introduced by that, if and whether.
4. when and how to scan in reading.
Result: Perfect! Good! Not bad!I need to spend more time on __________.
Sample writing 1
The girl in the advertisement is wearing a green T-shirt, a yellow skirt and a pair of blue shoes. She is also wearing a hat with an orange flower on it.
Green represents energy and nature. Maybe she feels tired and thinks green can make her feel more energetic. Yellow stands for warmth and wisdom. Besides, it can also remind people of a warm, sunny day. Orange brings people joy and warmth. Moreover, the girl's blue shoes show that she is relaxed and peaceful.
In my opinion, it is a successful fruit juice advertisement because it not only makes me feel warm and but also reminds me of the summer holidays. What's more, sunshine and beaches make people feel thirsty and want to drink the juice.
一、根据首字母及汉语提示完成单词。
1. I think this yellow hair clip m______ (相配) your dress
very well.
2. —Where is my h______ (手提包) ?
—Maybe it's in the sitting room.
3. Tom is an honest boy, and you can t____ (信任) him.
4. He felt a sudden sense of c____ (平静).
5. The state has got to find some way to b______ (平衡)
these two needs.
atches
andbag
rust
alm
alance
二、翻译下列短语。
1. 一双
2. 一点点
3. 平静下来
4. 很好的搭配
5. 让她自己看上去更有力
__________________________
________________________________________________________________________________________________________
a pair of
a little bit
calm down
a good match
make herself look more powerful
$