UNIT 6 Section 7 “The Advertising Game”的新知学习环节(Word教参)-【新课程学案】2025-2026学年高中英语选择性必修第二册（北师大版）

Section 7　“The Advertising Game” 的新知学习环节 课时目标 1.学习并掌握重点语言知识，包括单词、短语及句式等。 2.识别used to 和would的区别，并能正确使用。 一、阅读单词——知其义 1．the fundamental purpose　　　 根本目的 2．an employment agency 职业介绍所 3．a commercial advertisement 商业广告 4．sew by hand 手工缝制 5．a social welfare programme 社会福利计划 6．improve their neighbourhood 改善他们的社区 二、重点单词——写其形 1．originate the theory　　　　　 创立理论 2. 3. 4. 5. 6．anticipate major problems 预料重大问题 三、活用单词——悉其变 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 四、拓展构词——明其规(依据规律串记单词) 1．attractive：“v.＋－ive”→adj.　 ①creative　　　　　　 创造性的 ②relative 相关的 ③active 积极的 ④impressive 给人印象深刻的 2．profitable：“n./v.＋－able”→adj.　 ①acceptable 可接受的 ②changeable 易变的 ③comfortable 舒适的 ④suitable 合适的 五、高级词块——通其用 1．consist_of　　　　　　 由……构成 2．go_through 参加；经受；仔细检查；通过 3．attract_the_attention_of 引起……的注意 4．huge_amounts_of 大量的 5．because_of 因为；由于 6．separate_from 分离；把……和……分开 7．stand_out 突出 8．look_for 寻找 9．as_well_as 也；和……一样好 10．make_a_contribution_to 　 捐赠，贡献给；为……做出贡献 11．participate_in 参加；分享 12．give_up 放弃；交出 1．But then they realised that it might not be suitable for a marketplace where products and services are in direct competition with each other. 但后来他们意识到，在产品与服务直接竞争的市场上，这种广告类型可能不太适合。 ★suitable adj.合适的，适宜的 |用|法|感|知| ·(“建议”类佳句)If you adopt suitable learning methods, your learning efficiency is more likely to improve. 如果你采用合适的学习方法，你的学习效率更有可能提高。 ·(“学习生活”主题佳句)Now that you like Chinese classical literature very much, I do believe the course will be very suitable for you. 既然你很喜欢中国古典文学，我的确认为这门课程会很适合你。 [归纳点拨] (1)be suitable for sb./sth.　　　 适合某人/某物 be suitable to do sth. 适合做某事 (2)suit vt. 适合 suit ...to 使……适合 suit sb.(fine) (很)合某人的意，对某人合适 be suited to 适合/适应于 [易混辨析]　suit/fit/match suit 多指合乎需要、口味、性格、款式等 fit 多指大小、形状的合适 match 多指色调、形状、性质等方面的搭配 |应|用|融|会| (完成句子) ①The original version is so difficult that_it_isn't_suitable_for_children_like_him_to_read. 原版太难了，不适合像他这样的孩子阅读。 ②I would appreciate it if_you_let_me_know_in_advance_what_time_suits_you_best. 如果你提前告知我什么时间最适合你，我将非常感激。 ③The size of the suit fits_me_well and its colour matches_my_tie,_so it suits_me_fine. 这套西装的尺寸很适合我，而且它的颜色和我的领带很配，所以很适合我。 2．Particularly now, in modern times, advertisements need to attract and hold the attention of the public. 特别是在当代社会，广告需要吸引、保持公众的注意力。 ★attract vt.吸引，引起……的注意；使喜爱 |用|法|感|知| ·(“细节描写”佳句)Miss Li began the class with an amusing English story，which attracted our attention at once.　李老师开始上课时讲了一个有趣的英语故事，立刻吸引了我们的注意力。 ·(“景点介绍”主题佳句)There are many scenic spots in Beijing, the most attractive of which is the Great Wall. 北京有很多景点，其中最吸引人的是长城。 [归纳点拨] (1)attract sb.to ... 引起某人对……的注意/兴趣 attract one's attention/interest 引起某人的注意/兴趣 be attracted to/by ... 　 　 喜爱……；为……所吸引 (2)attraction n．　　　　 吸引人的事物；吸引力 a tourist attraction 旅游胜地 (3)attractive adj. 有魅力的，吸引人的 be attractive to sb. 对某人有吸引力 |应|用|融|会| (单句语法填空/完成句子) ①He was modest and intelligent and obviously very attractive (attract)． ②With all these attractions (attract), no wonder tourism is increasing in that place. ③The first time she_came_to_the_tourist_attraction，the Palace Museum, which is located in the center of Beijing, she_was_attracted_to_it. 她第一次来到位于北京市中心的旅游景点故宫博物院时，就被它吸引住了。 ④I felt somewhat disappointed and was about to leave when something occurred that attracted_my_attention.　我感到有点失望，正要离开，这时发生了一件事，引起了我的注意。 3．For this reason, it's now normal to see advertisements that consist of pictures or words from experts to show people how good the product is.　因此，现在的广告常常引用专家的图片、文字，向人们展示产品有多棒。 ★consist of由……构成 |用|法|感|知| ·(深刻说理句)Life mainly consists of happiness and sorrow while happiness consists in struggle. 人生主要由快乐和悲伤组成，而快乐在于奋斗。 ·The film, consisting of two parts, introduces the present situation of our school. 这部电影由两部分组成，介绍了我们学校的现状。 归纳点拨 consist in＝lie in　　　　　　　 在于，意味着 be composed of/be made up of 由……组成 名师点津 consist of一般用表示整体概念的词作主语，表示整体由部分组成；本短语不能用于被动语态和进行时态。 |应|用|融|会| (1)单句语法填空 ①Happiness does not consist in how many possessions you own. ②He received a set of china consisting (consist) of sixty pieces yesterday from his parents. (2)替换加黑词汇 ③Our password is made up of six letters and five numbers.consists_of/is_composed_of 4．To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。 ★competitive adj.竞争性强的，有竞争力的 |用|法|感|知| ·(“细节叙述”佳句)I practised singing in the bedroom every day to remain at my best and be competitive for roles. 我每天在卧室里练习唱歌，以保持最佳状态争取角色。 ·The competition is very fierce — hundreds of competitors are competing for 10 medals. 比赛非常激烈——数百名选手争夺10块奖牌。 [归纳点拨] (1)compete for ...　　　　　 为……而竞争 compete with/against ... 与……竞争 compete in ... 在……方面竞争；参加……比赛 (2)competition n. 竞争，竞赛 competitor n. 参赛者；对手 |应|用|融|会| (单句语法填空/完成句子) ①It is a desirable annual_competition (compete) for photographers from all corners of the UK and beyond. ②Living in a highly competitive (compete) society, you definitely have to arm yourself with modern technology and skills. ③To her joy, her son was selected to compete in the marathon. ④Athletes from many countries competed_with/against_each_other_for the gold medal in the Olympic Games. 来自许多国家的运动员为获得奥运会的金牌而彼此竞争。 ★combine vi.& vt.(使)结合，(使)组合 |用|法|感|知| ·(“建议”类佳句)If you combine what we have learned with practice, you will be more competitive. 如果你把我们学到的东西和实践结合起来，你会更有竞争力。 ·(“饮食健康”主题佳句)A balanced diet can be better for our health when combined with regular exercise.　均衡的饮食与定期锻炼相结合会更有益于我们的健康。 [归纳点拨] (1)combine A with/and B　 把A与B结合起来 be combined with 与……结合 (2)combination n. 结合，联合；组合；联合体，结合物 a combination of ... 一种……的结合(体) in combination (with) (与……)联合/结合 |应|用|融|会| (单句语法填空/完成句子) ①If he can combine his ability with/and hard work, he should be very successful. ②Combined (combine) with a local firm, they think their company is most likely to become stronger. ③If your talent is_combined_with diligence, you can achieve your dream one day. 如果你把天赋与勤奋结合起来，总有一天你会实现你的梦想。 ④An ideal job should be one that combines_what_you_are_good_at_with/and_what_you_ are_interested_in. 一份理想的工作应该把你擅长的和你感兴趣的结合起来。 5．They realise that it does not matter how attractive the idea linked with the product is ... 他们意识到与产品关联的概念有多么吸引人并不重要…… ★link vt.把……联系起来 n．联系，关联；环，节 |用|法|感|知| ·(“文化习俗”主题佳句)Undoubtedly, social customs provide a vital link between the present and the past.　毫无疑问，社会习俗在现在和过去之间起到了重要的纽带作用。 ·(“环境保护”主题佳句)Since our existence is closely linked with environment, we have a moral obligation to protect the environment. 由于我们的生存与环境密切相关，我们有保护环境的道德义务。 归纳点拨 (1)link A to/with/and B 把A与B连接/联系起来 be linked to/with ... 　　 与……有联系/有关 link up (with ...) (与……)连接/结合 (2)a link between ...(and ...) (……与)……之间的联系 a link with ... 与……的联系 联想发散 表示“把……和……连接起来”的表达方式还有：connect ... to/with ...; join ... to ...。 |应|用|融|会| (单句语法填空/完成句子) ①You'd better give up smoking, for many diseases are linked to/with it. ②From the map we can see the two highways link up here. ③As a matter of fact, there is a direct link between good habits and health. ④The two spacecraft will link_up_with each other in orbit.　两艘宇宙飞船将在轨道上互相连接。 6．For example, there are public advertisements, which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 比如公益广告，它鼓励市民参与改善社区、保护环境和帮助他人的活动。 ★participate vi.参加，参与 |用|法|感|知| ·(“人物介绍”佳句)Not only will her generosity help those in need realize their dreams, but it also will motivate more people to participate in such a good deed. 她的慷慨不仅能帮助那些处于困境的人实现梦想，而且还能激励更多人参与这样的善举。 ·(“活动介绍”佳句)The scheme aims to encourage increased participation in sporting activities. 该计划旨在鼓励更多人参与体育活动。 归纳点拨 (1)participate in　　　　　　 参加 participate in sth.with sb. 和某人分担某事 (2)participant n. 参加者，共享者 participation n. 参与；分担；共享 名师点津 participate 是不及物动词，常与in搭配，其同义短语是join in和take part in。 |应|用|融|会| (1)单句语法填空 ①He participated in the Guinness World Records Day activities. ②It now calls for active participation (participate) in Reading Festival activities. ③It's said that he is an active participant (participate) in the movement. (2)替换加黑词汇 ④The students will join in outdoor activities on sunny days.take_part_in/participate_in 1．To stand out in a world of competitive advertising, they must combine the highest standard of design with creative ways to make people believe that they “must have the product”． 为了在竞争激烈的广告界凸显出来，他们必须将最高水准的设计与创造性的方法结合起来，使人们确信他们“必须购买这种产品”。 (1)动词不定式作状语可表示目的。 (2)在动词不定式前可加上in order、 so as等用以表示目的。 (3)动词不定式还可以作结果状语，一般放在句子后面，表示出乎意料的结果，常与only、 just等词连用。 注意：(1)in order to可以位于句首或句中，so as to一般不置于句首。 (2)现在分词作结果状语表示意料之中的结果。 “两层级”学通用活句式 (1)通过“句法训练”弄明句式结构(单句语法填空) ①She plans to fly to Beijing at least four times a year to_visit (visit) her friend. ②They reached the company out of breath, only to_be_told (tell) they were fired. ③To_keep (keep) warm, we shut all the windows. (2)通过“句式仿写”做到熟练运用 ④为了适应新的环境，所有新生必须学会与人沟通，与人为善。 In_order_to/To_adapt_to_the_new_environment,_all the fresh students must learn to communicate with and be kind to others. ⑤我们的政府应该采取一些有效的措施来保护我们的环境免受污染。 Our government should take some effective measures in_order_to/so_as_to/to_protect_our_ environment_from_being_polluted. 2．However, not all advertising is about selling products and services for a profit. 然而，并非所有的广告都是以盈利为目的销售产品与服务。 (1)本句中的not all表示部分否定，意为“并非所有……”。英语中其他表示“两者都”或全体意义的单词如both、 every、 everybody、 everything、 completely、 always、 whole、 entirely等与否定词not连用，无论not位置如何，均构成部分否定。 (2)英语中的none、 nobody、 nothing、 nowhere、 never、 neither等表否定意义的词与肯定式谓语一起使用构成全部否定。 “两层级”学通用活句式 (1)通过“句式变换”弄明句式结构 ①All my friends do not study well. →Not_all_my_friends_study_well. ②Both of the two maths problems are not very difficult. →Not_both_of_the_two_maths_problems_are_very_difficult. ③Both of us know how to face the problem. →Neither_of_us_knows_how_to_face_the_problem. (改为全部否定句) (2)通过“句式仿写”做到熟练运用 ④(2025·浙江1月高考写作)此外，并不是每个人都愿意被拍进视频。 Additionally, not_everyone_is_willing_to_be_filmed. ⑤我一生中印象最深的事情就是第一次参观长城。 Nothing_in_my_life_impressed_me so deeply as my first visit to the Great Wall. ⑥她采用了各种各样的方法，但都行不通。 She has taken diverse approaches, but none_makes_sense. 语法项目—— used to和would 语境自主感知 1．(教材典句)Advertising agencies would create a basic type of advertisement known as a commercial advertisement. 2．(教材典句)Classic advertisements used to give information about finding certain products. 3．(教材典句)From the name you would know what the company sells, where they are located, and the name of the product. 4．(教材典句)Advertising agencies used to create this kind of advertising and it could be very effective. 5．(教材典句)Ideas that would work in the past genuinely are not as effective now. [我的发现] 观察以上例句，你能说出各句中used to和would的用法吗？ 语法规则点拨 一、used to的用法 1．used to表示过去的习惯动作或状态现在已不存在，其后接动词原形。 I used to live in Beijing, but now I live in Shanghai. 我过去住在北京，但是现在住在上海。 2．used to在句中的几种形式： (1)否定式 过去我不喜欢音乐。 (2)疑问式 过去你喜欢音乐吗？ (3)反义疑问式 如果是there used to be ...句型，反义疑问句用wasn't/weren't there。 You used to like music, didn't you/usedn't you? 你过去喜欢音乐，不是吗？ There used to be a school here, wasn't there? 过去这里有所学校，不是吗？ 二、would的用法 1．would是will的过去式，表示过去的“意志、意愿”，可用于多种人称。 They said that they would help us. 他们说他们愿意帮助我们。 2．would指的是现在的时间时，表示说话人的意愿或向对方提出请求，语气比will委婉，也可表示委婉地提出看法、建议等。 I would like to have a try. 我想试一试。 Would you like me to carry it for you? 需要我帮你拿吗？ I'm afraid the cost of this trip would be too expensive. 我担心这次旅行的费用太高了。 3．表示过去反复发生的动作或过去的一种倾向。 When he was a child, he would often go skiing. 他小时候经常去滑雪。 4．用在虚拟语气中。 If you had come earlier, you would have seen him. 如果你早来一会儿，你就能见到他。 三、used to和would的用法比较 1．相同点 (1)would 与 used to 都可用来表示过去经常性或习惯性的动作，常常可以换用。 When we were kids, we used to/would go for an outing every spring. 小时候，每到春天我们都要去郊游。 When I was young, I used to/would get up early. 我年轻时经常早起。 (2)would 与 used to 都不能用来表示动作发生的具体频度或具体的一段时间。 我去过法国六次。 他在非洲住过二十年。 2．不同点 (1)used to表示“过去常常”，暗含“现在不再……了”的意思，强调今昔对比。would只表示过去的情况，与现在无关；只表示说话人对过去事实的回顾和陈述，不含有“过去如此，现在不再这样”的意味。 He would go to the park as soon as he was free. 过去他总是一有空就去公园。(现在有可能还去) (2)would表示反复发生的动作。如果某一动作没有反复就不能用would，只能用used to。 He was so busy that he would work into the night. 他过去很忙，总是工作到深夜。(具有反复性) I used to live in a flat. 我过去住在一套公寓房里。(没有反复性) (3)used to还可与be动词连用，表示过去的状态，而would则不可以。 She used to be a quiet girl. 她以前是个文静的女孩。 不可以说：She would be a quiet girl. (4)used to本身就指过去的习惯性动作或状态，所以通常不与often、 frequently、 sometimes等连用；而would则往往带有这些状语。 Often in holidays, he would go to some places of interest. 过去，通常在假期期间，他会去参观一些名胜。 He would sometimes sit alone, deep in thought. 过去，有时候他独自坐着陷入沉思。 即时应用体验 Ⅰ.选词填空(would/used to) 1．People used_to believe that the earth was flat. 2．There used_to be a tall tree here. 3．I don't swim as often as I used_to. 4．He would sit there alone, thinking. 5．I would/used_to go to school by bike when I was young. 6．Would you mind leaving us alone for a few minutes? 7．I actually believe that we would be in Xi'an now if you hadn't been caught in the heavy rain. Ⅱ.完成句子 1．When we were young, we would_go_swimming_every_summer. 小时候，每到夏天我们都要去游泳。 2．We didn't_use_to_have_a dishwasher in our old house. 我们的老房子过去没有洗碗机。 3．Every afternoon they would_play_football_together. 过去他们每天下午都一起踢足球。 4．I used_to_keep_hens when I was younger and had to prepare their breakfast each morning before I went to school. 我小时候养过母鸡，每天早上上学前都要为它们准备早餐。 [课时检测] 第Ⅰ卷　语言基础训练 (一)单词拼写(8分) (1)Improving our environment is fundamental_(根本的) so we should make some changes to the way we live. (2)You can call a travel agency (代理处) to learn about the trip. (3)The film was not only popular among all age groups but also was a huge commercial (商业的) success. (4)The town originated (创始) as a small fishing port but now it is a large modern city. (5)I made this skirt just by sewing (缝制) two pieces of material together. (6)The project was completed within budget (预算)． (7)At this stage we can't really anticipate_ (预料) what will happen. (8)You don't expect to make much profit (利润) within the first couple of years of setting up a company. (二)单句语法填空(14分) (9)We placed an_advertisement (advertise) for a cleaner in the local paper. (10)His treatment was a combination (combine) of surgery, radiation and drugs. (11)She wrote poems in praise of freedom (free)． (12)These technological (technology) developments were hardly imaginable 30 years ago. (13)The house is_located (locate) in one of the city's prettiest squares. (14)Mary has a good command of English, so she is suitable (suit) for the teaching job. (15)Only by keeping down costs will the company maintain its competitive (compete) advantage over others. (三)选词填空(20分) consist of, go through, in fact, be suitable for, because of, stand out, look for, make a contribution to, participate in, give up (16)We should make_a_contribution_to our society. (17)Filming was delayed because_of bad weather. (18)The activity we participated_in was meaningful, which gave me a great deal of inspiration. (19)The new team consists_of about 20 players. (20)Don't give_up until you have exhausted all the possibilities. (21)I didn't fail the exam; in_fact,_I did rather well! (22)Those with a vivid imagination tend to stand_out in some creative work. (23)I couldn't have gone_through that tough period without your generous help. (24)We all need to look_for ways to reduce our carbon footprint. (25)To sum up, it is an amazing film which is_suitable_for both children and adults. (四)完成句子(10分) (26)He has a lot of story books, a_few_of_which_I_have_never_read. 他有很多故事书，有几本我还从未读过。 (27)It's_less_likely_to cause knee injuries. 它不太可能导致膝盖受伤。 (28)To_draw_pictures_properly,_you need to be careful. 为了正确地画图，你需要细心。 (29)Not_everyone_likes this book. 并非人人都喜欢这本书。 (30)I treasure this as a good chance to broaden my perspective as_well_as_improve_my_ spoken_English. 我将其珍视为一个拓宽视野和提高英语口语的好机会。 (五)主题微写作(15分) 广告在我们的生活中无处不在。请你写一个英语片段，谈一下你对广告的看法及理由。 参考范文： Seldom can we spend a day without seeing an advertisement.Not only can it be broadcast on TV but we will witness it in newspapers and magazines.There's no doubt that it's beneficial because it acquaints us with products or services, hence stimulating commercial and economic activities. However, each coin has two sides.Some ads cast a shadow on society as they convey false information and result in some negative impacts. In brief, it's important to make good use of advertisements. 第Ⅱ卷　语篇综合训练 完形填空 Have you ever lost something precious and thought you'd never get it back? A woman named Thomas from Oregon found a bag from a bargain shop.However, little did she know that bag would change someone's life for the __1__. It looked brand－new so she bought it without __2__.After taking it home, she noticed something interesting and turned the bag over to __3__ it, and something heavy moved.She started to think negative thoughts in fear of what was left there.Thomas also __4__ why the last owner would throw away such a valuable item.Curiously, she __5__ further down through a hole in the lining (内衬)．Slowly she pulled a brand－new __6__ out with astonishment! That __7__ her with more questions.For example, who did it on earth __8__？ On seeing picture after picture, she assumed it was a mother and her child, __9__ that such a loss must have got a mother upset all her life.Therefore, she shared the photos online, hoping someone would __10__ them! Meanwhile, she doubted whether they remained here. __11__， the owner Conner was nearby.Thomas __12__ her that she had her camera with timeless photos.She nearly burst into tears the moment she saw the photos Thomas sent her.Thomas arranged a(n) __13__ with Conner.“Thank you! It never occurred to me that my camera should return to my __14__； after all, seven years.” Conner blurted (脱口说出) as she walked up to Thomas with __15__.Thanks to Thomas, all her past memories were back in her hands and heart. 语篇解读：本文是一篇记叙文。文章讲述了Thomas偶然在购买的包里发现了一台相机，里面有一位母亲和她孩子的许多照片。她在网上分享了这些照片，并最终找到了相机的主人。归还相机后，相机的主人十分感动，这台相机让她找回了对往事的记忆。 1．A.richer　　　　　　 B．better C．easier D．harder 解析：选B　根据该句中的“change someone's life”并结合下文讲述的Thomas将相机归还给失主后失主找回了对往事的记忆可知，这个包让某人的生活更美好。 2．A.doubt B．mercy C．hesitation D．regret 解析：选C　根据该句中的“It looked brand－new”可知，包看起来是全新的，所以她毫不犹豫地买下了包。without hesitation意为“毫不犹豫地”。 3．A.examine B．open C．match D．sew 解析：选A　根据该句中的“she noticed something interesting”可知，她注意到包里有一些有趣的东西，所以把包翻过来检查(examine)。 4．A.understood B．reflected C．recalled D．wondered 解析：选D　根据该句中的“why the last owner ...a valuable item”可知，她想知道(wonder)为什么包的主人会在包里遗留下这么贵重的物品。 5．A.looked B．reached C．bent D．stretched 解析：选B　根据该句中的“further down through a hole”可推知，出于好奇，她通过内衬里的一个洞往下摸。reach意为“伸手”。 6．A.camera B．photo C．record D．phone 解析：选A　根据下文中的“camera”可知，她惊讶地从包里掏出了一台崭新的相机。 7．A.left B．changed C．amused D．disappointed 解析：选A　根据该句中的“with more questions”并结合下文内容可知，这台相机留给她更多疑问。 8．A.take to B．stick to C．belong to D．respond to 解析：选C　根据该句中的“who did it on earth”可知，她好奇这台相机究竟属于(belong to)谁。 9．A.anxious B．aware C．curious D．sensitive 解析：选B　根据该句中的“that such a loss must have got a mother upset all her life”可知，看到相机里的照片，她意识到，这台相机的丢失一定让这位母亲遗憾终身。 10．A.recognize B．confirm C．contact D．observe 解析：选A　根据语境可知，她在网上分享了这些照片，希望有人能认出照片上的人。 11．A.Unfortunately B．Eventually C．Hopefully D．Thankfully 解析：选D　根据该句中的“the owner Conner was nearby”可知，相机主人Conner就在附近。thankfully意为“幸亏”。 12．A.begged B．reminded C．informed D．convinced 解析：选C　根据该句中的“her that she had her camera ...”可知，Thomas告诉相机的主人说那台相机在她这里。inform sb.that ...意为“告知某人……”。 13．A.meeting B．interview C．celebration D．conference 解析：选A　根据该句中的“with Conner”并结合常识可知，在联系上了相机的主人后，Thomas安排了和Conner见面(以归还相机)。 14．A.charge B．possession C．name D．collection 解析：选B　根据该句中的“return to”可知，她从来没想到这台丢失的相机会重归她所有(possession)。 15．A.dignity B．surprise C．relief D．excitement 解析：选D　根据下句中的“all her past memories were back”并结合常识可知，重新得到相机后Conner应是激动地走向Thomas。 137 / 137 学科网（北京）股份有限公司 $$