《外贸商函》制作主动报价（举一反三考点练）-课后自测（卷1）

举一反三考点练 《外贸商函》制作主动报价-课后自测 知识点一 主动报盘的动机与市场描述 1. (单项选择题)When a company makes a voluntary offer, its primary motivation is often based on:（ ） A. The need to reduce inventory quickly. B. A belief in the product's strengths and market demand. C. Pressure from competitors to lower prices. D. The desire to enter a completely new market immediately. 2. (单项选择题)Which of the following phrases best describes a situation where the market conditions are improving and prices are likely to rise?（ ） A. The market is declining/weak/going down. B. The market is advancing/strong/firm/active. C. The market is stable but unspectacular. D. The market is unpredictable and volatile. 3. (单项选择题)In the context of voluntary offers, "fine workmanship" refers to:（ ） A. The low cost of raw materials used. B. The skill and quality of the product's manufacturing process. C. The speed at which the product can be delivered. D. The product's appeal to a specific niche market. 4. (单项选择题)A company states, "Our products, featuring fine workmanship and high-quality raw materials, are salable in the global market." This statement primarily serves to:（ ） A. Apologize for a potential delay in delivery. B. Justify a high price for their products. C. Request payment terms from a buyer. D. Complain about the current market conditions. 5. (单项选择题)Which term from the provided vocabulary list indicates an increasing need or desire for a product?（ ） A. Salable/sell well B. Global market C. A growing demand D. Raw material 6. (判断题)A company is less likely to make a voluntary offer if it believes the market for its product is weak or declining.（ ） 7. (判断题)When describing the market in a voluntary offer, using the term "The market is firm" suggests that prices are likely to remain stable or even increase slightly.（ ） 知识点二 表达遗憾与解释价格或成本原因的句式 1. (单项选择题)In a business letter, which phrase is most suitable to soften the delivery of bad news, such as a price increase?（ ） A. We are pleased to announce that... B. We regret to inform you that... C. As you may expect, we have decided to... D. Without further ado, we must state that... 2. (单项选择题)Which of the following factors is LEAST likely to be cited as a reason for a price increase in a business communication?（ ） A. Increased labor cost B. Fluctuations in raw material prices C. A decrease in overall market demand D. Higher banking charges for international transactions 3. (单项选择题)The phrase "leave us with little margin of profit" in a business context means:（ ） A. The business is making a large profit. B. The cost of production is very low. C. The selling price barely covers the costs, resulting in minimal profit. D. The business is willing to offer a significant discount. 4. (单项选择题)Which sentence best exemplifies the use of "regret" to convey disappointment while explaining a business decision?（ ） A. We are raising the price due to increased costs. B. We feel regretful that we cannot accept your offer as it barely covers our production expenses. C. You should have anticipated the price increase. D. We are sorry, but the deal is off. 5. (单项选择题)When explaining a price increase due to rising raw material costs, which phrase effectively links the cost factor to the business's financial situation?（ ） A. The raw material costs have gone up, so we decided to increase the price. B. We regret to say that the increased raw material costs leave us with a very narrow margin of profit. C. Raw material costs are high, but we are absorbing as much as possible. D. Our suppliers raised their prices, which affects us. 6. (判断题)It is considered professional and polite in business communication to use phrases like "We regret to inform you..." when delivering news that the customer may not like, such as a price hike.（ ） 7. (判断题)Stating that "banking charges have increased significantly" is an invalid reason for a price increase because banking costs are not directly related to the product itself.（ ） 知识点三 维持竞争力的策略与表达 1. (单项选择题)When a company decides to raise its prices due to rising costs, the primary goal is usually to:（ ） A. Punish customers for demanding too much. B. Maintain competitiveness in the market. C. Quickly increase the company's profit margin regardless of customer reaction. D. Reduce the amount of inventory they have. 2. (单项选择题)According to the information provided, which action is most commonly taken by businesses to maintain competitiveness when facing cost increases?（ ） A. Keep the previous price unchanged indefinitely. B. Adjust the price upwards. C. Immediately seek new suppliers without notifying existing customers. D. Reduce the quality of the product to cut costs. 3. (单项选择题)In the context of adjusting prices due to rising costs, what is a common hope expressed by the company to the customer?（ ） A. That the customer will find a new supplier. B. That the customer will understand the company's difficult situation. C. That the customer will blame the company for the price increase. D. That the customer will immediately place a large order despite the price hike. 4. (单项选择题)Which of the following phrases best reflects the company's desire to preserve a long-term business relationship when proposing a price adjustment?（ ） A. "We hope this adjustment won't affect your decision to place a one-time order." B. "We are confident this adjustment will help us stand firmly in the market." C. "We trust our long-term cooperation and hope you can accept this adjustment for the sake of our continued partnership." D. "Please understand that this is a final offer, and no further negotiation is possible." 5. (单项选择题)The phrase "stand firmly in the market" suggests that the company aims to:（ ） A. Achieve temporary dominance over competitors. B. Maintain a stable and secure position despite market challenges. C. Immediately increase its market share dramatically. D. Lower its prices to undercut all competitors. 6. (判断题)A company is more likely to adjust its price rather than keep the previous price when faced with significant and ongoing cost increases.（ ） 7. (判断题)The main reason a company hopes for a "regular order" when adjusting prices is to maximize profit from a single large transaction.（ ） 原创精品资源学科网独家享有版权，侵权必究！2 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $$ 举一反三考点练 《外贸商函》制作主动报价-课后自测 知识点一 主动报盘的动机与市场描述 1. (单项选择题)When a company makes a voluntary offer, its primary motivation is often based on:（ ） A. The need to reduce inventory quickly. B. A belief in the product's strengths and market demand. C. Pressure from competitors to lower prices. D. The desire to enter a completely new market immediately. 【答案】B 【解析】企业进行主动报盘通常基于对自身产品优势和市场需求的判断，这与选项B的描述一致。 2. (单项选择题)Which of the following phrases best describes a situation where the market conditions are improving and prices are likely to rise?（ ） A. The market is declining/weak/going down. B. The market is advancing/strong/firm/active. C. The market is stable but unspectacular. D. The market is unpredictable and volatile. 【答案】B 【解析】 "advancing/strong/firm/active" 用于描述市场坚挺上涨的情况，这与市场条件改善、价格可能上涨的描述相符。 3. (单项选择题)In the context of voluntary offers, "fine workmanship" refers to:（ ） A. The low cost of raw materials used. B. The skill and quality of the product's manufacturing process. C. The speed at which the product can be delivered. D. The product's appeal to a specific niche market. 【答案】B 【解析】"Fine workmanship" 字面意思是“精湛工艺”，指产品制造过程中的技艺和品质，这是产品优势的一种体现。 4. (单项选择题)A company states, "Our products, featuring fine workmanship and high-quality raw materials, are salable in the global market." This statement primarily serves to:（ ） A. Apologize for a potential delay in delivery. B. Justify a high price for their products. C. Request payment terms from a buyer. D. Complain about the current market conditions. 【答案】B 【解析】该陈述强调了产品的优势（精湛工艺、优质原料）和市场需求（全球畅销），这通常是为了解释或证明其产品定价较高的合理性。 5. (单项选择题)Which term from the provided vocabulary list indicates an increasing need or desire for a product?（ ） A. Salable/sell well B. Global market C. A growing demand D. Raw material 【答案】C 【解析】"A growing demand" 直接翻译为“日益增长的需求”，明确表示需求在增加。 6. (判断题)A company is less likely to make a voluntary offer if it believes the market for its product is weak or declining.（ ） 【答案】√ 【解析】如果公司判断市场疲软或下滑，通常会采取更谨慎的策略，如等待市场好转或进行促销，而不是主动报盘，除非其产品有非常独特的优势能逆势而行。但一般而言，主动报盘更常见于对公司有利的判断。 7. (判断题)When describing the market in a voluntary offer, using the term "The market is firm" suggests that prices are likely to remain stable or even increase slightly.（ ） 【答案】√ 知识点二 表达遗憾与解释价格或成本原因的句式 1. (单项选择题)In a business letter, which phrase is most suitable to soften the delivery of bad news, such as a price increase?（ ） A. We are pleased to announce that... B. We regret to inform you that... C. As you may expect, we have decided to... D. Without further ado, we must state that... 【答案】B 【解析】“regret to say/inform”是传达不愉快信息时用来缓和语气常用的句式，选项B符合这一要求。 2. (单项选择题)Which of the following factors is LEAST likely to be cited as a reason for a price increase in a business communication?（ ） A. Increased labor cost B. Fluctuations in raw material prices C. A decrease in overall market demand D. Higher banking charges for international transactions 【答案】C 【解析】解释原因时可能会提到成本因素（劳动力成本、原材料成本、银行费用）或市场因素。市场需求的“下降”通常不会导致价格上涨，反而可能促使降价。因此，C选项最不可能被引用为涨价原因。 3. (单项选择题)The phrase "leave us with little margin of profit" in a business context means:（ ） A. The business is making a large profit. B. The cost of production is very low. C. The selling price barely covers the costs, resulting in minimal profit. D. The business is willing to offer a significant discount. 【答案】C 【解析】“leave us with little margin of profit” 意为“使我们获利甚微”，即销售价格几乎只够覆盖成本，利润空间很小。 4. (单项选择题)Which sentence best exemplifies the use of "regret" to convey disappointment while explaining a business decision?（ ） A. We are raising the price due to increased costs. B. We feel regretful that we cannot accept your offer as it barely covers our production expenses. C. You should have anticipated the price increase. D. We are sorry, but the deal is off. 【答案】B 【解析】选项B使用了“feel regretful that...”句式，明确表达了遗憾之情，并解释了无法接受报价的原因（成本因素）。 5. (单项选择题)When explaining a price increase due to rising raw material costs, which phrase effectively links the cost factor to the business's financial situation?（ ） A. The raw material costs have gone up, so we decided to increase the price. B. We regret to say that the increased raw material costs leave us with a very narrow margin of profit. C. Raw material costs are high, but we are absorbing as much as possible. D. Our suppliers raised their prices, which affects us. 【答案】B 【解析】选项B不仅提到了成本因素（原材料成本上升），还明确指出了这对企业财务状况的影响（利润空间很窄），并使用了“regret to say”来缓和语气。 6. (判断题)It is considered professional and polite in business communication to use phrases like "We regret to inform you..." when delivering news that the customer may not like, such as a price hike.（ ） 【答案】√ 【解析】使用“regret”相关句式是为了缓和传达不愉快信息的语气，这在商务沟通中是专业且礼貌的做法。 7. (判断题)Stating that "banking charges have increased significantly" is an invalid reason for a price increase because banking costs are not directly related to the product itself.（ ） 【答案】× 【解析】将“banking charge”列为解释价格原因时可能提到的成本因素之一。虽然银行费用不是产品本身的直接成本，但它构成了企业运营总成本的一部分，尤其是在国际贸易中，这些费用的增加确实可能被用来解释产品价格的调整。 知识点三 维持竞争力的策略与表达 1. (单项选择题)When a company decides to raise its prices due to rising costs, the primary goal is usually to:（ ） A. Punish customers for demanding too much. B. Maintain competitiveness in the market. C. Quickly increase the company's profit margin regardless of customer reaction. D. Reduce the amount of inventory they have. 【答案】B 【解析】企业采取措施（如调整价格）是为了应对成本上升或市场变化，核心目的是“维持竞争力”（maintain competitiveness）。 2. (单项选择题)According to the information provided, which action is most commonly taken by businesses to maintain competitiveness when facing cost increases?（ ） A. Keep the previous price unchanged indefinitely. B. Adjust the price upwards. C. Immediately seek new suppliers without notifying existing customers. D. Reduce the quality of the product to cut costs. 【答案】B 【解析】虽然可能暂时保持原价，但更常见的是“调整价格”（adjust the price），通常是指提高价格以应对成本上升。 3. (单项选择题)In the context of adjusting prices due to rising costs, what is a common hope expressed by the company to the customer?（ ） A. That the customer will find a new supplier. B. That the customer will understand the company's difficult situation. C. That the customer will blame the company for the price increase. D. That the customer will immediately place a large order despite the price hike. 【答案】B 【解析】企业会希望对方“理解其处境”（understand our situation），即理解成本上涨导致不得不调整价格的无奈。 4. (单项选择题)Which of the following phrases best reflects the company's desire to preserve a long-term business relationship when proposing a price adjustment?（ ） A. "We hope this adjustment won't affect your decision to place a one-time order." B. "We are confident this adjustment will help us stand firmly in the market." C. "We trust our long-term cooperation and hope you can accept this adjustment for the sake of our continued partnership." D. "Please understand that this is a final offer, and no further negotiation is possible." 【答案】C 【解析】选项C直接表达了维护长期合作关系（long-term cooperation）的意愿，并希望对方接受价格调整以维持这种关系。 5. (单项选择题)The phrase "stand firmly in the market" suggests that the company aims to:（ ） A. Achieve temporary dominance over competitors. B. Maintain a stable and secure position despite market challenges. C. Immediately increase its market share dramatically. D. Lower its prices to undercut all competitors. 【答案】B 【解析】"Stand firmly in the market" 意为在市场中站稳脚跟，意味着保持稳定和有竞争力的地位，以应对市场变化和挑战，这与“维持竞争力”的目标一致。 6. (判断题)A company is more likely to adjust its price rather than keep the previous price when faced with significant and ongoing cost increases.（ ） 【答案】√ 【解析】虽然可能暂时保持原价，但更常见的是“调整价格”，尤其是在成本持续上升的情况下，维持原价可能难以持续。 7. (判断题)The main reason a company hopes for a "regular order" when adjusting prices is to maximize profit from a single large transaction.（ ） 【答案】× 【解析】“regular order”（定期订单）是提出调整价格时可能考虑的前提之一，其目的更多是为了维持稳定的业务量和长期合作关系，而不是仅仅为了单笔大交易的高利润。虽然定期订单有助于利润，但这里的关联更侧重于关系的稳定性。 原创精品资源学科网独家享有版权，侵权必究！2 学科网（北京）股份有限公司 学科网（北京）股份有限公司 $$