Unit 1 Period 4 Extended reading-Assessment（课件）英语译林版2020选择性必修第二册

Unit 1 The mass media 译林版2020选择性必修第二册 Extended reading-Assessment Learning objectives Understand why and how advertising persuades people into purchasing a product or service. Analyse the writing techniques of the article. Research an event in a chosen area through cooperation and exploration. Use group work to write and present the news report. Contents 1. Lead in 2. Reading 3. Discussion 4. Project 5. Language points 6. Summary 7. Assessment 8. Homework 01. Lead in Guess what the video is about? Lead in It’s an advertisement. 5 Where do advertisements usually appear? Lead in Advertisements are often shown on TV, particularly at peak time. There are many advertisement posters and billboards along the streets too. They can also appear in newspapers, magazines and at the cinema. Advertisements are also very popular on the Internet. 6 Have you ever purchased a product or service after seeing the advertisement promoting it? Why? Lead in Option 1 I often buy biscuits if a famous person I know is printed on the package, though I actually don’t like biscuits. Buying the biscuits gives me a feeling of being a part of the fashion trend. 7 Lead in Option 2 I don’t easily believe in advertisements. I prefer buying something for its design, especially its shape and colour. Although not all advertisements provide fake information, I don’t feel comfortable following them. I think we should care for the quality of a product rather than it popularity. 8 02. Reading Read for main idea of each paragraph. Reading Definition Relationship Reasons 1 2 3 10 Reading slogan brand ambassador 4 5 11 Reading Product placement Development 6 7 12 Read for structure. Reading Para. 2 Relationship Para. 1 Definition Para. 3 Reasons Para. 4 Slogans Para. 5 Brand ambassadors Para. 6 Product placement Para. 7 Development Part 1 Part 2 Part 3 Part 4 Paras. 2-3: Relationship between advertising and mass media. Paras.4-6: Techniques used by advertisers. Para.7: The future 13 Read for main idea. Reading The passage introduces the definition of advertisement, its relationship with the mass media, techniques used to persuade people and its future. 14 Read for information: paragraph 1 Reading What is the purpose of advertising? Advertising is actually meant to promote a product or service, trying to persuade people to buy it. 15 Read for information: paragraphs 2-3 Reading 1. How have advertising and the mass media developed hand in hand? 2.What is the purpose of a mass media advertising campaign? The history of advertising has always been closely connected with that of the mass media. As media channels have grown in number and type, so have advertisements. A mass media advertising campaign is often launched by a company to make its product or service known to people, creating in people a desire to buy. 16 Read for information: paragraphs 4-6 Reading 1. What is the power of memorable slogans? 2. What is a “brand ambassador”? 3. What types of mass media use product placement? Memorable slogans can not only boost sales but also even become part of popular culture. A “brand ambassador” is a famous actor or actress, a sports star, or even a fictional character that a company or its product is linked to. Typically, films and TV shows with high ratings tend to use product placement. So do video games. 17 Read for information: paragraph 7 Reading What is the difference between advertising in the past and in the future? In the past, advertising was to reach as many people as possible with the same message, while in the future, it will be even more about understanding individual customers and sending them advertisements that are tailored to their specific needs. 18 Critical thinking Reading What is the relationship between Paragraph 2 and Paragraph 7? These two paragraphs echo each other in the idea that advertising develops hand in hand with the mass media all along the history. 19 03. Discussion Discussion Discuss the following questions with your partner. 1. What is your favorite advertisement? What techniques does it use to promote the product or service? 2. What is your attitude towards advertising tailored to individual customer’s needs? Give reasons for your answer. 21 Possible answer My favourite advertisement is for a smartphone. It uses trendy music and creative camera angles to show off the smartphone’s features, while flashing the simple but catchy slogan: “Next Generation”. It presents images of happy energetic young people using the phone to take photos and make videos, with keywords flashing like “Ready! Action!”. This smartphone’s advertisement promises me a bright future and a life of happiness. It makes me feel a part of a confident generation that is full of vitality and will become high achievers in the future. Discussion What is your favorite advertisement? What techniques does it use to promote the product or service? 22 Option 1 I am for advertising tailored to individual customers’ needs. It prevents customers from being disturbed by advertisements they are not interested in and as a result helps them find the products or services they are looking for more easily. Customers will also feel more valued as these advertisements address them on a personal level. Discussion What is your attitude towards advertising tailored to individual customer’s needs? Give reasons for your answer. 23 Option 2 I am against adverting tailored to individual customers’ needs. With personalized advertisements, people can see only a very narrow selection of products or services, without a chance to learn about other products or services. What’s more, if their needs change or they have to share their device with someone else, these personalized advertisements may not reflect the things they really want to buy. Discussion 24 04. Project Preparation Project As a class, discuss what areas of news you are interested in. You can use the ideas below or think of other ideas. Then in groups, choose one area of news and pick an event in this area to report on. community education entertainment environment medicine sport technology transport 1. Which area and event would your group like to research? 2. Why do you want to research this event? 26 Possible answer 1. Which area and event would your group like to research? 2. Why do you want to research this event? We are going to do research on the outdoor activities for children held by the local community last week. Because it was the first time for the local children to attend such activities. Project 27 Preparation Project Review what you have learned about news report and answer the following questions. 1. What is the structure of a news report? 2. What would be your priority in your news report? Why? 3. How would you present the information in terms of language style? 28 Speaking Structure of a news report－Inverted pyramid The tail (optional) The lead The body Headline A news report is written in the structure of an inverted pyramid. It usually begins with the lead, followed by important details, and then the least important ones. If necessary, the background of the event or other supporting information can be added in too. 29 Speaking Features of a news report---Inverted pyramid The tail (optional) The lead The body Headline detailed information concise attractive vivid the most important information （who what when where how why ） background or supporting information 30 Preparation Project What would be your priority in your news report? Why? We would put our priority on how the activities made the local children happier than before, as we believe that outdoor activities should play a bigger role in developing entertainment for children. 31 Preparation Project How would you present the information in terms of language style? We would report the event in an objective manner by using simple but formal language. 32 Action Project Read the news report in part C on page 13 and fill in the following table. News report Headline The lead Detailed information Background or supporting information 33 The lead who: students of a Nanjing senior high school where: a local nursing home when: last weekend what: bring joy to the elderly and brighten up their day why & how: volunteer there Students of a Nanjing senior high school brought joy to the elderly and brightened up their day by volunteering at a local nursing home last weekend. The nursing home, located on a housing estate, has more than 150 senior citizens, some of whom are over 90 years old. Youth volunteers make a difference Headline Project 34 The body Detailed information: The nursing home has more than 150 senior citizens. The students taught the residents how to use mobile phones and go online on the computer. They had activities such as Chinese painting and calligraphy together after lunch. Su Ming, 16, said he hoped to return to the nursing home regularly. Though it was the first time many of the students had taken part in a volunteer programme like this they were eager to share various interesting topics  with the residents, such as how to use mobile  phones and go online on the computer after lunch, the residents and the young volunteers amused themselves with art activities which included  Chinese painting and calligraphy, they enjoyed eachother’s company so much that Xu Ming sixteen  said he hoped to return to the nursing home regularly to spend time with the seniors that he  made friends with. Project 35 Wang Hong, the programme organizer said, “ I was concerned that the students and the senior residents wouldn’t get along easily, but it turned out to be the exact opposite. I can say that today’s  activities have made a big difference to the lives  of the residents as well as the students. ” Background or supporting information The programme organizer said the activity made a big difference to the lives of the residents as well as the students. using quotes Tips: introduce who you are quoting use the exact words they say or remain faithful use reporting verbs like say, tell or ask Project 36 Action Project Work in groups, allocate your tasks and research the chosen event by using different types of mass media. Put together your information to write the new report. 37 05. Language points Language points 1. After lunch the residents and the young volunteers amused themselves with art activities... amuse vt. & vi.  （提供）消遣, 逗笑 (1) amuse oneself with　以……自娱 (2) amusement n. [U]娱乐, 消遣; [C]娱乐活动 to one’s amusement 让人感到愉快(有趣) 的是 (3)amused adj. 感到有趣的 be amused at (with/by) 以……为乐, 对……感到有趣 (4)amusing adj. 有趣的, 引人发笑的 Language points 【即学活用】 用所给单词的适当形式填空 1. Taking exercise not only keeps the students _______ (amuse) but also builds up their strength. 2. He had a terrific sense of humour and was hardly _______ (amuse) at many things. 3. “I don’t really see this experiment as scary, I see it almost as an __________ (amuse), ”she said. 4. Apparently the girls are not at all _______ (amuse) by the whole business. amused amused amusement amused Language points 2. .., but it turned out to be the exact opposite. It didn’t turn out as I had wished. 结果并不如我所愿。 In times of crisis I know which friends I can turn to. 在危难关头我知道能投靠哪些朋友。 I relish the challenge of doing jobs that others turn down. 我喜欢接受挑战做别人拒绝做的工作。 Don’t worry. I’m sure your missing glasses will turn up sooner or later. 别担心, 我相信你丢失的眼镜迟早会出现的。 turn out 生产; 结果是; 证明是 Language points 【词块积累】 turn on/off　 打开/关掉 turn up 出现, 露面; 调大(声音) turn down 关小; 调低; 拒绝 turn in 上交; 归还 turn to 求助于, 转向 turn over 翻动; 移交 Language points 【即学活用】 用适当的介词或副词填空 1. Tom had to turn _____ the invitation to the party last weekend because he was too busy. 2. He turned __ the forest department for help but was told that nothing would grow there. 3. However, if I had to give up one of them, I would turn ___ the TV rather than switch off my cell phone or cut off the Internet. 4. The book ________to be one that has appealed to the world for more than 350 years.   down to off turns out Language points __________________ (使)增添乐趣; (使)明亮 __________________ 养老院 __________________ 住宅区 __________________ 超过；不仅仅；非常 __________________ 渴望做某事 __________________ 有影响；起作用 __________________ 也；和 brighten up nursing home housing estate make a difference be eager to do sth. as well as more than Expressions 44 Language points 根据汉语提示填空 1. 她用灯让房间变亮。 She used lamps to ________ ___ the room. 2. 她告诉我出国留学有它的长处和短处。 She told me studying abroad had its own strengths__ ___ __ weaknesses． 3. 如果你有坚强的意志并且永不放弃，你也可以有所作为。 You can also ____ _ ________ if you have a strong will and never give up. 4. 他一个多星期没有去学校，急切地想回去。 He ___ _____ _ be back after more than a week’s absence. 5. 已经证明，音乐在我们的日常生活中扮演着重要的角色。 'This museum is ____ ____ a building. brighten up make a difference was eager to as well as more than 06. Summary Summary [Para.6] (6) ________________ Product placement [Para.5] (5) ________________ Brand ambassadors [Para.4] (4) _________________ Slogans [Para.3] (3) ________________ ___________________ Reasons for advertising on mass media [Para.2] Relationship Part 1 [Para.1] Introduction Part 2 [Para. 2-3] (1) ___________________ ______________________ Relationship between advertising and mass media Part 3 [Para. 4-6] (2) ___________________ ______________________ Techniques used by advertisers Part 4 [Para. 7] Future development Advertising: the power of persuasion 47 07. Assessment Assessment Answer the following questions to assess your performance. Then work in groups and exchange with your partners. 1. What questions can you ask to decide whether a news report is trustworthy? 2. What do you think of your writing about online news media? List 2 or 3 sentences that you are the most satisfied with. 3. What advertising techniques does an effective advertisement use? Which works best for you? Why? 4. Did you have any difficulty doing the project of this unit? If yes, what was it? 5. What new words have you learned from this unit? List some of them. 6. What grammar have you learned from this unit? Make a sentence with the grammar. 7. What tip have you learned from this unit? Explain it briefly. 8. How are you going to improve your overall performance? Make an action plan. *Assess your learning of vocabulary and grammar by doing language practice on pages 57-58. 49 08. Homework Homework Reread the passage and fill in the blanks. 　　Advertising, an activity of 1.____________ (promote) a product or service and trying 2.___________ (persuade) you to buy a product or service, has become part of our modern life. 3.____ media channels have grown in number and type, so they have 4._____________(advertisement). When a company wants to promote a product or service, it often 5.________ (launch) a mass media advertising campaign. promoting to persuade advertisements launches As 51 Homework 　　6._____(base) on the psychology behind creating a desire to buy, advertisers have developed ways of persuading people 7.____ purchasing their products or services, including creating a 8.__________ (memory) slogan, linking their company or product to a “brand ambassador” 9.____ using product placement in films and games. Advertising in 10.____ future will be more personalized and tailored to specific needs.   Based into memorable and the 52 Homework 请根据你所在学校或社区发生的一件事，写一篇不少于 80 词的新闻报道，要求包含标题、导语和主体部分。 注意： 1.词数80左右； 2.可适当增加细节，以使行文连贯。 53 Homework Community holds environmental protection activity​ Our community held a “Green Neighborhood” activity last Saturday to improve residents’ environmental awareness.​ Over 200 people joined in. Volunteers picked up litter in the park, planted 50 saplings, and gave out leaflets on waste sorting. Many kids learned to classify garbage correctly. “It’s everyone’s duty to protect our home,” said a resident. The activity ended with cheers, leaving the community cleaner and greener. Possible version 54 Thank You! Lavf59.27.100 Packed by Bilibili XCoder v2.0.2 null 272424.0 $$