2.1建立发展商务关系(1) （课件）《商务英语函电》（高教版第四版）-同步精品课堂

《商务英语函电》高等教育出版社第四版 商务英语函电 2.1建立发展商务关系(1) ESTABLISHMENT &DEVELOPMENT OF BUSINESS RELATIONS 教材分析： 本节课的教材内容围绕“建立发展商务关系”这一主题展开。包括企业自我介绍和与出口商建立业务关系的信函撰写要点以及相关商务术语。教材内容涵盖了丰富的商务英语词汇、实用的句型和典型的商务信函范例，为学生提供了真实的商务英语应用场景，有助于提高学生的商务英语写作能力和跨文化交际能力。 Catalogue 目录 1.学习目标 2.新课引入 3.新课讲授 4.师生互动 5.课内练习 6.课内小结 7.课后作业 1.学习目标 1.掌握与建立发展商务关系相关的商务英语词汇和术语。 2.理解企业自我介绍和与出口商建立业务关系相关知识。 3.学会撰写建立业务关系的商务信函，包括信函的格式、内容结构和语言表达。 01 02 03 2.新课引入 在国际贸易中，为什么企业需要建立广泛的商务关系？ 通过哪些渠道可以获取潜在客户的联系方式？ 3.新课讲授内容 1.业务术语和常用句子 2.企业自我介绍 3.与出口商建立业务关系 业务术语 1 establishment and development of business relations 建立、发展业务关系 相距遥远，都是通过商务信函和电子邮件等交流方式进行接洽和交往，也可通过参加国内外商品交易会、展览会和商业团体互访等方式取得联系 买卖双方可以通过以下几种渠道获得信息：银行、外国商会、中国驻国外商务处、贸易行行名录、同业商行、广告等。 2 pricelist 价目表 如果写信人是进口方，有意购买对方的产品，其往往会在函 电中提出要求，索要产品目录本、价目表和样品等，以便对出口方的产品有更多的了解 业务术语 3 catalogue 目录 出口方为使新客户对自己所经营的产品有所了解，往往在首次交往时给对方寄去产品目录，以便对方参考或做选择。产品目录可能是单页的、折叠式的或是小册子。有的目录只有文字介绍。有的则图文并茂。 4 status 资信 国际贸易中一般特别注意交易对方的交易方式、财务状况、信誉程度等。良好的声誉会赢得更多的合作机会。和资信较差的企业做交易时要特别注意。 5 commission 佣金 很多进口方购进商品并非自己使用，而是替第三方购买(或转手卖给第三方),从中赚取手续费(即佣金)。 思考问题 Why do foreign trade companies need a lot of business connections? Through what channels can the names and addresses of the firms to be dealt with be obtained? 常用句子 1 We intend to expand our business. 我们打算扩大业务。 2 Please let us know their financial status and reputation. 请告知该公司的资信和声誉。 3 Our activities cover a wide range of commodities,such as ties,belts and shirts. 我们的业务范围为日用品，比如领带，腰带和衬衫。 常用句子 4 We owe your name to the First Commercial Bank at your end. 承蒙贵地第一商业银行告知贵公司名称。 5 We take this opportunity to introduce ourselves .. 今借此机会向贵方自我介绍 …… 6 We understand that you are well experienced in the export of engineering equipment with service. 得知贵方对在出口工程设备及相关售后服务业务上有丰富的经验。 常用句子 7 We are in the hope of opening an account with you. 希望能和贵方开启交易关系。 8 They are enjoying an excellent reputation. 该公司享有极佳的声誉。 9 You will be satisfied with our services. 贵方会对我方的服务感到满意的。 常用句子 10 We enclose herewith a pamphlet introducing our business standing and outline,the complete catalogue of our goods,and some samples. 兹随函附寄一本手册，介绍本公司业务声望及概况、完整的产品目录及一些样品。 11 We wish to introduce ourselves as a reliable importer of textiles. 兹自我介绍，我们是一家可信赖的纺织品进口商。 12 Be glad to enter into business relations with you. 兹欣告，我方愿与贵方建立商务关系。 常用句子 13 We are sending you under separate cover our latest catalogue and pricelist covering our exports. 现另封寄上我方出口产品的最新目录和价目表。 14 Our corporation is specialized in handling the export business of texties. 我方专门从事纺织品出口生意。 Making Self-introduction The following company plans to extend its business activities,and wants to establish business relationships with the importer in the market. 主题 Re:Self-introduction 时间 2021-09-14 发件人 Wongsheng &Co.chinawong@public.sztt.net.cn 收件人 Olstas<olstas@ok.net.ua> Dear Sirs, Established in 1950,we,a leading importer and exporter of business machines,have been expanding our business operations around the world. We shall be much obliged if you will introduce to us a most reliable importer handling business machines. Our line of business includes:Typewriters,Copying Machines,Company Printing Machines,Cash Registers,etc. Concerning our financial status and reputation,please direct your inquiries to the Bank of China or the First Commercial Bank,Beijing. Thank you very much for your cooperation in advance.We hope to hear from you soon. Best regards Zeng Ming Purchase Division 范文 生词学习 expand v.扩展，扩大 operation n.运转，操作，经营 be obliged for 感激…… reliable adj.可靠的 copying machine 复印机 cash register 收银机 concern v.关于 … ,与 … 有关系；关心 生词学习 financial adj.财政的，金融的 status n.身份，地位，资信 reputation n.名声，名誉 inquiry n. 询问，查询 division n.部门 Notes 1 开头句或开头段 建立业务关系在对外贸易领域里是一项十分重要的工作。如果某个公司希望在国外打开某种商品的销路或向国外公司购买货物，在商务信函的开头段首先要表明是如何获得对方信息的。 Notes 获取渠道： (1)银行 Bank (2)外国商会 Chamber of Commerce in Foreign Countries (3)中国驻国外商务处 Chinese Commercial Counsellor's Office in Foreign Countries (4)贸易行行名录 Trade Directory (5)广告 Advertisements (6)同业商行等 Business Houses of the Same Trade,etc. e.g.We owe your name to the First Commercial Bank at your end. (2) We shall be much obliged if you will introduce to us a most reliable importer handling business machines. be much obliged for/to 对 … … 表示感激 若蒙介绍一家可靠的经销商业机器 的进口商，则不胜感激。 Notes (3)结尾句或结尾段 强调主题，请对方尽快回信或反馈所需要的信息、资料。 e.g.We are looking forward to your early and favorable reply. Notes ( 4 ) direct 把 ( 邮 件 等 ) 寄 至 Please direct your sample to my home office. direct your inquiries to 向某人查询。 Notes 请把样品寄到我国内公司 (5)expand 扩展(业务),发展 e.g.We’ve expanded the business by opening two more stores Notes Starting Business Relations with an Exporter East China Region Trading Corporation,an importer of various kinds of machines and tools,learnt from a bank the name and address of the exporter who has experience in the export of engineering equipment.They are sending out an E-mail to establish business relations with a foreign firm. 主题 Self-introduction 时间2021-02-14 发件人 zhaosi @163.com 收件人 pgco@pgusa.com 范文 Dear Sirs, We owe your name to the First Commercial Bank at your end,through whom we understand that you are well experienced in the export of engineering equipment with service. We take this opportunity to introduce ourselves as one of the importers buying various kinds of machines,instruments, tools,etc.In order to let us have a better understanding of your products,would you please send us by return mail catalogues and pricelists of your products with full details?Upon receipt of such materials,we shall see what items are of interest to us and pass our enquiries to you. We anticipate your early reply. Yours sincerely, Zhao Si 范文 Starting Business Relations with an Exporter 生词学习 commercial adj.商业的，商务的 engineering equipment 工 程 设 备 opportunity n. 机 会 various adj. 不同的，各种的 instrument n.仪 器 ， 器 具 region n.地 方 ， 地 区 mail n.邮 政 ， 邮 件 生词学习 catalogue n. 目录， 一 览表 list/list/n. 名单，目录， 一 览表 detail n. 细节 receipt n. 收据，收到 item n. 货，商品，项目 anticipate vt.盼望，期望 1.与出口商建立业务关系的思路及信的结构安排 在与出口商建立业务关系时，应明确其产品与本公司所需要的产品是否相吻合， 然后提出自己针对产品的要求或贸易条件， 同时也可做简单的自我介绍，让出口商更加了解本公司的情况及信誉。 要特别明示交易内容、条件、信用保证， 并希望对方也告知这些情况，同时表示强烈的交易意愿。 Notes (1)开头句或开头段。 在开头段中，上面这封函电通过商业银行这个渠道而获得了出口公司的经营对象， 然后介绍了自己所需要的产品与出口公司经营的产品正好吻合。 Notes e.g.We owe your name to the First Commercial Bank at your end,through whom we understand that you are well experienced in the export of engineering equipment with service. (2)结尾句或结尾段。 之后又礼貌地索要对方的详细目录和价格表， 最后说明期望尽早收到回复。 e.g.We anticipate your early reply Notes 2.We take this opportunity to introduce ourselves. 3.Upon receipt of such materials 一俟收到所寄资料 今借此机会向贵方作自我介绍 …… upon(on):immediately after Notes 4.anticipate 盼望，期待 其后用名词或动名词，不接不定式。 5.in the future 将 来 e.g.I hope the coronavirus is gone forever in the future. If you work hard,you will be successful in the future. in future 从今以后 e.g.I will work hard in future Notes 4.师生互动 老师与同学们讨论本节课知识要领与写作注意事项，同学们发表自己的看法与见解。 5.课内练习 1.In the text, the word “establishment” is closest in meaning to _____. A. destruction B. foundation C. disappearance D. movement 【答案】B 【解析】“establishment”在文中表示“建立”，与“foundation”意思相近。其他选项如“destruction”（破坏）、“disappearance”（消失）和“movement”（移动）均不符合文意。 5.课内练习 2.When a company sends a “pricelist” to another company, it means _____. A. they want to ask for the price B. they want to show the price of their products C. they want to know the quality of the products D. they want to complain about the price 【答案】B 【解析】“pricelist”即“价目表”，用于展示产品价格。选项A（询问价格）、C（了解产品质量）和D（抱怨价格）均不符合“pricelist”的定义。 5.课内练习 3.A “catalogue” is usually used for _____. A. showing the company’s address B. showing the company’s products C. showing the company’s employees D. showing the company’s history 【答案】B 【解析】“catalogue”即“目录”，用于展示公司产品。选项A（展示公司地址）、C（展示公司员工）和D（展示公司历史）均不符合“catalogue”的定义。 5.课内练习 4.According to the text, why is it important to establish business relations? A. To get more money B. To have more business opportunities C. To get more products D. To get more employees 【答案】B 【解析】文中提到“建立业务关系很重要，客户广泛，做生意的机会则多”。选项A（获得更多金钱）、C（获得更多产品）和D（获得更多员工）均不符合文意。 5.课内练习 5.In the self-introduction email, the writer wants to _____. A. ask for a job B. introduce their company C. complain about the service D. ask for a discount 【答案】B 【解析】邮件内容主要是介绍自己的公司，包括公司业务、财务状况和声誉等。选项A（求职）、C（抱怨服务）和D（要求折扣）均不符合邮件内容。 5.课内练习 6.When writing a business letter to establish relations, it is important to _____. A. use informal language B. use formal language C. use slang D. use abbreviations 【答案】B 【解析】文中提到“要求建立业务关系的信函应郑重，文字方面也要规范，给对方以良好印象”。选项A（使用非正式语言）、C（使用俚语）和D（使用缩写）均不符合文意。 化学实验基础知识 6.课堂小结 本节课所学的主要内容： 1.业务术语和常用句子 2.企业自我介绍 3.与出口商建立业务关系 作业布置：整理本节课的笔记，复习本节课相关知识并预习下一节课内容。 完成课后练习，加深对本节课知识的理解和掌握。 7.课后作业 谢谢大家 $$