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《商务英语函电》高教版第四版
4.3还盘(3)
1. Choose the best option.
(1)The seller’s prices ______ the market level due to high quality.
A. Match B. drop
C. Reduce D. decline
(2)The seller’s profit margin is very ______ because of low prices.
A. Wide B. narrow
C. High D. large
(3)The buyer suggested a ______ of 10% to maintain competitiveness.
A. Rise B. reduction
C. Increase D. adjustment
(4)The seller’s new prices will ______ on September 20.
A. take effect B. put into practice
C. result from D. adjust to
(5)The price increase ______ higher material and labor costs.
A. results from B. results in
C. adjusts to D. matches with
(6)The seller reduced the allowance to 3% because of ______.
A. high profits B. increased costs
C. low demand D. buyer's refusal
(7)A competitive product should have ______.
A. high price and low quality
B. fashionable design and good quality
C. no after-sales service
D. limited availability
(8)Which phrase is used to politely ask for an order?
A. "We regret to inform you..."
B. "We look forward to your early order."
C. "Prices may increase further."
D. "No discount is available."
(9)The main purpose of a price adjustment letter is to ______.
A. cancel the contract
B. explain reasons for price changes
C. complain about quality
D. reject all offers
(10)Which of the following terms means "the maximum amount a buyer is willing to pay"?
A. Counter-offer B. Price ceiling
C. Market price D. Profit margin
2. Translate the English into Chinese and the Chinese into English..
(1)We offer a 5% discount for bulk orders exceeding 1,000 units.
(2)The price adjustment is due to rising raw material costs.
(3)Our quotation remains valid for 15 days from the date of issue.
(4)The seller agreed to meet the buyer halfway on the price negotiation.
(5)All products are subject to availability at the time of order confirmation.
(6)由于运输成本增加,我们不得不提高产品价格。
(7)如果贵方能在月底前下单,我们可以给予额外3%的优惠。
(8)我们的产品质量优良,因此在市场上具有竞争力。
(9)请确认订单细节,包括数量、价格和交货日期。
(10)由于需求旺盛,我们建议您尽快下单以避免缺货。
3.Read through this letter and fill n the form with suitable English information from the letter.
Dear Sirs,
Thank you very much for your E-mail of Aug.7.But to our regret,you advise that our prices do not match the mar- ket level for colour TV sets.
We trust our prices are so reasonable that no suppliers are in a position to offer the products of the same quality at the lower level than ours.With a view to popularizing our products in your area,we have decided to make you a reduction of 3%on our offer as a special concession during the month of September only.
Furthermore,there is a heavy demand for the makes from your neighbouring countries.Considering the two points,please place an order without any delay.
Yours faithfully,
(1)……我们的价格与彩电市价不符。
(2)……没有供应商能以低于我们的价格供给同样质量的产品。
(3)为了在你们地区推广我们的产品。
(4)……作为特别让步,把我们的报价降低3% ……
(5)……你们邻国对该产品的需求很大。
(6)鉴于这两点,请立刻订货。
4.Draft a letter to a trading company,explaining a price increase.
Background: 由于银行手续费和运输费用的上调,宇联贸易公司于8月19日将所有产品价格提高10%,为此去信给对方说明情况。
× × 先 生 :
很抱歉地告知,我们所有商品都提价10%,新价格从8月19日起生效。在此,我们说明 一下提价的原因:由于银行手续费上调和运输费的持续上扬,我们只有调整价格来弥补成本的提高。不过,最新市场信息反映由于我们的商品质量好,大家愿意接受我们的新价格,我们相信我们的价格仍然具有竞争力。
望尽快订货。
Supplement:
银行手续费 banking fees
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学科网(北京)股份有限公司
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《商务英语函电》高教版第四版
4.3还盘(3)
1. Choose the best option.
(1)The seller’s prices ______ the market level due to high quality.
A. Match B. drop
C. Reduce D. decline
【答案】A
【解析】 "match"表示与市场价格相符。
(2)The seller’s profit margin is very ______ because of low prices.
A. Wide B. narrow
C. High D. large
【答案】B
【解析】 "narrow margin"指利润空间很小。
(3)The buyer suggested a ______ of 10% to maintain competitiveness.
A. Rise B. reduction
C. Increase D. adjustment
【答案】B
【解析】 这里指要求降价10%。
(4)The seller’s new prices will ______ on September 20.
A. take effect
B. put into practice
C. result from
D. adjust to
【答案】A
【解析】 "take effect"表示价格开始生效。
(5)The price increase ______ higher material and labor costs.
A. results from B. results in
C. adjusts to D. matches with
【答案】A
【解析】 "results from"说明涨价的原因。2.Write out the suitable expressions in Chinese with the given information.
(6)The seller reduced the allowance to 3% because of ______.
A. high profits
B. increased costs
C. low demand
D. buyer's refusal
【答案】B
【解析】 成本上升是减少折扣的常见原因。
(7)A competitive product should have ______.
A. high price and low quality
B. fashionable design and good quality
C. no after-sales service
D. limited availability
【答案】B
【解析】 设计和质量是产品竞争力的关键。
(8)Which phrase is used to politely ask for an order?
A. "We regret to inform you..."
B. "We look forward to your early order."
C. "Prices may increase further."
D. "No discount is available."
【答案】B
【解析】 这是催促订单的标准礼貌用语。
(9)The main purpose of a price adjustment letter is to ______.
A. cancel the contract
B. explain reasons for price changes
C. complain about quality
D. reject all offers
【答案】B
【解析】 价格调整信的核心是说明调价原因。
(10)Which of the following terms means "the maximum amount a buyer is willing to pay"?
A. Counter-offer B. Price ceiling
C. Market price D. Profit margin
【答案】B
【解析】 "Price ceiling"(价格上限)指买方愿意支付的最高价格,其他选项不符合。
2. Translate the English into Chinese and the Chinese into English..
(1)We offer a 5% discount for bulk orders exceeding 1,000 units.
【答案】 我们对超过1000件的大额订单提供5%的折扣。
(2)The price adjustment is due to rising raw material costs.
【答案】 此次价格调整是由于原材料成本上涨。
(3)Our quotation remains valid for 15 days from the date of issue.
【答案】 我方报价自发出之日起15天内有效。
(4)The seller agreed to meet the buyer halfway on the price negotiation.
【答案】 卖方同意在价格谈判中各让一步。
(5)All products are subject to availability at the time of order confirmation.
【答案】 所有产品以订单确认时的库存为准。
(6)由于运输成本增加,我们不得不提高产品价格。
【答案】 Due to increased transportation costs, we have to raise the product prices.
(7)如果贵方能在月底前下单,我们可以给予额外3%的优惠。
【答案】 If you place the order before the end of this month, we can offer an additional 3% discount.
(8)我们的产品质量优良,因此在市场上具有竞争力。
【答案】 Our products are of excellent quality, making them competitive in the market.
(9)请确认订单细节,包括数量、价格和交货日期。
【答案】 Please confirm the order details, including quantity, price, and delivery date.
(10)由于需求旺盛,我们建议您尽快下单以避免缺货。
【答案】 Due to strong demand, we recommend placing your order as soon as possible to avoid stockouts.
3.Read through this letter and fill n the form with suitable English information from the letter.
Dear Sirs,
Thank you very much for your E-mail of Aug.7.But to our regret,you advise that our prices do not match the mar- ket level for colour TV sets.
We trust our prices are so reasonable that no suppliers are in a position to offer the products of the same quality at the lower level than ours.With a view to popularizing our products in your area,we have decided to make you a reduction of 3%on our offer as a special concession during the month of September only.
Furthermore,there is a heavy demand for the makes from your neighbouring countries.Considering the two points,please place an order without any delay.
Yours faithfully,
(1)……我们的价格与彩电市价不符。
(2)……没有供应商能以低于我们的价格供给同样质量的产品。
(3)为了在你们地区推广我们的产品。
(4)……作为特别让步,把我们的报价降低3% ……
(5)……你们邻国对该产品的需求很大。
(6)鉴于这两点,请立刻订货。
【答案】(1)our prices do not match the market level for colour TV sets.(2) No suppliers are in a position to offer the products of the same quality at the lower level than ours.(3) With a view to popularizing our products in your area,(4) make you a reduction of 3% on our offer as a special concession.(5) There is a heavy demand for the makes from your neighbouring countries.(6) Considering the two points, please place an order without any delay.
4.Draft a letter to a trading company,explaining a price increase.
Background:由于银行手续费和运输费用的上调,宇联贸易公司于8月19日将所有产品价格提高10%,为此去信给对方说明情况。
× ×先生:
很抱歉地告知,我们所有商品都提价10%,新价格从8月19日起生效。在此,我们说明 一下提价的原因:由于银行手续费上调和运输费的持续上扬,我们只有调整价格来弥补成本的提高。不过,最新市场信息反映由于我们的商品质量好,大家愿意接受我们的新价格,我们相信我们的价格仍然具有竞争力。
望尽快订货。
Supplement:
银行手续费 banking fees
【答案】
Wongsheng & Co.
Rm 509-511 Tongle Building, Shennan Road, Shenzhen (518044), China
Tel: (0086755) 85576183 Fax: (0086755) 85576183
E-mail: chinawong@public.sztt.net.cn
August 19, 2023
Subject: Price Adjustment Notice
Dear Mr. [Recipient's Name],
We regret to inform you that we have adjusted our product prices upward by 10%, effective from August 19, 2023.
This adjustment has become necessary due to recent increases in banking fees and continuous rises in transportation costs. While we have always strived to maintain stable pricing, these external cost pressures have compelled us to revise our prices to ensure sustainable operations.
We would like to emphasize that despite this adjustment, our products remain competitively priced in the market. Customer feedback confirms that our high-quality products continue to offer excellent value, and we are confident that the new prices will be well received.
To assist you in planning your orders, we are happy to provide:Updated price lists upon request;Priority processing for orders placed before August 31
We sincerely appreciate your understanding and continued partnership. Should you have any questions or require further clarification, please do not hesitate to contact us.
We look forward to receiving your orders and continuing our successful business relationship.
Yours sincerely,
Yang Yang
Purchase Division
Wongsheng & Co.
原创精品资源学科网独家享有版权,侵权必究!
学科网(北京)股份有限公司
$$